It takes a team to win a Super Bowl. This weekend America will tune in and watch the two best football teams square off in the Super Bowl. Fans will be rooting for their team.  Others will be watching for the commercials, and others just love a reason for a party.  Super Bowl weekend is one of the biggest party gatherings of the year.  There’s just something in it for everyone.

It Takes a Team to Win a Super Bowl

It Takes a Team to Win a Super Bowl

Winning a Super Bowl is a lot like a winning real estate transaction.  All football teams start pre-season, endure a grueling season, and the most successful teams at end of year have a chance to compete for the grand prize.  Sure, you can make some mistakes along the way.  You don’t need a perfect record during the season, but you do once the playoffs start.  One setback will end your season and its game over.

In real estate, the pre-season is interviewing and selecting agents if you’re a seller.  Having the perfect agent doesn’t matter if your goal is to win some and lose some.  If your goal is the grand prize, which is selling the home, then you can’t make mistakes during the playoffs.

If you’re a buyer, the pre-season is casually looking for homes on various online sites or visiting open houses just to see if anything catches your fancy.  You’re not ready yet, and that’s OK.

But then something happens to buyers and sellers, and they decide now is the time to take that leap.  Not the Lambeau leap, the real estate leap.

Have you ever noticed that certain football coaches tend to win more Super Bowl’s than others?  In the last 15 years it tends to be the same coaches over and over.  Have you also noticed most NFL coaches never win the Super Bowl and they get fired?  It’s true.  That’s because they can’t bring home the trophy.  They might have a winning season, but lose in the playoffs when it matters.  This get’s us back to the original goal.

Is your real estate goal to have fancy brochures and a high price so you can tell all your friends what your home is worth?  Or is it to actually sell?  Brochures are nice, and they don’t sell homes.

Systems Key to Victory

Hall of fame coaches have systems in place that work.  Winning coaches exhibit the same common traits.

  • Accountability
  • Team of professionals coaching the players
  • Evaluate talent at a high level
  • Call the right plays when the situation demands it
  • Make the tough calls.  Calls other coaches are sometimes afraid to make
  • Study their opponent
  • Do their homework
  • Preparation
  • Work long hours

This is the difference between obtaining the goal and settling for just looking good. All coaches are not the same.  Neither are real estate agents.  The traits of a good coach listed above sound a lot like the traits of a great Realtor.

All Agents Are Not the Same

Agents do not advertise the same.  Many don’t have the experience to get your home from pending to sold.  Some agents never make it out of pre-season because they price the home wrong to begin with. Agents sometimes recommend taking the wrong offer, or not waiting for a better more qualified offer.  These are all mistakes agents make that can cost a seller thousands.  It can even cost you the sale.  You might say these are rookie mistakes, but not always.  These could be seasoned agents that are decent.  They’re just not trained as well as a Super Bowl winning coach. They don’t have that level of experience.

Experience matters when hiring an agent, just like it does when hiring a coach.  If you’re a NFL general manager and your owner wants to win it all next year do you hire a coach like Bill Belichick or Tom Coughlin, or do you pay less money for a less experienced coach?  Remember, the big prize is the goal, and anything less is not acceptable.

The cost of losing exceeds the cost of winning.  Losing can be life changing.  So can winning.  If you’re looking for experienced, world class Realtors who have been the Top agents in Lee County many times, you should call the Ellis Team at Keller Williams.  You’ll be glad you did.

Ask for Sande or Brett. 239-489-4042 ext 4 or visit our MLS Search Site and find your dream home.  If you’re a seller, you can get market reports and home values for your home Free!  Now that’s a winning combination.  Enjoy your Super Bowl party!

And don’t forget, Spring Break is just around the corner.  We though you might enjoy watching the Cincinnati Firefighters put on their daily show courtesy of the News Press and the current Spring Break schedule for 2017.

