Low housing inventory levels in SW Florida are driving prices upward. Buyers struggle to find available homes in their price range and it is happening across the board.

Typically, only a few price ranges get hot when the market moves.  Later, more price ranges may catch fire, or the market may run out of steam before all price ranges are affected.  What we are witnessing here in Florida is an all-out assault on inventory levels, and it is affecting pricing.

Low Housing Inventory Levels Driving Prices Upward

Low Housing Inventory Levels Driving Prices Upward

If a contract falls out for some reason it may be sad for the seller, but in many cases, we put property back on the market and raise the price and it sells again.  In the time the home was tied up and off the market it still appreciated.

Some buyers get scared and begin to doubt their decision after they were the winning bidder.  Perhaps they question if they paid too much, or they have unrealistic expectations about the home inspection.  Others get nervous about HOA costs or insurance costs and find reason to talk themselves out of buying. For whatever reason, they panic and walk.  Buyers need a reassuring hand to tell them it is OK to buy.

What these buyers do not realize is when they walk there are dozens of other buyers right there to scoop it up.  Buyers from last year are kicking themselves they did not purchase and are amazed at what has happened.  Their agent probably told them we had a great market.  Inventory levels were going down before the pandemic hit.

Record Low Supply

Back in October 2020 our months supply stood at 2.15 months.  We had never seen it that low, and yet we knew it could go lower.  Today it stands at 1.77 months.   Today everything below $600,000 is below 2 months supply.  Back in October it was everything below $300,000.  Buyers are being forced to go higher or not get a home at all.

Interest rates are expected to stay low through 2023.  There is still room left for more appreciation.  Sellers should be cautious though, because holding out for higher prices on the selling end may cost you on the buying end.  If what you are selling today is going up in value, what you plan to purchase tomorrow may also be rising.

Florida is sitting in a good spot.  Not only do we have sunshine and a great economy, we also have low taxes and freedom.  Businesses are not shut down.  The vaccine is out and relief to people’s health is on the way.  What can never be fixed are all the business that shut down and closed forever.  Many businesses up north are shutting down and opening down here before they are bankrupt forever.  Florida is gaining residents from northern states, and it is adding to demand with little supply.

We see the Florida real estate market poised for another great run in 2021.  More sellers may decide to list and take profits, and that would be a good thing.

If you are a seller, we have some resources for you.  We have neighborhood market reports that will show you all the properties active, pending, and sold along with price, $/Sq Ft, and photos.  Yes, photos of the sold homes too, so you can see how your home compares.

Instant Price Analysis

You can also check out www.SWFLhomevalues.com It is a fast and Free way to get your home’s value.  While it is fairly accurate, we like to validate it in this fast-changing market.  Sometimes even the computers cannot keep up with the market. Low housing inventory levels might mean your home is worth more than you think.

If you are looking to buy, www.LeeCountyOnline.com is your best bet.  It has all the homes listed, and it is updated in real-time.  That is important in a fast-moving market like this.  You want to beat out other buyers to hot new listings, or listings that suddenly come back on the market.

Always call Sande or Brett Ellis 239-489-4042 Ext 4 for selling advice.  We’d love to help you.  We have a team of buyer specialists if you are looking to buy who can help guide you.

Good luck and Happy Holidays!

See last week’s article “Confusing Statements Lenders Make to Buyers and Agents

The other day I received a call from a lender saying “Good news, the loan is approved.  We are now ordering the appraisal.”  If they left the same message for the borrower, they might think the loan was a done deal.  The truth is, the loan has only begun, and it is confusing. Let’s talk about confusing statements lenders make to buyers.

Confusing Statements Lenders Make to Buyers and Agents

Confusing Statements Lenders Make

Just recently a buyer quit her job because the lender told her she was approved for the mortgage.  On the day of closing the lender reverified employment and found out she left her job 3 weeks ago.  Her family lost the house and has no place to live and the seller must put their home back on the market and find a new buyer.

