Category Archives: Fort Myers Beach

Real Estate Appraisal Values Lag Behind Market

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In a shifting market it’s not uncommon for real estate appraisal values to lag behind the market of the moment.  We have such a market in SW Florida.

Real Estate Appraisal Values Lag Behind Market
Real Estate Appraisal Values Lag Behind Market

Have you ever noticed when gas prices at the pump rise, they seem to do so quickly and when they fall it tends to be slow?  Appraisals feel kind of the same way.  In a rapidly rising market appraisers are slow to pick up on the rise, but when prices are falling, they get conservative and offer time value adjustments to the downside.  Appraisers are simply protecting themselves because they have risk.  The last thing they want is a lender accusing them of over valuing property values.

Appraisers concentrate on what happened in the past and must wait on data to reflect on what is happening on the streets today.  It’s a lot like looking in the rear-view mirror, they can tell you where the market has been but not where the market is headed.  Appraisers must prove values with data all the while mitigating risk by being caught in a rapidly changing market.

There are things agents can do to improve value with the appraiser as well as sell over appraised value.  It takes an experienced agent to deal with these issues.  Sellers mistakenly believe it does not matter who they list with in a seller’s market.  It always matters who you list with, and now is no exception!

Experienced buyer’s agents are counseling buyers on what it takes to score a property today.  We are seeing multiple offers and many times the winning buyer will pay well over asking price.  Buyers are being counseled it may or may not appraise depending on the appraiser and the buyer will have to pay the difference.  The lender will lend based upon a loan to value ratio of the appraisal.  This does not stop the buyer from purchasing, but it might raise their down payment.  Lenders are now counseling buyers too that homes are selling for more than appraised value in many cases.  Real estate appraisal values simply are not keeping up.

Sellers are not accepting as many repair items after inspection either.  They do not have to.  If the buyer backs out there may be 10-20 other buyers willing to pick up that property the day it falls out.  In fact, many buyers are scoring deals simply on the fear of greed of a previous buyer who backs out.  Sellers have the upper hand right now.  Buyers are not really in competition with the seller, they are in competition with all the other buyers that would love to have their deal.

You never want to go back to sell a property a second time, unless the first buyer is not being reasonable or if the line of backup buyers is stronger and more motivated than the first.  This is one reason we spend time on selecting the best 1st contract.  We evaluate how likely this buyer is to complete the sale. We look at pre-approval letter, amount down, amount in escrow, and all terms.  The offer tells a story and prompts questions.  We may call the lender or ask further questions to help the seller make the best decision for them.

For buyers it helps to work with a team that represents a lot of sellers, because we know what listing agents are looking for in an offer, and we can help structure your offer to be more desirable.  Remember, your offer not only has to be acceptable to seller, it must beat out all the other offers.  Price is just one term among many the seller and listing agent looks at.

If you are looking to buy and sell, give us a call.  Brett and Sande can be reached at 239-489-4042 Ext 4.  We’ll be happy to talk about your situation and give you the advice you need to succeed. Visit www.SWFLHomevalues.com to see what your home is worth.   Good luck and Happy House Hunting!

See last week’s article “Correctly Priced Homes Selling with Multiple Offers”

SW Florida Real Estate Market Update September 2020

Correctly Priced Homes Selling with Multiple Offers

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Market prices are driven by supply and demand.  Basic economics teaches us this and the SW Florida real estate market is living proof.  We have excellent demand locally along with declining inventory.  Basically, we are outselling the number of new homes that come on the market each week.  We see correctly priced homes selling with multiple offers.

Correctly Priced Homes Selling with Multiple Offers
Correctly Priced Homes Selling with Multiple Offers in SW Florida

Ellis Team buyer agents have been selling up a storm lately, and we have had to spend some time with our buyers educating them on what it takes to win an offer.  Homes that are not in multiple offer situations can quickly turn in just a matter of hours.  We keep on the lookout for homes that enter the market for our buyers and many times our buyers are forced to buy it within a day or two of being on the market.

