Cape Coral Archives - Page 48 of 62 - Fort Myers Real Estate and Homes For Sale

Fear of Obtaining Mortgage Holding Back Some SW Florida Buyers

Headlines the past few years have painted a bleak picture for those attempting to get a mortgage, and for good reason. After the downturn banks over-reacted and added several layers of verifications and procedures in hopes of insuring they wouldn’t face losses in the future or be forced to buy back loans from regulators. Mistakes were made by the government and banks. This held the recovery back, but real estate still found a way to recover.

Many do not know there are new programs out there and buyers can get financing today. For instance, persons who lost their home to foreclosure or experienced a short sale 3 or more years ago may qualify now.

There is a program for 1^st time home buyers (anyone who has not owned a primary residence in last 3 years) that allows them to purchase a home for essentially $1,000 of their own money. They need a minimum FICO score of 640 and must not make more than $66,025 for a family of two and $69,600 for a family of three. A $10,000 2<sup>nd</sup> mortgage can be used at 0% interest for the down payment and closing costs. The property must be located in a federally designated target area.

Jumbo Loans Traditionally Jumbo loans in lee County were anything over about $417,000 We have a lender that now has the option of treating your loan as a jumbo loan at $250,000. They portfolio the loan, so they can use business funds as an eligible asset for reserves and as a down payment source, which is huge. The lender is able to take a common sense approach to the loan versus a hard and fast rules and regulations placed by the government.

While $250,000 doesn’t sound like a jumbo loan, it’s nice that a lender now has the option to lend their own money with different guidelines. They can do so with as little as 10% down.

We also know of a program whereby the buyer can pay cash for the home and then refinance and take cash out within 6 months. This is helpful when the buyer has cash but doesn’t really want to tie it up and is looking at a hot property. Many homes are selling with multiple offers and the cash offer often times wins because financing and appraisal isn’t an issue. Many homes are selling above appraised value because appraisers are looking at past sales and the market has been rising.

Credit scores are set to rise and credit agencies are treating medical debt differently than in the past. Some people will see their scores go up.

The reason many buyers have remained on the sidelines is because of fear. Fear of the process and fear they won’t qualify for a mortgage. We will be setting home buyer seminars to explain the process to buyers and have lenders look at your credit and tell you if it’s possible. Buying a home doesn’t have to be scary when you have someone holding your hand and walking you through the process.

Lastly, we have a way to lease-option a home so you can lock-in your home and move in before you own it. We have an investor that purchases the home on your behalf and leases it to you and there is an agreement that you can buy it anytime in the next 5 years for set prices. This is a good program for those with credit issues but know they can purchase in a year or two when their credit is better. It creates stability for the family, especially those with children looking to get into a school zone.

The bottom line is there are more choices now. Call us today at 239-489-4042 and see if buying a home is in your future.

To view our Listings in Hi Definition, visit www.HomesinHD.TV or click on our playlist below

Ellis Team

Fort Myers Real Estate Agent

7910 Summerlin Lakes Dr

Fort Myers, FL 33907

Changes are coming to the way property is shown in SW Florida. Gone are the days where agents call the listing office to setup showing appointments. This was an inefficient system as agents had to make phone calls to listing office, who had to in turn call seller, then call showing agent back to confirm. If one seller wasn’t available it could throw the whole showing schedule into chaos and start the process all over.

The way properties will be shown is changing for the better as the MLS has now gone to a Centralized Showing Service. Technically offices can still setup showings the old fashioned way, but once they see how the new system works they’ll quickly learn their sellers will be at a big disadvantage so they’ll want to join in the new system.

When agents view properties online in the MLS there is a button they can click on that will automatically setup the showing for them. If the agent sees 7 homes that meet their buyer’s needs, they simply select those 7 homes and request showings at a set time interval, i.e., tomorrow from 2-4 pm. They system will contact each owner and notify the showing agents which appointments are set along with a showing map for the route.

Since this will be automated sellers need to understand the new rules of showing real estate. Actually they’re old rules but with the new system it’s even more important. The more accessible a property is, the more it will get shown if it’s priced correctly. If the sellers reject showings as inconvenient, the showing agent will simply just show the homes they have approvals on. The rejected showings will miss out unless the buyer doesn’t like one of the other 6 homes.

