Agents around the office often ask us how the Ellis Team sells so much real estate each month.  The answer is, it’s marketing.  It’s not about the dollars you spend each month, although we do spend more on advertising than just about anybody out there.  It’s about spending smart, understanding how and where to find your customers, and converting. The Ellis Team smashes industry standard online advertising conversion rates.

The industry standard for online display ads back in 2016 was .35%.  Many say it’s below that now.  The Ellis Team converts 26 times that rate with an average in October at 9.13%.  Some of our ads convert at 20%.  The industry standard for a search ad is 1.91%.  Again, the Ellis Team smashes industry standard online advertising conversion rates in every category.

Ellis Team Smashes Industry Standard Online Advertising Conversion Rates

So how do we do this?  We’re not going to divulge that but suffice it to say we know a thing or two about online advertising, and it works.  In fact, the Ellis Team was the first team in the country to put the MLS on our website.  That first year we sold over 100 homes, and Realtors everywhere wondered what was going on.

NAR (National Association of Realtors) called us to Chicago to talk about this.  They said the info was in the MLS books and couldn’t be made public to everyone on our website.  After meeting with the president of NAR and NAR general counsel, they realized what we were doing was legal and met the bylaws of NAR.  And this is how VOW (Virtual Office Websites) was born.  SW Florida, you received it first.  It later transitioned to IDX (Internet Data Exchange) and now Realtors across the country, along with Realtor.com, Zillow, and others are displaying agent’s listing data.  I was always against Realtors letting 3rd party companies display our data.  I felt it should be reserved for agents displaying each other’s data, but somebody up at NAR decided otherwise.

Since those early days, we’ve been perfecting the art of online registrations and conversions.  First, you must give people what they want.  Your website must be fast, easy to use, and provide the most accurate and up to date data out there.  Our website is real-time, so it’s fast, has all the listings including sold data, and it’s easy to use.  Consumers like that they can see a photo gallery of all pictures instead of clicking one by one.

Buyers and sellers like that they can get neighborhood data in real-time and emailed to them weekly or monthly.  This informs them of new listings, pending sales, and closed sales in a community.  This is helpful when you’re keeping an eye on one or more communities.

Secondly, it helps to target the correct people.  This is where the magic happens.  It does no good to target the universe, because the universe will not all buy property, and certainly not in SW Florida.  We target people who have an interest in SW Florida, even if they live out of the country.  We find them from anywhere, and everywhere.

In the last month, www.LeeCountyOnline.com received 291 users from overseas.  Our agents are working with several of them, and some are in a nice price point.  Let’s not forget that we received 4,240 users last month from inside the US.  And of those users, 82.5% are new users, so we’re advertising to and attracting thousands of new users each month.

Ellis Team Overseas Online Visitors

It’s no wonder why Ellis Team at Keller Williams Realty agents are so busy and selling so much.  We know how to find the buyers, no matter where they are.

If you’re looking to buy, you should talk with our experienced agents.  If you’re looking to sell, speak with Sande or Brett Ellis 239-489-4042 Ext 4.  Brett and Sande handle the listings.  We know how to get Top Dollar for our sellers.  Let us sit down with you and show you how we market.  Nobody else does what we do, and the results speak for themselves.  Find out what your home is worth at www.SWFLhomevalues.com

Good luck and Happy Selling!

November SW Florida Real Estate Update

Ellis Team Weekend Open Houses

Open House Sunday 1-3 PM

12760 Seaside Key CT, North Fort Myers Moody River Estates

Weekend Garage Sale

Saturday 8 AM-1 PM

2153 Treehaven Cir North

 

In 2018 we’ve been on a recent record pace, eclipsing 2015 levels for homes sold in one year.  We haven’t gone back and analyzed against all-time highs more than a decade ago.  Since prices and home sales reset after the correction, we’re analyzing against recent records.  We believe we’re behind 2005 sales numbers, but not by as much as you would think. SW Florida homes closed YTD slipped slightly in September.

SW Florida Homes Closed YTD Slipped Slightly in September

We’ve been trending above 2015 numbers, so what changed?  In September of this year we dipped below 2015 levels and that set us back.  We only had 922 closed sales in September.  Back in 2015 we had 1,078.  I think we’ll be able to track where our market is headed by how well it holds up to 2015 levels.

This year we had 968 new pending sales.  Back in 2015 we had 1,169.  This could be an indicator that closed sales in October may fall below 2015 levels as well.  The median price back then was $211,578 and we had 3.7 months supply of inventory.  Contrast that with today our median price is $245,000 and a 4.9 month supply of inventory.

What’s different today is median home prices are 15.8% higher than they were 3 years ago, and interest rates were 3.978% and falling in 2015.  Today rates are at 4.875% and rising.  Rising rates have a way of spoiling home sales in that they rob buyers of purchasing power.  At some point they rob sellers too because if the sellers raise prices and rising interest rates also put pressure on buyers, the whole train stops.  You can’t have both for very long.  When buyers are maxed out, they’re at their limit.  With every rise in rates, it could be at the seller’s expense next.

The only thing that can offset this is rising wages.  Wages do appear to be on the rise somewhat, but they lag rises in rates.  This might explain why home prices haven’t risen since January of 2017.  Sure, we’ve seen blips up and down, but statistically they haven’t moved.

How does this affect sellers trying to sell their home?  First off, we’ve got a balanced market.  Homes are moving if marketed and priced correctly.  Perhaps now more than ever marketing becomes critical.  Prices are stagnant, interest rates are rising, and inventory is building.  Hiring a Realtor who markets is critical.  We’re not talking about posting it on all the websites.  That’s not marketing.  Anybody and everybody can do that.  If you’re not sure what we’re talking about, then definitely give us a call.  When you sit down and see, it’s easy to understand why our results are different.

This is also the silly season for Realtors.  Board dues are up end of the year.  Realtors that haven’t marketed or seen results from their lead generation begin shopping around.  As a last-ditch effort to save their career, they look to low cost brokerages to reduce fees.  Ultimately this doesn’t bring them more buyers or sellers, so they eventually quit, but it does buy them a few more months in the business.  Others look to hop on teams that provide leads.  Some are so deep in debt even this won’t work because they waited too long.  Or, they just don’t know how to close leads.

When selecting a Realtor, ask to see their marketing.  Then call us.  I bet you’ll see a difference.  Ask them how many listings they successfully sold last year.  Ask them how long they’ve been with their company.  Do they jump around?  Will they be at the same company in a month or two?  Can you get out of your listing if they move?  Ask all these questions before you sign up.

Your best bet is to just call the Ellis Team at Keller Williams Realty the first time.  Sure, we help a lot of customers who are on their 2nd or 3rd Realtor.  Wouldn’t it make sense to just use us first?

Call Sande or Brett Ellis 239-489-40402 Ext 4 or visit www.SWFLhomevalues.com   Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open House Saturday November 3 1-3 PM

Open House Saturday November 3 1-3 PM

Open House Sunday November 4 1-3 PM