Our team has a databank of over 11,000 people searching for specific criteria.  We filter those out by the most motivated.  If they wish to buy in a year, they search for information purposes, but any home they see now will be gone in days, if it is priced and marketed correctly.

Most Correctly Priced Homes Selling

We have seen homes priced correctly that have not sold.  Our buyers are thankful for that because if it had been marketed correctly it might not still be there.  This brings us to another especially important point.

Marketing matters as does proper pricing.  Pricing can change by the week in some areas, and not move so much in others.  It pays to know what is selling, what is not, and why.  An experienced agent can help you with that.

It also pays to list with an agent who is an expert in the market, and markets heavily.  We have included a graph sorted by price range.  We also look at property class, neighborhood, and a variety of other factors to determine pricing trends.

Housing supply lowered in every single price point in the last 30 days, and yet not all prices saw rising sales.  Inventory just dipped, and maybe sales were lower because there was not inventory to sell.  We are seeing a nice rise in sales in the $300,000 to $1 Million range.  Other ranges saw sales gains too, but homes in these ranges not only saw lower inventory but rising sales numbers as well.

September was a good month for the Ellis Team and our Keller Williams office.  We had 188 closings last month with several more that spilled into October as the lenders were backed up getting the closings out.

Thinking of Selling?

You should talk to Brett or Sande Ellis. Brett and Sande have the experience to price your home where it should be in today’s market and the marketing muscle to get your home sold fast and for top dollar. When we take your listing, we can search our databank of buyers and see if we may already have the buyer for your home.  If not, our marketing goes to work, and we would love the opportunity to show you that all Realtors do not market the same.

Choosing the wrong Realtor could cost you thousands of dollars.  Selecting the wrong offer can cost you the sale completely.  If you’re not ready to sell but want a quick, fairly accurate price of your home, www.SWFLhomevalues.com is one of the most accurate around.  No computer is perfect, and prices are changing weekly, but it’s a good start. If you want to talk, Call Sande or Brett Ellis 239-489-4042 Ext 4 Selling a home is a process, and we enjoy explaining the process and making it easier for you.  The Ellis Team has systems and tools to make the process simpler, and of course we’ll get you Top Dollar.

Always call the Ellis Team at Keller Williams Realty, your Top Dollar Realtors!

See last week’s article “Lee County Real Estate Market Setting Records”

Lee County Real Estate Market Setting Records

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We’ve got good news for sellers and for buyers.  The Lee County real estate market is setting records and you might be wondering how this is good news for buyers.

Total Dollar Volume Lee County Real Estate Market

First off, the total dollar volume of sales increased 45.5% to a whopping $553.5 Million in August sales, a new high for the year. Three things are spurring these sales.  Low interest rates, people moving to Florida, and more inventory coming to market.  Median prices rose 16.5% in August over last year, and closed sales were up 16.5% as well.  Both positive numbers added to the rise in dollar volume.

When inventory is falling like it has, you cannot have increased sales forever.  Eventually you’ll run out of inventory to sell. What saved the day is a 32.3% rise in new listings over last year.  This is the good news for buyers.  Before we get too carried away, we’d like to point out one fact.

Lee County Real Estate Market New Listings
New Listings

It is true listings were up 32.3%.  August new listings were 1,547.  New pending sales was 1,796.  This means 249 more homes went under contract than came to the market.  We know some of those deals will fall out over inspection issues, appraisal, etc.  Still, more homes are going pending than coming to market, so that is not a sign of increasing inventory.  The silver lining is more new listings came up than last year.  Without those new listings, dollar volume would not be as high.

We are starting to receive more calls from sellers wondering if now might be a good time to cash out of their property.  Their property has served them well, and they know inventory is low and sellers are in the driver’s seat.  Some sellers are looking to upgrade or downsize, and they feel now is a good time to sell, and they are correct.

We believe more of those conversations will be happening this year.  Will it be enough to cover the buyer demand we have right now?  Nobody knows that answer.  We do not know who will win the election, or even when it will be decided.  A vaccine isn’t approved yet, although tests look promising.  With so many unknowns, nobody can guarantee where the Lee County real estate market will be next year.