Cincinnati Firefighters Show

College Spring Break Schedule

Feb 25

Michigan

March 4

Dayton

Ball State

Florida Gulf Coast University

John Carroll

Michigan State

Penn State

Queens

Stetson

Florida

Georgia

South Carolina

March 11

Florida Southwestern State College

Georgia State University

Indiana State

Indiana

Iowa

Iowa State

Ohio State

Purdue

Kentucky

Notre Dame

North Carolina

Minnesota

Valdosta State

March 18

University of Chicago

Miami of Ohio

Wisconsin

Ask to join our Ellis Team Seller’s Club.  Next week we’ll be releasing vital year end statistics for the 2016 Southwest Florida real estate market.  If you’re a buyer or seller, you’ll want this information before other buyers or sellers receive it.  We’ll email you the video when it’s done.

 

Please join us for our Keller Williams Paint the Town Red Open House Extravaganza where we’ll have 35 open houses in one day.

Keller Williams Paint the Town Red Open House Extravaganza

Saturday October 22  11am-3pm

Please join us as Keller Williams paints the town red with 35 open houses in one day.

$310,000 * 16585 Wellington Lakes Cir, Ft. Myers, FL 33908

$500,000 * 6180 Winkler Rd, Ft. Myers, FL 33908

$240,000 * 11889 Tulio Way #4203, Ft. Myers, FL 33919

$1,500,000 * 1135 Lorraine Ct, Cape Coral, FL 33993

$225,000 * 3226 SW 8 th Ct, Cape Coral, FL 33914

$259,000 * 8441 Lemon Rd, Ft. Myers, FL 33967

$239,000 * 11736 Izarra Way #7806, Ft. Myers, FL 33912

$725,000 * 2537 SW 38 th St, Cape Coral, FL 33914

$509,000 * 6260 Plumosa Ave, Ft. Myers, FL 33908

$197,500 * 1503 McGregor Park Cir, Ft. Myers, FL 33908

$230,000 * 13633 Admiral Ct, Ft. Myers, FL 33912

$387,000 * 9344 Independence Way, Ft. Myers, FL 33913

$459,000 * 9072 Prosperity Way, Ft. Myers, FL 33913

$279,000 * 10006 Sky View Way #208, Ft. Myers, FL 33913

$365,000 * 12890 Timber Ridge Dr, Ft. Myers, FL 33913

$449,000 * 11207 Sand Pine Ct, Ft. Myers, FL 33913

$123,900 * 1429 SW 48 th Ter #6, Cape Coral, FL 33914

$594,900 * 12570 Villagio Way, Ft. Myers, FL 33912

$874,000 * 15690 Catalpa Cove Dr, Ft. Myers, FL 33908

$439,999 * 1121 SW 51 st Ter, Cape Coral, FL 33914

$313,000 * 5709 Sandpiper Pl, Ft. Myers, FL 33919

$244,900 * 9370 Old Hickory Cir, Ft. Myers, FL 33912

$315,000 * 12634 Shannondale Dr, Ft. Myers, FL 33913

$750,000 * 5615 Natoma Dr, Ft. Myers, FL 33919

$399,000 * 11180 Sand Pine Ct, Ft. Myers, FL 33913

$789,000 * 1832 SE 28 th St, Cape Coral, FL 33904

$580,000 * 12010 Honeysuckle Rd, Ft. Myers, FL 33966

$272,000 * 15620 Laguna Hills Dr, Ft. Myers, FL 33908

$229,000 * 1037 Wilshire, Ft. Myers, FL 33919

$545,000 * 12737 Gladstone, Ft. Myers, FL 33913

$187,900 * 13402 2 nd St, Ft. Myers, FL 33905

$459,000 * 1206 Shadow Ln, Ft. Myers, FL 33901

$419,000 * 4403 Chiquita Blvd S, Cape Coral, FL 33914

$419,900 * 5479 Beaujolais Ln, Ft. Myers, FL 33919

$399,900 * 10100 Belcrest Blvd, Ft. Myers, FL 33913

Call us at 239-489-4042 if you have any questions about any of these SW Florida properties.

Keller Williams Paint the Town Red Open House Extravaganza

 

 

 

Perhaps you’ve read about virtual reality headsets and what it can do for the gaming industry.  You may not realize what 360 degree home tours mean for the real estate industry, until now.