With limited inventory, buyers are hesitant to wait, so they offer on one they’ve seen that meets their needs and is priced correctly.

The new system will handle alarm codes, gates codes, special instructions like handling of pets, etc. There’s even an app for the agent’s phone that will remind them not to let cat out or why a bedroom door is closed.

Sellers will have the option of receiving a tele-call where they can hit 1 for accept the showing or 2 for reject. Or, they can receive texts where they can accept or reject, or an email, or all 3. Once the seller accepts the showing agent is instantly notified, so setting up showings can take just a few minutes versus chasing listing brokers and sellers down for hours. Weekends were especially hairy if the listing office didn’t have personnel to handle showings.

The system has some interesting features. It can tell an agent which price range is receiving the most showings. This can be helpful in setting the correct price for a home if the home is on the edge of a price bracket.

The system also contacts showing agents for feedback and generates a nice report for our sellers. Tracking agents down for feedback used to be difficult but now the system will do it automatically and makes it easy on the showing agent to respond.

We look forward to sharing with our sellers the new seller reports, showing reports, and market statistics we’ll generate on showings. We can compare this to sold and pending data and spot trends as they develop. If the market takes a turn, we’ll be able to see if other similarly priced homes are getting showings.

This new service is a win/win for sellers and agents. Knowing the new rules and how to work the system can mean the difference between selling or watching all the homes around you sell while your home sits. Take the time to learn the system and make your home accessible.

Good Luck and Happy Showing!

View our July 2014 SW Florida Real Estate Market Update

To view our Listings in Hi Definition, visit www.HomesinHD.TV or click on our playlist below

Ellis Team

Fort Myers Real Estate Agent

7910 Summerlin Lakes Dr

Fort Myers, FL 33907

For Sale By Owners are at a big disadvantage and it’s not really the seller’s fault. There are several reasons why it’s hard to sell a home By Owner. The number one factor is Fear. Buyers have a fear about the process of buying a home and without an agent all those fears bubble up. They fear they don’t know the area as well as the seller. They don’t know the neighbors. Buyers may not know the schools, etc. They don’t usually know how to structure a contract, and they don’t know financing. Buyers have never lived in the home, but the seller has. Buyers feel at a big disadvantage, so their fear leads them to the second biggest issue, which is trust. Buyers become skeptical because they realize they’re not holding many of the knowledge cards; the seller is. The seller knows much more about the home and the neighbors than the buyer. There isn’t an agent as a go-between so there is a lack of trust. This lack of trust is born out of fear.

For Sale By Owner Fort Myers — Pitfalls of Selling By Owner

When you have fear and lack of trust, any potential transaction is shaky at best. The seller has fear and trust issues too. The seller also does not understand financing, insurance, etc. The seller is fearful that the buyer may not be able to qualify or is telling them the whole story. There is no agent to verify certain facts, so the seller must ask the tough questions themselves. Buyers don’t like to divulge confidential financial information to the seller as they would a seasoned professional like an agent. Buyers trust their agent; they don’t trust a seller they don’t know. The seller doesn’t trust a buyer they don’t know, and there begins the cycle of distrust, which elevates fear. Buyers and sellers don’t negotiate with other buyers and sellers everyday, all day long. The questions they do ask come across as personal, so they get evasive answers. Buyers and sellers treat each other at arms length because they know whatever they say could be used against them in the course of negotiation. Some buyers and sellers get cute and try to Buffalo their way with the other side. Even if they are better Buffalos, the other side typically reads they’re not getting the whole story. Complex issues arise in a transaction. Inspection issues can be sticky, not to mention insurance, survey, financing, HOA, and past permit issues, to name just a few.