What we do know is buyers love Florida and they are moving here.  Sellers sit in a good position, and the sellers choosing to sell right now are doing well.  Agents who use technology and marketing at a high level are doing well, and others are struggling.

The real estate business is changing rapidly right now, and many agents won’t be in the business a year from now.  Some companies are also closing due to pressures of lead acquisition and market conditions.  Who you work with now is more important than ever.

Keep in mind, markets can swing, and little variations in the data can affect sellers.  Staying on top of the data can help sellers make quicker and better decisions.  When the market is on the move, you must pay attention.

The Ellis Team at Keller Williams Realty studies the market and the data.  Did you know you can see years’ worth of data on our blog? Subscribe to blog.topagent.com and you’ll receive timely trends as we publish them.

If you’d like to talk to Sande or Brett Ellis, give us a call 239-489-4042 Ext 4  We can discuss your situation and see if this hot market is right for you to make a move.  Having facts helps you make better decisions.  Brett and Sande are here to help.

Find out what your home is worth online for Free

Good luck and happy selling!

See last week’s article “Rising Florida Home Prices Caused by Low Inventory”

Rising Florida Home Prices Caused by Low Inventory

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Rising Florida home prices are being caused by low inventory levels.  Across Florida, median home prices increased 13.2% while the number of homes closed increased 8.8% In Southwest Florida, median home prices gained 16.5% in August over last year.  The number of homes closed also increased 16.5%.

Rising Florida Home Prices Statewide Numbers

We are seeing a perfect storm.  Low interest rates are driving consumer demand.  Other factors are in play as well.  Covid-19 has made people think about where they want to live, and where they want to work.  Many can work from home, so they might as well live and work somewhere they enjoy.  If they can live anywhere, they might as well enjoy the benefits of living in a low tax state.

Rising Florida Home Prices INventory Levels

When we look at the inventory levels, we notice listings always go down February through August or September.  You might notice a difference this year. Listing levels were already way down in 2019 due to a booming economy and low interest rates.  Fast forward to 2020 and we see that accelerating.  Not every part of the state is enjoying the success we are, but then again, many other counties enjoyed big price gains the last several years.  Lee County didn’t see that, so there is more room for gains than other areas of the state.

This past week the Ellis Team has worked on several multiple offer situations, both on the selling end and the buying end.  Scoring that victory for our clients requires determination and skill.  We work with buyers to structure their offer to look the absolute best it can to the seller.  Because we work with so many sellers, we know their concerns and can offer a lot of wisdom to our buyers.

Our sellers benefit greatly too.  The worst thing you can do in a market like this is take the wrong offer.  Buyers and buyer’s agents will present the story they want you to see, and it is our job to uncover the facts and separate the offers impartially so our seller can make the best decision.  Just because we have multiple offers today does not mean we will if we must put it back on the market in the future. You never want to squander a good opportunity, and yet it’s a fine line between determining whether it’s a good opportunity, or an opportunity to waste time.  This is where the wisdom of an experienced agent comes in.

The market is hot and we have rising Florida home prices. This does not mean all properties will generate multiple offers.  Proactive marketing must be employed to insure receiving top dollar.  Sure, you can get lucky, but who wants to play with luck in a market like this?  We never know how long these great markets will last. The biggest mistake most sellers make is being overconfident for too long and missing the market.  Subconsciously they hold on to the number in their head from 2 months ago all the while they’ve missed the market of the moment.

The Ellis Team has a plan.  We sit down and show you where homes have sold.  We go over the 3 things that will happen once your home goes on the market, and what to do in each scenario.  Our sellers are prepared for the market of the moment, and if the market shifts at the exact time your home is on the market, we can too.

If the buyers shift, we can adjust our marketing as we have the intelligence to us that.  Talk to Brett or Sande Ellis 239-489-4042 Ext 4 and we will be happy to discuss your options.  Even if you are not ready yet, it might help to begin talking about options should you decide down the road.  Information is power.

We also have a website where you can get a Free instant online valuation of your home www.SWFLhomevalues.com People love that website.

