Home sellers typically want top dollar for their home sale but it’s hard to tell which agents deliver top dollar for their clients. Real estate sales have evolved, but not all real estate agents have kept up with new technology and buyer preferences.  Wouldn’t it be nice if there was a list of top dollar agent interview questions for sellers?

Let’s create one right now.

  1. Do you use professional photography to market homes?
  2. Do you provide a 360 virtual tour?
  3. Can you target ads to home buyers online that are looking to purchase now?
  4. Explain how you find these buyers online?
  5. Do you partner with Google’s #1 ad provider to provide top search results?
  6. Should we use a smart lock box for showings?
  7. Should the seller be present for showings?
  8. When is the best time of year to sell?
  9. Do you require proof of funds/and or a pre-approval letter with offers?
  10. What is artificial intelligence and why is it important?
  11. Does your company provide artificial intelligence, and do you have big data to power results?
  12. Do you operate as a single agent or a team, and why is that critically important?
  13. How many homes has your team sold in Lee County?
  14. Should I gamble on a newer agent with less experience?
  15. How many sellers did you successfully represent and close in last 12 months?
  16. How many listings expired, withdrew, or terminated with you in last 12 months?
  17. What is your average list price/sales price ratio?
  18. What is the average agent list price/sale price ratio?
  19. Can we video conference meetings if we’re not in town?
  20. What are your average days on market?
  21. What are the average days on market for homes like mine?
  22. Do you have a Blog where I can see current research on the market?
  23. Do you have a database of buyers searching in my neighborhood?
  24. Show me your database of buyers, minus the private data of course
  25. Do you reach International buyers?
  26. Would an agent with zero to few listings be better to sell my home?
  27. What are the dangers of working with an agent with limited listing experience?
  28. What are the 3 P’s in real estate?
  29. Is listing my home on the big national portals a big deal or can anybody do that?
  30. What do you charge?
  31. How long is the listing for?
  32. Why should I hire you?
  33. What if I’m not happy with you?
  34. Will I net more using you versus selling it myself?
  35. Show us your online reviews, client testimonials, or newspaper poll awards.
  36. Is this a price range you feel comfortable in?

As you can tell, we love tough questions.  The truth is, none of these questions are tough.  They’re on the mind of home sellers.  We get asked these questions a lot.  Some sellers ask one question, or several, but none ask all of them because they’re not used to interviewing agents.  It’s something you only do when you’re considering a move.

Top Dollar Agent Interview 360 Virtual Tour
360 Virtual Tour Dollhouse View

Keep this list handy for when you’re ready.  We’ll post it on our Blog too in case you lose it.  We hope this list will spark a few more questions for home sellers. A better interview will lead to a better agent selection, which should lead to a faster home sale and at Top Dollar.  That’s all a seller really wants is top dollar and an easy, painless home sale.  Selecting the best agent goes a long way to this end.  This checklist will work in any market, so hang onto it.

If you have questions, please call Brett or Sande Ellis 239-489-4042 Ext 4, or visit www.SWFLhomevalues.com for a quick and free home value computer estimate.  Better yet, call us and we’ll meet with you and discuss your options.

It’s fun to go back and look at how we did things in the past.  Here is an article from 2013 “How to Interview an Agent to Sell Your Home

Good luck and Happy Selling!

You’ve probably heard of those instant offers programs whereby a company offers to buy your home instantly for cash.  Closing takes place in a short period of time.  No getting the house ready to show, no hassles with showings, no hassles period.  Sounds great, doesn’t it? What do these instant offers programs cost sellers?

Instant Offers Programs Cost Sellers 15% Equity or More

Except there’s one catch. They don’t offer you full market value.  Not even close.  A recent study showed that the typical instant offers programs cost sellers around 15% equity.  That’s a big price to pay, and costs much more than selling your home even after paying a real estate agent commission.

Going For Top Dollar

Most sellers are afraid they may have to drop their price if their home doesn’t sell.  Homes in SW Florida typically sell for around 95% of list price.  Some much more than that depending on the price range.  What this is telling us is those sellers were about 5% over the market, and when they came down to where the market was, their home sold.

Imagine selling 15% below that number.  You don’t have to imagine because it’s reality.  These instant offers companies don’t tell you that.  They also don’t tell you the final price when they make their original offer.

