Have you ever heard the term “Now we’re cooking with gas?” Before natural gas people cooked with wood and it was a slower process. The advent of natural gas changed everything and thus the term was born.
That’s how we feel here at the Ellis Team. Our marketing produces sales 19.7% faster than the average agent and our sellers average over $11,000 more than the average agent. Recently we just added fire to our marketing program and we’re seeing some outstanding results.
Cooking With Gas and the Secret Sauce
We had a waterfront listing in North Fort Myers for $525,000 that had been on the market for about 3 months. It was getting some activity but no offers. We added our “Secret Sauce” and it went pending.
This past week we added our “Secret Sauce” to a $700,000 listing in Cape Coral and it just went pending. It had been on the market a little over 2 months.
We listed a property in Bell Tower Park and tested our new “Secret Sauce” and it went pending in 2 days. Was it luck? Was it a hot market? Or was it something more?
What is the Secret Sauce? Let’s start out by telling you what it isn’t. It isn’t a simple 4 step process that anybody can do for free on the Internet. It has over 50 elements to it and most of them cost money. They certainly cost time. Some companies do some of the things in the formula, but we haven’t found anybody that does all the elements. The process is also important. Things must happen in order.
If you had the recipe to make the world’s finest wine and followed all of the steps but didn’t time each step perfectly, it probably wouldn’t turn out like you’d hope.
The Secret Sauce also isn’t a recipe to sell a home for double its market value. If we list a home worth $500,000 and try to sell it for $ 1 Million or even $700,000, it‘s not going to sell because it’s overpriced. Marketing can only expose a home to the market. It can’t make someone overpay or make the bank appraise it for more money.
Many agents advertise in the newspaper, in the Yellow Pages, on TV, radio, etc. Many advertise online like Facebook, Twitter, Craigslist, Instagram, blogs, etc. Some even use single property websites, pay per click advertising, re-targeting, search re-targeting, etc.
Yes, we use all these, and more. We also use aerial photography, enhanced photography, high definition video, virtual tours, and the list goes on. If you found a company that uses all these tools that would be impressive enough. It’s not the list of ingredients that produces results; it’s the process of putting it all together in a manner that works.
Once you find that secret formula that generates buyers, you have to have systems to capture the leads, and follow-up systems to convert them.
It does no good to pay companies like Zillow, Trulia, Realtor.com if you don’t have a system to follow-up and connect with people. Yes, we advertise on these sites too, but that’s not the magic. The magic is connecting with people, listening to their needs, and producing results.
When you combine the Secret Sauce with the Magic, powerful things happen. We don’t disclose the exact ingredients or the process of the secret sauce. Not because we’re afraid agents will copy it, because quite frankly nobody is going to do everything we do, it just costs too much time and money for the average agent.
We keep it secret because it’s something we’ve tested and developed over many years. We recently discovered a few new ingredients and a few tweaks to our process and the whole thing is producing magic.
If you’d like us to put our magic to work for you, call us at 239-489-4042 To search the MLS, visit www.LeeCountyOnline.com Good luck and Happy House Hunting!
If you’re thinking about selling, you might also be interested in our Ultimate SW Florida Real Estate Selling Guide
Open Houses This Weekend
Gulf Access Home in South Fort Myers – 3 Bedrooms, 3 Baths-Open Sunday 2-5 pm
Oasis Waterfront Luxury Condo 14th Floor Unit
3000 Oasis Grand Blvd Unit 1407 Fort Myers, FL 33916
Open Saturday 12:30-2:30
Direct Access Pool Home
Open Saturday 1-4 PM
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