We are here to talk.  Brett and Sande are easy to talk to, and there is no pressure for you to do anything.  Call us and let’s chat.  You will feel better, and you’ll have some information that will help you make decisions.

Good luck and Happy Selling!

See Last Week’s Article “United States Housing Market Not Affected From Unemployment Yet”

United States Housing Market Not Affected From Unemployment Yet

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Like Southwest Florida, the United States housing market has fared very well in 2020.  A robust economy pre covid-19 and low interest rates are two factors that have fueled the real estate market locally and nationally.

We like to analyze data that may affect the market now or in the future.  When looking at national unemployment numbers we see that unemployment is falling fast and steadily from its peak in April.  The last time we saw double digit unemployment was 2009 and it took 4 years to fall just 2.5%.

United States Housing Market Not Affected From Unemployment Yet

We know that our current unemployment rates were forced by the Coronavirus outbreak and was precipitated by forced shutdowns.  It is not surprising that we are rebounding so fast and steadily., and yet we know that anyone who lost their job probably lost their ability to pay for housing for any length of time.  Thank goodness we had a good economy going into this thing.  Imagine how tough this would have been financially back in 2009.

United States Housing Market Unemployment By Age

Secondly, we like to look at who was most affected by job loss, as that may leave clues as to what is ahead for the United States housing market. The hardest hit segment is the 24 and under segment with current unemployment at 14.1% They make up 3.0% of all home sales in the United States housing market.

The 25-34 age group has 9.7% unemployment and make up about 25% of all home sales in the United States.  Lastly, we see the 35+ group with 6.8% unemployment.  They make up 72% of all United States housing market home sales.

Home Sales are Strong

This might explain why home sales have been so strong.  The majority of home buyers have been the least affected by unemployment. Low interest rates have helped offset any losses by affected home buyers.  Still, 8.4% unemployment and rising home sales may not be sustainable forever.  The good news is unemployment should not stay at 8.4% as those numbers are declining rapidly.

We plan to watch these numbers as they should leave clues about what is ahead for the United States housing market.  One potential scenario is it could hold back move-up buyers.  The 25-34 age group tends to be first time home buyers, and if a significant number hold off purchasing their first home it could impact down the road some move-up buyers who are ready to make their next move.

If the economy keeps improving and we get the service sector back to work, this should all work out.  Question marks remain how the travel and tourism segments will fare and people’s willingness to travel until covid-19 is under control.  Optimism in the vaccine and treatment fronts abound and this could help that segment recover sooner if therapeutics or prevention pans out.

Florida Looking Good for the Future

While the United States housing market may max out at some point until the economy recovers, Florida is looking rather good as many from out of state have found Florida desirable.  Florida is a net migration state from other states, so we may buck the trend if the national United States housing market maxes out someday.

At last check Lee County single family home inventory is down to 2.36 months supply of homes on the market.  Buyers must be quick and decisive to score a home in this market.  Sellers must be wise and patient, making sure they select the best offer for them, not necessarily the first offer that tried to box them into a quick decision.  This is where experienced agents come in.

Experienced buyer agents know how to make your offer as strong as possible.  Looking at it from the seller’s eyes is extremely helpful now, and therefore experience matters.

Sellers need experience now more than ever, so be careful trusting your home sale to an agent with little to no listing experience.  If you would like to speak to Brett or Sande Ellis about the process, we’re available.  Simply call 239-489-4042 Ext 4, or visit www.SWFLhomevalues.com to get a Free estimate of your home’s value.

Good luck and Happy House Hunting!

See last week’s article “Florida Real Estate Demand Heats Up From High Tax State Residents”

Ellis Team Weekend Open Houses

Open House Saturday 12-3 PM

1453 Mandel Rd

6414 Royal Woods Dr

Open House Sunday 1-4 PM

7706 Bay Lake Dr

Florida Real Estate Demand Heats Up From High Tax State Residents

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Florida real estate demand is heating up and we know it is coming from a few sources.  One obviously is low interest rates.  Who wouldn’t want to take advantage of these historic low rates if they could?  The other is heavy demand from northern buyers relocating to escape high state taxes.