360 Degree Home Tours
360 Degree Home Tours on Your Smartphone or Desktop

Until recently agents would provide a virtual tour in 2D, meaning the tour would consist of a series of photos, and perhaps video walking through the home.  This was great but it didn’t provide perspective and the consumer was forced to look at what the photographer wanted you to see, exactly when they wanted you to see it.

Now the technology has grown such that savvy agents can now provide more perspective and the consumer is in control.  They get to control the scene, view each scene as long or as little as they like, and see how rooms and objects relate to each other.  It’s very spatial and the best way to view a home without actually being there.

We’ve had buyers buy homes sight unseen before simply from photos and videos we’ve taken from a home, and now buyers will be able to feel like they’re in the home.  Showings will go way up because now people are viewing the home on their computer, or on their mobile device.

Many mobile devices today are better than computers were a few years ago.  They displays are crystal clear, and they have sensors like gyroscopes that allow a consumer to place it in motion view or 360 view and literally move the phone around and see the entire room.  Sure, you can still move around the room by touching your screen, but now the phone or VR (Virtual Reality) headset will do it for you.  All you have to do is look a certain direction and now you’re moving the scene, 360 degrees.

360 Degree Home Tours


We’re creating a new website www.SWFL360hometours.com which will showcase our listings in full 360 virtual reality.  You don’t have to have a VR headset to do this.  As we said, many smartphones will do this.

Facebook and YouTube already allow 360 photos and videos.  We’ve been adding 360 photos to our fan page www.facebook.com/Ellisteam Not only is this one of the most fun things we’ve done, it’s also one of the most useful things for consumers.  We’ve been hosting live events on FB as well as utilizing 360 photos.

We love 360 videos too, however when you shoot a home in 360 video consumers need to pause the scene if they want to view it for longer than what the videographer chose.  That’s OK, but why make a videographer choose a length or the consumer have to take extra steps?  With a 360 photo the consumer can see everything for as little or as long as they choose, then move to another scene.

Every person we show 360 degree home tours to sees the big WOW.  Sellers realize instantly what it can do for their home.  Marketing matters.  Pricing is important, but it’s not the only thing that sells a home.

More Online Showings

Imagine you have an item and you place it in an online auction.  Do you think you’ll sell your item for more in you have 1,000 bidders or just 1 bidder?  Of course, more bidders bring a higher price for anything, including real estate.  This is why marketing is critical in getting Top Dollar.

Adding 360 degree home tours to a home brings more online showings to your home, and there is no limit as it’s online and shareable via social media.  We have the ability to target buyers by income, price range, age, geographical area, recreational interests, habits, and much more.

We’re listing a home in an over 55 community.  We can place ads to only people 55+ We can place ads to golfers, boaters, people likely to move, have certain incomes, etc.

Marketing today isn’t what it was 10 years ago.  If an agent tells you marketing doesn’t work, seek another opinion.  Remember the formula.  Proper Pricing x Targeted Marketing= Successful Sale.

If you’re thinking of selling, Always Call the Ellis Team 239-489-4042 or visit www.LeeCountyOnline.com to search the MLS or find out what your home is worth.

Ready for a Yeti?

Are You Ready For a Yeti
Ready For a Yeti?

Find out how you can with a Yeti cooler.  Simply pickup your Ellis Team koozie at one of our open houses or stop by our office.  Simply post a picture of our koozie with your favorite beverage and use hashtags #Ellisteam and #readyforayeti and like our Facebook Page.

Ready for a Yeti
Post our Ellis Team Koozie Photo Online

 

The problem with real estate agents is they are not all the same and it’s hard to tell the difference without really interviewing them. Agents come with varying experience and from differing backgrounds. There is no requirement for a college degree in Florida and it’s one of the few careers you can step into without any training. So what’s a consumer to do?

Problem With Real Estate Agents Find out what your home is worth

The agent you hire does make a difference. Agents with vast experience and marketing can net sellers ten’s of thousands more at the closing table than agents with poor track records. Being locked into a listing agreement with the wrong agent can seem like a lifetime if there is no communication and little activity for your home.

