It’s a few weeks after hurricane Irma and already we see Lee County sellers enjoying inventory supply advantage the first week of October.  Last week we told you that the hurricane could become a tremendous opportunity for SW Florida home sellers.   Inventory was already low at 4,666 at end of August.  We predicted a possible 10% decrease in inventory which would take us down to 4,200 listings.  This week single family inventory stands at 4,248, so that assumption has come true.

Lee County Sellers Enjoying Inventory Supply Advantage

In the last 24 hours 73 new listings have come on the market, while 76 went pending.  This tells us that early in the week more people are buying than deciding to sell.  If this continues, inventory will fall even further. Each year, many home sellers decide to sell in January.  I guess they think somehow, it’s a better time to sell as more visitors are here beginning in January.

It is true, we will have more people here January through March.  It’s also true that those visitors will have many more listings to choose from than they do now.  So as a seller, is it better to sell in season, or now?

We believe it may be better to sell now.  We have lots of buyers ready to purchase now.  We have low inventory.  Buyers just do not have the choices now that they will have in season.  Sure, there are lots of buyers that do not have to buy now.  They can wait for more choices.  However, some do not have that luxury and need to buy now.  Isn’t it always better to sell when people need to buy and there isn’t much to choose from?

Imagine the stores just before the hurricane.  If you got there late and there were only a few cases of water, did you care what brand it was?  Did you care if it was 50 cents more than the brand you usually buy?  No, you needed water.  You recognized scarcity and what it would mean if you didn’t buy it.

If you are thinking about selling, you are a store right now and the shelves are kind of empty.  Maybe not completely empty, but definitely not full.  In January, those shelves will have more on them.

If prices go up in the next 3 months, many of those potential buyers may become lookers.  If you think there are lookers in this market now, wait until season.  Just because the roads become clogged doesn’t mean everyone here wants to buy.  Many look, and look for years.  If they don’t see SW Florida as a bargain, they may not buy.  If prices go up in the next 3 months, we may not look like a bargain.  And who wins if that happens?  The sellers who decided to sell when the shelves were bare and the buyers needed to purchase.

Nobody knows how the market will be next season.  We do know the market today, and there are opportunities.  The data agrees.  Please call Brett or Sande at 239-489-4042 to see how much we can sell your home for and how much you would net at closing.

If you’re looking at buying, speed is key in this market.  www.LeeCountyOnline.com is the fastest real estate search engine.  It has all the listings and is updated every few minutes, which is key when you’re competing against other buyers to score that dream home.  Always call and Ellis Team agent and we’ll help you locate and close on your dream home.  Finding it is one thing.  Actually buying it and closing it is another, and that’s where our agents shine.

We look forward to helping you buy or sell.  Let us know how we can help you.

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Now may be a good time to sell your Southwest Florida Home.  We have buyers who need housing after Hurricane Irma.

Official SW Florida real estate statistics were just released for August and one thing that stands out to us is the drop in inventory.  This leads us to believe now is an excellent opportunity to sell SW Florida real estate after Hurricane Irma.

Inventory was falling pre-hurricane Irma.  We suspect some homes on the market were damaged. If 4,666 were on the market prior, and assuming 10% sustained damage, that would take us down to 4,200 homes.

Excellent Opportunity to Sell SW Florida Real Estate After Hurricane Irma Housing Inventory

Additionally, there are many displaced homeowners and renters in the Bonita, Buckingham, and San Carlos areas that need housing.  Flooding was an issue in these areas and some homes are uninhabitable.

Excellent Opportunity to Sell SW Florida Real Estate After Hurricane Irma

After Hurricane Charley in 2004 we saw an increase in home sales.  Buyers competed for properties because people needed housing.  The same scenario could very well play out in 2017.

Our phone has been ringing from buyers and investors looking to purchase.   We filter out the sharks that want to come in and buy up property for pennies on the dollar.  They are unrealistic and they do not care about people.  They seek opportunity.  Perhaps there will be opportunity for them with the flooded out and heavily damaged homes.

We focus on homeowners and investors who acknowledge there is a need for housing and are seeking solutions to meet that need.  If your home in uninhabitable, you need housing now.  They need a home that meets their needs, and they can’t be choosy if it has everything they’d want.

