We’re seeing another shift in buying habits and it’s affecting everything from store coupons to selecting hotels to buying real estate. Yes, we’re talking about mobile marketing. Mobile Marketing Influencing Real Estate Buying.

Mobile Marketing Influencing Real Estate Buying
Ellis Team Virtual Tour on Smartphone

Years ago the Internet came along and everybody said newspapers and TV stations would no longer be needed. We found this wasn’t true; however the delivery methods have changed a bit since the advent of the Internet.

Ironically now some are saying the Internet isn’t needed because everything is going mobile. I’ve seen reports that there is now more traffic to websites via smart phones than computers. While it is a fact more people have the power of information literally in their hand wherever they go, there is no substitute for wasting time at work on a big screen surfing the Internet, at least for now.

Market Share by Platform
Smartphone Market Share

The iPhone was a big player in bringing the mobile world to the consumer, but many would be surprised to know that Android is actually the bigger player today. Android just crossed over the 50% mark in January of this year and market share is still growing. The only thing constant is change. Years ago Netscape was The browser in the industry. Microsoft managed to knock off Netscape with Internet Explorer. Now Google Chrome is making inroads along with Mozilla, Firefox, etc.

Remember when Yahoo was the thing in search engines? Today it’s Google with Microsoft fighting for relevance with Bing. We don’t know what tomorrow will bring, however we do know what works today.

If you’re in real estate, you’d better design your website to work on a mobile phone. If you visit our website Topagent.com from a mobile device it recognizes the mobile device and gives you the option to view on a mobile optimized website. We’ve included a photo example of one of our virtual tours. All our virtual tours are optimized to play on any smart phone or phone capable of viewing the Internet. Of course we still have our full blown feature rich tours available for those old fashioned people viewing tours at work or home on a laptop. That sounds kind of weird talking about people on the Internet as old fashioned, but kind of fun I guess too. My how times are changing!

The point is, if you want to be successful in business, you’ve got to be where the customers are. If a business employs old technologies, they’ll get diminished results and wonder why their leads are falling off. They’ll blame it on the Internet and say things like the Internet just doesn’t work anymore. We heard that about newspapers, yellow pages, and radio advertising in the past. They all still work, but customers buying habits are evolving, and if you want to maximize your success, it pays to find out what the consumers are doing and provide solutions.

We have several websites. Even though Android is now king of the mobile market, we can tell you that the iPad is 74.76% of our mobile users on our Topagent.com site. These numbers change on various sites. As more tablets are released this year featuring Android, perhaps those numbers will change. The key is you have to know your market, design your marketing to work on the various technologies, and be available to answer customers in the fashion they like.

If a customer calls you speaking English, they generally would like to speak to someone in English. If a customer calls speaking German, chances are German is their preferred language and they’d like to speak with someone that speaks German.

The same is true with technology. Many people will contact you from their Smart phone. It doesn’t mean they’re ready to talk to you yet. If they ask you to email or send a text of a home, you’ll probably lose that buyer if you fax it to them because that’s more comfortable to you.

If you want to pick up more German buyers, it might help to learn the German language. If you wish to pickup more buyers today, it might help to learn to speak their tech language. If a customer texts you, I’d respond with a text. If you’re not willing to learn the technologies customers want, the real estate industry will pass you by. But then again, so will most industries.

If you don’t know what a QR code is, how to text, Twitter, Facebook, LinkedIn, Pinterest, provide virtual tours, syndicate your listings, do videos on the market, etc. you might be well served to visit Best Buy and look around at how they market with Bar scans, and what devices will read them. Watch customers compare prices the store is offering versus the Internet, and listen to how these devices are shaping buyers decisions. If you can see all this in half an hour at the electronics store, just imagine what is happening on the street in front of the home.

RE/MAX has launched a mobile app that allows you to search all the homes on a map directly from your mobile phone. You can see what homes sold for, what people are asking, and photos of the home you’re in front of. Talk about changing the dynamic of house shopping. Customers can text, call, or email an agent directly from the street for more information. If you’d like this cool new free mobile app send us your email address and we’ll send you the link. Brett@topagent.com

Have you ever negotiated with someone and felt like you weren’t getting anywhere, or felt like you’d like to ring their neck because they weren’t reasonable. After negotiating thousands of transactions and teaching negotiating sessions for the Council of Residential Specialists and national conventions, we’d like to offer a few tips that may help you in the future. While we could probably write a book, we’ll offer what we can in about negotiating to win.

