People are asking what the Ellis Team 5 Star Marketing Program is and how it’s achieving uncommon results in a shifting market. We’ll tell you a little bit about it, and why it’s different than other marketing.
First off, people need to understand, when the market changes, do not cancel marketing. In fact, sellers need marketing more in a shifting market. Too many Realtors relied on the portals (Realtor.com, Zillow, Trulia, etc.) to do their marketing. That’s about to change.
Never a Good Idea
It was never a good idea to rely on the portals, but now it’s critical. We are getting frantic calls from the portals asking us to advertise. They are changing their programs. Zillow is in the midst of cancelling their Zillow Premier agent program and replacing it with Flex. Flex essentially takes 35-50% of the agent’s commission, so agents have little to no money to spend on advertising. Flex also wants their agents to use their lenders and title companies so they can control the whole transaction.
We prefer to use lenders and title companies we know with a proven track record. We also don’t want to be dependent on a portal who can change the rules at any time, like they are now. The Realtor commission lawsuit is also playing a big part in this. Portals are forced to change, or they will go out of business.
Do you really want an agent who is spending most or all of their advertising money with one portal?
Ellis Team 5 Star Marketing
The Ellis Team has been big advertisers for years. We’ve tested and found the best way to attract buyers. We have not spent our money finding sellers and paying large referral fees. Our system has worked so well, we’ve developed a databank of buyers.
But it gets better! We found a way to segment this large database of buyers and advertise to them. In the real estate industry, the average click thru rate is 1-2% on an online ad. By using market segmentation, we’ve been able to achieve over 20%. This tells us not only are we serving up ads people want to see, but we’re also serving it the people most interested in buying what we’re selling.
When you see an ad online for something you don’t care about, you don’t click it. Even if you care, you still might not click.
Let’s say we have a $400,000 dollar listing. Will a million-dollar buyer click to see that ad? The answer is no. When you serve that ad up to everybody, not everyone will click it, including those interested in buying real estate.
Segmented Ad
Advertising to people interested in buying real estate is a targeted ad. Advertising the home a buyer is specifically interested in is what we call segmented marketing. The Ellis Team 5 Star Marketing program has found a way to do both, targeted marketing and segmented marketing.
Neighborhood Search
We can also identify people searching in certain neighborhoods. Let’s say we list a property in Miramar Lakes, Whiskey Creek, or any subdivision. We can search our database and it will tell us how many leads match the neighborhood. It’s easy for us to advertise our new listing to those buyers actively searching now for homes that match those criteria.
If you’re thinking of selling, or perhaps tried before and your home did not sell, give Sande or Brett Ellis a call. 239-310-6500 Let’s see how we can put the Ellis Team 5 Star Marketing Program to work for you. There’s a reason the Ellis Team has been voted Best in Real estate 11 straight years by News Press readers.
Ellis Team 5 Star Marketing Program Video
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