Fort Myers Beach Archives - Page 27 of 41 - Fort Myers Real Estate and Homes For Sale

The Ellis Team was supposed to have a closing December 31. We represented the seller. The buyer selected a lender from CA who gave a pre-approval letter. It turns out, the buyer had no chance of closing with that lender. They said they were just waiting on IRS tax transcripts, and since the government was shutdown, they had to put the loan on hold. So, even with IRS transcripts, the loan would never have closed under the program they selected. Has government shutdown affected mortgages and closings?

Upon missing the closing date, we decided to get a lender we use regularly involved. The buyer agreed, as they wanted to buy the home. Our lender looked at the file and said they would not qualify, even if they added a co-borrower. However, if we switched them to an FHA loan, we’d have a chance as they are more forgiving on loan ratios.

Many lenders cannot do a FHA loan with a government shutdown. Many lenders can’t do a loan without an IRS transcript. We were able to get an FHA loan in 13 days, bypass the transcript issue, and get flood insurance, all during the government shutdown. How did we do it, and in 13 days nonetheless?

It took some hard work on everyone’s part, especially the lender. We worked with a direct endorsement FHA lender who does not need an FHA underwriter to approve the loan. Secondly, they made this loan a priority for us. Lastly, we had the buyer assume the seller’s flood policy, so we were good to go, even amidst a government shutdown. Both buyer and seller were ecstatic. We could not have done it without the help of our lender, title company, and a buyer and seller working together to make it happen.

Has Government Shutdown Affected Mortgages and Closings

So, let’s give you an update on how the government shutdown is affecting other real estate closing throughout the country.

Flood Insurance – FEMA announced on December 28^th that they would resume selling new policies and issuing renewals again.

IRS Tax Transcripts- Many top lenders are waiving IRS (4506-T) tax transcript verifications to fulfill a loan as they are unavailable now.

Nationally Realtors say that 9% of transactions involve a federal employee and the transaction is on hold. 13% have been impacted by the transcript issue, although there are workarounds for this with certain lenders.

The bottom line is the government shutdown isn’t having a huge impact on closings yet. Any disruptions in closings can have a large impact on the overall economy as real estate generally impacts about 32% of GDP.

In uncertain times it pays to work with real estate professionals and lenders who have a track record of solving issues as they pop up. Good Realtors know who the good lenders are.

Rising Inventory

Inventory has been rising, so selecting a professional who will market your home and make it stand out is important today. Hopefully that same agent also knows how to get the home closed once they find a buyer, because in a rising inventory environment, you never want to have to sell the home twice. It pays to get the home closed the first time.

If you’re looking to buy a home, give our team a call. We can get you pre-approved and get your home closed. Just because a lender approves you doesn’t mean they can close you. Experienced agents know that a mortgage pre-approval does not mean you have a guaranteed closing. We can get you working with a lender with a track record of closing loans.

If you’d like to search for your dream home, check out www.LeeCountyOnline.com It has all the homes on the MLS, and it’s updated every 5 minutes. No more missing out on hot new properties because the site you’re using doesn’t have it.

If you’re thinking of selling your home, always call Sande or Brett Ellis 239-489-4042 Ext 4. Brett and Sande handle the listings on the team. Let us show you how our marketing will set you apart and get your home to the closing table.

Good luck and Happy Selling!

Ellis Team Weekend open Houses

Today’s home buyer loves to search online to find their dream home. It makes them feel part of the process and gives them a certain sense of control, which makes sense because they are half of the process. Without home buyers we wouldn’t have home sales. Home buyers demand 360 degree virtual tours and artificial intelligence.

Home Buyers Demand 360 Degree Virtual Tours and Artificial Intelligence

Most buyers realize they can’t complete the purchase alone, they need help. The one thing they can do though is search. And when they search, and search, and search the process can sometimes be overwhelming. We’ve seen buyers bring in a stack of listings or email us daily with homes they feel they might like to look at. Their frustration mounts when they see a few of these and realize they don’t match their criteria at all.

