January is one of my favorite months.  Not only is January a new month, but it’s the beginning of a new year with fresh goals, resolutions, and outlook on the future.  It also happens to be the month the CyberStars meet each year.

Cyberstars Top Producing Realtors Technology

Perhaps you’ve never heard of the CyberStars.  They are a group of top producing agents who are on the cutting edge of technology and learn ways to apply those ideas and techniques to their already successful real estate practice benefiting their clients in any market conditions.

The CyberStars are 225+ agents from the US, Canada, and as far away as Australia. I love attending the Summit held each year because the information shared is so incredible.  For years the Ellis Team has innovated and brought new ideas to SW Florida, but one person or one team can’t know it all.  Sure, we’ve gladly shared what we’ve developed with Realtors from across the country, and we do so with CyberStars as well.  The real treat in attending this conference is it’s a chance to sit back and listen to what other innovative top producing agents are doing to help their clients.

Top Realtors Meet for 3 Days of Sharing Marketing Strategies
CyberStars Discussing a Hot Topic

Believe me, if an idea works in California, Texas, or Australia, it’ll work in Florida.  Sometimes we just need to get out of our little sandbox and see what the rest of the world is doing.

This year on the 2nd day there is a session on using video in your real estate business. This is an advanced session and I’m excited to get some new ideas in this area.  Most people locally know we produce a show on the Internet.  It can be found at www.YouTube.com/brettellisfl  It currently has about 108,000 views so anything we can do to add to the content and value to the public will benefit our team and the local real estate market.

There is another section on Virtual Tours.  Again, we do this and they can be found at www.TopAgent.com, but I’m thinking there will be some new and neat tips on bettering our tours.

Mobile marketing is a big topic today as more buyers are using their mobile phones and tablets to search for properties.  I’ll be teaching a session on this along with a few other agents, but I have a feeling I’ll be taking lots of notes as well.  I believe mobile marketing is only going to get bigger and bigger and we want to lead, not follow if that’s where buyer’s eyeballs are headed.

Social media is another topic we can all learn tips on.  We use LinkedIn, Twitter, Facebook Fan Pages, our Blog, Pinterest, and several more.  These are time consuming and I’m hoping to pick up tips on how to be more effective and more efficient with our social media strategy.

In addition to 3 days of learning sometimes the best ideas are shared at lunch or dinner strategizing with other forward thinking agents.  Sometimes I go out there with an idea and an agent points something out that would really improve that idea.  It’s so nice to hang around agents who use technology and see the vision.  These people are truly the creators and they love to share.

So if you bump into us next week chances are we’ll be all pumped up with new ideas to bring back to SW Florida and implement here locally.  If you’re thinking of buying or selling your home, give us a call.  We’ll be glad to show you how we’re reaching today’s buyers using traditional marketing and today’s technology, CyberStar style!  We can be reached at 239-489-4042 or on the web at Topagent.com

A few weeks ago we provided preliminary statistics which suggested single family home prices in Lee County had risen to $135,000. Official numbers are out and the number is actually $137,000 which is an 11% rise over last year and a 2.24% rise over the previous month. As you can see, prices have been rising in 2012 and the trend looks good heading into season.

SW Florida Real Estate Sale Prices

I thought it would be good to look inside the numbers just a bit and compare November 2012 with November 2011. As you can see, sales over $500,000 are roughly the same. Where we really notice a difference is in the $100-200k range and even more significantly in the 200-500k range. You’ll notice from the graph that foreclosure sales are down in both ranges and short sales are down in the higher range.

SW Florida Real Estate Market Solds November 2012

The decrease in short sales and foreclosures combined with a dramatic increase in traditional sales is helping the market recover in price. The 11% increase in price is not surprising given the sales mix.

One might look at the under $100k price range and notice the drop-off in sales and wonder if there is trouble in that market. The reality is there are less sales in that market because prices have risen and fewer homes fit into that market. Inventory under $100k is nothing like it was 3-4 years ago, so it’s impossible to pull those kinds of sales numbers from that price range because the inventory just doesn’t exist.

After the height of the market in 2005 we watched home prices tumble and higher priced homes creeping back down to much lower price brackets. You can see from the graph we really started an upward trend in 2011 that continued in 2012.

