Tag Archives: Top Dollar Realtors

Zillow iBuyer Program Shutting Down Due to Many Factors

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Zillow iBuyer program shutting down due to many factors announced by the company.  The most glaring is they lost $422 million in the 3rd quarter of this year with expected future losses of $240-265 million in losses just from 4th quarter purchases.

Zillow iBuyer Program Shutting

It turns out scaling an iBuying business isn’t easy as easy as they predicted, and mistakes were made.  2/3 of homes listed by Zillow are listed at prices below what they paid for the homes they bought.  That is not a sustainable business model.  Realtors have complained that the Zillow Zestimate was not always a good judge of value, and it certainly wasn’t a good judge of future values.

Zillow announced it is laying off 25% of its workforce as a result.  Rich Barton CEO of Zillow commented that an unintended consequence of buying homes directly from buyers was the fact that 90% of buyers turned them down.  It wasn’t a pleasant experience angering customers, and that wasn’t the reason they went into this business.

So, what does Zillow leaving the iBuyer space mean to the rest of the market?  We have seen other companies attempt to duplicate Zillow and go on buying sprees.  With Zillow ending this program, will other iBuyers follow suit?

Locally we have worked with iBuyer companies, and not all of them performed by the contract.  Some have forfeited escrow deposits because they did not comply and refused to close.  As a seller, it is scary to think you go to contract and expect the buyer to perform, only to find out the buyer no longer wants the property because their analytics have changed.

Some sellers were willing to sacrifice price for certainty, and now that certainty is gone, how many sellers will be willing to sell at a reduced price?

Top Dollar Realtors

We always encouraged sellers to check with us before accepting an offer.  The Ellis Team is known as the Top Dollar Realtors, so if you are contemplating a sale with an investor or institutional buyer you want to know how much you are giving up for a quick sale.  The problem was for many sellers, they would go to contract at a certain price.  Investor would come back and change the price due to inspection items.  That signed contract no longer seemed like a good deal anymore.

We believe it is important to talk to us no matter who the buyer is.  Some agents are known for fast sales, but not necessarily Top Dollar.  In this market, you can have both, but you must be a skilled negotiator and smart about it.  Accepting an offer the same day may make some sense in certain situations, and not in others.

Each seller has different needs and objections.  Some want or need a fast sale while other want or need Top Dollar.  Like we said, in this market, both are possible, but it is a constant balancing act in some situations.

The Ellis Team Works Differently Than Most Realtors

Brett and Sande work differently than moist Realtors.  We take a counseling approach.  We seek to understand our clients needs and ask questions.  After learning what is most important to our clients, we can offer suggestions based on what we see happening in the streets.

This approach is not used by all, and certainly not in the iBuyer world.  In the iBuyer world, the buyer is your foe.  They want what you have at the least price they can get it for.  The less they pay the more profit when they flip.

Sande and Brett can guide you through the maze of options and discuss what is best for you.  Additionally, new real estate sales contracts went into effect November 1st, and there are some big changes. Working with a full-time Realtor is important, not only for getting Top Dollar, but for all the changes too.

Zillow made drastic changes to their business model, and they are a multi-billion-dollar company.  Don’t you think you need experts looking out for you in changing times?  Always Call the Ellis team 239-310-6500 to get your home sold fast and for Top Dollar, or visit www.SWFLhomevalues.com  for the most accurate only price estimates.

Good luck, and Happy Selling!

Ellis Team Marketing Sells Listings for Top Dollar and Fast

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The Ellis Team marketing sells listings for top dollar and fast.  This past week we closed on a $525,000 listing that sold for $536,200, $11,200 above asking price.  Some of the showing agents felt it was overpriced and we would never get that for the home.  They were wrong, and had we listened it would have cost the seller money.

Ellis Team marketing sells homes for more money.  How is that possible? That is an excellent question, and one we get regularly.  While we cannot share all the answers in a short article like this, we can cover some highlights.  First, we do not stand back and expect agents in the MLS to sell your home.  We proactively market it to a proven bank of buyers we market to.  Secondly, we target and attract new buyers each week through aggressive online and print advertising across multiple mediums.

Additionally, we have a team of buyer agents and inside sales associates calling buyers specifically for our listings.  When the Ellis Team takes a new listing, we may already have the buyer in our data bank.  We use advanced marketing and artificial intelligence to build this data bank and it is paying off for our sellers.

A single cyber-attack can cost you your business. Data from the National Cyber Security Alliance shows that 60 percent of small and mid-sized business close after 6 months following an attack. This is why investing in the services like Sapphire that handles cyber security for business is a must-have investment.

Are We Too Busy

Some sellers are reluctant to list with a successful team because they wonder if they will get lost in the shuffle and not be a priority.  Let me address that issue as well, as there are certain advantages of working with a team.