Some homeowners may decide they’ve had enough. Owning a 2nd home and preparing for storms can be tough, especially if they find they’re just not using and enjoying the home right now like they thought they would.  Circumstances change.  Other buyers are looking to purchase here because they’re at a point in their life where they will come down and enjoy the home.  Enjoying a 2nd home is a cycle, and depending where you are in that cycle makes all the difference whether it’s a good time to buy or sell.

Thinking of Selling?

If you own a home and you’re thinking of making a change, please call us at 239-489-4042.  Ask for Sande or Brett.  We’ll be glad to walk you through your options.  We can tell you how much we can sell your home for, and how much you would net at the closing table after paying off all mortgages and expenses.  Then you can decide if it makes sense to sell.  Or, you can see how much your home is worth online for free!

Selling is more fun when there is less competition from other sellers.  We have low inventory right now, and in about a month we’ll see if we lost more.  Demand probably just picked up as well, so a hurricane can be a perfect opportunity for home sellers, if they’re marketed properly.

Thinking of Buying?

If you’re a buyer, scoring a home right now can be tough.  There are several buyers looking for similar listings and not enough to go around.  You can call the Ellis Team and speak with our buyer specialists who are experts at making offers look more attractive than other competing offers to the seller.  This can be the difference between buying your 1st choice or settling for your 5th choice, if there even is a 5th choice.  Many times there are just a few homes that meet your needs on the market.

In a race against other buyers, speed wins.  I’d recommend searching at www.LeeCountyOnline.com  Our database has the entire MLS, and is updated every few minutes.  Don’t waste time using sites that don’t have accurate or timely data.  We get calls all the time from frustrated buyers who see something on a big website only to found out it was sold months ago.

Always call the Ellis Team at Keller Williams Realty Fort Myers & The Islands.  239-489-4042.  We’re here to help.

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Hurricane Irma came and passed, and we survived.  Thank God it wasn’t as bad as it was predicted.  It’s been irritating and people are suffering, but we’re thankful for all we have and preservation of life.  So, let’s look at what we learned and talk about Southwest Florida real estate after hurricane Irma.

Many people didn’t realize flood insurance is affordable.  I spoke with some who thought it would be several thousand dollars per year and because their mortgage company didn’t require it, they were safe.  We learned that people in Houston thought the same thing.  Flooding in parts of Lehigh are horrific.  This flooding was not due to storm surge but rather rainfall.  Other areas like Island Park, Old Burnt store Rd, and several other communities experienced flooding like never before.  If flood insurance is affordable, go get it whether the mortgage company requires it or not.

Southwest Florida Real Estate After Hurricane Irma Older Pool Cage
Older Pool Cage

Much of the damage came from trees.  Large beautiful trees are a hazard in storms.  I don’t know what the solution is.  Perhaps cutting and trimming trees would help keep some of the weight down far from the trunk and save some of these trees from hitting homes and blocking streets?  Trees caused down power lines and were probably the number one reason power was out for so long for so many.

Southwest Florida Real Estate After Hurricane Irma Newer Pool Cage
Newer Pool Cage in Reflection Lakes

Make sure your subdivision clears its drains regularly.  This helps alleviate street flooding on private roads and can make the difference whether your street is passable after storm or not.  People in Cypress Cay in Gateway among others were stranded for days.  I’m sure there were other reasons, but anything that helps drainage is good.

Gas lines were long.  Whether you’re running generators or just trying to get to work having some extra gas around ahead of storm is a good thing.

Living close to restaurants and super markets is a good thing after a storm.  While many were slow to open, it was a huge relief when they did.  If you can walk to either, gas isn’t an issue.  If you can’t, at least you won’t burn much gas.  Cash is king.  A few restaurants were cash only because they didn’t have internet.  With banks and ATM’s closed, having cash ahead of storm is good.

Newer homes fared better.  We saw some older homes lose shingles.  Presumably this could be due to newer building codes, although we did see some homes missing tiles on the newer homes.  I saw some pool cages down built to older codes and some untouched built to the newer codes.  Of course, wind direction could affect these too.

The bottom line is SW Florida was lucky.  We are grateful.  Property damage was not as bad as expected and there was limited loss of life in Florida.  Southwest Florida real estate after Hurricane Irma will be just fine, if not better.  We will have a few weeks of rebuilding and repair but overall, we did well.