On the buying side, having an agent that works with you is invaluable. This is one reason most buyers do not buy For Sale By Owners. They want their agent advising them on price, inspections, zoning, schools, neighborhoods, etc. If a buyer is going to work directly with an owner they want a huge deal, because they feel like they’re taking a huge risk. The owner knows the home and neighborhood but the buyer doesn’t, so they feel at a disadvantage.

One of the reasons a home owner might sell their own is to save the commission, but the buyer and the seller can’t both save the commission, so it rarely works. Even if they come together on price, the deal rarely closes due to other issues they’re not equipped to handle, like inspections, appraisals, financing, HOA rules, etc.

I’ve seen two separate studies that show For Sale By Owners sell on average for 16% less with than an agent. This is not surprising. An owner desires to sell on their own only until they see the value of paying someone else to do it. When that occurs, it’s a no-brainer.

After that, which agent is the best? Only 4% of all buyers can actually buy right now. Many buyers have to sell something first, so somebody has to solve that issue before they become an actual buyer today. Other buyers don’t qualify for financing right now.

The answer is you need an agent that exposes your home to 100% of the market and can help with these facts about buyers. Imagine if you had an item on e-bay to sell. If there was just one buyer bidding on the item, how much would it sell for? Or, imagine you had 1,000 buyers bidding on that same item. Now how much would it sell for? The answer is, much more than just one buyer.

And this is the difference between finding a buyer and 100% exposure. Since we know only 4% of all lookers can actually buy, we need as much exposure as possible. Not all agents advertise the same. Some agents don’t advertise at all. They employ the 3 P’s. Put a sign up, Place it in MLS, and Pray someone else sells it.

The MLS doesn’t sell homes. Great agents do. If the MLS sold homes, all homes in MLS would sell, and that just doesn’t happen. Sellers need an agent who knows the market, communicates well, advertises extensively, studies changes in the market, and will tell the seller what they need to hear, not what they want to hear.

The market rarely stays steady. It changes every year, every month, and by the week. Buyers need an agent that is familiar with financing, knows the market, and will show them homes that meet their criteria. The bottom line is buyers and sellers both need agents that can listen, communicate, negotiate, and help formulate a plan to accomplish a goal. The agent should have experience and wisdom, or access to it at all times. The Ellis Team at Keller Williams has all of this.

Call us at 239-489-4042 if you’re in the market to buy or sell. If you’d like to get an idea of what your home might sell for, check out www.SWFLhomevalues.com If you’re looking to purchase, check out www.LeeCountyOnline.com

Good luck and Happy House Hunting!

Open House Saturday and Sunday 1-4 PM

Reflection Lakes Open House
Reflection Lakes 4 Bedroom + Den Pool Home on Lake

13925 Bald Cypress Cir

4 Bedrooms + Den Pool Home Lakefront

 

Back in the mid 90’s we ran an ad in the News Press that said “By the Year 2010 All Real Estate Agents Will Operate the Way We Do” It was forward thinking. We were the first team in SW Florida and probably one of the first in Florida. Today we’re pleased to announce the Ellis Team shaking up real estate industry once again.

Ellis Team Shaking Up Real Estate Industry

We caught a lot of flack for that back in the 90’s from agents because they didn’t see or agree with that vision. Real estate had just never been done that way before. Sure there were some loose knit affiliations where agents teamed up and covered for each other, but not to the extent each person on the team had a specialized area and they owned that part of their job.

Fast forward to 2016. There are many teams here locally and across the country. The benefits to consumers are many. On the listing side quite often the listing agent isn’t the best photographer. They may not be the best person answering multiple phone lines, writing ad copy, and all the various other tasks. What you want is an agent that’s great with people, marketing, and negotiating. All the other stuff can be handled by people who do that best.

And yet, not all agents work as a team. That’s OK for agents doing less than 10-20 deals per year. Once you start doing some volume those tasks add up quickly. At that point if you don’t have an assistant, you are your own assistant, and you have to ask yourself if that’s the best use of your time.