This will be good news for the county as tax assessments have been much lower forcing the county to cut budgets and spend from reserves. While there may still be some financial misery at the county level, it’s easy to see that price drops have abated and we are on our way back up which should help a bit.

Rising prices will also help more homeowners sell their homes. Many have waited out the market in hopes prices would rise enough to cover their mortgage. We assume many home sellers would like to sell but just couldn’t due to prices relative to their mortgage amount. The rising market will help a certain number of sellers each year meet that goal.

We’ve seen a large amount of investors and baby boomers buying second homes for retirement over the last few years. What’s been lacking are the locals who move up, down, and sideways. Consequently this has been an out of the area buying experience in large part.

While we may not be quite there yet, we are getting closer to seeing locals up-sizing, down sizing, or trading lifestyles. Things change in life as kids grow up, move out, and sometimes back in with parents. Some people think they want a condo in a golf community only to change their mind later on and decide on a waterfront home where they can have their boat in the back yard.

Some want space and privacy, while others decide they want a community with activities. People learn that what interests them today can change over time as people age, relationships change, and employment changes. Having a real estate market open up where less people are under water opens up new possibilities for many in SW Florida, and that is a change I’m sure many here welcome.

As the market continues to improve I think we’ll begin to see more of that. We’ll also see more building which opens up more inventory, and more jobs. And if we can just get our national economy back on track, SW Florida could be in for some great times ahead.

If you are in the real estate industry you were influenced by Howard Brinton whether you knew him or not.  Howard was the founder of Star Power Systems, the most powerful training organization in the real estate industry.  Real Estate Industry Loses a Legend!

Real Estate Industry Loses a Legend Howard Brinton
Legendary Trainer

Howard was a top producing agent selling around 500 homes per year in his prime.  Howard burst onto the scene nationally as an instructor for CRS (Certified Residential Specialist).  Howard always believed success leaves clues so he set out to interview Top Agents throughout the country and identify what they did that worked.

The Ellis Team attended sessions Howard did at national conventions, CRS classes, and Star Power conferences.  The information Howard and the Stars shared worked.  It was proven on the street.  The Ellis Team was so influenced by Howard and the Stars over the years that brought back many of the ideas to SW Florida.

The Ellis Team was the first true real estate team in SW Florida.  Many agents worked as loose partnerships, but none as a true team until Howard taught the systems to make it work.  We ran an ad in the early 90’s that we picked up from Star Power that read “By the Year 2010 All Agents Will Operate as a Team .”  This was quite controversial in its day, and many agents called up and complained.

Several years later teams spread across the country and a large volume of business was handled by teams.  Not every agent works as a team, but Howard sure changed the landscape.

Get out of Judgement Get Into Curiosity

Howard also taught Realtors how to effectively price homes, answer objections, and how to listen to uncover needs.  He called it “Going 3 Deep.”  I hear agents complain “Buyers are liars.”  Howard taught us they’re not liars, you just didn’t ask enough questions.  Buyers will tell you everything you need to know if you just ask the right questions and listen.

Howard taught us the concept of getting out of judgment and into curiosity.  I recall hearing ideas early in my career and thinking, “I can’t do that, or that won’t work in my market.”  The truth is, those were judgment statements.  By suspending judgment we learn to listen and say “What if?”  If we stay in curiosity chances are more answers will come to us than if we just dismiss them at first glance.

We were fortunate to grow and become a top team in the country because of Howard.  In 2001 Howard asked us to become a Star and share our knowledge with Realtors across the world.  It was truly an honor.  A few years later Denny Grimes was selected to become a Star based upon many practices he put into place from Star Power.

When you went to a Star Power conference you’d hear ideas coming at you a mile a minute, almost as if it was shot out of a fire house.  You couldn’t implement all of them at once, but you knew if you didn’t, someone else at the conference would.

The Ellis Team was the first in SW Florida to incorporate many things, but not everything.  Denny actually beat us to the punch with a moving truck for clients, an idea presented at Star Power.

This is why I say even if you never heard of Howard you were influenced by him because you were either implementing ideas or your competition was and you were forced to react.

We know that by sharing our ideas to Realtors across the world that many would be copied here locally, but that’s OK.  Howard always said, you can innovate faster than people can copy, and most people won’t copy all your ideas anyway out of fear.  Many ideas cost money, and we had the vision because of Star Power to know the idea would work.  People copying didn’t have that vision, they only saw what you were doing.