We have buyers.  If you’re thinking of selling, let us know.  Hurricane damage and flooding may wipe out some inventory for a while so we may be able to plug a buyer into your property soon.

If you’d like to search for your piece of paradise, check out www.LeeCountyOnline.com or call us at 239-489-4042  Power is not on at our office yet as of day we wrote this article, however we are taking calls remotely when we can.

Additional Resources:

We found a neat NOAA website that allows you to track damage to your Fort Myers property.  Click on the Hurricane Irma Imagery and zoom in to the area.  NOAA is updating this with new flights and sensors so new maps will be posted regularly.

Lee County Schools will not reopen until Sept 25th.

Hurricane Preparation Tips- 3 Yr old video while we were still with RE/MAX.  Tips still good though

Fort Myers Beach Sunset 1 Month Before Irma

While pulling data for the latest monthly supply of inventory we noticed some increases in buying activity in certain price ranges.  Today we thought we’d bring you the latest monthly supply numbers and answer what price ranges are hot in SW Florida real estate market.

What Price Ranges Are Hot in SW Florida Real Estate

The overall months’ supply of homes on the market today stands at 4.2 months.  5.5 months’ supply is considered a balanced market, so overall, we’re in a seller’s market.  However, as we all know, there are segments in the market and supply changes by price range.

Obviously by looking at the chart, anything $250k or under is the sweet spot for this market.  However, anything up to $400k isn’t too bad either.  So where did we see a pickup in home sales since we last published this report?

What Price Ranges Are Hot in SW Florida Real Estate?

We saw a nice gain in sales in the $200-250 range.  For the past 365 days there were 2,177 sales compared to a rolling 365 day count back in April of 2,059.  That’s a pickup of 118 sales in a 3-month period.  The overall market saw a pickup of just 6 homes.  There were almost 19,000 home sales in the last 365 days, so 6 homes is almost dead-even.

The $300-$399k range saw a pickup of 87 homes, and the $400-$599k range saw a pickup of 86 homes.  So, if the overall market only picked up 6 homes, there had to be some drops.  The $100-$149k range saw the largest drop of 160 homes followed by the $100k or less of 108 homes.  Now, this isn’t necessarily a bad thing.  It means these homes graduated to higher prices and there were fewer homes available in those ranges.  The market didn’t suffer because as those homes graduated, we saw an increase in home sales into the prices ranges they graduated into.

What does all this tell us?  It tells us the market is segmented and you have to know your numbers.  Pricing is still important as to how aggressive you choose to be.  When you’re stretching it, you must market the home well, and be prepared to adjust if the market doesn’t respond.

Nationally, homes sales slipped month over month.  Interest rates are creeping up.  Rents are high in Southwest Florida which motivates buyers to purchase, however rising rates crimp their ability to pay.  We love a seller’s market that is close to balanced.  There are winners and losers in every transaction.

Getting to Win-Win

Many times, there are two winners, the buyer and seller.  The loser is the buyer who missed out because they weren’t ready.  Getting pre-approved before you offer helps so much, especially in a multi-offer situation.  Having an experienced agent who can help make your offer look the best to the seller helps too.

Remember this.  The buyer and seller are not in competition with each other.  Buyers are in competition with all the other buyers out there competing for the same supply of homes.  The sellers are in competition with all the other sellers out there for the interested buyers.  When you find a home you like, don’t screw it up.  Go get it.

Sellers, when you find a buyer that works, don’t screw it up either.  The best homes go fast, and the best buyers go fast.  You must ask yourself, am I willing to lose this transaction, because the next may not be as appealing to me as this one?

It Takes a Pro

It takes a strong real estate professional who knows the market and knows the numbers to properly help you make that decision.  If you’re thinking of buying, selling, or both, always call the Ellis Team at Keller Williams Realty.  We’ve been doing this awhile, and we’ve seen a few things.  We can help make the difference for you!

Feel free to search the MLS, or find out what your homes is worth online for free at www.LeeCountyOnline.com  Or call us at 239-489-4042  We’re glad to help!