Negotiating to Win
Negotiating Success Tips

Some people feel they’re excellent negotiators as evidenced by their ability to out-negotiate anybody and win at someone else’s expense. This rarely works unless one party is all out of options and there are no other interested takers. In this market, there are usually several interested takers. Let’s talk about some tips that may lead you to a successful deal.

Find out what’s most important to the other party and try to give it to them. Most people think it’s all bout price, but sometimes the closing date is important, or the move in date. Maybe it’s the personal items or the furnishings. I’ve seen some people emotionally attached to a washer and dryer a family member gave them as a present. Ask yourself, is that washer/dryer more important than the overall deal? This question could be asked of either side.

One tactic that rarely works is when one side asks to split the difference as a gesture of good will. This works when both sides feel each has negotiated in good faith and you’re close on the deal. This will blow up the deal when this isn’t the case. Here’s an example. Let’s say a seller prices their home at $200,000 and it’s truly worth $200,000. A buyer makes an offer at $150,000 and the seller laughs. Maybe the seller goes to $198,000 and the buyer goes to $160,000. The seller says they’ll go to $195,000 just to keep it going, but they’re about done. Buyer and seller are now $35,000 apart when the buyer says, “let’s split the difference and go to $177,500.” The deal dies.

Splitting the difference is usually the quickest way to death of a transaction. It’s all a function of where you started. Had the buyer started at $190k and they were only a few thousand apart it might work, but using this tactic when the buyer was unrealistic to begin with only exaggerates an unrealistic deal.

You might save a little bit on price if you give the seller something they want. Maybe the seller has kids and doesn’t want to move them until the end of the school year. They might sacrifice a little bit of money knowing they have their house sold but occupancy until the end of the year for the kids. If that works for the buyer, it’s win/win for both buyer and seller, and buyer saves a little bit of money while helping out the seller.

Another tip is research the market and offer fairly upfront. I’ve seen buyers get better deals by making a fair offer upfront rather than insulting the seller and offering far below market value. Everyone wants to get the best deal they can. This includes buyer and seller. If a buyer insults the seller, the seller is on guard and subsequent dealings tend to be contentious, so the seller counters higher to a buyer they don’t like than a buyer that was fair to begin with.

Don’t use gimmicks and deceit. Make your offer clear and complete. If you try to back-end your way into a negotiation the seller or seller’s agent will sniff that out and it will usually backfire. If you’re clear upfront with your intentions, contingencies, etc. you’ll build trust and perhaps you can get what you’d like. When trust is broken on the front end, it’s very difficult to get what you want through trickery and deceit. I don’t have room for examples and we could list plenty.

Work with an agent that listens and will guide you. Listen to your agent. Agents work with people all day long, every day for their job. Experienced agents who are successful have learned a thing or two about dealing with people and negotiating for success. If you find yourself out-negotiating the market but never ending up with a purchase or a sale, you might be out-negotiating yourself. It pays to seek the advice of a negotiating pro. It pays even more when you listen and act upon it.

If you’re a buyer, your success could very well be getting your first choice or moving on to your 4th or 5th favorite home. If you’re a seller, your success could very well be negotiating to close with your first buyer or waiting months and several price reductions later to close with your 4th or 5th buyer.

Your agent’s marketing brings buyers to the table. What you do with it can make those efforts worthwhile or futile.

If you look at the February and March 2012 graphs for single family home sales in Lee County, you’ll quickly notice that a large percentage of homes have sold for cash versus financing. This is not a new trend. While cash sales have saved our market the last few years, it does have its good and bad points. And we’ll attempt to explain why we’re seeing so many cash sales as well.  Cash Sales Dominate SW Florida Real Estate Market!

Cash Sales Dominate SW Florida Real Estate Market
SW Florida Cash Sales Versus Financed Sales

You would think that with interest rates at historical lows, more people would be jumping on the train to buy now and finance. Homeownership is affordable, as rates are low and prices are low compared to the height of the market, although prices are on their way up. We believe price will go much higher if the government would get out of the way and make financing possible again.

Local lenders are complaining, as are buyers, that the Dodd Frank Act has made it so difficult for qualified borrowers to actually produce unnecessary redundant and onerous documents that many just give up. Banks have gone from easy documentation loans in the boom to crazy stupid documentation now. We can’t just blame the lenders, because lenders are just following new provisions of the Dodd Frank Act. You might recognize the names, Chris Dodd and Barney Frank, two names synonymous with getting loans and perks from the banking industry maybe they shouldn’t have gotten. We’ll leave those scandals for another story. I’m sure you can read all about them over the Internet.