One page isn’t nearly enough to describe Howard.  He was generous, a leader, humorous, and a true friend.  We’re so privileged to have known him and worked with him.  Whether you knew Howard or not, please say a little prayer for his family.  Chances are Howard paved the way and made your work or personal life better because of his ideas, and to that we can all be thankful.  God reclaimed a good one.  I’m sure he was needed up there.  And I’m sure he has them laughing and learning!

 

Sellers around SW Florida should be happy. Actually buyers should be too, which is a rare thing indeed.

Official numbers weren’t released as scheduled due to the holiday week, so we ran our own numbers which should be pretty close. Once official numbers are out we’ll revise our charts to reflect official data, but in the meantime we’ll analyze why people should be happy in SW Florida.

Fort Myers Cape Coral Home Sale Prices

As you can see, median single family home prices in SW Florida continued their upward trend in 2012, rising to $135,000 in November. Each month traditional sales have risen which means less percentages of distressed sales. Sellers will like this because not only are prices rising, but more people can afford to sell with the rising prices without having to sell as a short sale or foreclosure.

Buyers surely love this market as well. More traditional sales means less buyers have to wait months and months for an answer on a short sale. That’s always a scary proposition because market inventory is light anyway. It’s never fun to have a bid in on a house waiting patiently for an answer from the seller’s bank while more homes come and go on the market, never knowing exactly what the bank will do with your offer.

Buyers are also happy with prices. Sure, they’re not at their lows in 2009-2010, but many buyers didn’t buy back then anyway because they were afraid it wasn’t the bottom. Investors propped up the market back then and bought most of the homes traditional buyers were afraid to buy. Regular buyers rarely purchase at the bottom because they’re too afraid prices might dip lower.

Ft Myers Cape Coral Florida Single Family Home Prices

Rising prices prompt buyers to say “Darn, we missed the bottom, but we better jump in now before things go higher. We can still get a good deal.” Buyers actually like the confidence of knowing other buyers feel strongly about the market too. It’s called the herd mentality, and it’s true on Main Street and Wall Street.

So buyers have their confidence. They also have very low interest rates. Home affordability is high which means buyers have purchasing power.

Heading into the New Year we have a wish list for the SW Florida real estate market. They won’t all come true, but we can wish can’t we?

1. More Inventory
2. Repeal of Dodd-Frank Act
3. Extension of Mortgage Interest Deduction
4. Improving Economy
5. More Jobs for SW Florida
6. Budget Fix by Congress-President

We don’t control many of these factors here locally. If by chance we were able to do several things on this list, the local SW Florida real estate market is poised to take off like a jet. Our market has seen some pain over the years and has been recovering nicely. We are starting to see the fruits of that recovery this past year or more.

How fast this jet takes off is due in large measure to how fast we address the 6 issues. So sit back and enjoy the fruits of our market, and with any external luck, those fruits could turn into treats.

Here’s to a great New Year to your family from ours!!!! Cheer Cheer!

 

Last week we brought you an article about Grading Period Ends Friday with a focus on days on market.  So many people called or wrote to us that we thought we’d keep the ideas flowing.

SW Florida Real Estate Grades Are In
SW Florida Real Estate Market

Since this past week students had mid-term exams, it’s too early to get all the grades in, but we are seeing some preliminary numbers.  SW Florida is doing pretty well overall, however we do see a few falling short in Math.  Math is a subject some do well in and others struggle with, so we decided to give some helpful advice.

Sometimes 2 + 2 doesn’t equal 4.  If you bought a home for $250,000 back in 2005 and put $50,000 of improvements, upgrades, and maintenance in it, simple math would tell you your cost is $300,000.  Cost doesn’t equal value.

If I had the money and built a home in SW Florida for $50 million dollars, it would be fairly easy to prove that I had $50 million in cost.  However, most people would quickly recognize I could never sell it for $50 million.  Depending on where it is, maybe I could get $2 million, $3 million, o possibly $10 million, but $50 million might be a little over the top for this market.  This isn’t Dubai or Hollywood.

 

What you paid for a home has little to do with its value today.  Buyers know this, and that’s why they scrutinize their purchase so heavily, because they don’t want to overpay.  The other fact is that markets change.  What you paid years ago has little to do with value today.