Ellis Team voted best real estate team in SW Florida News Press Readers Poll
Brett and Sande Ellis Voted Best Real Estate Team in SW Florida

Ellis Team Voted Best Real Estate Team in SW Florida by News Press Readers

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Perfect for RV

4351 Pine Rd, Fort Myers

4 Bed, 3 Bath  2,372 Sq Ft  $350,000

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Perfect property for an RV

 

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14154 Danpark Loop, Fort Myers

2 Bed, 2 Bath 1,209 Sq Ft  $185,000

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Did you know the average Realtor in Southwest Florida sells less than one home per year?  When you combine that fact with the fact that some realtors sell 25, 50, or 100+ homes per year you begin to realize that a large percentage of Realtors sell no homes at all. When looking at recent data I discovered Southwest Florida Realtors outnumber home listings, by a lot.

I called the Royal Palm Coast Realtor Association which is the largest board.  It services Fort Myers, Cape Coral, Estero, the Islands, etc.  They told me they have about 7,000 current members.  This doesn’t include all the members from Bonita/Estero or Sanibel/Captiva.  It does include some of them because some of them are secondary members.

Southwest Florida Realtors Outnumber Home Listings

So, we know there are 7,000+ Realtors in just one Realtor Board in  Southwest Florida.  Currently there are 5,364 single family home listings in Southwest Florida as of May 2017.  That breaks down to each Realtor having .76 listings.   When you factor in that many top agents who sell a lot of property have 10-20 or more listings, you realize a lot of Realtors have no listings.

You might be saying, what about condos and townhomes?  Good point. There were 3,417 of those on the market in May.  You’re still looking at a lot of Realtors with no listings.

To sum it up, the average Realtor sells less than 1 home per year and many sell none.  The average Realtor doesn’t have a listing, or 1 at best.  So how is a Realtor supposed to gain experience?

A Realtor might consider joining an established team with a mentor, leads, and listings.  You can only gain experience by working on deals.  You will make mistakes, and those mistakes will cost your customer a closing, time, or money, and sometimes all three.  By having a team that guides you through the process you can avoid making costly mistakes due to inexperience.

You also will want to join a company with a fantastic training program.  It is mandatory for success.  Lastly, you must have that drive, that indomitable spirit.  When people tell you that you can’t, you know you can.  You must be driven.  You are a leader, either today or in the making.  It is in you.

If you’re a seller, you want an established agent with lots of experience.  Sellers want agents who have seen everything, or enough to see problems coming before they arise and know how to avoid them or dig their way out of the problem to a successful resolution.  If you’re hiring a newer agent to sell your home you definitely want to know they have taken extensive training and have a mentor helping them always.  Your agent must have leads for your home.  They must have a database of buyers ready, willing, and able to buy soon.  Your agent must have marketing to sell your home.  If they have no marketing, how did they acquire all these ready, willing, and able leads?  Marketing and qualified leads go together.

Top Dollar

Experience matters!  If you want Top Dollar, you need a Realtor with leads, marketing, systems, drive, determination, honesty – to tell you the truth, and experience to put your deal together and keep it together.

If you’re thinking of selling, we’d love to talk to you.  Always call the Ellis team at Keller Williams Realty 239-489-4042  The Ellis Team was Voted Best Real Estate Team by News Press Readers.

Search the MLS for Free  You can also see what your home is worth and get neighborhood reports.  Best thing is database is updated every 5 minutes, and has all the homes.

Good luck and Happy House Selling/Buying!

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Kelly Greens Golf Community

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Provincetown in South Fort Myers

3284 Prince Edward Island Cir Unit 1

Affordable living with garage

Agents have been calling us asking if showings are down.  The answer always is some listings seem to receive more showings than others and it depends on your inventory mix at the time.  It is an interesting question though, so we did a little digging into the latest Southwest Florida showing activity in MLS.

CSS (Centralized Showing Service) is the predominant showing system used by Realtors across Southwest Florida.  We have reports and statistics we can search on using their system to glean information about showing activity.  This data can be useful to Realtors and sellers alike.

Southwest Florida Home Showing Activity $195,000 -$400,000

Here are two examples.  We tracked showing activity in the Fort Myers area for May by price range.  The average listing from $195,000-$400,000 saw 4.6 showings.  That’s roughly one per week.  Look at the $220,000 price range. Having a home listed at $220,000 rather than $225,000 saw a 57.29% increase in showings.  This tells us that is a price sensitive segment, and over pricing by just a dollar can cost a seller some showings.