You wouldn’t go to a doctor that greeted you as you came in, asked for your ID card, called your insurance company, took your blood pressure, and all the stuff the receptionist and nurse does. You want a doctor who is tops and only doing what she should be doing, which is evaluating, treating, and diagnosing patients. The same is true with a good real estate agent. You want them doing tasks that will make you, the buyer or seller, money.

Running a team requires managing people, setting up systems, and acquiring leads. It takes money. Converting leads is another thing, and without conversions, it all comes crashing down whether you’re a single agent or a team. Real estate has changed, and agents are learning to adapt.

At the Ellis Team Keller Williams Fort Myers & the Islands we’re all about efficiency. We don’t know everything, but we have learned to listen from the best. We talk to other top teams and trainers throughout the country. We’re experts at creating leads. We have thousands. Sometimes our buyer agents get so busy working with buyers, answering internet leads, newspaper calls, sign calls, referrals, etc. We’ve been looking at ways to free them up to work with more buyers and sellers all the time.

Ellis Team Shaking Up Real Estate Industry Once Again

For this reason, we’re expanding our team to include 2 inside sales agents.  Inside sales agents work with our buyer and sellers leads and nurture them until they’re ready to meet for an appointment. At that time a Realtor on our team meets with them and lists their home or finds them a home to buy.

Inside sales agents can answer questions in minutes because they don’t leave the office. This is better for the consumer because the ball doesn’t get dropped. Imagine thousands of buyers emailing in asking questions like “What are the HOA dues on this particular listing?” Or “can you send me more photos of this home?”

We love to help people and want to in the most efficient way possible. We get people the information they need when they need it.

We want everyone on our team to have a wonderful life, and our customers to be better enriched by the experience.

If you know someone who would make a good Inside Sales Agent, give us a call. We may have a position they never knew existed.

If you’re looking to buy or sell, check out www.LeeCountyOnline.com Or you can call us at 239-489-4042 Happy House Hunting, and let’s shake things up once again!

The Ellis Team Seller’s Club is a big hit, so we put our 1st episode on YouTube.  The Seller’s Club is a private video e-mail each month to our sellers, potential sellers, and For Sale By Owners.  It’s basically for anyone either selling or thinking of selling their real estate in SW Florida. We go in-depth with research and analysis and inform sellers everything they want to know to make informed decisions about their property.  If you’d like to get on this list, simply call us at 239-489-4042 or email us.

Ellis Team Shaking Up Real Estate Industry

Open House Extravaganza- We do open houses differently too. This weekend we’ll have 2 builder model homes on the golf course open in River Hall.

Open Saturday 1-4 pm

River Hall Open House Extravaganza
Builder Model on Golf Course

 3301 Chestnut Grove Dr

Open Sat 1-4 PM

 

 

 

 

 

 

Builder's Model River Hall Open House Extravaganza
River Hall Home on Golf Course

16420 Windsor Way

Open Sat 1-4 PM

 

Official numbers were released for March single family home sales and it’s no surprise that March SW Florida closed sales fall as prices rise slightly.

March SW Florida Closed Sales Fall as Prices Rise Slightly Home Prices

Home sales were down 13.2% in March while median home prices were up 4.2%.  This could have been worse except for the fact that numbers last year were revised down.  As you can see from the attached sales prices chart we’ve been bouncing around close to a recent high which was set in January.  Each year median prices tend to top out in April so we’ll be watching next month’s numbers to see what the trend is for the balance of 2016.

March SW Florida Closed Sales Fall as Prices Rise Slightly

Closed home sales tend to top out in March/April or May so we’ll be watching closed sales over the next few months to see how that trend scores as well.

Active inventory has risen 8.4% over last year at a time when closed sales are falling which has led to an increase in months supply of inventory, which is up to 5.4 months, up from 5.1 months last year.

All in all we have a fairly stable market.  Sellers have gotten used to the new normal for the most part.  It’s been the hardest on sellers who listed last Fall as they were expecting prices to continue rising.  Sellers listing today look at the facts and realize prices aren’t rising like they were.