They’re also afraid they might be missing out on some listings because they can’t quite tell if the property meets their needs based on the photos. The technology is here today to show them so much more, and buyers love it.

Artificial Intelligence

The Ellis Team is employing two sets of technology we believe will really change how buyers look at property, and how Realtors market their listings. We’re introducing artificial intelligence that searches each photo in the MLS and keeps an eye on what a customer likes online. Let’s say a customer is searching for homes 1800-2100 Sq. Ft of living area, with a pool, 2 car garage, and at least 3 bedrooms. What the system notices is that they seem to be drawn to homes with wood floors, or white kitchen cabinets. They didn’t ask for it in the search, but it’s clear they spend more time looking at homes with the two features. We’ll be able to suggest homes that match what they’re looking for, even if they didn’t specifically ask for it.

Realtors, how many times has your buyer bought a home completely different than what they told you they were looking for? Exactly! Our artificial intelligence will be able to search neighborhoods for features like parks, recreation, proximity to shopping, restaurants, etc., in addition to photos. We have neighborhood insights that causes buyers spend over 4 times looking at homes with these insights versus ones that don’t.

360 Degree Virtual Tours

The Ellis Team is adding 360 degree virtual tours on our listings. www.SWFL360hometours.com By doing this the buyer gets a greater sense of the home in proximity to the neighborhood, and a sense of how each room looks and feels in the home. A static photo can be shot in such a way as to make the room look different than it really is, and buyers don’t like that. They feel like they’ve wasted their time when there aren’t enough photos of a home, or they feel deceived. A 360 degree virtual tour puts the buyer in control of how they want to view the home, and they are much more likely to schedule a live showing because of that.

We had a home listed with static photos. It wasn’t selling. As soon as we loaded a 360 virtual tour, a buyer called us to schedule a showing. They had a better sense of how they could use the property. They bought it, and both buyer and seller are happy. The static photos weren’t bad, they just couldn’t tell the buyer the whole story on how they could use the property.

This is all part of a greater marketing strategy. Giving the buyer the tools to be more engaged in the buying process makes a Realtor’s listings stand out. In an age of increasing listing inventory, Realtors need to do more and more to make their listings stand out.

The 360 virtual tours are live now and growing as we list properties. Artificial intelligence searches are set to go live in SW Florida by March. If you’re thinking of selling and would like to see how all this works for you, give Brett or Sande Ellis a call. 239-489-4042 Ext 4 We’ll be happy to show you how the Ellis Team can make your home stand out, and how the new technology that will absolutely change how Realtors sell certain homes faster and for top dollar.

Ellis Team Weekend Open Houses

Open Saturday 1-3 PM

1742 Ardmore Rd

9291 Central park Dr #104

3703 SE 10th Ave Unit 7

Did you know that January 1^st is the biggest expired listing day of the year? It is, and this year we had 246 residential listings expire on January 1 in Lee County. If you made your 2019 New Year Resolution to sell your home, we’ve got some tips for you to make that happen.

Listings fail to sell for two primary reasons. They are priced incorrectly, or they aren’t marketed correctly. Sometimes it’s both, but it’s definitely one of those. These are both easy fixes, if you’re serious about selling.

The seller sets the price, and the market determines the value. If your price is over the market, the market will tell you. You may not like the market, it just is what it is. The good news is, if you don’t like the market, it may be a buying opportunity on the back-end. Most sellers sell one home and purchase another. If you wait to sell your home until the market goes up, chances are the next home you are buying goes up too. Add in rising rates, and waiting could cost you much more than trying to hit a certain number.

We all want as much money as possible out of our home. You might need a certain amount to make the move. The market never cares what a seller needs, it only cares about today’s value. And it could go up or down from today.