These are true stories, and they happen more often than you think.  Real estate agents can tell you stories about deals they’ve lost because the buyer did something after pre-approval to cause their loan to be denied.

When you hear the words loan approved, or clear to close, the deal is not closed.  Many lenders have a final compliance department that catches new credit items, or employment issues up until closing.  I even saw a loan pulled after closing.  The buyers had clear to close and closing instructions were sent to the tile company.  The wire never arrived from the lender because they found something right after signing.

10 Helpful Tips

  1. Do not buy a new or used car until your home loan is closed
  2. Do not purchase furniture for the new home or home improvement items on credit card prior to closing on your new home
  3. Never co-sign a loan if you plan to buy in the next few years, and certainly do not do so while you are purchasing a home
  4. Keep credit card balances low through the closing
  5. Do not cancel credit cards unless the lender asks you to. Believe it or not, established available credit can help you
  6. Always pay your credit on time. If there is a 15-day grace period, that is not considered on time.  Pay your bills by the due date, not by the penalty date
  7. Be careful with forbearance. Even if politicians say using it will not hurt your credit, be cautious, and only use that if you really cannot pay your mortgage
  8. Do not buy items on impulse simply because the store will finance it for you. If you cannot afford to buy it now, do you really need it? The item you buy today may block the big things you need in the future
  9. Do not switch jobs just before purchasing a home, or during the process
  10. Do not purchase a home while going through a divorce unless your attorney says it is ok

Loan Is Not Done Until Funded

By no means is this a complete list.  For some reason lenders terminology has changed over the years.  Loan approvals have so many conditions they are not really approvals until all the conditions have been removed.

We mention these 10 items because we have seen loans denied or deals fail from all 10 of these items.  Agents assume all buyers know these things, and the truth is they do not.  Some inexperienced agents do not know these things.  How could they?  You only learn through experience.

Remember, there is no substitute for experience.  Always hire the most experienced Loan officer and the most experienced Realtor you can find.  Experience can help you avoid costly mistakes on both the buying and selling end.  If you think hiring a professional is expensive, wait until you hire inexperienced people.  That gets expensive.

To search the MLS like a pro, check out www.LeeCountyOnline.com It’s better than the national sites and has all the listings in real-time.  Or call the Ellis Team at Keller Williams Realty 239-489-4042.  Our team will be glad to help.

Many properties listed today in SW Florida are receiving multiple offers.  How would a seller know which offer to take?  Today we offer our selecting best multiple offer tips for sellers.

Selecting Best Multiple Offer Tips From a Real Estate Pro

Selecting Best Multiple Offer

It is logical to assume the highest price would be the best offer, but that may not always be the case.  Of course, a seller wants to maximize how much they can get out of the home.  Of equal if not greater importance is the likelihood the buyer can perform.  It does no good to accept a higher offer that is unlikely to close.

It is important that the listing agents knows all facts about the home.  For instance, some homes may not qualify for an FHA or VA loan.  There could be some insurance uses, or property condition issues imposed by the lender.  Some buyers may not be able to cure deficiencies placed by their lender, and it has nothing to do with the buyer.

Purposely Bidding Up Home to Win Negotiation

Some buyers purposely drive up the price with their offer banking on the fact the lender will knock it back down with the appraisal.  If you are selecting best multiple offer based solely on price, you might be surprised later if the home does not appraise.  A buyer may have the option of buying the home above appraised value provided they are putting down enough to cover the difference for the loan they have applied for.

For instance, let’s say a buyer is putting 50% down.  Chances are they are going for a conventional loan needing only 20 or 25% down.  Because they are putting more than that down, they already have the difference if the home does not appraise by a little bit.  Now if the home only appraises at 50% of purchase price you would have a problem because the buyer would not have anything down.  Banks base their loan to value ratio off the value, not the purchase price.

Obviously, an all-cash buyer does not have appraisal worries, unless they add an appraisal contingency.  In that case, the home must appraise for purchase price or buyer is not obligated to complete the purchase.