For Sale By Owners Net Less Money at Closing

Recent studies have shown For Sale By Owners sell on average for 12% less than what a Realtor gets for a home. The only way a buyer would buy a For Sale By Owner is if they can save the commission and buy it under market. If they have to do all the work themselves and face that fear on their own without the help of an agent, they better get a bargain. However, the reason a seller wishes to sell By Owner is to also save the commission. Both the buyer and seller cannot save the same commission. If the seller is going to take the time to show it, advertise it, make signs, place ads, and pre-qualify each buyer they better get more than fair market value for their efforts. They must fight bank appraisers and they have nobody in their corner if they get a bad appraisal. They just lose another deal. So if sellers get on average 12% less for a home, why would they try on their own? A leading For Sale By Owner company CEO recently sold his home through a Realtor. If their company is so great, why did he resort to hiring a Realtor? Every seller wishes to maximize their bottom line but selling By Owner isn’t it. If it was easy everyone would do it. Not only is there a cost to taking less, there’s also a cost for losing deals and selling it over and over. And doing it all yourself can get discouraging. Buyers and sellers are also emotional. They don’t have a 3rd party intermediary keeping things real. Facts and logic get blurred and they can convince themselves of almost anything. If you’re thinking of buying or selling, do yourself a favor and hire a good agent. You can do it right the first time, or do it the hard way and try on your own. Hey, you might get lucky, but then again, it could turn out badly. It’s your choice. We don’t see a lot of FSBO’s today but they will always exist. We hope this article helps you analyze your options. Good luck and Happy House Hunting! View our July 2014 SW Florida Real Estate Market Update To view our Listings in Hi Definition, visit www.HomesinHD.TV or click on our playlist below Visit our Google+ Business Page Feel free to view our Virtual Tours . By Brett Ellis Fort Myers Real Estate Agent 7910 Summerlin Lakes Dr Fort Myers, FL 33907

Perhaps you’ve tried various search sites and gotten confused on how to search the SW Florida MLS. As a consumer, it’s not always easy navigating search sites and knowing the lingo and field definitions of the MLS which you don’t have access to.

Search SW Florida MLS

I came across a nifty sitemap on our website that provides shortcuts to some useful searches in the Fort Myers MLS.

Sitemap

Search Real Estate For Sale by City

SEARCH CITIES IN SOUTHWEST FLORIDA GULF COAST MLS

Search Real Estate For Sale by County

SEARCH COUNTIES IN SOUTHWEST FLORIDA GULF COAST MLS

Search Real Estate For Sale by Price

Search Luxury Real Estate For Sale by Price

Search Real Estate by Number of Bedrooms

Search Real Estate by Number of Bathrooms

Search Real Estate by Size

Search Featured Real Estate Listings by ID

Let us know what you think. Are these searches useful? We can add custom searches and save the links for you. For instance, we created a custom search for Reflection Lakes in Fort Myers

We did another one for Cape Coral Homes For Sale which displays search results for single family homes in Cape Coral without having to select more criteria. Some people want more search options and some desire quick and easy search results. We wish to proved you what you’re looking for.

We welcome your comments.

To view our homes in Hi Definition, visit www.HomesinHD.TV or click on our playlist below

Visit our Google+ Business Page

Feel free to view our Virtual Tours .

By Brett Ellis

Fort Myers Real Estate Agent

7910 Summerlin Lakes Dr

Fort Myers, FL 33907

What is a 4 Point Home Inspection?

Most buyers are familiar with a typical home inspection where the buyer hires an inspector to inspect a home they are purchasing to see what defects or required repairs the home may have, as well as informative maintenance type issues. However, you may be curious about a 4 point home inspection.

4 Point Home Inspection For Insurance Company Discounts

You may have heard the term 4 point inspection thrown around as well. A 4 point inspection is a separate inspection report many insurance companies require on homes 20 years old or more. Citizens required them on homes 30 years old or more. Some companies are requiring them on newer homes as well, so it’s always good to check with your insurance company as getting a 4 point inspection is less expensive if added on to a regular home inspection.

The 4 points are heating and air conditioning, electrical wiring and panels, plumbing connections and fixtures, and the roof.

Insurance companies have become increasingly reluctant to issue Homeowner Insurance Policies on older homes (usually 25 years old or more). Their common concern is that there may be conditions in an older home that could become a liability to them. For instance; a home with a roof nearing the end of its reliable service life may fail while under the policy and the homeowner may seek reimbursement from their insurance company for damages to the home or its contents.

Similar concerns extend to the condition of the HVAC, electrical and plumbing systems in an older home. If these elements are in poor condition, in need of being updated or replaced or were improperly installed, they may fail and cause fire or water damage to a home.