Enough on price. Let’s focus on marketing. One reason sellers don’t want to reduce their price is because they think it might be the marketing. Why reduce price when it could just be a matter of reaching the right people?

To get Top Dollar you must reach the right people, at the right time. Putting a home online and in all the big listing websites won’t do it. This assumes your buyer is searching on one of those sites and can find your home in the clutter of all the other homes listed online. It becomes a rush to the best price per square foot. We know your home is worth more because it has a better location, ~~better~~ kitchen, a pool, and several other things some of the other homes don’t have. Of course, your home will have a higher dollar per square foot than those homes. And it should!

Listing your homes on these websites is the Lowest form of marketing there is. Any agent can do that, and that may be all they do. What if you could stick ads onto web pages that match exactly what a buyer is interested in? You can’t, but we can.

If you have a waterfront home, we have the ability to advertise to waterfront buyers. The same with golf course properties. Whatever your home has, we have the ability to market straight to buyers with those kinds of interests. This is in addition to the print marketing and all the other marketing the Ellis Team does. You see, it really does make a difference who you list your home with. All Realtors are not the same!

Therefore, we say either of these two reasons are an easy fix. We’ll help you determine if your price is correct. The Ellis Team will show you how we reach buyers specifically for your home. Yes, we still do signs and newspaper ads, and that too might sell your home. But that’s not all we do, and there is a difference. Our marketing really works, and nobody else does everything we do. We’re sure of that.

If you’ve made your 2019 New Year Resolution to sell your Home, you should call the Ellis Team at Keller Williams Realty. We make your 2019 resolutions to sell your home come true. Let’s make 2019 your year.

Check out www.SWFLhomevalues.com if you’d like to get an idea online for free of what your home is worth, or call Sande or Brett Ellis 239-489-4042 Ext 4 to get your home sold fast!

Thinking of Selling Your SW Florida Home?

Lee County home prices haven’t budged since December 2016. As you can see by the graph, median home prices in November 2018 stood at $245,000. Median home prices in January of 2017 stood at exactly $245,000. Average home prices this November came in at $330,100. Average home prices back in January of 2017 were $340,604, so average prices declined over $10,000. Many sellers in Lee County believe home prices have been going up steadily the past few years, and they really haven’t. Lee County home prices steady as listings rush to market.

We’ve been telling readers not to wait until season to put their home on the market, and people listened. Each January there is a rush to list homes on the market. This season will be interesting to watch as the rush has already begun. If you look at this year, you’ll see a spike in listings beginning in October and continuing into November. What’s going to happen this January? Did the rush to list begin ahead of schedule, or is there another normal wave coming?

We believe there is another normal wave coming which will further increase our inventory supply, but we’ll wait and see. If there is another wave coming, this will temper future price increases as inventory rises. We already have pressure on prices due to rising interest rates. Now we’re getting pressure from rising listing inventory.

The good news is we have rising sales. Closed sales were up 12.2% in November over last year. New pending sales were down 20.1% in November and total pending inventory was down 20.3%. This is a future sign for closings in December and January. We had a spike this year in January closings, and that was due to a high number of pendings in November 2017. Keep in mind we were just getting the market cranked back up after the hurricane last year, so that may have accelerated sales into January of this year.

The key to buying in this market is sorting through all the inventory and viewing the best ones. The best listings go fast in any market, and the rest sit and linger on the market. Don’t forget about listings that have been on awhile and recently reduced their price to get in the game. These are just like brand new listings. They were invisible to the market before because they were priced to high. Once they reduce down to where the market is, buyers will scoop them up, assuming they’re marketed correctly.

Sellers are often reluctant to reduce their price because they’re not sure if it’s the price or the marketing. Sometimes they want to try changing Realtors first, then go to price. I really wish sellers would do a better job selecting their Realtor upfront. Not all Realtors market the same and this can make a big difference exposing their home to all of the market, not just a select few.

