oday let’s talk about some creative real estate marketing strategies for homeowners you might not think of. These strategies may sound counterintuitive, but they work.

 

Less is Better

I remember years ago marketing experts would say white space is your friend. Back then agents would use display ads in the paper.  Some agents would cram as many words as possible into that space trying to sell the home. The truth is the ad is more likely to be read if there is white space, or blank space. It makes the ad stand out and compels the reader to check it out.

Back in the days when Realtors used property flyers the same concept applied. The more you put on the flyer, the more likely a buyer will find one item that eliminates the home. That’s a shame, because if they ever made it inside, the home could have wowed them. Today agents use open house flyers. At least with an open house flyer, the buyer has been in the home, so we design that so they remember the home against all others they might see that day.

Fewer Better Photos

It only takes one photo to turn off a buyer. This is why we use better photos, but not necessarily more. We accentuate a few key features. In doing so, we entice a buyer to want to see more, or call and ask about something they couldn’t see online. You must remember, there are over 4,000 single family homes on the market in Lee County. Buyers do not want to see 4,000 homes. They must eliminate homes to get it down to a manageable number. Buyers are not experts. They do not know the market like a full-time Realtor even though they think they might by having access to all the listings. Instinctively they seek to narrow and eliminate. We do not want your home to be eliminated.

Creative Ad Copy

We write our ads and captions such that a buyer would want to call or click to find out more. When you just blurt out features, you look and sound like every other ad. We want your home to stand out. This is why our ads receive more calls or clicks than other agents.

Targeted Marketing. We can target buyers looking to buy homes rather than shot gun marketing to the world. Your advertising dollar doesn’t go as far you advertise to the world rather than people looking to buy right here, right now. Call us to find out how we’re able to do this.

Hidden Features

Each home has some hidden features the buyer wouldn’t know about unless they lived in the home. These are different than home features like counter tops and pools. We sell the hidden features a different way, and it helps our sellers get more money for their home with our trademarked home showing process.

Showing Process

The Ellis Team has a showing process that maximizes your home’s value and separates you from the competition. There are 7 steps to this process, and when you see the 7 steps, you’ll know why they are critical to getting your home sold faster and for more money.

Of course we have several more tips for our sellers to get top dollar, and not enough room to share them all here. We have a brochure that explains the entire system we use to sell your home. We can go over the system when we meet.  Identifying the two price depressing problems that plague most sellers and how to overcome them to achieve top dollar is critical.  Simply call Brett or Sande Ellis at 239-310-6500 or visit www.MyHomeSoldin8days.com for a short video that explains part of the program.

 

Sande and Brett look forward to hearing from you and answering your real estate questions.