The Florida Association of Realtors reported home sales for Florida today. They reported a 9% slowdown in single family homes for the Fort Myers/Cape Coral area and a 44% slowdown in condo sales from February 2005. Single family home sales were down 9% from January 2006, and median price was down 2.54% from January 2006.

Condo sales were down 44% from February figures last year as mentioned above. Condo sales were down 14% from January 2006 numbers as well. Median price was actually up 12.78% over January 2006 numbers.

The Ellis Team at RE/MAX Realty Group has reported an increase in sales over last year. This is partially due to a "Flight to Quality" when the market conditions change. Consumers are no longer willing to settle for an agent or company who is perhaps the lowest price. Sellers are demanding more service, more advertising, and better negotiating skills, and just won’t settle for less. Sellers realize in a Hot market they could attempt to go with an agent who provided less services, because if the first deal fell through, there were other buyers waiting.

This isn’t true anymore. Sellers want aggressive marketing. They realize inventory has risen, and buyers now have choices. They want to be first in line, not at the back of the line. This is why pricing, and the choice of the Listing agent becomes crucial. It really does matter who you list your home with, what services they will provide, and what counseling you will get. The expertise you receive from a seasoned experienced agent varies vastly than from soomeone who hasn’t been in the business long enough to see up, down, and sideways housing cycles.

We’ll provide some of these differences in a subsequent post.

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