We are not too busy.  In fact, we have sold almost our entire inventory.  We were not too busy for them when we had inventory, and we are certainly not too busy now that we don’t. Our team was built for scale.  Our advanced marketing costs a lot of money and was designed to bring in lots of buyers, not just one.  It would be a waste not having seller’s properties to market to this valuable group.

The Ellis Team has a full-time listing manager and marketing manager to assist us.  Having experts on our team allows us to provide a higher level of service than single agents can provide.  Our team of specialists sole goal is to get your home sold for top dollar.

Top Dollar Realtors

Sande and Brett Ellis have a reputation for getting homes sold for top dollar.  There is a saying “What you focus on expands.”  Brett and Sande have focused on top dollar our entire career, and that’s probably why we’ve been known around town as “Top Dollar Realtors.”

Any Realtor can give a home away.  Giving a home away is easy.  Low price sells anything, from homes to cars to electronics.  Getting top dollar requires spending money on advertising and acquiring marketing expertise.  It is not something you can learn in a day, week, or year. How you respond to questions matters as well. Learning the sales process and mastering marketing techniques are time tested and work in today’s digital society.

The Ellis Team works with the best of the best technology partners.  Other Realtors often call us and ask how we do it, and we are happy to share our story.  Most will not do it because it costs money, but for those that do they see results like our team does.

Thinking of Selling?

If you are thinking of selling your home, please call Brett or Sande Ellis 239-489-4042 Ext 4.  Who you work with matters.  This is not the market to play around in and hire the wrong Realtor.  You will be kicking yourself later when this market passes you by.  For those on the fence and just want an idea of what their home is worth, we have a website for that. www.SWFLHomevalues.com  You will get an instant, free estimate of your home’s value.  We are here for you on the phone or online and can walk you through the process.

We look forward to hearing from you.  Put our experienced team to work for you!

See last week’s article “Real Estate Appraisal Values Lag Behind Market“

Correctly Priced Homes Selling with Multiple Offers

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Market prices are driven by supply and demand.  Basic economics teaches us this and the SW Florida real estate market is living proof.  We have excellent demand locally along with declining inventory.  Basically, we are outselling the number of new homes that come on the market each week.  We see correctly priced homes selling with multiple offers.

Correctly Priced Homes Selling with Multiple Offers
Correctly Priced Homes Selling with Multiple Offers in SW Florida

Ellis Team buyer agents have been selling up a storm lately, and we have had to spend some time with our buyers educating them on what it takes to win an offer.  Homes that are not in multiple offer situations can quickly turn in just a matter of hours.  We keep on the lookout for homes that enter the market for our buyers and many times our buyers are forced to buy it within a day or two of being on the market.

Our team has a databank of over 11,000 people searching for specific criteria.  We filter those out by the most motivated.  If they wish to buy in a year, they search for information purposes, but any home they see now will be gone in days, if it is priced and marketed correctly.

Most Correctly Priced Homes Selling

We have seen homes priced correctly that have not sold.  Our buyers are thankful for that because if it had been marketed correctly it might not still be there.  This brings us to another especially important point.

Marketing matters as does proper pricing.  Pricing can change by the week in some areas, and not move so much in others.  It pays to know what is selling, what is not, and why.  An experienced agent can help you with that.

It also pays to list with an agent who is an expert in the market, and markets heavily.  We have included a graph sorted by price range.  We also look at property class, neighborhood, and a variety of other factors to determine pricing trends.

Housing supply lowered in every single price point in the last 30 days, and yet not all prices saw rising sales.  Inventory just dipped, and maybe sales were lower because there was not inventory to sell.  We are seeing a nice rise in sales in the $300,000 to $1 Million range.  Other ranges saw sales gains too, but homes in these ranges not only saw lower inventory but rising sales numbers as well.

September was a good month for the Ellis Team and our Keller Williams office.  We had 188 closings last month with several more that spilled into October as the lenders were backed up getting the closings out.

Thinking of Selling?

You should talk to Brett or Sande Ellis. Brett and Sande have the experience to price your home where it should be in today’s market and the marketing muscle to get your home sold fast and for top dollar. When we take your listing, we can search our databank of buyers and see if we may already have the buyer for your home.  If not, our marketing goes to work, and we would love the opportunity to show you that all Realtors do not market the same.

Choosing the wrong Realtor could cost you thousands of dollars.  Selecting the wrong offer can cost you the sale completely.  If you’re not ready to sell but want a quick, fairly accurate price of your home, www.SWFLhomevalues.com is one of the most accurate around.  No computer is perfect, and prices are changing weekly, but it’s a good start. If you want to talk, Call Sande or Brett Ellis 239-489-4042 Ext 4 Selling a home is a process, and we enjoy explaining the process and making it easier for you.  The Ellis Team has systems and tools to make the process simpler, and of course we’ll get you Top Dollar.

Always call the Ellis Team at Keller Williams Realty, your Top Dollar Realtors!

See last week’s article “Lee County Real Estate Market Setting Records”