It’s funny, because sellers often times tell Realtor how much they have in the property as if that’s a baseline to begin valuing the property.  Let’s say a seller has $200,000 in property and thinks they deserve $100,000 profit after owning for 10 years.  The seller might want $300,000 plus selling costs.  This logic right here is what’s holding the class back.  Some students get it, but some are using funny math.

To these sellers I would ask a simple question.  Let’s say your grandmother died and left you with a property that is worth $500,000.  How much are you going to ask for it?  They typically answer $500,000, that’s what you said it’s worth.  I answer, why would you ask $500,000, you got it for free.  Isn’t that a bit greedy?

They then proceed to tell me if it’s worth $500,000, that’s what they should get.  If they still don’t get it, I might add another qualifier. What if I told you this home cost your   grandmother $800,000 to build?  Now how much do you want?   When it’s someone else’s cost, they typically get it and realize the answer is $500,000.

It’s amazing that if you’re given something for free people accept they have to sell it for today’s market value, but if it was your own blood, sweat, and hard work, they become emotionally attached and feel they deserve more.  The problem with that math is that the buyer doesn’t feel that same emotional attachment, and they won’t pay more than market value.

So we’ve established cost doesn’t equal value.  Another equation we might want to address is the principle of substitution.  Buyers will look at several properties before making an offer.  They may have a wish list of things they’d like in a home and go out and find several properties that meet that wish list.   Then all of a sudden out of nowhere another home presents itself.  It doesn’t quite match everything the buyer wanted, but it meets their basic needs and it offers value.  Buyers love to buy value.

I’ve heard many Realtors complain that “Buyers are Liars” because they said they wanted one thing and bought another.  Buyers are not liars.  You just have to ask more questions and go deeper.  When you do that you uncover true motivations.

I’ve seen situations where a buyer and seller are counter-offering back and forth.  The seller mistakenly believes the buyers are locked into their home and it’s just a matter of what price they’ll end up at.  Along comes a home at the 11th hour and the buyer switches, leaving the seller at the altar.  The seller wonders what just happened, and this is the principle of substitution.  Even though inventory is limited, buyers still have choices.  If you price your property at today’s value, you’ve got an excellent chance of selling.  If you’re stuck on fuzzy math, this one class could hold down your GPA and keep you from graduating to the next level.

Good luck and Happy House Hunting!!!

 

 

Grading Period Ends Friday! Do those words bring back memories from your childhood school days?  Were you one of those students that began searching for lost assignments the last week and began studying for that all important test so you could catch up and get that acceptable grade before your parents saw your report card?  Perhaps you were organized and on-time and the reminder from teachers didn’t faze you much.

Grading Period Ends Friday

As the parent of two students in the school system I get these notices emailed to me so we can remind our children.  It does bring back memories, although it seems my generation worried about grades and assignments just a little bit more than today’s kids seem to.  I don’t recall having assignments not turned in, but my kids do, and other parents I talk to say the same thing.

Real Estate Grading Period Ends Friday!

Did you know that there are report cards in real estate too?  One such grade you might want to pay attention to if you’re a seller is the Days on Market class.

SW Florida Real Estate Average Days on Market Chart

As you can see from the attached chart, the average days on market for a foreclosure (REO) is only 33 days.  This means they sell almost as fast as they come on the market.  Buyers know it’s best not wait too long to make an offer on these properties or they’ll be gone in a blink.

Traditional Sales

The good news is traditional sales are down to 40 days on average.  We have a shortage of homes on the market and a home that’s priced at the market will sell almost as fast as a foreclosure will.  Short sales take a little longer, 109 days, as some buyers can’t afford to wait and see if the bank will take their offer.  Some buyers need housing now and can’t wait for a yes/no/maybe answer for several months; all the while new listings hit the market and sell each week.

If you’re a seller and you see the average days on market is 40 days and your home has been on the market 200 days, it might be time to ask yourself some important questions.  Your sale is failing the test.  The market has not accepted what you’re doing.

Is it the Marketing?

It could be the marketing, the presentation, or the price.  Of course, all the marketing in the world won’t sell a home that’s dramatically over-priced.  Usually it is the price.  If you’re going to pass the test, it’s wise to study the market and evaluate where your property stands in the market, not in your eyes as the seller but in the market’s eyes.  It never mattered how smart I thought I was, what mattered was what the teacher thought.  And believe me, the teacher’s thoughts mattered to my parents.  There’s only so much fast talking you can do when the grades don’t come in.