Remove Appraisal Contingency

Back in the foreclosure crisis buyers were bidding up foreclosure deals and getting financing for the new purchase.  The seller (foreclosure bank) wised up and started adding language that if home did not appraise the buyer would be responsible for the difference.  This basically stopped buyers from outbidding each other just to score the deal.  Most of those buyers could not pay the purchase price because the new bank would not lend on it.  The seller would have been better off taking a lower bid with a buyer that could actually complete the sale versus buyers that could not.

The condition of the home may influence which buyer’s offer to take.  Knowing that a certain type of loan may not accept certain property conditions may save you from going down the road with the wrong type of loan.  All of this takes knowledge and experience, and therefore it pays to hire the best Realtor you can find.  Hiring the wrong Realtor can cost you thousands of dollars, even in a hot market.

Full-time agents that have thousands of deals for experience have seen a thing or two, and therefore know how to deal with issues before they become problems.  And when problems do arise, and they inevitably will, possessing that knowledge and experience pays off in solving the problem.

Bottom Line

The bottom line is an experience agent is more likely to get you top dollar and keep your deal together than an inexperienced agent, no matter how much determination they have.  There is just no substitute for experience.  This is not the market to experiment with an inexperienced agent.

If you have a home to sell, call Brett or Sande Ellis 239-489-4042 Ext 4.  Brett and Sande have sold over 5,000 homes, and we know a thing or two.  If you are looking at purchasing, our team of buyer agents work directly with Sande and Brett.  Our knowledge helps you structure the best offer.  Buyers can search the MLS at www.LeeCountyOnline.com   Sellers can visit www.SWFLhomevaules.com to get your home’s value online instantly.  Let us know if how we can help you!

It is no surprise to anyone buying or selling in SW Florida that October real estate sales prices were up nearly 20% year over year.  We have written a great length each week about the factors influencing the market.  Let’s look beyond the headlines and unpack what is really going on and see if we can get a gauge into the future.

October real estate sales prices up nearly 20%

Median October real estate sales prices were up 18.8% while average prices were up 22.6%.  That is phenomenal growth. I would be a bit skeptical if just the average price was higher as a few high dollar sales can skew that statistic.  The other thing I look at is there a trend.  This was not a one-month phenomenon.

This is the 3rd straight month we have seen 20% gains in average price.  It is also the 3rd straight month median price has risen 16.5% or more.  That is telling us this pricing pressure is real and demand is truly outpacing supply.  This is not a joke.

New listings were down 2.5% in October compared to last year while new pending sales were up 38.8%.  This is putting a further drain on available inventory and making it harder for buyers.  Buyers are coming to town and finding few choices in their desired search. In many cases buyers are having to settle just to score a home.  It does beat being homeless and someday down the road they will be able to trade for a home they like better.  The goal today is to find a home that at least suits their basic needs.

Pending inventory was up 61.9% in October.  This is an indicator that closed sales in November and December will be high.  Even though sales were down 14.1% in April and 39% in May, sales are up 8.3% for the year.  If we have monster sales in November and December, we could be in for some record numbers.

Perhaps next week we will dive into inventory by price range.  Suffice it to say that all price ranges today have less inventory than last year.  Every single range.  Let that sink in.  This market rally is across the board and not limited to hot spots.

The Ellis Team has done an excellent job counseling buyers what it takes to win a bid for a home.  Buyers do not want to pay more than they must, but they also do not want to keep missing out on homes either.  Getting their 4th or 5th choice is not as much fun as getting their first choice.  The sad thing is because all the buyers are clustered around the best listings, when one goes, they all move to the next best listing.  The irony is, sometimes buyers end up paying more for #2 than they would have for #1, because now there is one less choice once #1 goes off the table.

Working with experienced agents like the Ellis Team at Keller Williams Realty not only can help guide you into scoring the best home for you, but we can save you money as well.  We have access to zero lender fee loans that may save you thousands of dollars cash at closing.  These savings require less money at closing, or they allow you to buy more home because the cash outlay is less.