Southwest Florida Home Showing Activity $400-600k Showing Report

Our next example tracked the same zip codes in the $400,000-$600,00 range.  We wanted to see if there was a significant change in showing activity.  On average, there was about a 25% drop in showings from May to June.

So why is that?  Has the market softened?  Perhaps.  However, it could just be that kids are out of school and people have concentrated on vacations, summer camps, working in the yard, etc.  We’d expect showings to be down from season.  Keep in mind, we selected the $400-600k price range.  Other price ranges may tell a different story.

The point is, your Realtor has access to all this information. For a $300k home in Cape Coral zip code of 33914, it may help to search and compare in 33914 and nearby zip codes.  If a trend emerges, this can be useful information to the seller.

If the MLS average is one showing per week in your price range, it can seem like an eternity waiting for showings.  There are ways to increase showings.

  1. Make home accessible. Turning down a showing because the home isn’t ready hurts your chances.  We had a seller turn down a showing last week and it cost them.  The buyer wasn’t available the next day, and who knows, they could have bought on that day.
  2. Consider re-positioning your home in the marketplace. Are you in a stale price range?  Is your home overpriced?  If the answer to either question is yes, you may need to take action.
  3. Freshen up your home. Consider changing the lighting to make rooms look brighter.  Clear out furniture that’s too big for the room to make the room look larger. Perhaps new paint and carpet would make a difference.
  4. Market your home. The more people who know about it the more chance you have a showing.
  5. Look at your home through the eyes of a buyer. Sometimes an owner can’t see the dirt or smell the dog because they’re used to it. Tour open houses and see how other sellers show their homes, then compare to your own.  It may open your eyes.
  6. Listen to your Realtor. Arguing your position about how great your home is versus your neighbors won’t sell your home.  The market either accepts your home or it doesn’t.  If your home shows well, is priced properly, and marketed effectively it should receive offers.  You picked your Realtor for a reason.  Listen to them.  If you’re not going to listen to them, find another Realtor.  It’s like anything, doctor, lawyer, Realtor.  If you don’t have confidence in them, you won’t take their advice.  It pays to take a professional’s advice.  It’s what you’re paying them for.

Feel free to search the MLS at www.LeeCountyOnline.com or call us at 239-489-4042  We’ll be happy to guide you through the home buying or selling process.  Always call the Ellis Team!

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SW Florida real estate agents were expecting big numbers this real estate season, and so far, we’ve seen SW Florida home sales flat this season.  The real key going forward will be March and April numbers when they are released over the next two months.

SW Florida Home Sales Flat This Season

We have a crystal ball that tells us how sales numbers might come in.  Pending listings leads to closed sales.  While not all pending sales close, we can generally track future closings by the level of pendings.

Pending inventory is down 5%, so it’s logical to believe that we won’t see a major increase in future closings unless many more homes go pending at the end of March.

SW Florida Home Sales Flat This Season Summary

Inventory levels have risen 6.1% from last year and month’s supply of inventory has risen 11.1%  While SW Florida is a large and diverse market, overall this tells us the market has cooled a bit as inventory is growing with fewer pending home sales.

We can’t judge a book by its cover.  The cover may say we have a healthy, slightly cooling market, and that’s OK.  This book however has many chapters, and each chapter tells a different story.  Collectively all the chapters combined give us the overall figures.

Homes priced below $300,000 are on fire, and even many homes priced higher are receiving multiple offers.  We have a good market and demand from buyers.  Prices have risen steadily in recent years and there is a cap to this.

Home sellers many times price ahead of the market.  In a rising market, each new seller prices just higher than the last sold and it seems to work, until one day it doesn’t.  This tells us either the market is taking a pause, or the market has capped relative to the income typical buyers have to qualify for that bracket of home.

Rising rates also influence home affordability and can cap prices.  We’ve seen a few rate hikes by the Fed with more coming.  On balance, we have a healthy market and I like where we’re sitting.

SW Florida Home Sales Flat This Season

As in any market, it’s imperative to price your home where the buyers are.  In a shifting market advertising and marketing plays a larger role as well.  Full market exposure brings the highest possible price, so don’t settle for inexpensive or non-existent advertising.

