According to the latest report from Updater, Fort Myers net migration ranked highest in the country. Net migration is a measure of the amount of people moving in and out of a metro area. Fort Myers beat out Savannah GA, Austin TX, Wilmington NC, and Sarasota FL for the top spot in the 1st quarter of 2021. The Fort Myers/Cape Coral area previously held the #2 spot for 4th quarter of 2020.
Fort Myers Net Migration Ranked Highest
The top 5 cities people are moving out of in the 1st quarter were Milwaukee WI, Cleveland OH, New York NY, St Louis MO, and Colorado Springs CO.
Florida is also in the top 5 states for incoming net migration. The bottom five states were Nebraska, New York, Alaska, Vermont, and South Dakota. Our blog will have a link to the entire report you can see for yourself.
Advanced Marketing to Reach Out of Town Buyers
The Ellis Team uses artificial intelligence to advertise in markets up North looking for buyers for our sellers. Reports like this make it easier for agents who do not have access to artificial intelligence to give them a guide on where to spend marketing dollars. For instance, if you were listing a home in SW Florida with this information you could now seek out targeted buyers from these markets who have an interest in buying in Florida.
When we list a property, we not only market to local buyers but also worldwide. Simply listing a home on Zillow or Realtor.com does not count. That is not marketing. Some sellers mistakenly believe that having their home on national portals will sell their home. The fact is, every home is on these portals, so what will make your home stand out if everyone else is on them too?
Nothing Special About Online Listings
If someone handed you a vinyl record of Elvis’s top song “All Shook Up” you would probably be happy because you now owned something valuable. If you later found out that some company produced these as a promotion and made 2 billion copies and everybody had one, you might feel a little let down. The same is true with online listings. Sellers believe if their home is listed on Zillow and Realtor.com they have done something valuable. When they later find out every listing in the MLS goes there automatically, they begin to realize that service is not so special. They are just like everyone else.
Marketing a home directly where buyers are coming from is taking it up a level. In the old days, to make our listings stand out we would market homes both locally and in places like the Wall Street Journal and New York Times. This was a way to reach buyers that were not typically attracted locally.
Today we can find those buyers both in print and digitally online. Last weekend we ran print ads locally and digital ads in several markets throughout the country. We pulled in several buyers for our $800,000 listing in Cape Coral. This weekend we will be doing the same thing for some new listings. We have two beautiful listings coming on the market in Horse Creek and Cape Coral.
Top Dollar For Your Home
In this hot market anyone can sell a home. To get Top Dollar, your marketing must go the extra mile. Years ago, marketing was important to sell a home at all. Today, marketing is critically important to getting Top Dollar.
Call Sande or Brett Ellis at 239-310-6500 to find out how we can put this exclusive marketing to work for your home and get you Top Dollar. Or visit www.SWFLhomevalues.com to find your home’s value today the free, quick, and easy way.
Always Call the Ellis Team at Keller Williams Realty! You’ll be glad you did.
See last week’s article “June Housing Inventory Levels Update”