Talk to a friendly buyer specialist on the Ellis Team and ask about savings we can pass along to the buyer. To search the MLS like a pro, visit www.LeeCountyOnline.com  It has all the listings, and it is updated instantly so you will always have the latest listings.  In a market like this, speed and accuracy wins.

Sellers, we have good news for you.  Brett and Sande Ellis are experts at marketing your home to local and out of state buyers.  This creates more demand for your home and in turn gets you a better price.  If you would like to talk to us about selling a home, call Brett or Sande Ellis 239-489-4042 Ext 4. Or visit www.SWFLhomevalues.com

Always Call the Ellis Team at Keller Williams Realty.  We love helping people, and market knowledge matters more than ever.

Are you ready for a career change? Find out of a career in real estate might be right for you.

The Ellis Team is introducing nationwide local neighborhood updates.  It is free and it offers some features you will not find anywhere else.  We will talk about some of the features and how it works here.

Nationwide Local Neighborhood Updates Neighborhood Trends

One of the features is a neighborhood trends report.  People like to see what is going on in their neighborhood.  We have included a snapshot of basic summary statistics for Reflection Lakes in Fort Myers.  Users can click to explore the neighborhood and more features open.

Some of the added features include local transit times to places of interest the user chooses.  Let’s say a couple is searching for a home.  The husband works one place, and the wife works in another.  They can add both locations so they can see how far each commute is from that neighborhood.

Other features included a list of nearby schools as well as an interactive map that shows places of interest.  Users could select highlights, nightlife, shopping, fitness, arts and entertainment, groceries, etc.  When you select your interests, the interactive map displays those things you have selected and placed them on the map.

Let’s say you selected groceries.  The map will show all the grocery stores relative to the neighborhood you have selected.  The same is true with any category.

I particularly like the nearby neighborhoods information and the available homes for sale.  Others will like the local reviews of each place.  The neighborhood report does an excellent job of compiling compelling data and displaying it in a useful way for consumers.

The best part is this website http://ellisteam.kw.com works anywhere in the country.  Users can select multiple neighborhoods.  For instance, a user may own a home in SW Florida and one up North.  It is easy to add both neighborhoods, and once selected each neighborhood has their own tab and data, all in one place.

We can email this information out every two weeks, or monthly.  This is particularly helpful, so you do not have to remember the website.  Just click on the link and it will take you to the report when it is updated.

The Ellis Team is working extremely hard to bring consumers tools that are useful, and work anywhere.  We have strong partners in other states that can assist with your real estate needs wherever they are.  Providing useful information that works anywhere benefits customers from out of our area.  This benefits local sellers because we can now provide nationwide local neighborhood updates.  Out of state buyers are more likely to use us, and when they do their interest in SW Florida rises.

We have some customers that are selling here in SW Florida and moving back to family or a job relocation.  These tools provide tremendous data in separate locations.  Providing this data makes the Ellis Team a one-stop shop no matter where a buyer is buying or selling.  We will not be their agents out of state.  That takes a separate license.  What we can be is their guide to selecting the best agent no matter where their interest is, as well as great neighborhood data.

The Ellis Team still has our local websites, like our home valuation tool www.SWFLhomevalues.com and our local property search www.LeeCountyOnline.com Nothing is going away.  We are bringing more tools and more value to consumers.  When we meet in person or via Zoom we can show you powerful data.  This data will help you make better decisions, and it’s fun too!

We look forward to helping you with your real estate needs.  If you have a home to sell, please call Brett or Sande Ellis 239-489-4042 Ext 4.  We are easy to talk to and we can help you with your needs, both in SW Florida and anywhere in the country.

Happy Thanksgiving!

