In real estate we teach Realtors to create their own Unique Selling Proposition to gain clients. When you’re asking customers to work with your team you must ask the question, why should a customer work with us? What makes us Unique? What do we do that’s better than everybody else?
At the Ellis Team at RE/MAX Realty Group, we feel we have several things that make us unique. There are several things we do that the average agent doesn’t, and we’re quite sure nobody does everything we do to get a home sold. Every agent should ask themselves this question, and if the answer is nothing is unique, find something that is and offer it. The United States is filled with solid companies that identified a need in the marketplace that wasn’t being met and created a solution or product to meet that need.
If you’re interviewing agents to buy or sell, we think we should definitely be in the conversation.
While the Unique Selling Proposition is true for every agent and every company, it can also be true for every property. When we list a property, we try to identify who the target buyer might be. We also identify all the traits of the property to determine if there is something we can advertise to make this property stand out. Create Your unique selling proposition to sell your property.
You’d be surprised at all the ways a property can stand out. Perhaps you own a property seconds to the water. This is an attractive feature to boaters, and not all properties meet those criteria.
We’ve listed and sold properties that sit inside an air park, so we advertised to pilots and air enthusiasts. We’ve sold horse and ranch properties, so of course we geared our advertising to reach those potential buyers.
Perhaps your selling proposition is value. If your home is the lowest priced, or has the most add-ons and extras per square foot, that is something to mention. Perhaps you live in a golf community with a golf view but golf membership is voluntary. We would market to someone who appreciates a gorgeous view but doesn’t necessarily have to pay to golf. You can go both ways on this one. You can market to avid golfer, or someone who isn’t but wants resale ability later on to someone who is.
Perhaps your condo association offers lots of amenities for a low fee. This is a great way to attract buyers. Maybe you have a very high fee but your association offers one amenity nobody else does. We would definitely advertise that as chances are that’s why you purchased there and most likely is why the next buyer will as well.
Obviously your property must be priced correctly, as that is a value proposition all its own.
Be careful though, as some sellers mistakenly believe certain things are appealing to buyers when in fact they are a turn-off. Some sellers believe they’ve built the perfect home and load it up with all kinds of weird stuff, and for that a buyer should pay a $200,000 premium for it. It pays to consult a professional that can guide you through the process and look at your property objectively.
Watching HGTV doesn’t make you a real estate expert. We watch it for the entertainment, and for the occasional good idea. There’s just no substitute for market knowledge though.
If you’re considering buying or selling, call a professional. There are lots of great Realtors out there. Just pick one with lots of experience and one who will listen to your wants and needs. Pick one that isn’t afraid to tell you the truth and will educate you.
You can search the MLS for free at www.LeeCountyOnlinie.com or call us at 239-489-4042. We’ll be glad to help you.
Good luck and Happy House Hunting!
Check out our latest- Neighborhood Market Reports-You can create your own too.
Cross Creek Estates Market Report
River District High Rise Condos Market Report
Reflection Lakes Market Report
Fort Myers Waterfront Homes Market Report
We’re also adding Single Property Websites to each of our listings. Check back as we’ll be adding a lot more.
Pingback: Create Your Unique Selling Proposition to Sell Your Property | Southwest Florida Custom Home Builder