Buyers are under tremendous pressure and it’s going to get much worse.  Prices have risen, but so have rents.  In fact, you could argue rents have risen at a faster rate than prices have.  What have saved home buyers are ridiculously low interest rates.  Low rates have contributed to affordability.  Rising prices lowers affordability as does rising rates.  If you have both, you’ve got real problems for buyers.  Rising home affordability only pushes rents higher too as landlords know buyers can’t afford homes.

Really, now is the time to make the move.  Whether you’re considering replacing your current home or buying your 1st home, now is the time as rates are low.  You’ve still got affordability on your side, but not for long.

Ellis Team Moves to Keller Williams

Speaking of moving, in case you haven’t heard, the Ellis Team has moved to Keller Williams after nearly 30 years with RE/MAX.  Our team, phone numbers, and websites all stay the same.  Simply go to www.LeeCountyOnline.com to search the MLS, view market reports, or find out what your home is worth.  You can always call us at 239-489-4042.

Our team is growing.  We now have new opportunities to grow with our team we didn’t have before.  The future has never been brighter.  If you’ve got a property to sell, you should definitely give us a call.  We’re experts at selling homes in any kind of market, and we’ve got a good market right now.  Just because it isn’t appreciating at double digits doesn’t mean it’s not good.  That kind of market is unsustainable and invariably runs out of gas.

I’ll take a steady slow growth kind of market any day.  It’s what we used to have back in the 80’s and 90’s.

Always Call the Ellis Team 239-489-4042, we’ll handle you with care.

 

Good luck and Happy House Hunting!

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If you read our article on a consistent basis you’ve been hearing about a decrease in pending sales and a potential shift in the SW Florida real estate market.  Official numbers confirm a February real estate sales drop in SW Florida.

February Real Estate Sales Drop in SW Florida

Nationally existing home sales fell 7.1% in February.  Locally home sales were down 12.8%. This wasn’t a difficult prediction to make as we’ve been watching pending sales decline.  The good news is we made some adjustments to our listings in reaction to the market and we’ve been able to get many of our listings under contract in March.  Regardless of whether the market is up, down, or sideways, understanding the market and making changes can be the difference between success and riding the merry go round awhile longer.

Median sales prices are up 11.8% over last year.  They are down 6.95% from January numbers.  Average sales prices are down 1.2% from last February and down 31.23% from January.  This is why we use median price as a more valid indicator than average price because it’s a more stable indicator and less susceptible to wide variations due to a few large or small sales.

February Real Estate Sales Drop in SW Florida

It does tell an interesting story though.  While we hesitate to read too much into one month, we did see a fall-off in sales and prices in February.  SW Florida wasn’t alone as the overall US market seems to be affected as well.

We have a new metric to track which is the total dollar volume of the local market.  Obviously if sales are down it will influence this number.  When prices are rising its not uncommon to see declining sales as less people can afford the higher prices.  If you have lower sales you can sometimes make up for it with higher prices, but we didn’t see that this month.

SW Florida Real Estate Dollar Volume

Total dollar volume fell 13.6% in February.  We’ll be keeping an eye on this indicator going forward and help you track it.

It pays to know the numbers.  If you ask an agent how the market is doing most will give you an honest answer based upon how their own sales are going.  Knowing the underlying numbers is critical. If an agent is having a good month or a lousy month it may have no bearing on what the overall market is doing.  I would even go so far as to tell agents you’ll have better months if you study the market and take actions for your clients based upon what’s really happening.

New pending sales fell 12.1% in February and new listings increased 14.3%.  This tells us March and April sales might not be at 2015 levels either.  Keep in mind some January pending sales may get extended into March as new lending guidelines can extend some closings.

Buyers may have a few more choices if new listings keep rising.  We have a pretty healthy market, but as of right now, gone are the days when the seller can name the price and the buyer had to comply if they wanted to buy.  It’s a more balanced market now and sellers must justify their price.  Buyers and sellers are on a level ground in many price ranges with the seller still having the upper hand in a few ranges.

If you’re looking to buy or sell, consult a professional who can guide you through the market, financing, and closing process.  We’d be happy to help 239-489-4042 or visit our Free SW Florida MLS Search Site where you can search the MLS for free and do valuable market research.

Good luck and Happy Hunting!