Naples Relocation Patterns
Naples Florida Relocation Patterns

A recent report showed out of state buyers moving into Florida at a rate of 950 per day.  Florida has 67 counties.  You have to figure Lee County is one of the 10 largest counties by population.  It’s safe to assume Lee County is getting its fair share of those relocating from high tax states.

Let’s assume the top 10 counties are pulling half of the 950 daily relocations.  One tenth of 425 is 42.5.  Let’s cut that in half again and round that to 22.  If 22 people per day are moving to Lee County that equates to about 660 people per month.  Assuming an average family size of 3, 220 housing units would be needed per month in Lee County.

Florida Real Estate Demand Affects Housing Inventory

We have been witnessing our housing supply shrink each month as more contracts come in than new listings entering the market each month.  Lee County is down to a 2.36-month supply of homes which is the lowest I can remember in over 30 years practicing real estate in Lee County.

Florida Real Estate Demand Heats Up

Moving companies are reporting they have no more trucks available to move people out of New York City.  People cannot move out of there fast enough.  In Manhattan apartment vacancies are up 122% over last year.  Manhattan is not alone.  In fact, at Keller Williams we have intelligence that shows us where buyers are relocating from to our area.  I pulled up Naples in the system as an example to illustrate how this works.

Bonita Springs has different data from Naples which illustrates the point that each area attracts buyers from different areas.  The Ellis Team takes this data and advertises our listings in those markets.  What we find is a high level of lead conversion from those markets.  People up north are genuinely interested in leaving their state for Florida.

Everyone has their own reasons, and we hear them all.  Their reasons matter to them, and the first part of obtaining the lead is listening to the data.  When a seller hires us to sell their home, basically they are saying, “I don’t care where you find the buyer, just go out and get me some”.  Some Realtors aggressively market while other just place it on the MLS and pray someone else has a buyer.  The Ellis Team likes to go out and find the buyer.

Marketing Drives Sales

The best place to find the buyer is advertising where the buyers are.  We know many buyers are local, so we advertise heavily locally.  We also know many buyers are coming from out of state, so we advertise our listings in those cities where buyers are coming from. Florida real estate demand has never been higher.

I looked up the other day and we had 22 pending sales.  I wondered why we did not have 32 or 42 pending sales, and it dawned on me.  If we had more listings, we would have had 32 or 42 pending sales.  Our marketing is aggressive, and it is working.  The only thing it is lacking is inventory.  We can pare down this marketing at any time, but that would not be as fun.  We enjoy putting smiles on our seller faces when we bring them offers for top dollar.

If you have been thinking about selling your home, now might be the time.  You can call Brett or Sande Ellis at 239-489-4042 Ext 4 and we will be happy to sit down and evaluate your options. Or you can visit www.SWFLhomevalues.com to get an instant valuation of your property.

Do not let the best market we have ever seen pass you by.  Nobody knows how long this will last.  The Ellis Team is just a phone call away.  Good luck and Happy Selling!

See last week’s article “Seller’s Market Fuels Rise in Home Sale Prices”

 

Seller’s Market Fuels Rise in Home Sale Prices

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SW Florida seller’s market fuels rise in home sale prices.  Hot home sales and declining inventory along with low interest rates have caused this seller’s market.

Eventually it had to show up in prices.  Median home sales increased 9.4% over last year while average prices increased 8.5%.  This is July over July numbers, not July over June 2020 numbers.  This tells us prices are on the move.

Seller’s Market Fuels Rise in Home Sale Prices

Seller’s Market Fuels Rise in Home Sale Prices

Rising prices are a good thing for home sellers, but not necessarily a bad thing for home buyers.  Waiting may be a bad thing for home buyers, but not rising prices itself.  The reason is interest rates have helped increase affordability, which means buyers can afford more purchase price for the same monthly payment.  The only thing that may hold some buyers back is the larger down payment.

We are seeing buyers asking for closing costs because they are having to put more down payment up due to rising prices.  This is one reason buyers should look to purchase sooner than later, because their down payments will keep going up with rising prices.