Newer homes are assumed (by the insurance companies) to not have these problems as frequently as older homes. There is a standard form for this type of inspection that must be filled out by a qualified inspector or contractor.

There is also a Uniform Wind Mitigation Verification Inspection which provides significant discounts to a homeowner if the home qualifies. The state has recently changed the reporting rules this year making it harder to qualify for such discounts. More proof is needed in the report including photos.

There is also a Roof Certification Inspection insurance companies require when the roof is approximately 15 years old. The 4 point inspection report may suffice if your insurance company asks for this inspection. Check with your company.

Last week an insurance company sent over their own person to check on one of our listings for an upcoming closing. I checked with an insurance agent who said more and more insurance companies are starting to send their own people over to perform these inspections as they are not fully trusting the reports they are receiving. This may cost the insurance company more money upfront, but it is a signal that they are increasingly looking to limit exposure and risk.

Not only must a seller satisfy the buyer, the lender, the appraiser, but now also the insurance company before a home can be sold.

If the home has polybutylene plumbing you can forget about an insurance company insuring the home. The home must be re-plumbed.

Buying and selling a home today has become more complex. With new Dodd Frank regulations being written and taking effect combined with new insurance disclosures and requirements it’s a wonder anything gets done. Inspectors have to fill out more reports so they must charge more.

As regulations increase Realtors will have to charge more in the future. State Farm now requires their own forms be filled out by inspector on a PC, not a mobile device so inspectors are charging more for State Farm inspections.

Yesterday I had to go back out to a property under contract and photograph certain things for an appraiser to go in that report. Appraisers and insurance companies are documenting everything.

We’d strongly recommend getting a 4 point inspection as an add-on to your regular home inspection. It just might save you thousands on your home insurance, and it might come in handy when you go to sell the property, even if your insurance company doesn’t use it.

Good luck and Happy House Hunting!

Preview our Latest Video Featuring The Plantation, a gated golf course community in Fort Myers Florida

Whether you’re ready to list your home today or just get an update on prices, we’re here to help. To get your home listed and marketed in High Definition simply call the Ellis Team at RE/MAX Realty Group 239-489-4042 or email us at Brett@topagent.com or Sande@topagent.com To search the MLS visit TopAgent.com To learn more about Hi Def video for your home visit HomesinHD.TV

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By Brett Ellis

Fort Myers Real Estate Agent

7910 Summerlin Lakes Dr

Fort Myers, FL 33907

New Form Required on Florida Home Sales

A new form just arrived June 1st informing buyers of what the homeowners insurance and flood insurance may cost, and if the cost exceeds the amount disclosed then buyer may have a right to cancel contract.

There have been significant changes to homeowners and flood insurance policies and costs in the past few years and some are quite surprised at the hoops they must jump through to obtain affordable insurance.

The Ellis Team is strongly encouraging our sellers to provide an elevation certificate so we can obtain upfront what the flood insurance costs will be. Without the elevation certificate insurance agents are forced to quote off the base elevation which can be much costlier. Some buyers were surprised to find out flood insurance was tens of thousands of dollars on a property. This is one reason the National Association of Realtors urged Congress to make changes to the flood program.

These changes are in effect now, but having the elevation certificate helps. Many people don’t realize the buyer can assume the seller’s flood policy. This is worth examining as well.

Homeowners insurance has seen its share of changes too. Wind mitigation surveys can significantly reduce policy premiums on homes, especially homes built before 2002. Older homes are getting costlier to insure because they were built to lesser codes.

I called Peter Craig over at Pacific Crest Insurance as he has been bailing us out and saving deals for us from surprised buyers brought in by other agents who didn’t know about inspections and saving money. Peter told me about a company that is charging $800 to nail in clips so that the insurance companies will reduce premiums. If the home has certain features like hurricane clips or straps the premium is reduced. Homes built before 1985 typically don’t have either so having nails put in helps with costs.

He also told me about a survey company that does elevation certificates quickly. We ordered one for a property because the seller didn’t have one and got it back within a few days. I think the seller paid $130 or so for the certificate, but it saved his deal and saved the buyer thousands on insurance.