To date these national companies haven’t come to SW Florida.  We have spoken with people who have used them in other markets, and they’re not happy.  First, it starts with an offer, typically 7-10% below fair market value.  Seller accepts the offer, and inspections are setup.  Then the instant offers company amends the offer to account for major renovations needed.  That could total $30,000 or more depending on inspection results.

If the seller’s biggest fear was having to reduce asking price, it was just realized by accepting an instant offer.  The only difference is the process sped up, and the reduction was severe.  Had the seller priced their home upfront to meet today’s market, they could have sold quickly and put much more money in their pocket.

These sellers’ biggest regret was using an instant offers company.  Sometimes the fear of the process overrides the financial loss, until the financial loss becomes real.  We can help with this.

Choices

In the near future we’ll bring an iBuyer program to SW Florida.  You’ll be given the choice.  Take the instant offer or go for top dollar with us.  Logically most will choose the top dollar, but we’ll have the choice for those looking for the instant sale.

If you’re in a situation where you need to sell fast and you’re fearful of the process, a simple sit-down meeting can answer many of your questions.  We can look at what fair market would look like and discuss insightful ways to get your home sold fast, and not for bottom dollar.

Anyone can give away a home.  That’s easy, and costly.  We can help you sell fast and put more money in your pocket.  We’ve been working on a few solutions to help sellers that are exciting.

We have an instant repair bid program.  Basically, we take the home inspection and upload into our system.  Within 48 hours we have bids to repair anything on the report.  This makes it easy for buyers and sellers because almost instantly they know the price of the repairs.

Many times, deals are lost because a buyer believes the repair cost is just too expensive.  By having instant bids, they know the cost upfront.  Often, the repair cost isn’t as bad as they think.  Sometimes sellers blow up because they believe the repairs the buyer is asking for will add up too.  Having an instant repair bid shows the seller the true cost of the repair.  Perhaps buyer is asking too much, and now the seller will know.

The instant repair bid is a nice tool which can give both buyer and seller peace of mind.  It’s also much less expensive than giving your house away to a greedy iBuyer program.

Thinking of Selling?

If you’re looking to sell, talk to Brett or Sande at the Ellis Team at Keller Williams Realty.  239-489-4042 Ext 4  We can show you how to net more at closing and make the process easier for you.  Don’t let fear of the process let these companies take advantage of you.  A solution is often just a face to face conversation away.  Or visit www.SWFLhomevalues.com for a quick idea of your home’s value.  If you like that price, we can talk further.  If you think it’s off, we can sit down and discuss that too, because it could be.

See last week’s article “Wall Street Fear May Spark Main Street Opportunity

Good luck and Happy Selling!

Boosting your credit score can reduce borrowing costs, and we’ve got some tips to help you do that.  We’ve found three new products to help you achieve a higher credit score.  One is approved for home mortgages, while the other two will help with all other types of loans.  Fannie Mae and Freddie Mac may accept the other two in the future.

Mortgage Credit Score Tool

Let’s start with the tool that helps with mortgages.  CreditXpert Wayfinder works like this.  With your lender, you determine how much of an improvement you need to qualify for a loan, or to reduce your rate.  The higher score you have the lower rate you qualify for.  A lower rate means you either save money on your payment or qualify for more home.  Why pay more for less of a loan?

Boosting Your Credit Score Can Reduce Borrowing Costs

The software comes up with options and a plan to achieve a higher score within 1-2 months.  The average credit score goes up about 27 points on this program, which can save you lots of interest on the money you borrow.

In the promotional video for this program, it shows you which credit cards to cancel or pay down and by exactly how much to improve your score. Sometimes cancelling a credit card can lower your score.  It’s always been a complicated business figuring out exactly what credit bureaus are looking for.  They look at available credit, credit history, credit utilization, etc.  The consumer had no good way of figuring what methods would help their score.

This plan comes with a fee of about $15-$18 at each of the credit bureaus plus a rapid re-score fee by an outside vendor when it’s completed, but the fees more than pay for themselves in lower borrowing costs.  Check with your lender to see if they offer this service, and if you need it.  Borrowers are sometimes surprised to find out they can borrow with their existing credit.