High Tax States Losing Residents

Secondly, we are seeing buyers purchase in Florida from other states.  New York city is losing residents in droves.  In fact, you cannot even get a U-Haul to move out of the state right now in New York City due to high demand.  Vacancies in New York City are rising fast.

New York City is not alone.  It is darned near impossible to grow a business with high taxes, shutdowns, riots, and violence.  One of these factors alone puts pressure on businesses and combined it is becoming the fatal blow.  Some people speculate these factors may result in the downfall of our cities.

Residents are voting with their pocketbook and they are getting out of Dodge.  People want to feel safe and feel like they can live and work in a place with opportunity.  Florida is one of those places people are choosing to move to, among others. The SW Florida seller’s market fuels rise in home prices.

What this means for home sellers in Florida is this is the best seller’s market we’ve ever seen.  It is always better to sell your home when there are many buyers and few sellers to compete with.  Even computer valuation models are picking up on the rising prices.  One of the best is www.SWFLhomevalues.com  You can receive a free estimate of your home’s values in seconds.  The site will even display a confidence score.  The higher the confidence score, the more accurate the valuation tends to be.

Getting Top Dollar For Your Home

Getting Top Dollar for your home is a science best left to experienced agents.  In this market you are likely to encounter multiple offers if the marketing is done correctly.  Experienced agents know how to get the most out of multiple offers and have the wisdom to know which offer to take.  One of the deadly sins homeowners make is selecting the wrong offer.  Each offer is a gamble, so selecting the right offer is critical.  It is not fun to go 45 days into a transaction and find out the buyer or the buyer’s lender cannot perform under the terms of the contract.

We receive offers all the time from inexperienced agents that have no idea the offer they wrote will not fly with the lender.  Sellers can pay closing costs, but each loan program is different.  We had to restructure a loan the day before closing because buyer did not have minimum amount down and could not benefit from agreed upon closing costs for a repair.  I asked the buyer agent to check with the lender before we agreed to the change, and she said she did.  She did not realize how something like this could kill a deal.  Now she does.  It is not her fault; she just did not have the experience to know better.

Therefore, hiring the right agent upfront can make all the difference.  We got it done, but it took a lot of work at the last minute.

Always call Brett or Sande Ellis 239-489-4042 Ext 4 to get your home sold Fast and for Top Dollar!

See last week’s article “Closed Home Sales Back on Track After Shutdown”

Seller’s market fuels rise in SW Florida home prices, and it could last awhile with interest rates expected to stay low through 2021.

New Ellis Team Listings

High Point Place

2090 W First St #H2908

Reflection Lakes

7706 Bay Lake Dr

Closed Home Sales Back on Track After Shutdown

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Closed home sales back on track after the covid-10 shutdown. 2020 started off with a bang, and then suddenly covid-19 hit, and Florida was under a shutdown or stay at home order.  People wondered what it would do to home sales and business in general for that matter.  We are happy to report closed homes sales are back on track after shutdown.

Closed home sales back after shutdown

In fact, July closed home sales eclipsed all three previous years.  Closed home sales could have been higher had we more inventory to sell.  3% interest rates are attracting buyers too, but now versus later.  Florida is also attracting buyers from other states.  America has decided Florida is definitely the place to be for various reasons.

The Ellis Team from the seller perspective has recently sold several properties, and quite naturally many of these homes had several offers on them.  A home marketed heavily attracts multiple buyers.  Today we will talk about what to look out for with multiple offers.

First off, if you are considering selling your home, you should call Brett or Sande Ellis.  Chances are we may already have a buyer for your home.  If we receive 4 offers on a home, only 1 buyer can win.  That means 3 other buyers still need a home.  We have a database of buyers looking to purchase right now, and possibly we could sell your home even before it hits the market.

Secondly, the offer a seller takes matters.  When you have multiple offers on a home, picking the winning buyer is a calculated risk.  If the buyer you choose doesn’t perform, you lost that buyer, and you might have lost the other buyers too.  In that time your home was off the market those other buyers could have found another home.  They are not going to sit around and see if your home goes through because they cannot afford to.  If another home meets their criteria, they need to jump on it because it will be gone soon too.