Because some sellers believe all Realtors do the same thing, sometimes they choose a Realtor with the lowest commission. Why pay more if you get exact same service, right? This couldn’t be further from the truth.

Buyer Advantage

Now back to the buyers. Sorting through all the listings can be challenging. Buyers love our website www.LeeCountyOnline.com because it has all the listings, not just some of them like other big websites. It’s updated in real-time too, so you’re not looking at old data with old prices, or listings that are sold. Speed wins in the home buying game. The good deals are easier to land when you have the information first!

Buyers love saving their search, so when a listing has a price change, or a new one enters the market, our buyers have an advantage. Our website is Free, and easy.

If you’re thinking of selling, call Sande or Brett Ellis 239-489-4042 Ext 4. We’ll show you how the best marketing plan can sell your home faster, and for top dollar. Whether you’re a buyer or seller, we’ve got you covered.

Thinking of Selling? Find out what your SW Florida home is worth online for Free.

Good luck and Happy New Year!

News that Lee County housing inventory supply rises heading into 2019 season won’t surprise many Realtors, but it may shock some sellers. Reading headlines in 2018 would leave many sellers to believe the Lee County housing market is up and doing well.

Lee County Housing Inventory Supply Rises Heading Into 2019 Season

Let’s dive in and look at some numbers. Inventory is up in every single price category since October. We saw a 17.24% rise in listing inventory and only a .77% rise in sold homes since October numbers were released. Since these are 365 days numbers, the buildup in inventory has essentially occurred since October. We have 883 more homes on the market now than we did 2 months ago. The market has not absorbed the extra inventory, which has put pressure on home prices.

Prices have been stagnant for 2 years. In fact, home prices in October were less than January 2017 numbers. Official November numbers won’t be released until after this article was written, however we fail to see how rising inventory will help home prices rise when they weren’t rising with low inventory numbers.

In the last 6 months we’ve met with many potential sellers. They just didn’t like the numbers they were seeing and wanted to wait until season when they thought they could fetch a higher price. Some even listed with other Realtors who listed at a higher price, and they’re still on the market. We always tell sellers, if you list with another Realtor for a higher price and it doesn’t sell, give us a call when it expires, and we’ll be glad to look at it again. The issue is for some sellers, their price has gone down. By listing it too high in a stagnant or declining market only adds to the pain later on. It’s much better to price it correctly the first time.

Going Forward

Sellers looking to sell in 2019 need to do a better job in 3 areas:

Interviewing Agents. Ask pointed questions. It’s OK. How many homes did you sell in 2018? What is your company market share? How much commission will you pay out to other brokers in MLS to also show my home? If the agent cuts their commission upfront, it not only tells you how well they’ll negotiate your sales price, it also tells you how motivated other agents will be to show your home. How long have you been selling real estate? What’s your experience in a shifting market?

Select the best marketing plan. Will your home be marketed in print and online? We’re not talking about putting it on Zillow and Realtor.com. Everybody does that. How will your home be targeted to specific buyers throughout the US and Internationally? Ask them to show you. It will become apparent quickly if they know how to do this, and if they do it. If you’re unsure, ask Brett or Sande to come in and show you. There’s a reason why our listings sell when others don’t. 2019 will not be the market to select an agent that doesn’t understand how to go find the buyer online.

Correctly Price. It won’t matter how much your agent spends on advertising if it’s overpriced. Advertising exposes your home to the market. We think we expose your home to more and better buyers than anybody else. That’s a moot point however if your home is overpriced. Working with an experienced agent is critical in selecting the best price for your home. You may not like what the market is telling you but ask yourself this question. If I don’t like what the market is saying today, how will I feel in 6 months or a year when it failed to sell and you’re competing with more inventory then?

Reality Sets In

Sometimes reality today is worth more than reality down the road. It’s all when you choose to see it. It’s right there in front of us. The Ellis Team has a plan to get your home sold quickly, and for Top Dollar!