We Work With Several Lenders

We just got a buyer a home with a 550-credit score on a FHA loan.  Actually, we didn’t do anything.  The lender did.  We have great lenders with a proven track record of closing loans.  There is nothing more frustrating than picking the wrong lender and finding out your deal is dead after spending money for appraisal, inspection, etc.  If you’re working with an Ellis Team at Keller Williams Realty agent, we can recommend lenders with proven track records.  We know who they are.

Another option is Experian’s new Boost product.  It imports your utility and phone bills history into your score.  If you’re paying those bills on-time, this can raise your score in a majority of cases.

FICO Ultra Score is a new product rolling out soon.  It imports your banking, savings, checking, and money market accounts into your score.  If you pay your bills and have some extra money in the bank somewhere, this may help your score.

So far mortgage loans are not utilizing Experian’s Boost program or FICO’s Ultra Score program yet, but other consumer credit like auto and boat loans, credit cards, and revolving credit might.  Who knows, perhaps in a few months mortgage loans will benefit from these programs too.

It pays to know your options, and work with people who know their stuff.  The first step in the home buying process is picking which resources can help you.  We offer 3 great resources, so you’ll never have to wonder.

Always Call the Ellis Team

Always call the Ellis Team at Keller Williams Realty. 239-489-4042.  We can help you find the right lender and find the right homes.  Our website www.LeeCountyOnline.com is another great resource.  It has all the homes, has neighborhood data, and home value data.  It’s updated every few minutes unlike some of the other online search places.  Getting bad and outdated search data is as frustrating as picking the wrong Realtor or wrong lender.

Give our team a call.  We can help, and you’ll notice the difference.  Good luck and Happy House Hunting!

SW Florida Real Estate Market Update March 2019

Open House App

See where the open houses will be this weekend anywhere in the country.  Download our Open House app at www.SWfloridaopenhouse.com

Ellis Team Open House App
Open House App

 

We don’t want to alarm you as 2018 turned in some impressive stats in the SW Florida real estate market.  Closings were up for the year, as were prices and dollar volume.  You would think with increased closings and prices, Realtors would be reporting the market is fantastic.  4th quarter numbers suggest there may be some chinks in the armor. Early signs point to a Southwest Florida market shift.

Early Signs Point to Southwest Florida Real Estate Market Shift Home Sales

Closed home sales fell 15% in December over last year.  We can attribute some of that to increased closings last year in December due to Hurricane Irma.  However, we’re seeing new pending sales down 10.9% in December, which will lead to lower closings in January and February of this year.

The median sale price rose 3.1% for the year and ended at a year-end average of $251,000.  The average sales price rose 5.6% to $351,200 year-end average.  So, if prices are rising, why are we sounding the alarm?

Early Signs Point to Southwest Florida Real Estate Market Shift Inventory Levels

Inventory rose 8.8% for the year.  However, inventory shot up 19.8% over last December and the month’s supply of inventory was up 11.8% in December.  While sales for the year may be up, we’re seeing declining sales in the 4th quarter, rising inventory, and a decrease in new pending sales.

Not Time to Worry

All this leads to worry amongst real estate agents that we may be in the middle of a shift.  This isn’t a time to worry though.  Experienced agents know how to handle a shift.  If you’ll remember, our article back in October warned of a possible upcoming shifting market, and we recommended sellers put their home on the market before January to beat the predicted rush of listings.

People listened, and the rush began sooner than January.  We talked about how selecting the correct listing agent is critical when the market shifts in our December 1st article. To read past articles, visit http://blog.topagent.com

When the market shifts, it’s critical you select an agent with experience.  For instance, lower priced homes are still receiving multiple offers.  Other homes take more marketing and experience to sell properly.  Of course, you not only must select an experienced agent, you must listen to them.

Sellers do not like to hear that the market has shifted, and they hold onto what their home used to be worth.  Markets move up and down, and just as a seller expects a buyer to get over it when the market moves up, buyers expect sellers to get over it when it moves down.

Sellers point to the fact prices went up 3.1% in 2018.  Yes, but not in all sub-markets, and not all year.  Prices may have gone up slightly in first 3 quarters of the year and pulled back in last quarter.

What’s Causing a Shift?