Many buyers qualify for the home, but when they find out the homeowners and flood insurance costs are so high without these discounts they no longer qualify. I’ve talked with several agents who have lost deals because buyers no longer qualified for the home. It’s knocking them out on their ratios on the monthly payment.

Sellers used to not care because it was the buyer’s issue, but that’s no longer the case. It’s not about if the buyer pays more in insurance, it’s about whether the buyer can still qualify for the home. Most buyers buy as much as they qualify for, but when insurance costs are double or triple what the lender used for their monthly payment, it knocks them out of the deal. Now sellers care, and if they don’t, they soon will when they start losing deals on their home. Even if the buyer hasn’t bought as much as they can afford, they still shy away when they see high yearly insurance premiums they weren’t prepared for.

Now the new disclosure addresses this upfront, which is a good thing. For it to work properly, getting quotes before you find the buyer is essential, so I’d recommend real estate agents find a good insurance agent and do the research on each listing before you find the buyer. Having the elevation certificate is crucial. A wind mitigation report is helpful as well.

It’s so much easier to sell a home once than several times. Getting this information upfront can save deals and get the sellers on their way to their next property and get buyers into their home the first time. It’s more work on the front end, but it will help keep deals together and save work on the back end.

Good luck and Happy House Hunting!

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1528 Pinecrest Rd

Cypress Lake Country Club

Fort Myers, FL 33919

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By Brett Ellis

Fort Myers Real Estate Agent

7910 Summerlin Lakes Dr

Fort Myers, FL 33907

Lately we’ve had multiple offers on several of our listings, especially in the $250,000 price range and under. We thought it would be good to update the months supply of inventory graph so buyers and sellers could see what price ranges are Hot.

Months Supply of Inventory SW Florida

Months Supply of Inventory Hot Spots:

As you can tell by the graph, anything up to about $300,000 has a low supply of inventory. All price ranges have come down since we last posted this graph in January. The $200,000-$400,000 numbers haven’t moved much. Back in January the $200-250 range was 4.92 months and today it’s down to 4.90 months. The $250-300 range was 6.19 months and today it’s down to 5.55 months. The $300-400 range was 7.83 back in January and today it’s at 7.24. All lower numbers but not much movement.

Where we have seen some significant progress is in the $600,000+ ranges. The $600-1 Million range was at 15.96 months back in January and today it’s down to 13.77 months. The $1 Million + homes was at 32.61 months which was almost a 3 year supply of homes on the market. Today that number is at 21.34 months. We’ve shaved almost a whole year off those inventory levels which is pretty remarkable in only 5 months.

Homes sitting at $400,000 and above have been competing in recent months with new construction. Even many of those homes have been bought up so inventory is tightening in some sub-markets. For instance, we’ve sold several new homes at Hampton Park. They just ran out of inventory until December. Sales at the Plantation have been strong as well.

When builders run out of inventory it does throw buyers back into the resale market, if the price is right. Speaking of prices, we had over 300 potential sellers check out our online pricing tool last week. www.swflhomevalues.com Many found that to be a useful tool to see where they stand in the market as they contemplate potential changes. If you’re considering moving up or moving out, now might be a great time to speak with us. We can present you with your options.

One reader didn’t like the bank’s recent appraisal on his home so he used our service. He didn’t like that price either as it was very close to the bank appraiser’s number and he was hoping for a higher number so he could refinance. We’ve never been to the property so we can’t say, but it does show that our service in many cases should be close or at least in the ballpark to what banks are appraising for.

We had several readers comment on our new Marketing in High Definition Program as well. www.HomesInHD.TV We are using a drone to take high definition video outside and high definition video on the inside and putting together a professional video for buyers.

The advantage to video is the online video is 53 times more likely to be found on 1^st page of Google and Bing than any other form of content, and the Ellis Team is leading the way to getting seller’s property rated high online.

If you’re thinking of selling, you should call the Ellis Team at RE/MAX. If you’re buying, you’ll want to check out our videos at www.YouTube.com/brettellisfl

If you’re shopping for a home, keep in mind which price range it is in. If your agent tells you there are other offers on the home, chances are there are, especially in certain price ranges. Make your offers accordingly. You might want to refer to our Top 10 Tips For Buying a Home in Today’s Market

Good luck and Happy House Hunting!!!

