Suffice it to say marketing real estate has come a long way in the last decade or so. Gone are the days when you could just put a sign out front, an ad in the paper, and upload it to MLS and expect it to sell. Oh sure, it might sell, but what if that doesn’t work? The Ellis Team and other top agents are finding SW Florida real estate buyers using advanced marketing techniques.
Sure, we still use the newspaper, signs, and the MLS. All marketing works to a degree, and any one of them could sell the home. We can’t just sit back and hope the buyer finds us. We have to go out and find the buyer, and that’s exactly what we do.
Finding SW Florida Real Estate Buyers Using Advanced Marketing
Through the power of Google, Bing, Yahoo, and Facebook we’re able to lock in on the buyer and bring a home to them, instead of praying the buyer finds us. We can search for buyers who are likely to move, who make a certain amount of money, have a certain degree of education, just entered new relationship, or have a level of equity in their current home.
We can drill even further. We can target doctors, people up north, and hundreds of other attributes. Real estate is a people business. The best agents learn a lot about their clients because they ask questions.
Today there is a database that has all this information. When you put a sign in the yard you’re limited to just those that drive by the property, and you have no idea if they need a home or could even afford one. When you know which people make a certain amount and are likely to move and are looking for a 2<sup>nd</sup> home in SW Florida it makes it easy. Sure, you have to know what you’re doing and how to reach these people, but the time invested in targeting the right people more than offsets targeting the wrong people.
When we list a $1 Million property, we want to find million dollar buyers. It does us no good to find $100,000 buyers for that Million-dollar home. And vice versa. When we list a $200,000 home, it doesn’t matter how many $5 million buyers we have.
We sell what we list. Sometimes sellers will ask how many homes have you sold in his price range, and that might be the wrong question. The best question is how will you reach qualified buyers for my home?
We’ve sold properties in our career anywhere from about $5,000 to over $15 Million. Of course we need to price the property correctly because no amount of marketing will sell an over-priced listing. Proper pricing isn’t enough however. We’ve got to go out and find the buyer, we can’t expect the buyer to find us without proper marketing.
We not only have a database of buyers in all price ranges ready to make a move, we go out and look for more buyers as we list each property. This expands our database, so it’s quite possible we already have the buyer for your home. When new properties hit the market, our buyers are alerted each day of new listings that match their criteria.
If you’re thinking of selling and not sure how an agent will find a buyer for your home, give us a call. 239-489-4042. Ask for Sande or Brett. We’ll be glad to show some advanced marketing techniques we’re using to sell our listings. It not only works, it’s kind of fun. Feel free to use our website to search the MLS or find out what your property is worth. www.LeeCountyOnline.com Always call the Ellis Team at Keller Williams.
Good Luck and Happy House Hunting!
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