Some say it’s rising interest rates.  Interest rates peaked in October around 5%.  They’ve since slid back a bit.  Rising rates rob home buyers of purchasing power.  As this occurs, there are fewer home buyers available in each price range.

Keep this in mind.  Inventory levels stand at a 5.7-month supply of homes.  A balanced market is 5.5-month supply.  So, we’ve barley crossed the threshold, and it varies by price range.

We’re seeing buyer activity picking up right now.  We usually do after January 15th.  Buyers have more choices today, but the best homes are flying off the shelves.  The challenge to sellers is, you must be the best home, so buyers pick you.  An experienced agent can guide you.  Buyers see lots of homes, and it becomes apparent which is the best value for them.  Sellers must learn to think like a buyer.

Thinking of Selling?

If you’re thinking of selling your home, always call the Ellis Team.  Ask for Brett or Sande Ellis 239-489-4042 Ext 4.  Put our decades of experience to work for you, along with the most aggressive marketing in Lee County.  There is a reason our homes sell faster and for more money.  If you’d like to learn more about the shift, call us for a confidential interview.  Experience matters! To get an idea of what your home is worth for Free online, visit www.SWFLhomevalues.com

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open Houses Saturday 1-3 PM

Parker Lakes

15212 Palm Isle Dr

14551 Daffodil Dr Unit 1808

Central Park South

9291 Central park Dr Unit 104

Open Houses Sunday 1-3 PM

Cape Coral

1004 SE 5th Terrace Cape Coral

2008 Bolado Pkwy

Naples

13 High Point Cir N Unit 302

The Ellis Team was supposed to have a closing December 31.  We represented the seller. The buyer selected a lender from CA who gave a pre-approval letter.  It turns out, the buyer had no chance of closing with that lender. They said they were just waiting on IRS tax transcripts, and since the government was shutdown, they had to put the loan on hold.  So, even with IRS transcripts, the loan would never have closed under the program they selected. Has government shutdown affected mortgages and closings?

Has Government Shutdown Affected Mortgages and Closings

Upon missing the closing date, we decided to get a lender we use regularly involved.  The buyer agreed, as they wanted to buy the home.  Our lender looked at the file and said they would not qualify, even if they added a co-borrower.  However, if we switched them to an FHA loan, we’d have a chance as they are more forgiving on loan ratios.

Many lenders cannot do a FHA loan with a government shutdown.  Many lenders can’t do a loan without an IRS transcript.  We were able to get an FHA loan in 13 days, bypass the transcript issue, and get flood insurance, all during the government shutdown.  How did we do it, and in 13 days nonetheless?

It took some hard work on everyone’s part, especially the lender.  We worked with a direct endorsement FHA lender who does not need an FHA underwriter to approve the loan.  Secondly, they made this loan a priority for us.  Lastly, we had the buyer assume the seller’s flood policy, so we were good to go, even amidst a government shutdown.  Both buyer and seller were ecstatic.  We could not have done it without the help of our lender, title company, and a buyer and seller working together to make it happen.

Has Government Shutdown Affected Mortgages and Closings

So, let’s give you an update on how the government shutdown is affecting other real estate closing throughout the country.

Flood Insurance – FEMA announced on December 28th that they would resume selling new policies and issuing renewals again.

IRS Tax Transcripts- Many top lenders are waiving IRS (4506-T) tax transcript verifications to fulfill a loan as they are unavailable now.

Nationally Realtors say that 9% of transactions involve a federal employee and the transaction is on hold.  13% have been impacted by the transcript issue, although there are workarounds for this with certain lenders.

The bottom line is the government shutdown isn’t having a huge impact on closings yet.  Any disruptions in closings can have a large impact on the overall economy as real estate generally impacts about 32% of GDP.

In uncertain times it pays to work with real estate professionals and lenders who have a track record of solving issues as they pop up.  Good Realtors know who the good lenders are.

Rising Inventory

Inventory has been rising, so selecting a professional who will market your home and make it stand out is important today.  Hopefully that same agent also knows how to get the home closed once they find a buyer, because in a rising inventory environment, you never want to have to sell the home twice. It pays to get the home closed the first time.

If you’re looking to buy a home, give our team a call.  We can get you pre-approved and get your home closed.  Just because a lender approves you doesn’t mean they can close you.  Experienced agents know that a mortgage pre-approval does not mean you have a guaranteed closing.  We can get you working with a lender with a track record of closing loans.