If the agent you interview tells you advertising doesn’t sell homes, it’s probably because they don’t advertise homes much.  Perhaps they prefer to advertise their public image, or perhaps they just don’t have the budget to market listings.  In any event, it pays to interview agents that do advertise so you get full market exposure.

We’d be happy to sit down with you and cover all the ways we advertise homes.  You’d probably be surprised at the difference, and this might explain why certain agent’s homes sell faster and for more money than others.

If you’re a buyer, we can help too.  Our market knowledge and monthly market statistics help you make the best decision possible.  When competing in multiple offer situations you need an agent that knows how to help your offer compete.  If the chapter you’re looking in happens to be a cooling market, you don’t need to stretch too much and overpay.  Let a seasoned professional from the Ellis Team help you.

You can search the MLS like a pro.  Our database is updated every 5 minutes and contains the latest listings, price changes, and information you need to compete.  If you’re a seller, you should check it out too.

Always Call the Ellis Team at 239-489-4042 and ask how we can make your dreams become reality.  It pays to work with professionals that know the market.  If you think working with a professional is expensive, just wait until you hire an amateur.

Good luck and Happy House Hunting!

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Open House Saturday 1-4 PM

15047 Balmoral Loop

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$317,000

Don’t panic if your home hasn’t sold yet.  There’s still time.  Besides, season isn’t the only time homes sell in SW Florida.  Years ago, home sales peaked in the summer.  The last few years they’ve been higher in season and just after season as it takes a while to close a home once it goes pending.

Don’t Panic if Your Home Hasn’t Sold Yet

As you can see, closings tail off after June but there are still sales.  There are more eyeballs here in season so there is more potential however some are just lookers exploring opportunities for years in the future.  If you have a home you’d like to sell and it’s not selling, we offer some tips on getting it sold now.

  1. Hire the best Realtor you can find.  You want one with pro-active marketing.  One that advertises where the buyers are.  Targeted online advertising is a must these days.  If the agent you interview doesn’t understand this, keep shopping.
  2. Stage your home. No, you don’t have to hire a professional stager.  You do have to follow some simple guidelines.  Consulting with a Realtor or stager knowledgeable in bringing a home to market so it shows its best will help.
  3. Professional photos are a must. With so many buyers shopping online, having bad photos will simply turn them off.  Hire an agent that either hires a photographer or one that takes great photos and has a graphics design department touch up each photo.
  4. Fix repair items. Buyers imagine problems ten times worse than they really are.  Fixing a few simple items will go a long way to getting that contract.
  5. Make home easily available to show.  Nothing turns off a busy Realtor more than making your home hard to show.  Things like 24 or 48 hour notice reduce showings significantly.  Place your home on lockbox and allow your Realtor easy access and watch your showings multiply.
  6. Curb Appeal-Look at your home and see how it compares to the neighborhood. Does your home need paint, landscaping, or de-cluttering on the outside?  If so, an investment here can increase showings.
  7. Talk to your neighbors. If a neighbor has an un-kept yard or a boat in the yard, chances are it will affect the value of your home.  Sometimes working out a deal with the neighbor can pay big dividends.  If that doesn’t work, consider code-enforcement or the HOA.  No buyer wants to come in and inherit a mess of a neighbor.
  8. Price it Right. Don’t price it by what you need out of it. Price it as if you were a buyer.  Would you buy your property at your price?  If you over-price your home, you’re essentially buying back your property for the price you’re offering.  Being overzealous leads to you keeping your home because you value it more than the public does.  If that’s the case, maybe you’re not ready to move yet emotionally or financially.  If you really want to move, you can’t love your home more than the market does.  Price it at today’s market value and move on to your next home.
  9. Be gone for showings.  Nothing hampers a potential home sale more than a seller sticking around trying to help.  Buyers extract motivations and information from sellers that can only hurt.  As a seller, you don’t know what’s important to that buyer and saying the wrong thing can lose the sale.  Be gone if possible, or be invisible if not.  Let your Realtor answer any questions. If you don’t trust your Realtor to do this, then you’ve hired the wrong Realtor.  If no Realtor will ever be as good as you, then the Realtor accepted the wrong client.