Give us Sande or Brett a call 239-489-4042 Ext 4, or feel free to search at www.LeeCountyOnline.com

Happy Holidays!

While home prices may be lackluster, 2018 local home sales are still at a near record pace. With YTD data compiled through October we see 2018 better than both 2017 and 2016 numbers, and only slightly behind 2015 numbers. November was a strong month, so when official numbers are released later in December, we believe we may even close the gap a bit heading into finishing out the year.

2018 Local Home Sales Still at Recent Record Pace

We hear so many agents talk about a shift in the market. We can’t rule out what may happen in the future. All we can do is discuss what is happening now. Right now, we haven’t seen a shift in pricing or sales numbers. There may be another kind of shift we’ll discuss later.

Home prices have been flat since January 2017. Today’s prices are roughly what they were 2 years ago, and they really haven’t changed much over the last two years. While the rest of Florida and the country have appreciated, Lee County has not. We don’t see a significant bubble ahead because of this fact, and because this market is different than the last bubble. We have end users for homes. In 2006 we didn’t.

Pressure

We have pressure in the market. Interest rates have risen which has lessened affordability for buyers. The pressure is simply market forces exerting itself on the market. Pressure will influence direction, and not necessarily change it. In other words, pressure can limit growth without causing negative pricing. If you add enough pressure, it can. Pressure can come from a variety of sources. Interest rates, wages, economic growth, unemployment, tourism, politics, taxes, supply, demand, and many more. When you throw them all in the crock pot, its fun to see which ones win out. We can predict, but forces are always changing in intensity and scope.

Other Shift

Sometimes in business the numbers don’t change, but the way business is conducted does. When Amazon entered the market, physical retailers may have sold less, while online sold more. Overall sales could have been more or less, but it was certainly less for the physical retailers. The same can be true in real estate. We could have the same number of transactions, but agents accustomed to doing a certain amount may feel like the market has shifted because their numbers are down, when it really hasn’t.

Real estate is changing. Sellers aren’t always reaching out to agents who have a track record of selling homes for more money, and faster. Sellers are selecting agents by who called them on phone, who they saw online, or at an open house they attended. It’s harder and harder for consumers to know which the really good agents are. Some of the really good agents are scratching their heads and wondering where the business is going and wondering why consumers aren’t contacting them as much.

Advertising that used to work 10 years ago may be less effective today. The point I’m making is agents can’t judge the health of the market by how their own sales are going. Just because an agent’s sales are up 20% or down 20% doesn’t mean the market is. The Ellis Team is up big time in 2018, and yet we realize two things. We must keep adapting or we’ll get run over, and we have to keep our eye on the local market and look for changes.

Agents Must Keep Up With Technology

Change is inevitable. It’s like raising a child. Perhaps you’ve done a great job and your kids are great at 12. They’re not fully done yet, and you must keep it up for many more years. Things can change quickly if you don’t stay on top of it. The market may be balanced today, and move in a year or two. Forces change, and so will the market.

Always call the Ellis Team at Keller Williams Realty Fort Myers & the Islands with your real estate questions. If you’re thinking of selling, ask for Sande or Brett 239-489-4042 Ext 4 Or visit www.LeeCountyOnline.com to sell all the homes in MLS and find your piece of paradise.

Ellis Team Weekend Open House

Open House Sunday 1-3 PM

Everyone seems to ask how the market is doing. Usually the answer depends on where you live, price range, and several factors. It’s not always as cut and dried because within the overall market we have several sub-markets that fluctuate independently of each other. Here are Southwest Florida October Housing Statistics by City.

We decided to release some numbers we look at each month. One of these metrics is the breakdown by city. Before we discuss the numbers, we must first be careful not to read too much into one-month data. If a city has a low number of sales each month, the data can fluctuate wildly any given month. Secondly, in 2017 we were impacted by Hurricane Irma. In some cases, it hurt sales last year, and in others it increased sales last October because they were delayed from September.

