We used to tell sellers that open houses weren’t a good way to sell a home, and for the most part that used to be true. Realtors who didn’t spend a lot of money advertising liked doing them to pick up customers. They were basically free customers. Oh, they rarely bought the open house they visited, but they might buy something. In fact, the National Association of Realtors did a study and said that about 1% of the time a buyer found the home they bought from an open house. Now the Ellis Team uses open houses tool to sell homes.
Times have changed. Here’s where it gets spooky, in a good way. Companies like Google, Bing, Yahoo, Facebook, and others know lots of things about you. They know if you’re planning on moving soon, having a baby, about to retire, if you’re into boating, golf, beaches, or tennis.
Open Houses Tool to Sell Homes
The Ellis team has a way to target specific people and tailor ads to them. Many times, we’ll do this for an open house. Let’s say we list a property in a golf community. We can target golfers and send them ads about the open house. We can do the same with properties at or near the beach, 55+ communities, waterfront homes, etc. Whatever the home has we identify some interests a buyer might have for that home and target ads directly to that buyer.
The buyer doesn’t have to be from here either. Realtors often ask us how we drive so much traffic to our open houses. That’s a good question, but the better question is how do we sell so many of our open houses? Sure, our marketing drives a lot of traffic to our open houses. That seems like a miracle to other agents. The real miracle is the fact we drive buyers for that home to our open houses, not just traffic.
Traffic looks good to a seller. If we drove 100 people to a home but none could buy it, the seller would be impressed that our marketing was able to do that. However, the home wouldn’t sell because it was not the right traffic.
Back to the spooky part. Online companies do not share with business the personal identities of their users. They do open up portals for astute businesses to create targeted audiences, and the Ellis Team spends a lot of time studying these options.
Not only do we spend a lot of money advertising our listings, we also spend hours setting up these targeted audiences for each home. Often we’ll advertise a home to several audiences, because the buyer may have multiple interests. We can even target people who earn a certain amount of money or have a certain net worth.
Whiskey Creek Home Sold in 13 Days
We had a $825,000 listing that we sold in 13 days. We targeted people who made over $125k per year because the average Joe wouldn’t be buying that home. Sure enough, our listing sold even though there were other listings on the street.
While we do all this in-house, we have another provider that advertises our website all over the Internet seeking buyers. That works too because we have thousands of buyers who have signed up and provided us their name, email, phone number, price range, and where they’re looking. Our agents are working with and finding these buyers property every day. The way agents attract buyers is different than it used to be. What did not work years ago can work today if you add a twist to it.
The Ellis Team at Keller Williams Realty prides itself on being at the forefront of marketing and reaching today’s buyers. If you’d like to search for your piece of paradise, check out www.LeeCountyOnline.com. We think you’ll love the website and what all you can search for there.
Also you might want to check out our open houses this weekend. We will be holding 17655 Village Inlet Ct open Saturday 1-4 and we will be holding 16150 Bay Pointe Blvd open Sunday 1-3 and 11204 Adora Ct in Paseo open Sunday 1-4. See you there!
Thinking of Selling?
If you’re thinking of selling, please call Sande or Brett Ellis at 239-489-4042 Ext 4 We’d be happy to show you how we can target buyers for your home and get your home sold Fast!
Ellis Team Weekend Open Houses
Open House Saturday 1-4 PM
Open House Sunday 1-4 PM
Open House Sunday 1-3 PM
Waterfront Condo North Fort Myers