See last weeks article “Biden Tax Plan Benefits Florida Real Estate Market

I have been reading several articles on how a Biden tax plan benefits Florida real estate market.  Biden’s tax plan has many parts to it, some of which benefit Florida homeowners and some of which hurt.  As I am writing this article neither candidate has been declared the winner, and we will not go into that for purposes of this article.  We are simply passing along information should Biden eventually be declared the winner.Biden Tax Plan Benefits Florida Real Estate Market

One article suggests the Biden tax plan benefits Florida real estate market by creating an incentive for residents to leave high tax states more than they already have.  Biden’s tax plan could create a marginal tax rate exceeding 60% in New Jersey, California, Hawaii, and New York.  As these states suffer shortfalls, they will be under more pressure to raise rates even higher.  It is a vicious cycle.  Many high tax states are hemorrhaging residents. As they lose residents, they must either cut spending or raise more taxes on the fewer that are left.

Vulnerable States Losing Residents

Another article mentions Illinois and California as particularly vulnerable.  Biden’s tax plan calls for an increase in capital gains rates as well as several new taxes.  One such tax is raising the amount many earners pay on social security.  Another tax is capping deductions for some earners, as well as raising the top income tax rate from 37% to 39.6%

When you factor all these new taxes in, the theory is people will flee high tax states and move to lower tax states where their income is taxed less by the state.  It is not much theory as we have already seen it the past 4 years.  The writers of these articles speculate it will intensify and speed up.

At this time, we still do not know who will control the Senate and how those votes will go.  All we know is that if Biden wins the election, there will be upward pressure.  Some of these taxes will hurt real estate, and yet the Florida real estate market could still be a net winner in that we may gain more people interested in Florida than we lose in tax penalties.  The same cannot be said for other states, but we focus on the SW Florida real estate market.

Target Marketing High Tax States

In 2020 the Ellis Team has sold many properties to buyers from high tax states.  In fact, we have several looking right now and making offers.  Our marketing has focused on those areas and we expect that to continue.  When our team lists a home, we advertise it where we think the buyers are.

We have many local buyers and even more out of state buyers.  If you get lucky out of state buyers come to you based on brand, reputation, or referral.  If you are an aggressive agent you go find the buyers through advertising, and that is what we have done.  We do get a lot of referrals from out of state agents. Many agents calls us because of the Keller Williams name.  We appreciate all of that and that is why we are at the company we are with.

What is particularly fun is selecting certain markets you believe contain buyers who might move to SW Florida and combine that with our artificial intelligence that shows us where buyers are coming from and take out ads directed at those buyers.  When the leads start to flow in off those ads it feels a lot like finding a good fishing hole nobody else knows about.  Never ask a fisherman where their best fishing hole is and expect a straight answer.  Conversely, never ask a top agent who is using this advanced technology to locate buyers to tell you exactly where they are coming from.

Never Ask a Fisherman

A fisherman might tell you which lake the fish are in, but never the exact spot.  A top agent might tell you which states buyers are coming from, but not the exact formula to advertise to them.

If you have a home to sell, always call Brett or Sande at the Ellis Team 239-489-4042 Ext 4.  We have buyers and can help you get Top Dollar.  We do not know who the next president is yet, but we do know how to sell your home either way.  Or visit www.SWFLhomevalues.com for an instant and Free valuation.

We are writing this article the morning after the election.  At this time, it is unclear who the next president of the United States will be or when we will know.  What we do know are the real estate statistics pre-election.  Today we decided to focus on pre-election dollar volume for the SW Florida real estate market.

Pre-Election Dollar Volume SW Florida Real Estate Market

Pre-election dollar volume measures the total dollar volume of sales in a defined time period.  We calculate this by adding up all the sales volume in each month.  September 2020 SW Florida saw $564.8 million dollars in total dollar volume.  That is a whopping 63.4% increase over 2019 numbers which were $345.6 million.