If you’d like to search for your dream home, check out www.LeeCountyOnline.com  It has all the homes on the MLS, and it’s updated every 5 minutes.  No more missing out on hot new properties because the site you’re using doesn’t have it.

If you’re thinking of selling your home, always call Sande or Brett Ellis 239-489-4042 Ext 4.  Brett and Sande handle the listings on the team. Let us show you how our marketing will set you apart and get your home to the closing table.

Good luck and Happy Selling!

Ellis Team Weekend open Houses

Open House Saturday 1-3 PM

111 NW 33rd Ave

Open House Sunday 1-3 PM

1742 Ardmore  Rd

Open House Sunday 1-3 PM

2008 Bolado Pkwy

Today’s home buyer loves to search online to find their dream home.  It makes them feel part of the process and gives them a certain sense of control, which makes sense because they are half of the process.  Without home buyers we wouldn’t have home sales. Home buyers demand 360 degree virtual tours and artificial intelligence.

Home Buyers Demand 360 Degree Virtual Tours and Artificial Intelligence

Home Buyers Demand 360 Degree Virtual Tours and Artificial Intelligence

Most buyers realize they can’t complete the purchase alone, they need help.  The one thing they can do though is search. And when they search, and search, and search the process can sometimes be overwhelming.  We’ve seen buyers bring in a stack of listings or email us daily with homes they feel they might like to look at.  Their frustration mounts when they see a few of these and realize they don’t match their criteria at all.

They’re also afraid they might be missing out on some listings because they can’t quite tell if the property meets their needs based on the photos.  The technology is here today to show them so much more, and buyers love it.

Artificial Intelligence

The Ellis Team is employing two sets of technology we believe will really change how buyers look at property, and how Realtors market their listings.  We’re introducing artificial intelligence that searches each photo in the MLS and keeps an eye on what a customer likes online.  Let’s say a customer is searching for homes 1800-2100 Sq. Ft of living area, with a pool, 2 car garage, and at least 3 bedrooms.  What the system notices is that they seem to be drawn to homes with wood floors, or white kitchen cabinets.  They didn’t ask for it in the search, but it’s clear they spend more time looking at homes with the two features.  We’ll be able to suggest homes that match what they’re looking for, even if they didn’t specifically ask for it.

Realtors, how many times has your buyer bought a home completely different than what they told you they were looking for?  Exactly!  Our artificial intelligence will be able to search neighborhoods for features like parks, recreation, proximity to shopping, restaurants, etc., in addition to photos.  We have neighborhood insights that causes buyers spend over 4 times looking at homes with these insights versus ones that don’t.

360 Degree Virtual Tours

The Ellis Team is adding 360 degree virtual tours on our listings.  www.SWFL360hometours.com By doing this the buyer gets a greater sense of the home in proximity to the neighborhood, and a sense of how each room looks and feels in the home.  A static photo can be shot in such a way as to make the room look different than it really is, and buyers don’t like that.  They feel like they’ve wasted their time when there aren’t enough photos of a home, or they feel deceived.  A 360 degree virtual tour puts the buyer in control of how they want to view the home, and they are much more likely to schedule a live showing because of that.

We had a home listed with static photos.  It wasn’t selling.  As soon as we loaded a 360 virtual tour, a buyer called us to schedule a showing.  They had a better sense of how they could use the property.  They bought it, and both buyer and seller are happy.  The static photos weren’t bad, they just couldn’t tell the buyer the whole story on how they could use the property.

This is all part of a greater marketing strategy.  Giving the buyer the tools to be more engaged in the buying process makes a Realtor’s listings stand out.  In an age of increasing listing inventory, Realtors need to do more and more to make their listings stand out.

The 360 virtual tours are live now and growing as we list properties. Artificial intelligence searches are set to go live in SW Florida by March.    If you’re thinking of selling and would like to see how all this works for you, give Brett or Sande Ellis a call.  239-489-4042 Ext 4  We’ll be happy to show you how the Ellis Team can make your home stand out, and how the new technology that will absolutely change how Realtors sell certain homes faster and for top dollar.