You can always search for your next home at www.LeeCountyOnline.com  It’s updated every 5 minutes and it has the best photos available from MLS.  If you’d like to talk to experienced agents who know how to get homes sold, always call the Ellis Team at 239-489-4042.  We’d love to help you make your next move!

Ellis Team Open Houses

Gorgeous Pool and Spa

Open Sunday 1-4 PM

15830 Beachcomber Ave  $360,000

 

4 Bed 3 Bath Pool Home on Lake

Reflection Lakes

13795 Bald Cypress Cir    $420,000

 

Pool Home on Golf Course

Open Sunday 1-4 PM

Olde Hickory

14381 Hickory Fairway Ct    $450,000

 

Pool Home Close to Beaches

Open Sunday 1-4 PM

Iona Area

15271 Thornton Rd   $290,000

 

 

Everybody knows fish tend to swim in schools.  The same is true with buyers.  93% of buyers search online, so knowing where they are and how to reach them is integral today. Targeted marketing attracts schools of online buyers.

This past month we’ve held some open houses.  We had one 3 weeks ago and 45 people showed up.  Last week we held one and 40 people showed up.  The lender who agreed to sit with us and help pre-qualify buyers who might need assistance was amazed.  He said he’d never seen anything like it.  He went to 6 open houses last weekend and none had that kind of traffic but ours.

Targeted Marketing Attracts Schools of Online Buyers
Last Week’s Open House Ad Online

We’ve developed a particular set of skills that finds specific buyers and brings them to your door.  We are targeting buyers, and they love it.  We asked each buyer who came through how they found us.  Many said the open house popped up on their phone, while others said they saw it online.  Were they mad they saw one of our ads?  Heck no, they were glad, and they acted and showed up.

In any advertising, you must target the right people, with the right message, at the right time.  If you fail at any of the three, you’re missing opportunities.  It’s not about how much you spend.  While it is true we spend more than other agents, spending alone won’t bring buyers.

There is blanket advertising and targeted advertising.  Advertising in the Super Bowl might cost $5 Million and blanket the US.  Sure it would attract attention for about a minute.  Targeted advertising hits the right audience, when they’re ready to purchase, with the right message.

First you must have a great page to send them to.  It must have compelling content, and either a call to action or a benefit to going there.  You can see from last week’s online ad there is compelling content with photos if you’re a buyer looking for such a home.  Our open houses generated 1,355 views of our two properties.

Targeted Marketing Attracts Schools of Online Buyers

Secondly, we chose buyers looking to purchase with the exact interests of each home.  We separated the buyers into different audiences so we could tailor each creative ad to each set of buyers.  We ran ads to 5 separate groups, and each group performed well.   Our Click-thru rate was over 15%.  This means that over 15% of people that saw the ad clicked on the ad.  The ad itself was engaging and was worth customers spending their time on.  The industry average is less than 2%.

Targeted Marketing Attracts Schools of Online Buyers Ad Performance
Ad Performance

Targeting worked.  I’ve heard people say they don’t like targeting.  We also put up open house signs on the road.  Those signs target people driving by.  Newspaper ads target readers for products and services.  Online ads are no different.  In fact, most people like it better because hey get to see ads for things they like or are interested in.

This is one reason why For Sale By Owners stand little chance of selling their own home.  They’re not reaching the whole market, and when you limit your market you limit the price you’ll get.  Imagine selling an item at an online auction.  If you have one bidder, you’ll get a certain amount.  What if you had 1,000 bidders?  Do you think you’d get a better price?

All Realtors are not the same.  It makes a difference which Realtor you hire.  We use both blanket marketing like newspaper, video, postcards, etc as well as online targeted ads on Google, Bing, Yahoo, Facebook, and more.  We corner the market.  Hiring the wrong Realtor could cost you thousands!

Always call the Ellis Team at Keller Williams 239-489-4042 to get your home sold fast and for top dollar, or visit www.LeeCountyOnline.com

By the way, we have two open houses this weekend in Reflection Lakes.  See our ad in News Press Homefinder, or find them at www.Facebook.com/Ellisteam

Good luck and Happy Home Selling!

