We track 12 major measures plus some other measures to evaluate health and direction of the local real estate market.  10 SW Florida real estate measures were negative in February, which is better than the 11 in January.

We look at things like closed sales, prices, time on market, inventory levels, pending inventory, time to sell, total money in motion, and others.  It gives us a pretty good indicator of where the market is and where the market is headed.  This is a blueprint for sellers on how to market their property today.

10 SW Florida Real Estate Measures Were Negative in February

We’re able to sit at the kitchen table and show sellers exactly where we are.  Sellers armed with this information can make decisions that will insure a sale and put more money in their pocket at closing.  Sellers who ignore key statistics generally sell for less while their home sits on the market longer.  Some never sell at all, and that’s a shame because people who list their home generally want to sell, and for top dollar.

We’ve still got a pretty good market for those that know their numbers.  We have a good selection of buyers.  Season has been good.  We’ve sold lots of homes.  Unfortunately, season can mask the underlying weaknesses this year compared to last year.  When all the visitors go home in a few weeks, you may find lots of sellers who didn’t sell this season wondering what happened.

What happened was the market shifted and because it was season, sellers didn’t notice.  Marketing becomes even more critical in a shifting market, along with proper pricing.  Getting ahead of the game is paramount.  If you were playing a basketball game with 5:00 left in the game, would you rather be up 10 points or down 10 points?

The game is not over, but our seasonal visitors will be leaving.  If you didn’t market your home to the max, and if it wasn’t priced properly, you might feel like you’re down 10 points.  Not ideal.  You’re behind, but not out.  Homes sell year-round.

If you’re thinking of placing your home on the market, you need an agent that knows exactly where we are in the market, and exactly what to do to get your home sold.  If you’re looking for top dollar, you need aggressive marketing.  Sure, you can price your way into a sale just by being the absolute best value around.  If you want fair market value, that may take aggressive marketing along with a pricing strategy.

When you sit down with an agent, go over the 12 market indicators.  Look at the trend.  Focusing on just one month can mislead you sometimes.  If you did sell, where will you go?  How soon would you like to be there?  How does that compare with the average marketing time of the market, and your price range?

We have all these statistics so we can help you make the best decision for you.  We have the aggressive marketing you’re looking for, whether you realize it or not.  All Realtors do not market the same, just as they don’t price the same.  Making a mistake on either can cost you thousands.  It could even cost you a sale.

To get a rough estimate on what your home could sell for, go to www.SWFLHomevalues.com  It’s free, and fast.  It will give you a good idea, but it’s not perfect.  That’s where we come in.  No, we’re not perfect either, but we can give you a better idea than a computer can.  We can also share with you the 12 real estate measures and show you an aggressive marketing plan nobody else can match.

You can always call Brett or Sande Ellis 239-489-4042 Ext 4  We’d love to answer your questions and get you to your next home.

Good luck and Happy Selling!

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