2020 is literally the best time perhaps ever to sell your home.  We have not seen interest rates this low, and we have not seen buyers so anxious to get into a home as we have during covid-19.  Covid-19 has created a nesting situation whereby people just want to hunker down at home.  They are not traveling like they used to, and their home becomes not only their living quarters, but also their entertainment center, work environment, etc.  The home is as important now as it’s ever been, and it’s affordable due to low interest rates.

Your home is a hot commodity right now.  Selecting the right agent to represent you is more important than ever.  You need an agent that can see the flaws in a deal before it happens.  That takes experience, and lots of it.  You do not want to lose a deal in the best-selling market we have ever seen.

Experienced agents know how obtain crucial facts from the buyer’s agent, and the buyer’s lender.  If a buyer does not cooperate, they probably will not win the bid.  Sellers look at the strongest offer.  The strongest offer isn’t always the highest bidder.  So much more goes into writing a strong offer.  The Ellis Team works with our buyers to write the strongest offer possible.  Because we’ve done so many seller sides over the years, we know what sellers are looking for.  Writing the offer in the best light upfront helps our buyers win more bids.

Brett or Sande would be happy to sit down with you and go over all the options in selling your home.  You do not have to do anything.  We like to present you with your options, and let you decide.

Call Sande or Brett 239-489-4042 Ext 4 or visit www.SWFLhomevalues.com to get an instant value of your home for Free.  If it looks good, Brett or Sande can validate the number and make sure it’s the correct for your home.

Good luck and enjoy the best-selling market we have ever seen!  If you are thinking about, we’d hate for you to miss this market.  Great selling markets do not last forever.

See last week’s article “Targeted Real Estate Advertising Selling Homes for Top Dollar”

Ellis Team Newest Listings

Targeted Real Estate Advertising Selling Homes for Top Dollar

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Part of any successful advertising campaign should include the ability to identify and target people most likely to buy a product.  The Ellis Team uses targeted real estate advertising as an additional way to sell homes for top dollar.

Let’s say your company makes the best dog treats on the planet.  You would want to target pet owners, and more specifically dog owners.  It would do no good to target cat owners if cats do not like the treat.  When we list a property, we try to think like a buyer.  If I list an 800 sq. ft home, chances are 8 roommates are not going to buy it.

In the covid-19 era we know many people lost their job, so they are not in the market to purchase right now.  Others who kept their job may want to take advantage of the low rates.  Still others do not need a job to purchase.  It gets complicated.  What we do know is an owner has hired us to find a buyer for their property.

As aggressive real estate marketers the Ellis Team casts several nets.  Our newspaper, PPC, radio, TV, social media, and direct mail campaigns cast a wide net.  We advertise the property to anybody and everybody hoping to find one or more buyers who show interest.  We call this the shotgun approach.

Additionally, we cast tighter nets.  We call this the rifle approach.  Lately we have been targeting cities up North where we know buyers are selling and leaving.  We talk to agents daily who tell us they have sellers leaving their state and they are not coming back.  Florida is one of the areas they are moving to. We have the ability to advertise our listings anywhere in the country.

Targeted Real Estate Advertising

Targeted Real Estate Advertising Selling Homes for Top Dollar

Targeted Real Estate Advertising Selling Homes for Top Dollar Wildginger Dr

The graphic shows two separate ads we ran this past weekend.  As you can see, these two ads generated 40 buyers in just one weekend.  Keep in mind, we are showing you just 2 of the out of town ads.  We may run more ads than 2, and we also run local ads for buyers who have an interest in real estate.  I count 61 buyers signed up just last weekend alone.

By casting multiple nets, we have been able to accumulate a significant amount of people interested in buying property here in SW Florida.  This data is useful because our team of buyer specialists can see what they are searching and call them with new properties entering the market.

It works like this.  Let’s say Sande or I go on a listing appointment and the seller wants to sell.  We know they will have their home ready next week to put on the market.  Our buyer agents can begin calling buyers in our database ahead of time letting them know that a seller will be listing their home next week in an area they are looking in.