Ellis Team Weekend Open Houses

Open Saturday 1-3 PM

1742 Ardmore Rd

9291 Central park Dr #104

3703 SE 10th Ave Unit 7

 

Did you know that January 1st is the biggest expired listing day of the year?  It is, and this year we had 246 residential listings expire on January 1 in Lee County.  If you made your 2019 New Year Resolution to sell your Home, we’ve got some tips for you to make that happen.

Your 2019 New Year Resolution to Sell Your Home January Expired Listings

Listings fail to sell for two primary reasons.  They are priced incorrectly, or they aren’t marketed correctly.  Sometimes it’s both, but it’s definitely one of those.  These are both easy fixes, if you’re serious about selling.

The seller sets the price, and the market determines the value.  If your price is over the market, the market will tell you.  You may not like the market, it just is what it is.  The good news is, if you don’t like the market, it may be a buying opportunity on the back-end.  Most sellers sell one home and purchase another.  If you wait to sell your home until the market goes up, chances are the next home you are buying goes up too.  Add in rising rates, and waiting could cost you much more than trying to hit a certain number.

We all want as much money as possible out of our home.  You might need a certain amount to make the move.  The market never cares what a seller needs, it only cares about today’s value.  And it could go up or down from today.

Enough on price.  Let’s focus on marketing.  One reason sellers don’t want to reduce their price is because they think it might be the marketing.  Why reduce price when it could just be a matter of reaching the right people?

To get Top Dollar you must reach the right people, at the right time.  Putting a home online and in all the big listing websites won’t do it.  This assumes your buyer is searching on one of those sites and can find your home in the clutter of all the other homes listed online.  It becomes a rush to the best price per square foot.  We know your home is worth more because it has a better location, better kitchen, a pool, and several other things some of the other homes don’t have.  Of course, your home will have a higher dollar per square foot than those homes.  And it should!

Listing your homes on these websites is the Lowest form of marketing there is.  Any agent can do that, and that may be all they do.  What if you could stick ads onto web pages that match exactly what a buyer is interested in?  You can’t, but we can.

Find Out What Your Home is Worth Online for Free

If you have a waterfront home, we have the ability to advertise to waterfront buyers.  The same with golf course properties.  Whatever your home has, we have the ability to market straight to buyers with those kinds of interests.  This is in addition to the print marketing and all the other marketing the Ellis Team does.  You see, it really does make a difference who you list your home with.  All Realtors are not the same!

Therefore, we say either of these two reasons are an easy fix.  We’ll help you determine if your price is correct.  The Ellis Team will show you how we reach buyers specifically for your home.  Yes, we still do signs and newspaper ads, and that too might sell your home.  But that’s not all we do, and there is a difference.  Our marketing really works, and nobody else does everything we do.  We’re sure of that.

If you’ve made your 2019 New Year Resolution to sell your Home, you should call the Ellis Team at Keller Williams Realty.  We make your 2019 resolutions to sell your home come true.  Let’s make 2019 your year.

Check out www.SWFLhomevalues.com if you’d like to get an idea online for free of what your home is worth, or call Sande or Brett Ellis 239-489-4042 Ext 4 to get your home sold fast!

 

Thinking of Selling Your SW Florida Home?

There is much debate about the local SW Florida real estate market and whether it is shifting.  Experts speculate that it might because of everything from rising interest rates, rising prices, housing declines up North, to climate change. This makes selecting correct listing agent critical when market shifts even more important, which we’ll discuss later on.

Selecting Correct Listing Agent Critical When Market Shifts

One of the factors some experts look at when evaluating the market is housing inventory.  New listing inventory numbers were just released, and we noticed a few things.  First off, new listings increased 11% in October over 2017 new listings.  Secondly, current listing inventory stands at 5,823 which is 17.9% increase over last year.  So, what is causing this inventory buildup, and what can we do about it?

Inventory buildup is caused by several things including rising rates, decreasing home affordability, and false expectations.  Sellers read that home prices are up 2.9% over last year, so they add 2.9% to the figure they thought their home was worth last year, and voila, they have a number. Different homes appreciate at varying rates, just like certain neighborhoods appreciate at different rates than others due to location, age, the finances of the association, amenities, etc.

Most sellers believe we have a runaway market while many buyers are fearful that prices are too high and should come down.  The truth is both could be right, and both could be wrong, depending on the price range, neighborhood, and other factors.