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5731 Kensington Loop
Bell Tower Park

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Brett Ellis Bio

Fort Myers Real Estate Agent

View Properties For Sale in Fort Myers $400,000-$500,000

Perhaps you’ve wondered what your home is worth in today’s market but you didn’t want to go to all the trouble of hiring an appraiser or interviewing real estate agents to find out. Now there is an easier way to find out what your home is worth online.

Find Out What Your Home is Worth Online

Simply go to www.swfloridahomevalues.com and enter your property address. The system will analyze your home and you can verify that it has your square footage, bedrooms, bathrooms, and year built correct. If anything is not correct you can make changes.

Once you confirm details it will calculate your home’s value. Sometimes we find it is low and your home is actually worth more than what the report says. Others times it’s been high, but in any event we hope it’s a good ball park estimate based upon what’s selling in your neighborhood. The system should even update you when more recent home sales hit the market and it’s able to recalculate your price based upon the new sales. We had a seller who didn’t like the initial price but once some higher priced sales came in they were ready. The system alerted them to those new closed sales.

No online computer system is ever perfect. This tool is designed for those considering selling to weigh their options to see if the possibility even makes sense. If you’re struggling to make a decision, or need more information on how the process would work, there is no substitute for having a top professional come out and value your home and talk you through how the process would work.

We know you may want to purchase another property but can’t until you sell your current home. Many sellers don’t want to move twice so timing is also an issue. We can present you with some options that might make it easier for you to decide. Taking advantage of today’s low interest rates might be an advantage for doing this now versus waiting.

Often times sellers will wait for their home to go up in value all the while the next home they want to purchase is also going up in value. Waiting may be a wash on values, but it could cost you when interest rates increase.

Our new Marketing in High Definition program has been a big hit with sellers. For more information go to www.HomesInHD.TV We are now filming homes inside and out using High Definition Video. We also use a drone to film overhead video in High Definition and take amazing aerial photos. Buyers love the new technology and really study our listings. Google loves the new format and ranks videos higher than standard virtual tours. We still do standard virtual tours that generate a lot of traffic; we’ve just added the new High Definition Video for even greater visibility and buyers are responding.

Here is an example of a home in Reflection Lakes we produced in High Definition.

Here is a beautiful golf course home in Olde Hickory we produced in High Definition.

To search the MLS visit TopAgent.com To learn more about Hi Def video for your home visit HomesinHD.TV

Visit our Google+ Business Page
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Search For Homes in Reflection Lakes Fort Myers

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Brett Ellis Bio

Fort Myers Real Estate Agent

Season felt like it was good but statistically the numbers weren’t coming in like they usually do in the Fort Myers and Cape Coral real estate market. February and March sale prices were flat and this is the time of year they usually rise. We reported that was a trend we wanted to keep an eye on.

Other Factors Influencing the Fort Myers and Cape Coral Real Estate Market:

Another trend we were watching was the weather up North. This past winter was frightful in every aspect and many speculated this would be a boom for SW Florida, including us. The numbers weren’t as strong this season as the weather was dreadful, so some were scratching their heads.

At an Ellis Team meeting a few of our buyer specialists were commenting on how many of our buyers were done with living up North, but the weather was so bad they couldn’t leave. They longed for the day for the weather to improve enough so they could plan a trip down to paradise.

Guess what? Many of them did just that and our sales started rising. The last few days of April and the first week of May were particularly strong, and we haven’t slowed down since. Some of these sales were Northern buyers coming down. Others were local buyers making their move.

In any event, we’re starting to see the charts move again. It’s too early to tell if this is a trend as closed sales tend to peak in April and May then simmer back down for the rest of the year. The same is true with prices as Northerners snatch up higher priced homes during season.

We are seeing pending sales going up right now on our team. Countywide inventory is going down, so this may bode well for home sales going into June and July. Prices may follow suit, and if this holds true, it bolsters the idea that perhaps 2014 is in for a late season.

Years ago summer was the hottest selling months for single family homes. We might be returning to that model. Of course, years ago the locals freely bought and sold in the summer months when all the tourists went home because they had more time. Many locals work hard during season and things free up a bit when they go home.