View our Ellis Team Featured Listings

Valuable Market Reports– Find out what’s selling in your neighborhood

Have you ever heard the term “Now we’re cooking with gas?” Before natural gas people cooked with wood and it was a slower process. The advent of natural gas changed everything and thus the term was born.

That’s how we feel here at the Ellis Team.  Our marketing produces sales 19.7% faster than the average agent and our sellers average over $11,000 more than the average agent.  Recently we just added fire to our marketing program and we’re seeing some outstanding results.

Cooking With Gas and the Secret Sauce

Cooking With Gas and the Secret SauceWe had a waterfront listing in North Fort Myers for $525,000 that had been on the market for about 3 months. It was getting some activity but no offers. We added our “Secret Sauce” and it went pending.

This past week we added our “Secret Sauce” to a $700,000 listing in Cape Coral and it just went pending. It had been on the market a little over 2 months.

We listed a property in Bell Tower Park and tested our new “Secret Sauce” and it went pending in 2 days. Was it luck? Was it a hot market? Or was it something more?

What is the Secret Sauce? Let’s start out by telling you what it isn’t. It isn’t a simple 4 step process that anybody can do for free on the Internet. It has over 50 elements to it and most of them cost money. They certainly cost time. Some companies do some of the things in the formula, but we haven’t found anybody that does all the elements. The process is also important. Things must happen in order.

If you had the recipe to make the world’s finest wine and followed all of the steps but didn’t time each step perfectly, it probably wouldn’t turn out like you’d hope.

The Secret Sauce also isn’t a recipe to sell a home for double its market value. If we list a home worth $500,000 and try to sell it for $ 1 Million or even $700,000, it‘s not going to sell because it’s overpriced. Marketing can only expose a home to the market. It can’t make someone overpay or make the bank appraise it for more money.

Many agents advertise in the newspaper, in the Yellow Pages, on TV, radio, etc.  Many advertise online like Facebook, Twitter, Craigslist, Instagram, blogs, etc.  Some even use single property websites, pay per click advertising, re-targeting, search re-targeting, etc.

Cooking With Gas and the Secret Sauce Aerial PhotographyYes, we use all these, and more.  We also use aerial photography, enhanced photography, high definition video, virtual tours, and the list goes on.  If you found a company that uses all these tools that would be impressive enough.  It’s not the list of ingredients that produces results; it’s the process of putting it all together in a manner that works.

Once you find that secret formula that generates buyers, you have to have systems to capture the leads, and follow-up systems to convert them.

It does no good to pay companies like Zillow, Trulia, Realtor.com if you don’t have a system to follow-up and connect with people.  Yes, we advertise on these sites too, but that’s not the magic.  The magic is connecting with people, listening to their needs, and producing results.

When you combine the Secret Sauce with the Magic, powerful things happen.  We don’t disclose the exact ingredients or the process of the secret sauce.  Not because we’re afraid agents will copy it, because quite frankly nobody is going to do everything we do, it just costs too much time and money for the average agent.

We keep it secret because it’s something we’ve tested and developed over many years. We recently discovered a few new ingredients and a few tweaks to our process and the whole thing is producing magic.

If you’d like us to put our magic to work for you, call us at 239-489-4042 To search the MLS, visit www.LeeCountyOnline.com  Good luck and Happy House Hunting!

If you’re thinking about selling, you might also be interested in our Ultimate SW Florida Real Estate Selling Guide

Open Houses This Weekend

6087 Waterway Bay Dr Fort Myers

Gulf Access Home in South Fort Myers – 3 Bedrooms, 3 Baths-Open Sunday 2-5 pm

Oasis Waterfront Luxury Condo 14th Floor Unit

3000 Oasis Grand Blvd Unit 1407 Fort Myers, FL 33916

Open Saturday 12:30-2:30

1917 SE 36th St Cape Coral FL

Direct Access Pool Home

Open Saturday 1-4 PM

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The Ellis team at RE/MAX Realty Group in Fort Myers is hiring.  Our team is growing and we need to fill 4 positions.