Selecting Correct Listing Agent Critical When Market Shifts

In a shifting market, two things sell homes.  Marketing and Price.  Sometimes a correctly priced home won’t sell or won’t sell for full value if it isn’t marketed well.  However, history is littered with examples of overpriced merchandise that won’t sell no matter how well it’s marketed.  Marketing and pricing go hand in hand.

Other factors influence showings, like pet smells, kitchen and bath updates, the general condition of the property, etc.  It all comes down to price though.  What you have in it doesn’t necessarily affect value.  For instance, I was in GA at a real estate conference and they drove me by Evander Holyfield’s home.  I think they said it was a $30 million home to build, and it was in an area of acreage and homes worth a few hundred thousand dollars.  If Evander would have sold that home back then, there is no way he’d get $30 million, even though he may have had that much in it.  Who would buy it?

While that’s an extreme example, the same principal holds true.  Cost does not equal value.  If you want to sell, we must determine what the market is willing to pay.  It doesn’t matter how much you have in the home, how much you need to buy your next home, or how much you owe.  It’s just worth what’s it worth at this point in time.

Some sellers decide to wait until it goes up in value.  That’s fine if they realize it could go down in value too.  And, while they’re waiting for their property to go up in value, the thing they were going to buy with their proceeds might go up in value too.  What if it goes up faster than the home their waiting to sell?  They lose money by waiting.

We’re not here to talk sellers into anything or convince people to sell.  We do offer common sense solutions, and present ideas for them to keep in mind so they can make the best decision for their finances.  Buying and selling can be emotional, so they tend to have knee-jerk reactions.  Once buyers or sellers get an idea in their head, it’s hard to come off that. That’s where a seasoned professional with years of experience comes in.

It’s one thing to know the market, and it’s another to know how to deliver information to buyers and sellers in a format they can digest to make good decisions for their family.  If you’re thinking of buying or selling, call Sande or Brett Ellis 239-489-4042 and we’ll help you with your questions, or go to www.SWFLhomevlaues.com to find out your home’s value for Free online.

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open House Sunday 12-3 PM

7152 Reymoor Dr

7152 Reymoor Dr Riverfront Home
Riverfront Home

We get this question a lot?  Is it better to list SW Florida home in December or January?  The perception is there are more buyers here in season, so why not wait until season when more buyers are here, and the home will be fresher to the market.

The advice we’re about to give might fly in the face of reason, however it is steeped in experience and logic.  Yes, more visitors arrive in SW Florida in the seasonal months of January through April.  If you look at the closed sales chart, you’ll notice we typically have far more closings in December than we do in January.

Better to List SW Florida Home in December or January

Many buyers wish to get their sale in by year end for tax and homestead purposes.  It’s not uncommon for us to have a big sales month in December, probably for these reasons.

If we recognize that December can be a good month for sales, we must also recognize what happens each January and February.  The listings shoot through the roof.  January and February show the largest increase in listing inventory each year.  It will happen again this upcoming season.

Better to List SW Florida Home in December or January SW Florida Listing Inventory

As a seller, if you’re contemplating selling in the next few months, you are absolutely better off listing now.  Buyers are out there.  Our team has been busy showing properties to multiple buyers, and we have several offers in the works.

We tell sellers there may not be as many showings in December, but they showings that do occur tend to be from serious home buyers.  If the middle of November is any indication, showings this December might increase over previous years.

If sales activity is higher in December than January, and if there is far more listing competition in January, why would you wait to put your home on the market?  Statistically you’re better off putting it on the market now.

The answer is, sellers believe the holidays are a bad time to sell a home.  And the reality is, many agents believe it to, so they take the month of December off.  When they take the month off, it further confirms to them that nobody buys in December because they had no sales.

The same can be said for agents who take the summers off.  They believe there are no sales in the summer, and their belief becomes their reality.  As you can tell from the chart, summertime closings are some of the best months each year.  Why would you take those months off?

But then again, why would you hire a part-time Realtor?  To me, a part-time Realtor isn’t just an agent who has a primary job somewhere else and works real estate on the side.  A part-time Realtor can also be an agent that takes months off.  When you do that, you basically shut your business down.  It’s one thing to take a vacation.  Everybody needs them.  For heaven’s sake, if you’re going to take a vacation, get another agent to cover for you.  How would you like to be a seller and find out your agent took the month off?