Ellis Team Open Houses

Open Sunday 1-4 PM

Reflection Lakes Condo

13971 Lake Mahogany Dr #2623

Reflection Lakes  $215,000

Affordable Living in SW Florida

 

Reflection Lakes Pool Home

Open Sunday 1-4 PM

13624 Gulf Breeze St   Pool Home  $275,000

Brought to you by your Reflection Lakes Experts

2017 SW Florida State of the Market Report

From time to time we go on listing appointments whereby the seller doesn’t like their current market value, so they decide to wait until the market goes up to sell.  Waiting for market increase could cost you money.

3 Reasons Sellers Overprice Homes

We know why sellers overprice their home. It’s always one of three reasons.  Need, greed, or ego.  We all know the market doesn’t care what a seller needs to sell for, nor does it care how much a seller would like to get for the home.  This brings us to ego.  Some sellers want to sell at a certain price because they don’t want to lose money.  You might think this is greed, but it’s actually ego.  It’s an ego thing to hold out for break-even or better.  It feels good to tell people, or yourself, that you didn’t lose money.  If anything, you made money.

Sometimes ego can get in the way of a sound financial decision.  First, you’re not guaranteed to make money on every deal, and it’s not your fault.  The market can change, the economy can change, and demographics can change.  All are beyond your control.  You win some, you lose some.  And nobody else really cares how you did except yourself.

So if we’re into convincing ourselves what the best decision is, let’s look at the whole picture.  I took a real-life scenario and broke it down.  At the end, you can answer what the best decision is.

Waiting For Market Increase Could Cost You Money

Seller has a home that’s worth $400,000.  He really wants to sell for $420,000.  He knows it’s 5% above the market and home won’t appraise, so he figures he’s better off waiting until next year to get his money.  Is he better off though?

Waiting For Market Increase Could Cost You Money

The seller’s home is 12 years old.  At some point it will need a new roof, air conditioner, water heater, pool pump, etc.  This seller owes $350,000.  The principal and interest payment is $1,670.95/mo.  Additionally, they pay $4,000/yr in taxes, $2,000/yr in homeowners insurance, $500/yr flood insurance, and $3,600 yr in HOA fees.

The seller is waiting until the home goes up $20,000 in value.  Let’s say it takes a year.  In one year’s time this seller just incurred $30,151 in expenses. This does not include the yard, utilities, budgeted maintenance for things like a roof, AC, pool pump, paint, water heater, etc.  If anything breaks down it’s in addition to the $30,151.  If the seller waits a year, he actually loses $10,151 waiting for that extra $20,000.  Sure, his mortgage balance might be slightly lower than next year, but his cost of sale will be higher too (doc stamps, title insurance, etc. )

And there is no guarantee this home will be worth more next year.  In that case it would really cost the seller.  There is one more cost to think about as well.

Unless the seller already owns their next home they have to replace the current one.  If their home goes up 5%, it’s logical to assume their next home may go up about 5% too.  So did they really save anything?

And even if they already own their next home, did paying taxes on two properties and all the costs save them?  Definitely not.  So next time you’re forced with a decision on price, ask yourself this question.  Is my motivation based upon need, greed, or ego?  If the answer is yes to any one of these, calculate the cost of keeping your home versus the expected gain and evaluate.  Often the best answer will be to sell now, in which case you’ll have to decide what your bigger need is, a sound financial decision or a happy ego.

Talk to Your Ego

An ego doesn’t know any better.  It’s based upon the information you give it.  If you tell your ego you’ve come to a logical decision based upon facts, your ego will surprise you and reward you.

If you’d like to talk to us about your options, we’re here to help.  239-489-4042  If you’d like to surf for your next home, or get an idea of what nearby homes are selling for try www.LeeCountyOnline.com

Good luck and Happy House Hunting!  Always call the Ellis Team!

Ellis Team Weekend Open Houses

Golfer’s Dream – Low Golf Fees

Open Sunday 1-4 PM

14381 Hickory Fairway Ct

Olde Hickory   $465,000

4 Bed 3 Bath- 3 Car Garage on Lake  2,647 SQ Ft

 

Pool Home Close to Fort Myers Beach

Open Sunday 1-4 PM

15271 Thornton Rd

Iona Area  $300,000

3 Bed, 2 Bath- 2 Car Garage Pool Home

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