Did you know that January 1st is the biggest expired listing day of the year? It is, and this year we had 246 residential listings expire on January 1 in Lee County. If you made your 2019 New Year Resolution to sell your home, we’ve got some tips for you to make that happen.
Listings fail to sell for two primary reasons. They are priced incorrectly, or they aren’t marketed correctly. Sometimes it’s both, but it’s definitely one of those. These are both easy fixes, if you’re serious about selling.
The seller sets the price, and the market determines the value. If your price is over the market, the market will tell you. You may not like the market, it just is what it is. The good news is, if you don’t like the market, it may be a buying opportunity on the back-end. Most sellers sell one home and purchase another. If you wait to sell your home until the market goes up, chances are the next home you are buying goes up too. Add in rising rates, and waiting could cost you much more than trying to hit a certain number.
We all want as much money as possible out of our home. You might need a certain amount to make the move. The market never cares what a seller needs, it only cares about today’s value. And it could go up or down from today.
Enough on price. Let’s focus on marketing. One reason sellers don’t want to reduce their price is because they think it might be the marketing. Why reduce price when it could just be a matter of reaching the right people?
To get Top Dollar you must reach the right people, at the right time. Putting a home online and in all the big listing websites won’t do it. This assumes your buyer is searching on one of those sites and can find your home in the clutter of all the other homes listed online. It becomes a rush to the best price per square foot. We know your home is worth more because it has a better location, better kitchen, a pool, and several other things some of the other homes don’t have. Of course, your home will have a higher dollar per square foot than those homes. And it should!
Listing your homes on these websites is the Lowest form of marketing there is. Any agent can do that, and that may be all they do. What if you could stick ads onto web pages that match exactly what a buyer is interested in? You can’t, but we can.
If you have a waterfront home, we have the ability to advertise to waterfront buyers. The same with golf course properties. Whatever your home has, we have the ability to market straight to buyers with those kinds of interests. This is in addition to the print marketing and all the other marketing the Ellis Team does. You see, it really does make a difference who you list your home with. All Realtors are not the same!
Therefore, we say either of these two reasons are an easy fix. We’ll help you determine if your price is correct. The Ellis Team will show you how we reach buyers specifically for your home. Yes, we still do signs and newspaper ads, and that too might sell your home. But that’s not all we do, and there is a difference. Our marketing really works, and nobody else does everything we do. We’re sure of that.
If you’ve made your 2019 New Year Resolution to sell your Home, you should call the Ellis Team at Keller Williams Realty. We make your 2019 resolutions to sell your home come true. Let’s make 2019 your year.
Check out www.SWFLhomevalues.com if you’d like to get an idea online for free of what your home is worth, or call Sande or Brett Ellis 239-489-4042 Ext 4 to get your home sold fast!
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