That’s why having a team makes a lot of sense.  If any team member takes a vacation, the rest of the team picks up the slack.  The Ellis Team works 365 days per year, and yet not every agent on the team has to.  We want each of our team members to take some time off and come back refreshed.  It’s all part of offering 1st class service.

If you’re considering selling in the next 5 months, you should call Sande or Brett Ellis and discuss your options.  We’re not saying putting your house on the market today is the best for everybody.  We’re just saying be careful about listening to false assumptions.  If you’d like to talk, we’re here to help.  239-489-4042 Ext 4.  Or find out your home’s value online for free at www.SWFLhomevalues.com

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Open House Saturday 1-3 PM

13 High Point Cir N Unit 302, Naples FL  34103

The last few weeks we’ve been reporting official Southwest Florida real estate sales numbers, and the numbers look good.  This flies in the face of what some sellers and some agents are saying about the market.  Real estate tends to be an emotional item.  It is for buyer and seller, and for agents alike. This week we’ll focus on why you should avoid Dr do it all when selecting a Realtor to sell your home.

Buyers and sellers tend to get caught up in their own personal transaction.  Agents tend to get caught up in their overall production.  Sometimes agents confuse their own production with that of the overall market, and often they are completely different.

The typical agent’s production cycle is up and down.  They prospect, farm, and lead generate which leads to appointments.  As they take appointments they get busy.  A lot goes into working with a buyer or bringing a listing to the market.  Both can be time consuming.  As transactions begin to occur, all of the prospecting, farming, and lead generating tends to stop.  They must focus limited resources on the ultimate goal, getting the deals closed.

Once they get their deals closed, they’re basically out of business and must begin the process all over again.  And after they do, the cycle begins anew.  When agents are in the transaction phase, they feel like the market is booming, because they’re busy and they have closings coming up.  When they are in the prospecting phase, they can feel like the market is dead and nobody wants to buy.  Because they honestly feel this way, agents tend to report on how they feel the market is doing by how their personal business is going.  And the answer always lies in which step of the process they are in.  Talk to 10 different agents and you might get 10 different answers, and it’s all real to them.

Avoid Dr Do It All When Selecting a Realtor to Sell Your Home

Experienced agents with a long track record of sales have learned to level out the ups and down by doing two things.  Hire talent to help handle all the fine details of bringing a listing to market and managing a transaction.  This helps agents do the 2nd thing, which is never stop lead generating. 

Avoid Dr Do It All When Selecting a Realtor to Sell Your Home

Not only will it help an agent level out the ups and downs of their business, it also helps their sellers.  Imagine listing with an agent that is so busy taking your listing and closing a few deals that they stop lead generating.  Now that your home is new to the market, there are no new leads for your home because the agent stopped lead generating to get your home ready for MLS.

A lot goes into placing a home in MLS, if done properly.  Professional photos must be taken.  Several hours are spent on a pricing strategy, and several more hours are spent gathering information for the MLS, like HOA or condo information, and of course listing all the details and fields for the home.  Then there is the dreaded agent remark section where agents must cleverly write a compelling story on why your home is a good buy.

It’s no wonder why single agents get frustrated, because there is so much to do, and when business starts happening, the lead generation stops.  This is where sellers get frustrated.  Their home is fresh on the market, and few people are viewing the home.

Always Call the Ellis Team at Keller Williams Realty

Avoid Dr Do it All- This is why we created a team.  In fact, we were the first team in SW Florida many years ago.  We never stop lead generating.  The Ellis Team has a full-time listing manager to help with all the details of bringing a home to market.  We have a closing manager to help get our deals to the closing table, so we don’t have to start all over with another buyer.  And, we have a full-time marketing manager to make our ads, and our homes look good.

We never stop marketing and lead generating.  This is why our homes sell faster and for more money than the average agent.  We have a list of buyers ready to buy now, and we are working every day to find them homes.  We may already have a buyer for your home, and if not, our marketing will create one.

Call Brett or Sande Ellis 239-489-4042 Ext 4 if you’re thinking of selling, or go to www.SWFLhomevalues.com to see what your home may be worth.