Pre-Election Dollar Volume up in Summer

Pre-election dollar volume started taking off back in June.  Keep in mind we have been in the middle of a pandemic and we are still eclipsing 2019 numbers.  2019 is the benchmark, and we know that was a good year in real estate in SW Florida.  June was only up 1.5%, but it started a trend we will look back on as a defining moment.  July posted a 20.1% increase in pre-election dollar volume in real estate sales.  Along came August which blew June and July away.  People thought the market could not get any stronger, and September would prove them wrong.

New pending sales in September are 58.2% higher than 2019.  We know you must have a pending listing before you can have a closed sale.  New pending sales are a leading indicator of what may happen 1-2 months down the line.  Because many home loans are taking a minimum of 45 days to close, many of the September new pending sales will close in December. August new pending sales were up 42.4%, so we believe October official numbers when released will show increases as well.

We may not see a rise of 63.4% like we saw in September, but October numbers should rise compared to 2019.  We have seen excellent demand.  One thing that could limit sales would be limited supply.  The other factors that will influence the market going forward is how people feel about the eventual winner, and the makeup of congress.

Will economic policies spur growth?  How will northern states react to the winner, and will they continue moving to Florida?  Will that pace speed up or slow down?  How many people will decide to list their home post-election?  All these factors will play a role in the total dollar volume moving forward into 2021.

Waiting on a Winner

Once a presidential winner is determined, it may take people awhile to digest how they feel about it and how future economic, social, and tax policies will affect homeowners.  This may vary by state and county.  We have seen a migration away from high tax states to low tax states. We do not know if other factors will come into play post-election.

It would be impossible for anyone to predict how the SW Florida real estate market will fare going forward.  Heck, as of today writing this article we cannot even tell you who the president will be or who will control congress.  We can report that pre-election dollar volume was excellent in SW Florida and on the rise.  It should remain great for another few months.  Other indicators have been excellent as well.  Right now, SW Florida has an exceptionally good real estate market.

If you would like to talk about selling your home, please call Sande or Brett Ellis 239-489-4042 Ext 4.  We can discuss your options, how the overall market is doing today as well as your neighborhood and put a game plan together for you should you decide to sell.  Or, you can always get an instant value of your home at www.SWFLhomevalues.com It’s instant and easy.  We can validate the online price in person if you are considering selling.  Your choice.

Always call Sande or Brett Ellis at the Ellis Team Keller Williams Realty! We’re never too busy to talk to you.  Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Saturday Nov 7th 12-2 PM

11685 Kati Falls Ln

 

Sunday 1-4 PM

13825 Bald Cypress Cir

13876 Lily Pad Cir

 

 

This is our final article before the election so we thought it might be good to report out pre-election real estate market statistics for SW Florida.

Pre-election real estate market statistics show two interesting factors at play.  Our market is experiencing extremely high closed sales.  If you look at the chart, 2020 was surpassing the previous four years until Covid-19 hit.  We took a brief pause in April and May as lockdowns were in effect in Florida and nationwide.  Nobody knew for sure what the future held.  Savvy Realtors sprang into action and began selling homes virtually.  Our team has sold over 100 homes this year in the middle of a pandemic.

Pre-Election Real Estate Market Statistics

In 2019, housing inventory levels were already low. There was a spike in inventory during the 2019 season, but we quickly sold off all that inventory and then some.  Heading into January 2020 we saw the lowest inventory levels of all previous four years.  Then Covid-19 hit.  Inventory has been going down steadily.

Pre-Election Real Estate market Inventory Levels 2020

New listings were up 26.1% in September, but it did not make a dent as we sold every bit of it and more.  Lee County had 1,550 homes go on the market in September and 1,832 went pending.  When we repeat this cycle month after month you do not have to be a mathematician to realize inventory levels are falling.  More pending sales than homes coming on the market leads to lower inventory.

Lower inventory and high demand lead to rising prices.  The median sale price increased 16.9% in September over last year.  The average sale price rose 19.8%.  This is an extreme seller’s market right now, pre-election.

The question everyone is wondering about is how long will this last?  The stock market is jittery largely due to uncertainty with who will win the election, who will control the house and senate, and what Covid is going to do.  Will we have further lockdowns?  Will the government vote for stimulus to help mitigate loss of income due to shutdowns?

