We’re hearing from a lot of sellers who are concerned that their home has been on the market awhile and it didn’t sell this season.  They’re calling asking how we market homes and what they can do to get their home sold before their listing expires.  This article includes tips on how to sell your Florida home out of season.

How to Sell Your Florida Home Out of Season
Win the Beauty Contest

We get it.  Sellers who weren’t successful are frustrated.  The sellers who listed and sold are happy, and the ones who listed and sat are not.  Putting your home on the market is a lot like entering a beauty contest.  Even though your home is beautiful, it may get skipped over by other beautiful homes that compete more favorably.  The other contestants take the prize.  Two weeks pass by and another bevy of beauties hit the market before you get the chance to reduce your price.  Your beautiful home never really got the chance to be the new beauty on the market.

Sometimes a new beauty comes on the market and it attracts multiple offers.  Before you know it, it sells for full price, maybe even more. It’s frustrating to watch other homes take the crown while yours is left standing on stage.  The good news I guess is that there’s a new beauty contest upcoming, but you’ve got to make some changes, or you’ll suffer the same fate as the last contest.  After awhile they’ll start asking what’s wrong with you, why are you still here?

We’d like to help you avoid this madness.  Before we begin, let’s just state that we too have some homes that occasionally don’t sell.  When sellers take our advice, their home sells.  You have to want to be the winner.  Here’s our formula to win the next beauty contest.

  1. Hire the right Realtor.  Not all Realtors are the same.  They don’t advertise the same, have the same number of leads, or have the experience necessary to lead you through the process.  You’ve seen very talented teams lose the big game due to coaching mistakes.  Hiring the right coach can make all the difference.
  2. Price your home correctly. If the market doesn’t respond, adjust.  The market doesn’t stand still, and neither does your competition.  New homes enter the market, and existing homes make price adjustments. If you list a home and never change, you may get left on stage.
  3. Make sure your home looks as good as it can. You don’t have to remodel.  Simple things can make a big difference.  Talk to us and discover how certain minor changes can make a big difference in the judge’s eyes.
  4. Listen to your Realtor. If you did the research and hired the best Realtor, it’s crazy not to take their advice.  If you’re not going to listen to your Realtor, I guess it doesn’t matter who you hire.
  5. Listen to the market. The market speaks to you.  If you’re getting lots of showing but no offers, a small price adjustment may be necessary.  If you’re not getting showings at all, you either have a large adjustment to make, or something is off with the marketing.  Perhaps there is a field wrong in MLS.  Is your home being advertised in the paper, online, and to other Realtors?  Perhaps a highly advertised open house may be necessary.
  6. Don’t be afraid to make a change. Sometimes owners list with a friend or relative.  This is dangerous because they often want to please you.  They may be afraid to tell you the market has shifted, or they may miss it because of their love for you.  Listing with a friend or relative can destroy your relationship.  If that is your situation, give us a call.  We have a way of handling this for you and getting your home sold without offending your friend.

If you have a home to sell, we’d love to help you.  Simply go to www.SWFLhomevalues.com and enter your address.  We’ll provide you with a free online market evaluation.  If you’d like to go to the next step, we can schedule a time to meet your and view your home.  Or, you can always call Sande or Brett Ellis at 239-489-4042 Ext 4.  Always Call the Ellis Team!  We’ll get your home Sold!

Ellis Team Weekend Open Houses

Reflection Lakes – Open Sunday 1-4 PM

13994 Reflection Lakes Dr

14016 Shimmering Lakes Ct

Colony Lakes – Open Sunday 1-3 PM

16804 Colony Lakes Blvd

Most people know that you need decent credit to buy cars, homes, or things on credit cards.  Not everybody knows good credit helps renters and buyers.

Good Credit Helps Renters and Buyers
Good Credit Score

The first thing that happens when you purchase a home is the lender pulls up your credit report.  If it meets certain criteria, you’re credit approved on the spot.  FNMA and Freddie Mac have direct underwriting standards, and if you fall within those standards you’re basically approved.  There is far less documentation needed by the underwriter in these cases.

Some people rent because they haven’t saved the down payment for a home, or they don’t have the credit necessary because events have happened in their life.  Other people just make bad choices with credit and have low scores to show for it.

Good Credit Helps Renters and Buyers

Regardless of the reason, good credit can help renters too.  Most landlords do credit and criminal background checks before renting.  Increasingly, condo and homeowner associations do the same before approving a tenant in an association.  Even insurance companies are using credit reports to determine eligibility and rates for insurance.  Like it or not, landlords, banks, and financial institutions have found that credit is an excellent way to judge risk and future behavior.

Whether renting or buying, good credit increases your chance of getting approved.  Good credit also helps with the terms of the deal too.  For instance, better credit means a better rate when borrowing.  It can also mean savings on rent and deposits as well.

Utility companies sometimes waive deposits for people with good credit.  This can add up, especially if you need water, sewer, electric, cable, etc.  If the landlord charges first month’s rent, last month’s rent, and a security deposit, and the utility companies charge deposits, it can get very expensive to move.  Having good credit can help you negotiate all these things.

When shopping for a mortgage, it pays to shop around.  Some of the bigger banks have what they call overlays.  Basically, they are extra requirements they place on borrowers over and above basic standards.  They do this because their institution is being extra cautious.  Perhaps they’ve had to buy back faulty loans in the past, or they’re worried about their standing with the CFPB (Consumer Financial Protection Bureau).   Whatever the reason, you don’t need extra hoops to jump through to get a loan.

We Can Recommend a Lender

We know lenders that do not have extra overlays.  This will save you time and worry when applying for a mortgage.  Our parent company just came out with a new program that offers a low rate, and some fantastic benefits.  In addition to the low rate, borrower pays no origination fees, no underwriting fees, zero processing fees, and gets $1,000 closing credit.  This is a significant savings to a buyer.

So, what’s the catch?  To get all this, a buyer must either work with an agent from our company or buy one of our company’s listings.  Essentially, they’re forgoing profit to help our sellers and our buyers.  Whatever the reason behind it, I like it.

We’ve shared with you a great way to save some serious money.  The other way to save is to improve your credit.  If you’d like to talk to a loan officer and see where you stand, call us at 239-489-4042 and we’ll put you in touch with someone.  Some buyers are surprised to find out they qualify now!

Other buyers have work to do.  It’s frustrating to find a home only to discover you can’t buy now.  We’d rather identify potential issues and begin working on them now, so we can find you a home you can purchase.  Many credit fixes can be done in 6 months.  Other fixes might take a year, so the earlier you identify and fix the better.

If you’d like to search the MLS like a pro, visit www.LeeCountyOnline.com  To sell your home, call Brett or Sande at 239-489-4042 Ext 4

Happy St Patty’s Day.    We look forward to saving you some of that green stuff!

Ellis Team Weekend Open Houses

Open House Saturday 1-4 PM

16804 Colony Lakes Blvd

Colony Lakes

Open House Saturday 1-4 PM

12011 Champions Green Way Unit 706

Gateway Golf & Country Club

Open House Saturday 1-4 PM

17752 Indian Island Ct

Island Park Village

Open House Saturday 1-4 PM

5691 Kensington Loop

Bell Tower Park Open House