Part of any successful advertising campaign should include the ability to identify and target people most likely to buy a product. The Ellis Team uses targeted real estate advertising as an additional way to sell homes for top dollar.
Let’s say your company makes the best dog treats on the planet. You would want to target pet owners, and more specifically dog owners. It would do no good to target cat owners if cats do not like the treat. When we list a property, we try to think like a buyer. If I list an 800 sq. ft home, chances are 8 roommates are not going to buy it.
In the covid-19 era we know many people lost their job, so they are not in the market to purchase right now. Others who kept their job may want to take advantage of the low rates. Still others do not need a job to purchase. It gets complicated. What we do know is an owner has hired us to find a buyer for their property.
As aggressive real estate marketers the Ellis Team casts several nets. Our newspaper, PPC, radio, TV, social media, and direct mail campaigns cast a wide net. We advertise the property to anybody and everybody hoping to find one or more buyers who show interest. We call this the shotgun approach.
Additionally, we cast tighter nets. We call this the rifle approach. Lately we have been targeting cities up North where we know buyers are selling and leaving. We talk to agents daily who tell us they have sellers leaving their state and they are not coming back. Florida is one of the areas they are moving to. We have the ability to advertise our listings anywhere in the country.
Targeted Real Estate Advertising
The graphic shows two separate ads we ran this past weekend. As you can see, these two ads generated 40 buyers in just one weekend. Keep in mind, we are showing you just 2 of the out of town ads. We may run more ads than 2, and we also run local ads for buyers who have an interest in real estate. I count 61 buyers signed up just last weekend alone.
By casting multiple nets, we have been able to accumulate a significant amount of people interested in buying property here in SW Florida. This data is useful because our team of buyer specialists can see what they are searching and call them with new properties entering the market.
It works like this. Let’s say Sande or I go on a listing appointment and the seller wants to sell. We know they will have their home ready next week to put on the market. Our buyer agents can begin calling buyers in our database ahead of time letting them know that a seller will be listing their home next week in an area they are looking in.
We May Already Have a Buyer
Our team may already have the buyer for that listing. We acquired that buyer through endless marketing, both during the time of the listing, and even before we took the listing. Sellers benefit from the previous marketing our team has done because we keep the database of buyers. This database is so valuable because it not only includes their name, email, and phone number, it also tells us what they are searching for and what they like. Our agents can search the database and find buyers quickly.
Do not call us if your home is listed with another Realtor. We offer this service for Ellis Team clients only. We already know about the homes listed on the MLS. Our buyers can see your home on our website. The Ellis Team proactively calls buyers when our team lists a new property to MLS. Those sellers hired us, so those are the sellers we spring into action for.
If you’re thinking of selling and want to talk to us about the process, call Brett or Sande Ellis 239-489-4042 Ext 4, or visit www.SWFLhomevlaues.com for a Free instant online estimate of your home’s value. Find out how targeted real estate advertising can help your home sell for top dollar too.
Good luck and Happy Selling!
See last week’s article “Total Real Estate Sales Volume Bounces Back for the Year”
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