You might ask yourself.  Who am I fast talking?  Am I selling myself on the value of my own home, or the buyer?  If you’re selling yourself, you’re essentially buying your own home back at an inflated price.  You wouldn’t do that if you were buying someone else’s home, so why do it to yourself?  If the buyer’s aren’t buying and your home has been on the market a long time, you probably know the answer.

All Real Estate is Local

In school grading there is a district wide average and then there is a class average, and in real estate there is a county or city wide average and a smaller neighborhood or type average.  This is important too.  Perhaps $1 Million + homes take longer to sell, which they do.  Golf course properties with high mandatory golf fees do as well.  If your maintenance fee is high, that can add time.  Be sure to compare the grades of like kind properties.  Although, if you live in a home or community that has an average of 1.5 years to sell, you might want to price your home so it is the Next to sell, not # 14 on the list.

We hope this helps explain the Days on Market class grading system.  If you have questions or considering selling your home, feel free to call us.  239-489-4042. We’ll be glad to help you get that perfect report card. You can search all the homes for sale at Ellis Team Website.

Contact us with any questions:

This past week I attended a training session at the Board of Realtors for a newly updated product used by the MLS called Realist.  While I’ve used the product in the past, I must say I was blown away by the new reports and functionality.  The usefulness to Realtors just multiplied exponentially. New Tool Assists Realtors Value Property!

There is a lot to the program and it will take agents some time to learn how to use it effectively, but it will be an investment well worth it.  I’ll attempt to show snippets of a few of the reports, but it won’t do it justice.

New Tool Assists Realtors Value Property
Map of Comparable Sales

Once Realtors get the hang of the program it will save time and produce some amazing research results.  The program not only identifies and provides a multitude of information about a subject property, it also helps identify comparable properties, market trends, and useful neighborhood information.  The trick to providing accurate valuations has been and always will be interpreting the data.

One of the things I was impressed with was the AVM (Automated Valuation Model).  The AVM identifies provides a range of value along with an estimated value.  It comes with a degree of confidence and a Standard deviation, the higher the confidence and the lower the deviation the greater its accuracy.  Let’s say it determines a property has a AVM value of $200,000 with a degree of confidence of 87% and a standard deviation of 8%.  What it’s really saying is they feel the property has a 87% chance of selling 8% +/- of $200,000.

The system does a nice job of identifying comparable properties through both MLS and tax data and mapping them as well as a grid format complete with details.  It makes it easy to select the best comparables.

Another feature I liked was the market conditions in the neighborhood, zip code, and the city.  It showed graphs of median list prices over time as well as median sale prices over time.  At a glance an agent and seller could see market trends which would be helpful in pricing a home.

Financial Health of Neighborhood Graph

There is even a distressed property section which shows foreclosure rates and identifies the percentages of homes in pre-foreclosure, sold at auction, and in REO (Real Estate Owned) status typically by the lender.

I ran a sample report on a property after studying the comparables and it generated a very nice and informative 25 page report.  I talked to some agents this week who didn’t go to the class.  They felt since they worked more with buyers than sellers it wouldn’t benefit them as much, but I would argue it would.

Buyers can benefit from these reports too.  There is a neat report that shows all the neighbors, how long they’ve owned, what they paid, and quite a lot of information on each house.  It provides this all in a map format along with a neighbor report.  What a great way to show stability, or find out who the neighbor is with the barking dog.  If you see they’ve lived there since 1988, chances are they might not be moving anytime soon.

The system provides walking and driving distances to schools, businesses, restaurants, etc.  It will even rate the schools with a 3rd party rating service.  The software incorporates census data too and combines all this in an easy to digest format.  I particularly like the section that shows MLS data and tax data and points out where they differ.  The system makes no attempt to explain which is correct.  It’s possible the owner added on to the house without a permit, or perhaps there is an error on the listing.  Either way you’re miles ahead of potential problems at a glance.

If you’re a Realtor in the Greater Fort Myers MLS, you’ve got to spend some time with this product.  If you’re a customer, you’ll be amazed at the results.  And the best part is, Realtors in the Florida Gulf Coast MLS have access to every county in Florida.

It’s so exciting to live in the age of useful technology.  One day soon we’ll wonder how we ever lived without programs like this.

