SW Florida Real estate closings setting strong pace in 2018 and it’s the best kept secret out there. Perhaps people are caught-up in the headlines of red-tide and blue-green algae and just assume the market is suffering.
I was just speaking with a lender this morning who mentioned she’s ready for real estate closings to start picking up. Lenders of course get a large chunk of their business through Realtors, so I asked her what her perception of the market was. In speaking with Realtors she works with, she had heard it was slow.
SW Florida Real Estate Closings Setting Strong Pace in 2018
If you look at the graph, you’ll see Lee County closings in 2018 are ahead of past year’s closings. In fact, we are 689 of last year and 211 ahead of 2015, the second highest year in this time frame. The data shows that real estate closings are not slow, and yet Realtors, lenders, and maybe even the public thinks it is.
Your perception becomes your reality, and if you buy into a falsehood that the market is slow, suddenly your closings will be slow, which further confirms your suspicion that the market is indeed slow. When you buy into false facts, your outcome is determined by your attitude and assumptions rather than what could have been. If you simply change your thinking, you can change your world.
At Keller Williams we have a list or irrefutable laws, one of which is “Change the way you look at things and the things you look at change.” The SW Florida real estate market right now is a perfect example. This market can be whatever you want it to be. We have buyers looking to buy. We have a good economy, and rates are low historically speaking although on their way up. All favorable signs!
And yet we have some negatives. Interest rates are rising, which is slowing buyer’s purchasing power. Sales are slowing nationwide. And of course, we have Red Tide and Blue Green Algae. There, I said it. We have positives on the table and we have negatives on the table. So, which is it?
Every business should run a SWOT analysis. Strengths, weaknesses, opportunities, and threats. Every business will have positives and negatives. Every relationship will have both. Your outcome is dependent on how you look at things. Do you choose to see the opportunity, or do you choose to see the threat?
Facts are facts, and they often get in the way of how we’d like to perceive a situation. The facts are, we’ve got a pretty good market right now. If you’re an agent, you could either decide on how you’re going to go get your unfair share of sales or sit back and complain that sales are slow. They’re not slow for everybody, only those that choose to buy into the negatives.
If you’re a seller, you want an agent that knows how to market and sell in all kinds of weather. Three things are certain, markets go up, markets go down, and the weather is always changing. If your home has been on the market and failed to sell, perhaps you need a new approach.
It failed to sell for one of two reasons. Either it was overpriced, or it wasn’t marketed properly. We’ve taken over listings that failed to sell and sold them at the same price, so it wasn’t the price. We’ve taken over other listings that were overpriced, made the proper adjustments, and added our marketing and they sold. Sometimes it’s both, the price and the marketing.
There is no substitute for proper marketing. Failure to market properly will cause a home to sell at a lower price, or not at all. Even homes priced correctly sometimes don’t sell, and that’s lack of marketing.
Call Brett or Sande Ellis 239-489-4042 Ext 4 and we’ll be happy to sit down and discuss both with you. Or, go to www.SWFLhomevalues.com and get a quick and Free estimate of your home’s value, then call us when you’re ready to sell.
Good luck and happy selling!
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