What do these eleven homes have in common? These eleven top dollar residential property listings recently sold at or above asking price with more pending sales on the way. The Ellis Team listed each of these homes for top dollar and marketed them. In most cases our marketing created multiple offers which results in a higher price for our sellers.
When people hear the words “multiple offers” sometimes they assume the home was listed below market value. The logic goes, if it’s a deal, of course everyone will want it. At the Ellis Team, we believe sellers are entitled to top dollar, and the home does not have to be a deal to generate interest from multiple buyers. The home simply must be marketed to more people, which generates more interest. More interest is what helped the Ellis Team sell top dollar listings recently.
Don’t Give it Away
If you are giving something away, many people will be interested. You should not have to give something away to create interest. I see the ads on TV. Price sells cars, price sells appliances and price sells homes. That is that company’s value proposition. Buy from me, you will get a better deal. That is fine when they are selling their products. But what about when someone is selling your product?
Do you really want to list with someone who is going to give your house away? Do you really want an agent that will sell your home fast and for the least amount of money? What if you could sell your home fast and for top dollar? Doesn’t that sound like a better deal?
We have been conditioned as consumers we must be the lowest price to sell. Think of it this way. If you only had one buyer for a widget, would you get top dollar for it. What if you had 10,000 buyers bidding on that same widget? Do you think the seller would sell for a higher price? Of course, the more interest in a product brings you closer to top dollar. Minimal interest means you had better be the best priced.
So why list a home with a Realtor with minimal marketing? If the Realtor’s marketing plan is put it on MLS and pray somebody sells it, that is not really marketing. I know, some Realtors will tell you the MLS gets picked up by Zillow and Realtor.com so everybody sees it. That is not true. Everybody does not see it, and the ones that do simply look for the best priced listing online. They look at metrics like $/sq ft which does not tell the whole story.
One home may have a pool while the next does not. One may have quartz counter tops, upgraded flooring, cabinets, counter tops, etc. while comparables do not. One seller may have maintained their home while recent sales may need some attention. All this should be factored in. When the buyer shows up and sees the home in real life, it matters.
Minimal marketing creates minimal interest and does not always produce top dollar. Most Realtors do not aggressively market because it costs money.
One mistake sellers make is assuming all agents do the same thing. If that were true, I would go out and hire the least expensive agent I could find and let the MLS sell my home. Unfortunately, this is not true and the agent you hire matters.
We talked about marketing. Another factor is hiring an agent with experience that works at the best Residential Real Estate Company. Find an agent that does not take the first offer simply because they are worried another offer will not come along. If they are aggressively marketing your home, you have the luxury of choosing the best offer, not the only offer.
Talk to Us Before You List!
Before you list your home, talk to Sande or Brett Ellis 239-310-6500 Hiring the wrong agent could cost you thousands. We have the marketing and experience to get you Top Dollar. Just ask the happy sellers of these 11 homes. Or visit www.SWFLhomevalues.com for a free instant online estimate of your home’s value.
Ask us for a list of Top Dollar Listings Recently Sold by the Ellis Team.
Good luck and Happy Selling!