Good luck, and Happy House Hunting!!!!

 

It’s been almost 2 months since we covered the SW Florida housing supply and even longer since we covered the traditional sales versus distressed sales with breakdowns by month. Since both affect our market and tell a story, we thought we’d revisit the issue which may lead to clues on where the market is heading into season.

Months Supply of Inventory SW Florida

Listings for single family homes and villas has increased by about 500 in the past month which has increased the months supply of inventory to 3.8 months, up from 3.5 months the previous month. When new inventory hits the market there is a lag because we calculate past sales into existing inventory to derive this number. Since the inventory wasn’t available to sell until now, there’s no way it could close. Because properties are being scooped up almost as fast as they hit the market, the months supply will come down, all else being equal.

When we look at the breakdown of sales by month, we see traditional sales rising by 96 sales over last October. Short sales are roughly the same, but you’ll notice a big difference in foreclosures, or REO’s (Real Estate Owned). Foreclosures are less than half of what they were last year, and traditional sales are rising as prices increase. More sellers can afford to sell as the prices rise.

Breakdown of SW Florida Traditional Sales, REO, and Short Sales

Banks have worked hard at accepting short sales in lieu of having to sell at foreclosure months later. Because the SW Florida real estate market was artificially too low, there has been upward pricing pressure. This is why median sale prices jumped $10,000 in October over September. Heading into season we could see more of the same.

We know prices fell too far because they were far below replacement cost, which essentially cooled the jets of the building industry for a several years, however now that prices are rising builders have found ways to build again at lower cost points.

With each rising price point it becomes feasible for builders to build again. Building bolsters our local economy in so many ways, so it’s nice to see that, especially since building was such a large component of the SW Florida economy.

The SW Florida real estate market is set to take off even further once the overall economy improves. We’re seeing price gains now simply because we were undervalued. We’ll see more once traditional demand picks up. We think there is pent-up supply and pent-up demand just waiting to attack our market. Both will rise as the economy improves, and each may temper the other. We have many sellers who would like to sell once prices rise enough to cover their mortgage. They are current on their payments but strapped in their home.

We have buyers who’d like to buy but need to sell a home first, or are just waiting until they feel better about business. You’ve heard the term a rising tide will lift all boats, and the same is true with the economy. Once that happens, this market could blast off.

Good luck and Happy House Hunting!!!

We hope everyone had a wonderful Thanksgiving this year with friends and family.  While most of the other Holidays seem to be so commercialized, Thanksgiving is still one Holiday when we can all get together and be thankful for who and what we have and not be so concerned with the presents we just opened or lamenting at the missed objects we desired but didn’t receive.  I tell my kids each year, Thanksgiving is a day to be thankful for what you have, not to worry about what you don’t.  If we worry about what we didn’t receive, whatever we have will never be enough.  It will always be about what could have been, not what is.  This week is a special week.

Now, throw all that out the window on Black Friday.  Of course they had to start Black Friday on Thanksgiving.  I hope they don’t ruin that.  I hope those that were out shopping early continued their Thanksgiving and ventured out with friends and family.

Lee County Florida Median homes Prices 2009-2012

Here in SW Florida we have more to be thankful for this year than in years past.  Prices rebounded nicely up to $134,000.  As you can see by the graph, prices typically start going up this time of year, and this year was no exception.  It’s nice to know our market is continuing a positive trend.

One of the other factors we like to look at is the mix of properties in various price ranges.  For instance, in 2009 our median price bottomed because the low end firmed up, but that wasn’t the end of the story.  The upper end had room to fall while the bottom was rising.

SW Florida Real Estate Mix of Home Sales

We are seeing positive signs across all price ranges. We need look no further than the over $500,000 price range.  Last October there were 24 traditional sales and 3 short sales over 500k.  This year there was 33 traditional sales and 4 short sales.

In the $200k-500k range there were 113 traditional sales and this year there were 187.  Same goes for $100k-200k.  The only price range that sales declined in was the under $100k range, but that’s because most of those properties increased in price and graduated into the over $100k range, another good sign.  It’s getting very difficult to find anything under $100k, and one day we’ll be saying the same thing about $200k.  This is all indicative of a recovering market.

A few years ago we mentioned the market was healing and that it was a process, not an end.  We had a lot of making up to do and forgiveness wasn’t going to happen overnight.  Main Street is a little bit like Wall Street.  A few stocks can move a market, but if trading volume is light the full breadth and scope of the market can be missed.