For the last 7 years or so locals weren’t able to buy and sell in the summer because they were under water on their home, or their business hadn’t fully recovered yet. Now more and more are able to sell as they finally have equity due to rising prices and paying down their mortgage. Each year going forward we may see more and more eligible locals in the market.

At the Ellis Team at RE/MAX Realty Group we’ve been listing homes and they’ve been selling quickly. This could be a good sign. We’ve been excited to show off our new Hi Definition marketing program and we’ve been having trouble keeping our new listings long enough to video them. We do have some videos coming to the market you can check out at www.HomesinHd.TV

We are seeing increased activity from online leads as well. I just went in and searched our online MLS search site and we had 17 new registrations in the past 2 days, so that’s about 8.5 per day. That’s a healthy number signing up to view homes in MLS so that may be a sign there’s increased interest in the SW Florida real estate market as well. If you’d like to search the MLS, go to Topagent.com

We hope everyone has a happy and safe Memorial Day weekend, and remember Memorial Day is a day to remember US armed forces who died serving our country.

Good luck and Happy House Hunting!

To search the MLS visit TopAgent.com To learn more about Hi Def video for your home visit HomesinHD.TV

Visit our Google+ Business Page
Search the MLS

Search For Homes in Reflection Lakes Fort Myers

View Larger Map
Feel free to view our Virtual Tours .

Brett Ellis Bio

Fort Myers Real Estate Agent

Marketing Homes in Hi Definition in SW Florida

The Ellis Team is proud to announce a new way to market real estate in SW Florida. We are now Marketing Homes in Hi Definition in SW Florida. Technology has changed the way people view TV shows, movies, and content over the Internet. Today companies like Netflix stream TV shows and movies direct to people’s homes or mobile devices. People’s expectations are changing about how they want content delivered.

For the first time the Ellis Team at RE/MAX Realty Group is bringing cutting edge technology to SW Florida and combining it with High Definition video and studio production editing.

The Ellis Team already ranks very high on Google. Video is 53 times more likely to generate 1st page Google ranking over any other form of content. Video provides a 41% higher click-through rate on universal results pages, and keeps visitors on your websites 6 times longer.

Videos 53 times more likely to generate 1st page Google ranking — Video Adds Higher Click-Through Rate

73% of sellers say they are more likely to list with an agent who uses video. However, YouTube is filled with videos shot from cell phone cameras and terrible audio. Consumers expect studio quality video, and when you provide that companies like Netflix flourish.

We think quality is important. Video also allows us to tell a story about your home. If a picture is worth a thousand words, how much is a video worth?

We’ve added a drone to allow us to take full motion high definition video of your home and community. The drone adds perspective we just can’t achieve from the ground. We’re able to show the lake behind your home, the golf course, property boundary lines, and proximity to landmarks. Buyers love seeing homes from a bird’s eye perspective. We also take stunning aerial photos from the drone.

We don’t stop there. We add professional high definition video from inside the home as well. Lastly, we compile the inside and outside video footage into a well produced video and upload it to various websites and YouTube.

We’re adding a Featured Homes in HD playlist to our YouTube channel which is already one of the most viewed YouTube channels in SW Florida. To date we’ve received over 200,000 video views and this number will grow quickly with the addition of High Definition Property Videos.

We’re not the first to use a drone. We’ve been marketing our properties using video for years to great success, so video is nothing new. What is new is combining cutting edge technology like the drone with professional video inside the home, and professional video editing to create the ultimate viewing experience for a buyer.

We think showcasing homes in High Definition is the Future of Real Estate™. Our new website explaining the program can be found at www.HomesinHD.TV

Each video takes some time to film and produce, so if you’d like your home featured in HD, call us now so we can get you on the list. Of course we’ll advertise your home in the newspaper and all the various places we advertise, and we think you’re going to love the new high end video we’re bringing to SW Florida.

To search the MLS visit TopAgent.com To learn more about Hi Def video for your home visit HomesinHD.TV

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Brett Ellis Bio

Fort Myers Real Estate Agent

Now Marketing Homes in Hi Definition in SW Florida

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