We’re looking to hire another closing coordinator.  This person should be familiar with Excel and Quick Books. Real estate experience is preferred as you’ll be working with attorneys, title companies, lenders, appraisers, sellers, and inspectors.

 

Fort Myers Real Estate Brokers are Hiring

We’re also looking to hire 3 buyer specialists.  Our marketing is working and producing buyers. We have some fantastic listings available for open house.  Our newspaper and print marketing generates phone calls and our online marketing generates leads looking to buy complete with name, phone, and email addresses.

We never cut back on marketing.  We’ve tested what works and we’re not afraid to spend the money.  We need great people to help our customers purchase homes.  Great lead generation and great service equals happy buyers who refer us to their friends and family.

If you have experience in real estate and aren’t making the type of money you should be making, we should talk.  Give us a call at 239-489-4042

If you’d like to search the Southwest Florida MLS for your dream home feel free.

View our SW Florida Real Estate Video Market Update November 2015

Changes are coming to the way property is shown in SW Florida.  Gone are the days where agents call the listing office to setup showing appointments.  This was an inefficient system as agents had to make phone calls to listing office, who had to in turn call seller, then call showing agent back to confirm.  If one seller wasn’t available it could throw the whole showing schedule into chaos and start the process all over.

Centralized Showing Service Changes Way Property is Shown in SW Florida

The way properties will be shown is changing for the better as the MLS has now gone to a Centralized Showing Service.  Technically offices can still setup showings the old fashioned way, but once they see how the new system works they’ll quickly learn their sellers will be at a big disadvantage so they’ll want to join in the new system.

When agents view properties online in the MLS there is a button they can click on that will automatically setup the showing for them.  If the agent sees 7 homes that meet their buyer’s needs, they simply select those 7 homes and request showings at a set time interval, i.e., tomorrow from 2-4 pm.  They system will contact each owner and notify the showing agents which appointments are set along with a showing map for the route.

Since this will be automated sellers need to understand the new rules of showing real estate.  Actually they’re old rules but with the new system it’s even more important.  The more accessible a property is, the more it will get shown if it’s priced correctly.  If the sellers reject showings as inconvenient, the showing agent will simply just show the homes they have approvals on.  The rejected showings will miss out unless the buyer doesn’t like one of the other 6 homes.

With limited inventory, buyers are hesitant to wait, so they offer on one they’ve seen that meets their needs and is priced correctly.

The new system will handle alarm codes, gates codes, special instructions like handling of pets, etc.  There’s even an app for the agent’s phone that will remind them not to let cat out or why a bedroom door is closed.

Sellers will have the option of receiving a tele-call where they can hit 1 for accept the showing or 2 for reject.  Or, they can receive texts where they can accept or reject, or an email, or all 3.  Once the seller accepts the showing agent is instantly notified, so setting up showings can take just a few minutes versus chasing listing brokers and sellers down for hours.  Weekends were especially hairy if the listing office didn’t have personnel to handle showings.

Hot Price Ranges Way Property is Shown in SW Florida

The system has some interesting features.  It can tell an agent which price range is receiving the most showings.  This can be helpful in setting the correct price for a home if the home is on the edge of a price bracket.

The system also contacts showing agents for feedback and generates a nice report for our sellers.  Tracking agents down for feedback used to be difficult but now the system will do it automatically and makes it easy on the showing agent to respond.

We look forward to sharing with our sellers the new seller reports, showing reports, and market statistics we’ll generate on showings.  We can compare this to sold and pending data and spot trends as they develop.  If the market takes a turn, we’ll be able to see if other similarly priced homes are getting showings.

This new service is a win/win for sellers and agents.  Knowing the new rules and how to work the system can mean the difference between selling or watching all the homes around you sell while your home sits.  Take the time to learn the system and make your home accessible.

Good Luck and Happy Showing!

View our July 2014  SW Florida Real Estate Market Update

To view our Listings in Hi Definition, visit www.HomesinHD.TV or click on our playlist below

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By Brett Ellis

RE/MAX Realty Group – Ellis Team

Fort Myers Real Estate Agent

7910 Summerlin Lakes Dr

Fort Myers, FL 33907