Southwest Florida October Housing Statistics by City

Since all that is out of the way, here we go. Bonita Springs led the way with a 43.9% increase in closed sales, but again, it’s a small data set. Sanibel/Captiva slowed the most followed by Estero, again with small data sets.

Moving over to price changes, Sanibel/Captiva led the way with a 59.7% increase in median price. This might explain why fewer sales, although we think it has more to do with the mix that sold that month. Bonita Springs, Fort Myers Beach, and Pine Island saw price decreases while the rest of Lee County saw mild to moderate increases. Fort Myers and Cape Coral did particularly well given that each has a large data set, and both scored gains in closed sales and pricing. Lehigh Acres and North Fort Myers were the only two areas besides Fort Myers and Cape Coral to record gains in pricing and sales activity.

A lot of people made a big deal about water quality and how it affected home sales. By the numbers, it didn’t seem to harm Fort Myers, Cape Coral, North Fort Myers, or Lehigh Acres. Did it hurt Fort Myers Beach, Sanibel/Captiva, Pine Island or Bonita Springs? Possibly, but the numbers are mixed, and again it’s only one-month data.

Search Homes by City

We have a section on our website www.LeeCountyOnline.com where you can search for homes by city, neighborhood, or even get neighborhood market reports. We have several neighborhoods setup and saved, and you can create your own as well if you don’t see your neighborhood listed.

The neighborhood market reports are nice because they show you active listings, pending sales, and sold listings along with data and photos of each. You can signup to have these reports emailed to you monthly, bi-weekly, or weekly. These are different than neighborhood saved searches in that they contain much more data. Saved neighborhood searches can be emailed to you daily. Market reports can only be emailed weekly or greater because of all the extra detail.

We provide more data than any other website we know of, and yet there is no substitute for speaking with us if you’re considering making a move. The data we provide is Free to use. We hope it helps you in making the best decision for your family. Sometimes it’s the experience, wisdom, and marketing behind the data that matters.

These homes don’t sell themselves. Even when people think a home sells itself, there was still marketing involved to expose the buyer, negotiating the contract, inspections, etc. A lot goes into making a transaction come together. Most people don’t realize only 4% of prospective buyers can buy. They need help, perhaps selling another property, getting financed, etc. This is where agents come in, and experience matters.

If you’re looking to purchase, sell, or both, you should call the Ellis Team at Keller Williams Realty. 239-489-4042. We don’t sell anything. We listen, educate, and help you achieve your goals.

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open House Saturday Dec 8th 1-3 PM

2008 Bolado Pkwy Cape Coral, FL 33990

Open House Sunday December 9 12-3 PM

908 SE 21st PL Cape Coral, FL 33990

There is much debate about the local SW Florida real estate market and whether it is shifting. Experts speculate that it might because of everything from rising interest rates, rising prices, housing declines up North, to climate change. This makes selecting correct listing agent critical when market shifts even more important, which we’ll discuss later on.

One of the factors some experts look at when evaluating the market is housing inventory. New listing inventory numbers were just released, and we noticed a few things. First off, new listings increased 11% in October over 2017 new listings. Secondly, current listing inventory stands at 5,823 which is 17.9% increase over last year. So, what is causing this inventory buildup, and what can we do about it?

Inventory buildup is caused by several things including rising rates, decreasing home affordability, and false expectations. Sellers read that home prices are up 2.9% over last year, so they add 2.9% to the figure they thought their home was worth last year, and voila, they have a number. Different homes appreciate at varying rates, just like certain neighborhoods appreciate at different rates than others due to location, age, the finances of the association, amenities, etc.

Most sellers believe we have a runaway market while many buyers are fearful that prices are too high and should come down. The truth is both could be right, and both could be wrong, depending on the price range, neighborhood, and other factors.