We are beginning to see signs of strength with a wider breadth which indicates we are in full recovery.  I’m not saying our market is completely healed.  It is still a price sensitive market.  There are some things that can still stall the market, both here and nationwide.

However, this week isn’t a week to focus on what we don’t have.  Thanksgiving week is the time to be thankful for what we do have, and we do have a recovering market with tons of opportunity.

So let’s all sit back and savor.  Inventory is rising a bit which is good, because we’re going to need it heading into season.  Enjoy your leftovers this weekend.  And with that I’ll leave a word of caution to buyers.

The early bird gets the worm.  If you see something you like, grab it.  If you miss the main meal, you might be stuck with the leftovers.  Leftovers can be good, but I’d rather have a crack at my first and second choices before they’re picked over.  It’s just not as much fun settling for your 5th most favorite home when you could have had your #1.  You’re not in competition with the seller; you’re in competition with others buyers.

Consider this season a Black Friday sale.  The first one in the door gets the first crack.  Those that wait take their chances the shelves may run empty.

Good luck and Happy House Hunting!!!!

 

I recently read an article in Florida Realtor Magazine which is a trade magazine for Realtors that showed 14% of Realtors are using video.  The article focused on the fact that video is now the number one Internet activity even surpassing emailing.  They recommended using YouTube Analytics to verify the reach of the video audience. Realtors Using Video!

Because the Ellis Team has used video for awhile I decided to look at the analytics and see if the results the magazine touted matched what we were seeing.

Realtors Using Video
Ellis Team YouTube Channel Video Statistics

In the past 30 days our channel www.Youtube.com/brettellisfl has received 4,471 video views. 71 came from a Google search about SW Florida. 33.9% came from mobile apps which may explain why Facebook is concentrating so much on the mobile platform.

The YouTube search pulled in 691 video looks so one could argue YouTube is a bigger search engine than Google is, at least for video.

Video Statistics by Country for Ellis Team at RE/MAX Fort Myers
YouTube Analytics by Country for Ellis Team YouTube Channel

Recently we’ve sold homes to buyers from Germany, Canada, and Dubai, so I wanted to see if video is helping us reach those markets.  Sure enough, Germany and Canada scored very high at #2 and #3 right behind the United States.  United Arab Emirates came in at #15 with 23 video views.  The buyers said they were on our website and found us on the Internet, but I guess the next question should be where on the Internet?

Did these buyers find us on our MLS property search page www.AllswflRealestate.com or www.LeeCountyOnline.com ?  Did they find us on video first which led them to other areas on our site?  When a buyer says they found us on the Internet, maybe watching a video is the sum total of what they meant and they looked no further?

 

The International list goes on for pages so we just showed the top 25 this past month.  I’m amazed that there were 13 views from Turkey, 14 from Kuwait, and 95 from Saudi Arabia.  Could it be that we’ll sell a luxury home to a Prince from Saudi Arabia in the next month?

The answer is it’s possible.  Buyers from all over the world are finding Realtors through video.  These views we’ve provided don’t even count the virtual tours we use. Last month our virtual tour site link which can be found at www.Topagent.com received 4,125 views in addition to the YouTube video views.  Throw in our MLS property search sites, our Topagent.com site as a whole and views, our Blog and the numbers grow substantially.

The point is, only 14% of Realtors are using video now and more should be.  If Realtors knew the staggering number of people using video to find homes and research areas more would reach out and learn.  The trouble is video is hard to do on your own.  Sound quality is an issue and production costs are high.  With today’s modern technology those costs are coming down.

For instance, we produce our shows in-house and add our jingle and graphics.  While we have an advantage from doing TV shows and radio shows over the years, an agent without all this could hire a virtual assistant to create logos, music, and even edit videos.  An agent can even do voice overs if the initial sound quality isn’t good.

Doing video poorly isn’t good, but doing nothing can cost as well.  As you can see from the numbers, video is becoming one of the most important things.  Reaching the mobile buyer is critical.

More tablets and smart phones will be sold this year than PC’s.  More Internet traffic will occur over mobile than the office.  The sands are shifting, and Realtors have to be at the forefront.  The good news is, the real estate industry has always led, and will lead with video.

Good luck and Happy House Hunting!