The last few weeks we’ve been reporting official Southwest Florida real estate sales numbers, and the numbers look good. This flies in the face of what some sellers and some agents are saying about the market. Real estate tends to be an emotional item. It is for buyer and seller, and for agents alike. This week we’ll focus on why you should avoid Dr do it all when selecting a Realtor to sell your home.
Buyers and sellers tend to get caught up in their own personal transaction. Agents tend to get caught up in their overall production. Sometimes agents confuse their own production with that of the overall market, and often they are completely different.
The typical agent’s production cycle is up and down. They prospect, farm, and lead generate which leads to appointments. As they take appointments they get busy. A lot goes into working with a buyer or bringing a listing to the market. Both can be time consuming. As transactions begin to occur, all of the prospecting, farming, and lead generating tends to stop. They must focus limited resources on the ultimate goal, getting the deals closed.
Once they get their deals closed, they’re basically out of business and must begin the process all over again. And after they do, the cycle begins anew. When agents are in the transaction phase, they feel like the market is booming, because they’re busy and they have closings coming up. When they are in the prospecting phase, they can feel like the market is dead and nobody wants to buy. Because they honestly feel this way, agents tend to report on how they feel the market is doing by how their personal business is going. And the answer always lies in which step of the process they are in. Talk to 10 different agents and you might get 10 different answers, and it’s all real to them.
Avoid Dr Do It All When Selecting a Realtor to Sell Your Home
Experienced agents with a long track record of sales have learned to level out the ups and down by doing two things. Hire talent to help handle all the fine details of bringing a listing to market and managing a transaction. This helps agents do the 2nd thing, which is never stop lead generating.
Not only will it help an agent level out the ups and downs of their business, it also helps their sellers. Imagine listing with an agent that is so busy taking your listing and closing a few deals that they stop lead generating. Now that your home is new to the market, there are no new leads for your home because the agent stopped lead generating to get your home ready for MLS.
A lot goes into placing a home in MLS, if done properly. Professional photos must be taken. Several hours are spent on a pricing strategy, and several more hours are spent gathering information for the MLS, like HOA or condo information, and of course listing all the details and fields for the home. Then there is the dreaded agent remark section where agents must cleverly write a compelling story on why your home is a good buy.
It’s no wonder why single agents get frustrated, because there is so much to do, and when business starts happening, the lead generation stops. This is where sellers get frustrated. Their home is fresh on the market, and few people are viewing the home.
Always Call the Ellis Team at Keller Williams Realty
Avoid Dr Do it All- This is why we created a team. In fact, we were the first team in SW Florida many years ago. We never stop lead generating. The Ellis Team has a full-time listing manager to help with all the details of bringing a home to market. We have a closing manager to help get our deals to the closing table, so we don’t have to start all over with another buyer. And, we have a full-time marketing manager to make our ads, and our homes look good.
We never stop marketing and lead generating. This is why our homes sell faster and for more money than the average agent. We have a list of buyers ready to buy now, and we are working every day to find them homes. We may already have a buyer for your home, and if not, our marketing will create one.
Call Brett or Sande Ellis 239-489-4042 Ext 4 if you’re thinking of selling, or go to www.SWFLhomevalues.com to see what your home may be worth.