Selecting Correct Listing Agent Critical When Market Shifts

In a shifting market, two things sell homes. Marketing and Price. Sometimes a correctly priced home won’t sell or won’t sell for full value if it isn’t marketed well. However, history is littered with examples of overpriced merchandise that won’t sell no matter how well it’s marketed. Marketing and pricing go hand in hand.

Other factors influence showings, like pet smells, kitchen and bath updates, the general condition of the property, etc. It all comes down to price though. What you have in it doesn’t necessarily affect value. For instance, I was in GA at a real estate conference and they drove me by Evander Holyfield’s home. I think they said it was a $30 million home to build, and it was in an area of acreage and homes worth a few hundred thousand dollars. If Evander would have sold that home back then, there is no way he’d get $30 million, even though he may have had that much in it. Who would buy it?

While that’s an extreme example, the same principal holds true. Cost does not equal value. If you want to sell, we must determine what the market is willing to pay. It doesn’t matter how much you have in the home, how much you need to buy your next home, or how much you owe. It’s just worth what’s it worth at this point in time.

Some sellers decide to wait until it goes up in value. That’s fine if they realize it could go down in value too. And, while they’re waiting for their property to go up in value, the thing they were going to buy with their proceeds might go up in value too. What if it goes up faster than the home their waiting to sell? They lose money by waiting.

We’re not here to talk sellers into anything or convince people to sell. We do offer common sense solutions, and present ideas for them to keep in mind so they can make the best decision for their finances. Buying and selling can be emotional, so they tend to have knee-jerk reactions. Once buyers or sellers get an idea in their head, it’s hard to come off that. That’s where a seasoned professional with years of experience comes in.

It’s one thing to know the market, and it’s another to know how to deliver information to buyers and sellers in a format they can digest to make good decisions for their family. If you’re thinking of buying or selling, call Sande or Brett Ellis 239-489-4042 and we’ll help you with your questions, or go to www.SWFLhomevlaues.com to find out your home’s value for Free online.

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open House Sunday 12-3 PM

7152 Reymoor Dr

We get this question a lot? Is it better to list SW Florida home in December or January? The perception is there are more buyers here in season, so why not wait until season when more buyers are here, and the home will be fresher to the market.

The advice we’re about to give might fly in the face of reason, however it is steeped in experience and logic. Yes, more visitors arrive in SW Florida in the seasonal months of January through April. If you look at the closed sales chart, you’ll notice we typically have far more closings in December than we do in January.

Many buyers wish to get their sale in by year end for tax and homestead purposes. It’s not uncommon for us to have a big sales month in December, probably for these reasons.

If we recognize that December can be a good month for sales, we must also recognize what happens each January and February. The listings shoot through the roof. January and February show the largest increase in listing inventory each year. It will happen again this upcoming season.

As a seller, if you’re contemplating selling in the next few months, you are absolutely better off listing now. Buyers are out there. Our team has been busy showing properties to multiple buyers, and we have several offers in the works.

We tell sellers there may not be as many showings in December, but they showings that do occur tend to be from serious home buyers. If the middle of November is any indication, showings this December might increase over previous years.

If sales activity is higher in December than January, and if there is far more listing competition in January, why would you wait to put your home on the market? Statistically you’re better off putting it on the market now.

The answer is, sellers believe the holidays are a bad time to sell a home. And the reality is, many agents believe it to, so they take the month of December off. When they take the month off, it further confirms to them that nobody buys in December because they had no sales.

The same can be said for agents who take the summers off. They believe there are no sales in the summer, and their belief becomes their reality. As you can tell from the chart, summertime closings are some of the best months each year. Why would you take those months off?

But then again, why would you hire a part-time Realtor? To me, a part-time Realtor isn’t just an agent who has a primary job somewhere else and works real estate on the side. A part-time Realtor can also be an agent that takes months off. When you do that, you basically shut your business down. It’s one thing to take a vacation. Everybody needs them. For heaven’s sake, if you’re going to take a vacation, get another agent to cover for you. How would you like to be a seller and find out your agent took the month off?