Right now, stimulus is not being provided for political reasons.  That all ends after next week, and it does not matter who wins.  People speculate this could be a contested election and that may delay stimulus.  My belief is that will all be decided in the courts if it is contested at all.  Either way, there is no disincentive for congress to provide stimulus after the election as votes are not riding on it.

Nobody knows what Covid will do, when a vaccine will arrive, and which states may further shutdown.  What we do know is Florida looks attractive to lots of people right now.  We are advertising to northern states with great success.  Buyers are flocking to Florida for its low taxes and ability to stay open in middle of Covid. Pre-election real estate market indicators are good.

There are people on both sides of that argument.  We are not here to argue the merits of either.  Our team is here to sell real estate.  Our sellers expect it, and buyers want our help.  As always, we market to where the buyers are.  Buyers are here locally, and out of state, and we market to both.

Some sellers are nervous and wonder if now the time might be to sell.  Others want to wait for even higher prices in the future. None of us know what the future holds.  The best decision probably depends on your family’s circumstances.

We have a team of buyer specialists ready to help you find homes and negotiate a win for you.  The Ellis Team also has listing specialists ready to get you Top Dollar for your home now. The old saying says strike while the iron is hot.  The iron is hot right now, and if you’re thinking of selling, you should talk to Sande or Brett Ellis 239-489-4042 Ext 4  Or visit www.SWFLHomevalues.com to get an instant price on your home.  We can validate that price in person later if you are interested in selling.

Just remember, Always Call the Ellis Team at Keller Williams Realty for all your real estate questions!

See last week’s article “Ellis Team Marketing Sells Listings For Top Dollar and Fast

 

The Ellis Team marketing sells listings for top dollar and fast.  This past week we closed on a $525,000 listing that sold for $536,200, $11,200 above asking price.  Some of the showing agents felt it was overpriced and we would never get that for the home.  They were wrong, and had we listened it would have cost the seller money.

Ellis Team marketing sells homes for more money.  How is that possible? That is an excellent question, and one we get regularly.  While we cannot share all the answers in a short article like this, we can cover some highlights.  First, we do not stand back and expect agents in the MLS to sell your home.  We proactively market it to a proven bank of buyers we market to.  Secondly, we target and attract new buyers each week through aggressive online and print advertising across multiple mediums.

Additionally, we have a team of buyer agents and inside sales associates calling buyers specifically for our listings.  When the Ellis Team takes a new listing, we may already have the buyer in our data bank.  We use advanced marketing and artificial intelligence to build this data bank and it is paying off for our sellers.

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Are We Too Busy

Some sellers are reluctant to list with a successful team because they wonder if they will get lost in the shuffle and not be a priority.  Let me address that issue as well, as there are certain advantages of working with a team.

We are not too busy.  In fact, we have sold almost our entire inventory.  We were not too busy for them when we had inventory, and we are certainly not too busy now that we don’t. Our team was built for scale.  Our advanced marketing costs a lot of money and was designed to bring in lots of buyers, not just one.  It would be a waste not having seller’s properties to market to this valuable group.

The Ellis Team has a full-time listing manager and marketing manager to assist us.  Having experts on our team allows us to provide a higher level of service than single agents can provide.  Our team of specialists sole goal is to get your home sold for top dollar.

Top Dollar Realtors

Sande and Brett Ellis have a reputation for getting homes sold for top dollar.  There is a saying “What you focus on expands.”  Brett and Sande have focused on top dollar our entire career, and that’s probably why we’ve been known around town as “Top Dollar Realtors.”

Any Realtor can give a home away.  Giving a home away is easy.  Low price sells anything, from homes to cars to electronics.  Getting top dollar requires spending money on advertising and acquiring marketing expertise.  It is not something you can learn in a day, week, or year. How you respond to questions matters as well. Learning the sales process and mastering marketing techniques are time tested and work in today’s digital society.