We May Already Have a Buyer

Our team may already have the buyer for that listing.  We acquired that buyer through endless marketing, both during the time of the listing, and even before we took the listing.  Sellers benefit from the previous marketing our team has done because we keep the database of buyers.  This database is so valuable because it not only includes their name, email, and phone number, it also tells us what they are searching for and what they like.  Our agents can search the database and find buyers quickly.

Do not call us if your home is listed with another Realtor.  We offer this service for Ellis Team clients only.  We already know about the homes listed on the MLS.  Our buyers can see your home on our website. The Ellis Team proactively calls buyers when our team lists a new property to MLS.  Those sellers hired us, so those are the sellers we spring into action for.

If you’re thinking of selling and want to talk to us about the process, call Brett or Sande Ellis 239-489-4042 Ext 4, or visit www.SWFLhomevlaues.com for a Free instant online estimate of your home’s value.  Find out how targeted real estate advertising can help your home sell for top dollar too.

Good luck and Happy Selling!

See last week’s article “Total Real Estate Sales Volume Bounces Back for the Year”

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14120 Refletion Lakes Dr
Open House Sunday 1-4 PM in Reflection Lakes Fort Myers

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Total Real Estate Sales Volume Bounces Back for the Year

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Total real estate sales volume, also known as dollar volume, has bounced back for the year.  The total real estate sales volume is the sum total of the actual closed price of each sale.  This results in the total dollar volume of sales.

Total Real Estate Sales Volume Bounces Back

When prices are up and sales are up, dollar volume must be up.  The same is true when prices are down, and sales are down.  We know total dollar volume would be down as well.  Sometimes prices are up, and total number of sales is down, and vice versa.  Therefore, we look at the total dollar volume of sales, or total real estate sales volume.

This metric is another indicator of the overall health of the market.  We reported back in June when May’s official numbers were released that total real estate sales volume was down 42.7%.  That hurt, and of course was a direct function of covid-19 and the stay at home orders the nation was under in March.  Of course, Florida was under a stay at home order in April, as were other states.

Realtors learned to adapt.  Buyers were itching to buy, and they still are to this day.  We found a way to make transactions happen even in a pandemic.  The good news is we are back to the plus side for the year.  You will note, total real estate sales volume was up 1.5% over June of 2019 numbers.  While this is fantastic, it is not what brought us back to the plus side for the year. January, February, and March are what did it.  We were in a fantastic market pre-covid.  The great news is, we are getting back to a positive market again.

Interest rates are historically low, and the stock market is doing well.  The economy is doing better than expected given that states are not back to 100% open yet.  Some are wondering how mortgages in forbearance will affect the market going forward.  Nobody seems to know.  All we can say is the top Realtors learn to adjust their marketing in times of shift.  Top agents learn to pivot on a dime.  This is exactly what we did when covid-19 hit, and the Ellis Team sales numbers are up over last year.

Many local Realtors numbers are up, and many are way down.  The Realtors that pivoted and adjusted have done well, while those that did not market or keep up with their database have not.

The Ellis Team has several databases.  One of course is our past customers.  With over 5,000 sales in Lee County over the years, we have maintained a pretty healthy past client database.  The other database is buyers who are looking to make a move.  We have 10,677 right now in our database, so chances are, if you have a home to sell, we may have the buyer for it.

Our database is pretty neat.  When we take a new listing, we can search our database and see how many of the 10,677 are viewing properties on our site that match that home’s criteria.  Of course, we are adding to the database every day.  We spend thousands of dollars each month on the Gold Standard digital package, so we receive the best leads around.  Some of these leads are local, and some are out of state looking to make a change.

One thing we know for sure is, many of the buyers are coming from high tax states.  Other buyers are looking to escape the city life and get more rural.  We can target both buyers, and this is why Ellis Team sales are up, even in a pandemic.

To get your home sold Fast and for Top Dollar, Always Call Brett or Sande Ellis 239-489-4042 Ext 4 or visit www.SWFLhomevalues.com to get your online estimate instantly.  We look forward to speaking with you!

See last week’s article “Real Estate Marketing Trends Shifting to Professional Video Tours”

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