That’s why having a team makes a lot of sense. If any team member takes a vacation, the rest of the team picks up the slack. The Ellis Team works 365 days per year, and yet not every agent on the team has to. We want each of our team members to take some time off and come back refreshed. It’s all part of offering 1^st class service.

If you’re considering selling in the next 5 months, you should call Sande or Brett Ellis and discuss your options. We’re not saying putting your house on the market today is the best for everybody. We’re just saying be careful about listening to false assumptions. If you’d like to talk, we’re here to help. 239-489-4042 Ext 4. Or find out your home’s value online for free at www.SWFLhomevalues.com

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open House Saturday 1-3 PM

13 High Point Cir N Unit 302, Naples FL 34103

Agents around the office often ask us how the Ellis Team sells so much real estate each month. The answer is, it’s marketing. It’s not about the dollars you spend each month, although we do spend more on advertising than just about anybody out there. It’s about spending smart, understanding how and where to find your customers, and converting. The Ellis Team smashes industry standard online advertising conversion rates.

The industry standard for online display ads back in 2016 was .35%. Many say it’s below that now. The Ellis Team converts 26 times that rate with an average in October at 9.13%. Some of our ads convert at 20%. The industry standard for a search ad is 1.91%. Again, the Ellis Team smashes industry standard online advertising conversion rates in every category.

So how do we do this? We’re not going to divulge that but suffice it to say we know a thing or two about online advertising, and it works. In fact, the Ellis Team was the first team in the country to put the MLS on our website. That first year we sold over 100 homes, and Realtors everywhere wondered what was going on.

NAR (National Association of Realtors) called us to Chicago to talk about this. They said the info was in the MLS books and couldn’t be made public to everyone on our website. After meeting with the president of NAR and NAR general counsel, they realized what we were doing was legal and met the bylaws of NAR. And this is how VOW (Virtual Office Websites) was born. SW Florida, you received it first. It later transitioned to IDX (Internet Data Exchange) and now Realtors across the country, along with Realtor.com, Zillow, and others are displaying agent’s listing data. I was always against Realtors letting 3^rd party companies display our data. I felt it should be reserved for agents displaying each other’s data, but somebody up at NAR decided otherwise.

Since those early days, we’ve been perfecting the art of online registrations and conversions. First, you must give people what they want. Your website must be fast, easy to use, and provide the most accurate and up to date data out there. Our website is real-time, so it’s fast, has all the listings including sold data, and it’s easy to use. Consumers like that they can see a photo gallery of all pictures instead of clicking one by one.

Buyers and sellers like that they can get neighborhood data in real-time and emailed to them weekly or monthly. This informs them of new listings, pending sales, and closed sales in a community. This is helpful when you’re keeping an eye on one or more communities.

Secondly, it helps to target the correct people. This is where the magic happens. It does no good to target the universe, because the universe will not all buy property, and certainly not in SW Florida. We target people who have an interest in SW Florida, even if they live out of the country. We find them from anywhere, and everywhere.

In the last month, www.LeeCountyOnline.com received 291 users from overseas. Our agents are working with several of them, and some are in a nice price point. Let’s not forget that we received 4,240 users last month from inside the US. And of those users, 82.5% are new users, so we’re advertising to and attracting thousands of new users each month.

It’s no wonder why Ellis Team at Keller Williams Realty agents are so busy and selling so much. We know how to find the buyers, no matter where they are.

If you’re looking to buy, you should talk with our experienced agents. If you’re looking to sell, speak with Sande or Brett Ellis 239-489-4042 Ext 4. Brett and Sande handle the listings. We know how to get Top Dollar for our sellers. Let us sit down with you and show you how we market. Nobody else does what we do, and the results speak for themselves. Find out what your home is worth at www.SWFLhomevalues.com

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