Price doesn’t sell homes, but being overpriced will absolutely kill a sale. Let me explain further.
A local car dealer advertises that “Our price sells cars.” That may be true for cars, but not for real estate. Let’s say you are a buyer looking for a Toyota Camry. You know the car, the features, and the trim packages. All new car models are built at the same factory, and each car is the same except for the packages and color. As a buyer, why would you want to pay more for a known quantity?

Price Doesn’t Sell Homes
Real estate is different. Even if the home is the same floor plan as another home, it could have been built by different sub-contractors and different materials. Of course, lot values vary as well. There are many more variables in a home than buying a new car.
Agents sell homes. To prove this point, I’ll illustrate a few stories. Another Realtor had a home and the listing expired. The seller called us, and we determined it should have sold and could be listed for more money. We raised the price and sold it quickly. Obviously, price wasn’t the issue. How did we do that?
We marketed the home differently. A lot goes into marketing, from where it is marketed and how often, to changing the perception of the home. Many times, we can spot deficiencies in marketing and know right away why a home didn’t sell. Other times it’s more precarious.
Have you ever noticed that many times the lowest priced home in the neighborhood doesn’t sell? It may be the lowest price, but is it the best value? Often a Realtor has a home that is priced correctly and it still doesn’t sell. In those cases, price isn’t it. Many experts say price fixes everything, and if you go low enough that works. But what if you didn’t have to?
Marketing and Sales Skills
If a home is the best value but nobody knows about it, will it sell? You might ask, with homes listed on the major portals, how in the heck would a buyer not know about it? A buyer may see the home in search, but the buyer doesn’t realize it is a good buy.
Let’s say you’re an employer interviewing recent graduates. 60 graduates have a high GPA. Which student is the best hire?
You might want to know if they all took the same classes with the same professor. You might want to know if their personality matches what you are looking for. Certainly, you’d want to know when they could start, and what salary they were looking for. I’m sure you’ll have many other questions for the candidates, because this is a big decision for your business.
Submit Your Resume
I think you can see the similarities in buying a home. A buyer assigns different values to size, age, location, features, etc. And each buyer is different, much like each professor is different. Students submit a resume to go along with their GPA, because employers don’t hire on GPA’s alone. Buyers don’t purchase on price alone. You must submit a resume on your home, and that comes in the way of marketing.
Lastly, after sifting through dozens of resumes, employers begin interviews. They don’t interview everyone, that would waste their time. They only interview the candidates that they think could work. Buyers are the same. They don’t want to see 100 homes. They whittle down the list to a manageable number of homes they believe could work. Great marketing gets you on their list.
You’ve Won the First Round
Now you must nail the interview. In real estate, the interview is the showing. Does the home show well compared to the competition? Is it priced well for what it offers? Together, you and your agent determine if your home will sell. Can your Realtor answer their questions?
We’d like an Interview
If you’re hiring a Realtor for the job of selling your home, we’d like an interview. Call Brett or Sande Ellis 239-310-6500 We’ll provide a resume (Our Marketing) and discuss how we can get you moved without giving your home away. Always call the Ellis Team and start packing!










