Last year we did an article about Realtors using video in their business.  Back then about 14% of Realtors were using video.  We suspect today that number has grown a bit as more and more people are watching videos in their travel time and in between moments of their life on their smart phones and tablet devices. Today we’d like to update that story with Realtors Using Video Revisited


Realtors Using Video Revisited
Ellis Team YouTube Channel

Last month alone our YouTube channel  viewers watched 11,792 minutes of video.  That’s over 196 hours of video.  Of that traffic, mobile apps and direct traffic accounted for 51% of that activity. Germany was the leading country after the United States to watch our videos.  Brazilians watched for the longest average duration followed by the Netherlands, Switzerland, and Austria.

While it helps to have professional video and audio it isn’t required.  Putting something at least decent up is better than nothing as long as the content is compelling and informative.

One thing you’ll notice about our YouTube channel is that we’ve updated the skin to YouTube’s standards.  This is a recent change Google has adopted.  They want pages to look similar across platforms and devices.  We created the beach graphics that have a similar theme to our Google+ Business Page. You can find a link to our Google+ page from if you’d like to see an example.  They also requested different sizes so they’ll look good on a desktop computer, a tablet or iPad, and a Smartphone.

Google is rewarding those who adopt their standards in local searches.  For instance, if you search Fort Myers Real Estate on Google the Ellis Team at RE/MAX Realty Group comes up in their listed map search as well on various pages.  The results in the various pages change all the time, but the map listings have stayed fairly constant.

We believe using video heavily has helped how Google rates websites.  We still do many other things as Google doesn’t rely on any one thing.  However, by doing many things and using video helps raise the bar and in Google’s algorithms separates serious Realtors from less than serious.  Google’s term is authority.  They are trying to identify authority and reward websites that provide authority.

In addition to SW Florida real estate updates published on our YouTube channel, we have a separate YouTube source where we post our property videos.  Video is playing an increasingly larger role in real estate searches.  Some buyers are searching for agents and properties on YouTube and skipping the search engine process altogether.

Look no further than teenagers today.  They don’t search on computers much.  They do search YouTube videos all day long, or do mobile searches on the phone.

Agents today must change they way they market to reach today’s buyers.  If you think teenagers are the only ones searching on mobile devices, just look around and watch people.  Our analytics tell us who is searching, from where, and how long on our websites.  The results will astonish.

Our advice would be, if you want to attract more customers for your listings, step outside the box and try new things.  Ask successful agents where they’re finding buyers today.  Look around and observe people yourself, and if you see a niche, jump on it.  We’re always looking for new ways to reach buyers and sellers, and if the market shifts in the future, (and it will) we’ll be searching for ways to capture that demand.

So get out there and take some video and post it online.  If it has decent audio and video, you’ll be glad you did.

Good luck and Happy House Hunting/Selling!!!!

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I recently read an article in Florida Realtor Magazine which is a trade magazine for Realtors that showed 14% of Realtors are using video.  The article focused on the fact that video is now the number one Internet activity even surpassing emailing.  They recommended using YouTube Analytics to verify the reach of the video audience. Realtors Using Video!

Because the Ellis Team has used video for awhile I decided to look at the analytics and see if the results the magazine touted matched what we were seeing.

Realtors Using Video
Ellis Team YouTube Channel Video Statistics

In the past 30 days our channel has received 4,471 video views. 71 came from a Google search about SW Florida. 33.9% came from mobile apps which may explain why Facebook is concentrating so much on the mobile platform.

The YouTube search pulled in 691 video looks so one could argue YouTube is a bigger search engine than Google is, at least for video.

Video Statistics by Country for Ellis Team at RE/MAX Fort Myers
YouTube Analytics by Country for Ellis Team YouTube Channel

Recently we’ve sold homes to buyers from Germany, Canada, and Dubai, so I wanted to see if video is helping us reach those markets.  Sure enough, Germany and Canada scored very high at #2 and #3 right behind the United States.  United Arab Emirates came in at #15 with 23 video views.  The buyers said they were on our website and found us on the Internet, but I guess the next question should be where on the Internet?

Did these buyers find us on our MLS property search page or ?  Did they find us on video first which led them to other areas on our site?  When a buyer says they found us on the Internet, maybe watching a video is the sum total of what they meant and they looked no further?


The International list goes on for pages so we just showed the top 25 this past month.  I’m amazed that there were 13 views from Turkey, 14 from Kuwait, and 95 from Saudi Arabia.  Could it be that we’ll sell a luxury home to a Prince from Saudi Arabia in the next month?

The answer is it’s possible.  Buyers from all over the world are finding Realtors through video.  These views we’ve provided don’t even count the virtual tours we use. Last month our virtual tour site link which can be found at received 4,125 views in addition to the YouTube video views.  Throw in our MLS property search sites, our site as a whole and views, our Blog and the numbers grow substantially.

The point is, only 14% of Realtors are using video now and more should be.  If Realtors knew the staggering number of people using video to find homes and research areas more would reach out and learn.  The trouble is video is hard to do on your own.  Sound quality is an issue and production costs are high.  With today’s modern technology those costs are coming down.

For instance, we produce our shows in-house and add our jingle and graphics.  While we have an advantage from doing TV shows and radio shows over the years, an agent without all this could hire a virtual assistant to create logos, music, and even edit videos.  An agent can even do voice overs if the initial sound quality isn’t good.

Doing video poorly isn’t good, but doing nothing can cost as well.  As you can see from the numbers, video is becoming one of the most important things.  Reaching the mobile buyer is critical.

More tablets and smart phones will be sold this year than PC’s.  More Internet traffic will occur over mobile than the office.  The sands are shifting, and Realtors have to be at the forefront.  The good news is, the real estate industry has always led, and will lead with video.

Good luck and Happy House Hunting!