The real estate market is always changing, so too must we to keep up with changes. We’ve been hard at work selling property in SW Florida even though most agents realize there is a shift occurring in the market. Our marketing is world-wide, and because Germany has overtaken the 2nd spot as most visitors to our website, we’ve decided to add a German division to handle this overseas demand.
Yesterday we pulled up our sales report and noticed we have 21 pending sales. Not bad when agents are complaining the market has shifted and listings are tougher to sell. We agree the market has shifted, and listings are tougher to sell. Where we don’t agree is what to do about it.
When the market shifts, you don’t cut back marketing. And you don’t stop lead generating. In fact, you increase it. The Ellis Team doesn’t stop there either. We must react to shifts in consumer activity as well. We have a mobile app that buyers and sellers really love. It’s awesome, and in the 2nd Qtr. it’s going to get even more awesome. I’ll tell you about the cool new stuff coming in a future article. In the meantime, if you’d like to download it, you can at http://app.kw.com/KW2TGVZZ3
Dennis Muchow is going to lead our German division. Dennis comes to the Ellis Team from Berlin Germany where his family has operated hotels in both Germany and the U.S. He is not only a hard worker but a fast learner. When we first met Dennis, we couldn’t even tell he was from another country. He had no accent even though he only moved to the U.S. 4 years ago. Maybe it’s because he spent so much time in SW Florida growing up as his parents spent 6 months in Germany and 6 months in Cape Coral.
Last year Germany was in 3rd position for www.LeeCountyOnline.com visitors and Canada was number 2, but that’s changed this year. Despite the shifting market, SW Florida remains popular with international visitors and U.S. visitors alike. We’re a tax friendly state, and of course we have gorgeous weather. U.S. News & World Report just recognized Fort Myers as one of the best places to live near a beach because of most access to ocean, sand and sunshine, as well as being a great place to live.
If you’re thinking of selling, call the Ellis Team at Keller Williams Realty 239-489-4042 Ext 4 and see how our marketing can help sell your home. Ask for Sande or Brett. If you’d like to speak with a German speaking agent, we can help with that too. If you’re buying, our team of talented buyer specialists can help you find your piece or paradise, and the best news is, it’s all right here. You don’t have to travel around the world to find it.
And don’t forget that app. You’ll appreciate the Open House search and Nearby Homes lookup. You’ll even find out how you can save thousands on your next mortgage loan. The app will automatically update to the cool new stuff coming out. You don’t want to miss that, so go ahead and download it now.
Real estate is local, and it doesn’t matter where you’re from or where you’ve been. The Ellis Team is here to explain what makes SW Florida so special, and how we can make your dream a reality. We enjoy helping people, so let our team help you.
If you’re thinking of selling your home, call Brett or Sande Ellis 239-489-4042 Ext 4
Good luck and Happy House Hunting!
Be sure to download our Free Real Estate App
You’ll be able to see all home for sale, and all see which homes are open house this weekend. Try it out.