The Florida Association of Realtors reported home sales for Florida today. They reported a 9% slowdown in single family homes for the Fort Myers/Cape Coral area and a 44% slowdown in condo sales from February 2005. Single family home sales were down 9% from January 2006, and median price was down 2.54% from January 2006.

Condo sales were down 44% from February figures last year as mentioned above. Condo sales were down 14% from January 2006 numbers as well. Median price was actually up 12.78% over January 2006 numbers.

The Ellis Team at RE/MAX Realty Group has reported an increase in sales over last year. This is partially due to a "Flight to Quality" when the market conditions change. Consumers are no longer willing to settle for an agent or company who is perhaps the lowest price. Sellers are demanding more service, more advertising, and better negotiating skills, and just won’t settle for less. Sellers realize in a Hot market they could attempt to go with an agent who provided less services, because if the first deal fell through, there were other buyers waiting.

This isn’t true anymore. Sellers want aggressive marketing. They realize inventory has risen, and buyers now have choices. They want to be first in line, not at the back of the line. This is why pricing, and the choice of the Listing agent becomes crucial. It really does matter who you list your home with, what services they will provide, and what counseling you will get. The expertise you receive from a seasoned experienced agent varies vastly than from soomeone who hasn’t been in the business long enough to see up, down, and sideways housing cycles.

We’ll provide some of these differences in a subsequent post.

Are limited service brokers the good deal they advertise themselves to be? A study out of Texas suggests no. The study proves that homes sell for more money the more experience the agent has, among other things. And discount brokers get less for their homes, actually costing the sellers more money than the comission they saved.

So the question is, did the seller really save anyhthing, or did it cost the seller? Answers are provided in the linked article.

The Ellis Team was recently awarded Top 100 Team Internationally out of more than 115,000 sales associates.

The Ellis Team ranked #46 U.S. and #54 Internationally again in 2005. It is a great honor to represent RE/MAX and accept this award. We strive each year to offer the best service, marketing, negotiating, and customer experience to our clients, and each year our hard work and dedication pays off.

We also enjoy sharing with other agents around the country our secrets to success. We feel by sharing what we do well, we help raise the bar for the entire industry, and that makes us all better; Realtors and consumers alike.

We continue to speak and teach at various conventions, Universities, and workshops. By teaching you also learn, and it’s also great networking opportunities. Many agents across the country refer to the Ellis Team, which in turn helps our clients sell their homes faster.

If you’re looking to buy or sell a home, lot, condo, second home, or investment property in SWFL, please call us. 800-860-4042 We can help.

Major news unveiled at RE/MAX Convention. For the first time in history, and due to public demand, RE/MAX will offer every listing in MLS accross America on their website, It is a large project, and will be phased in. Other companies, like, have tried unsuccessfully to include all listings. Entire boards were able to opt out of That will not be the case with as they are working at the broker and board level.

This is a bonanza for the consumer, because now they will have one place to look for current listings, as well as past sold listing data, demographics, neighborhood information, community, and school information.

This extraordinary announcement helps in another way too. Many unsuspecting consumers would log on to various websites in hopes of obtaing information. What they didn’t realize is these websites were collecting their data and then selling to the highest bidder. As a real estate agent, we can’t begin to tell you all the offers we receive to purchase consumer data collected from these sites.

The shame of it all is the conusmer thinks they’re being referred to the best agents around. Truth is, they were referred to the agent willing to pay the highest referral fee. Because the Best agents have business, they would always pass on the high referral fees. The consumer was left with newer agents or agents who could not attract much business on their own and would take any business at all just before starving. This didn’t insure quality service, and in fact, left many consumers with a bad taste in their mouths.

RE/MAX has long been known for the Top agents in the business. By going directly to, you’ll be assured of getting a good agent, one who isn’t the high bidder for your data. In fact, the data will never be sold. All data collected goes directly to agents in the field to help you. It is not sold to third parties. You also get to remain anonymous until you’re ready to contact an agent. This keeps you as the consumer in control.

RE/MAX has a long history of moving the market, and this is one move the customer will surely love.

Of course you can view all listings in Lee County simply by visiting All data provided stays with us, and is never sold. Let us know how we can help you.