The Ellis Team works with the best of the best technology partners.  Other Realtors often call us and ask how we do it, and we are happy to share our story.  Most will not do it because it costs money, but for those that do they see results like our team does.

Thinking of Selling?

If you are thinking of selling your home, please call Brett or Sande Ellis 239-489-4042 Ext 4.  Who you work with matters.  This is not the market to play around in and hire the wrong Realtor.  You will be kicking yourself later when this market passes you by.  For those on the fence and just want an idea of what their home is worth, we have a website for that. www.SWFLHomevalues.com  You will get an instant, free estimate of your home’s value.  We are here for you on the phone or online and can walk you through the process.

We look forward to hearing from you.  Put our experienced team to work for you!

See last week’s article “Real Estate Appraisal Values Lag Behind Market

In a shifting market it’s not uncommon for real estate appraisal values to lag behind the market of the moment.  We have such a market in SW Florida.

Real Estate Appraisal Values Lag Behind Market
Real Estate Appraisal Values Lag Behind Market

Have you ever noticed when gas prices at the pump rise, they seem to do so quickly and when they fall it tends to be slow?  Appraisals feel kind of the same way.  In a rapidly rising market appraisers are slow to pick up on the rise, but when prices are falling, they get conservative and offer time value adjustments to the downside.  Appraisers are simply protecting themselves because they have risk.  The last thing they want is a lender accusing them of over valuing property values.

Appraisers concentrate on what happened in the past and must wait on data to reflect on what is happening on the streets today.  It’s a lot like looking in the rear-view mirror, they can tell you where the market has been but not where the market is headed.  Appraisers must prove values with data all the while mitigating risk by being caught in a rapidly changing market.

There are things agents can do to improve value with the appraiser as well as sell over appraised value.  It takes an experienced agent to deal with these issues.  Sellers mistakenly believe it does not matter who they list with in a seller’s market.  It always matters who you list with, and now is no exception!

Experienced buyer’s agents are counseling buyers on what it takes to score a property today.  We are seeing multiple offers and many times the winning buyer will pay well over asking price.  Buyers are being counseled it may or may not appraise depending on the appraiser and the buyer will have to pay the difference.  The lender will lend based upon a loan to value ratio of the appraisal.  This does not stop the buyer from purchasing, but it might raise their down payment.  Lenders are now counseling buyers too that homes are selling for more than appraised value in many cases.  Real estate appraisal values simply are not keeping up.

Sellers are not accepting as many repair items after inspection either.  They do not have to.  If the buyer backs out there may be 10-20 other buyers willing to pick up that property the day it falls out.  In fact, many buyers are scoring deals simply on the fear of greed of a previous buyer who backs out.  Sellers have the upper hand right now.  Buyers are not really in competition with the seller, they are in competition with all the other buyers that would love to have their deal.

You never want to go back to sell a property a second time, unless the first buyer is not being reasonable or if the line of backup buyers is stronger and more motivated than the first.  This is one reason we spend time on selecting the best 1st contract.  We evaluate how likely this buyer is to complete the sale. We look at pre-approval letter, amount down, amount in escrow, and all terms.  The offer tells a story and prompts questions.  We may call the lender or ask further questions to help the seller make the best decision for them.

For buyers it helps to work with a team that represents a lot of sellers, because we know what listing agents are looking for in an offer, and we can help structure your offer to be more desirable.  Remember, your offer not only has to be acceptable to seller, it must beat out all the other offers.  Price is just one term among many the seller and listing agent looks at.

If you are looking to buy and sell, give us a call.  Brett and Sande can be reached at 239-489-4042 Ext 4.  We’ll be happy to talk about your situation and give you the advice you need to succeed. Visit www.SWFLHomevalues.com to see what your home is worth.   Good luck and Happy House Hunting!

See last week’s article “Correctly Priced Homes Selling with Multiple Offers

SW Florida Real Estate Market Update September 2020