We are proud to announce the formal opening of the Ellis Team luxury division of fine homes and estates.  While we’ve had a separate luxury division in the past, recently we’ve marketed luxury homes under the Ellis Team brand to great success.  We’ve been able to do this because our vast local marketing and our online presence which also has a global reach.

We’ve sold luxury homes without focusing on it.  What if we thought bigger?  What if we were intentional about it?  We work with a company that sells billions of dollars each year by its luxury agents and we haven’t tapped into that power, until now. In fact, KW luxury agents sell $71 Million dollars of real estate each day.  That’s a lot of real estate, and that’s only 2,400 luxury agents worldwide producing that volume.

You must qualify to become a Keller Williams luxury agent by having multiple home sales in the top 5% of your market area.  We’ve been approached over the years to join this powerful group.  Sande and I both qualified, so we decided to investigate it further.

Upon further investigation it became clear there were additional benefits we could offer our clients.  Luxury agents refer clients to other luxury agents.  By joining KW Luxury International, we now have access to the top agents in the world.  When they refer their high-end clients, they want to know they’re working with an agent on the other end that has experience and can handle high-end clientele. We are part of an online community that talks everyday about luxury issues.

If you’re going to market luxury property, it’s best to market globally.  We now have access to list luxury homes in the international MLS, so agents across the world will now see our luxury listings.

Additionally, we partnered with some of the premiere publications throughout the world.  Ellis Team luxury listings will now appear in these publications that reach affluent buyers.  Our listings are translated into 28 languages and appear in more than 80 countries.  The average income and net worth of these readers is astounding.  We’ll be happy to sit down with you and show you where your home would appear and what that could do for you.

We now have two separate brands online to market from.  This does not mean we are abandoning our traditional sales.  We’ve been growing as a team and we look forward to selling more properties this year than ever.  We are expanding our luxury reach by creating this separate division.

These two divisions work well together because some luxury buyers open businesses here locally and employ local workers.  This helps us all.  Other luxury buyers purchase 2^nd or 3^rd homes for vacation, which helps our tax base without adding to services required by the county.

You may not see all our luxury listings in all of our local ads, just as not all of our local listings qualify for the international ad campaigns.  Many of these publications set minimum price standards to appear in their publications.

The luxury division helps our traditional sales as it exposes us to more affluent buyers worldwide.  Many of these buyers purchase upscale luxury listings.  Some prefer value and purchase here in SW Florida because of that value.  The additional exposure to this clientele opens up SW Florida to more sales opportunities, both in the upscale market and the traditional market.  There is no better way to reach luxury buyers than the partnership we just formed with KW Luxury International.

If you have a home to sell, please call or email Brett or Sande Ellis directly.  We can expose your home to more buyers than other agents and get you Top Dollar for your home.  Please call 239-489-4042 Ext 4.  Ask for Sande or Brett, or email us at Sande@topagent.com or Brett@topagent.com, and we’ll see you at the top!

See last week’s article “Ellis Team sales Smash Records Again in 2019”

Feel free to search luxury listings at our SW Florida Real Estate search site.

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