In an attempt to regulate and improve the mortgage market, Dodd Frank has hurt the market in several ways. Parts of the act require higher down payments which will take many buyers out of the market. 2 recent studies suggest requiring all buyers to put at least 10% down would force about 40% of otherwise credit worthy buyers out of the market and requiring 20% down would force about 60% out.

Mortgage Rates 2010-2012
Mortgage Rates Trends

FHA has always required about 3-3.5% down and allows sellers to pay buyers closing costs, and their delinquency rates haven’t been substantially higher than banks requiring 10% down or more.

Secondly, and speaking from personal experience, the documentation requirements banks are adding because they’re afraid of getting fined or having to buy back the mortgage are awful. We’ve had several buyers have to go back to the Social Security Administration and request newer social security cards because their older cards may not reflect a name change due to a divorce, marriage, etc. The number has stayed the same throughout their life, and the lender can see this, but they still require the new card which pushes back the closing. Because the closing gets pushed back, it generally requires all new bank statements and employment stubs. We’ve had lenders wait until next month’s stubs before they’ll loan the money, so both buyer and seller must wait.

Wait, there’s more. Because a few fees might change due to the delays, like the interest rate lock may have expired, or the prorations could be off due to the delays, it required a new Truth in Lending Disclosure. You guessed it, if the lender has to re-disclose, there is a waiting period for that. That waiting period could trigger more bank statements, and updated pay stub, etc. It seems the cycle never ends, and it’s ridiculous. It’s no wonder listing agents want to know which bank is approving the buyer, and if the bank has a track record of delaying deals due to extemporaneous paperwork, it may cause the seller to accept another buyer’s offer over that one.

Lenders are getting penalized under Dodd Frank, and they’re getting hammered by sellers and real estate agents who are looking at best offer and most likely to close on time, if at all.

We feel that requiring higher down payments wouldn’t stop the market in a correction like the one we saw starting in 2006, so why add that on to borrowers who could never save that down payment while paying rent, preventing them from the American Dream? And even if you disagree with that statement, most would agree that Dodd Frank is preventing the market from moving higher because it’s essentially blocking access to capital markets for many.

Don’t get me wrong, if you’re qualified, you can get a mortgage. You just have to know where to go to get the money, and be prepared to document everything just in case.

Good luck and happy house hunting. Rates are low, and prices are low but on the rise. If our buyer agents can be of assistance, feel free to call us at 239-489-4042

SW Florida Real Estate Update April 2012

It seems these days everyone’s got a quick and easy theory on how to price a home, but many are filled with errors that will either cause you to under-price your home, or over price it. Neither is good, because under pricing it means you’re just giving your equity away to the new buyer, and over pricing it means it will sit on the market longer and perhaps never sell. Statistics show that homes that are over-priced tend to sit longer and the seller ends up taking less because the market wonders what is wrong with it when it sat so long. Top Tips for Pricing Your Home in Today’s Market.

Top Tips for Pricing Your Home in Today’s Market
Top Tips For Pricing Your Home in Today’s Market

Here are some tips to consider:

  1. Don’t go by the property appraiser’s assesses value- I’ve talked to several property appraisers over the years including our own Ken Wilkinson. A property appraiser from IL told me it’s not the property appraiser’s job to value a home correctly, but rather simply it’s their job to value it fairly. There is a big difference. Because property appraisers use a mass appraisal system, they’re trying to price all homes fairly. Obviously if they could price each home at market value that would be wonderful, but they appraise hundreds of thousands at a time without going in the property, so it’s all done in relation to every other property. There can be a wide margin for errors with this system, and thus why there is an appeal process if you believe they’ve made an error. It’s amazing how well they do county-wide, and yet we can’t rely on any one valuation to be absolute. There are variations on many properties.
  2. Sites like Zillow provide Estimates. In fact, they call it a Zestimate, but it’s only that, and I’ve seen the valuations vary widely in just a matter of days. They use an online computer model, but again this model doesn’t visit the home, see inside, evaluate the condition, etc. They may look at all homes in a subdivision or street, but here in SW Florida there can be wide variations from street to street. Picture a riverfront home compared to a home 100 ft away across the street, or a golf course lot versus off golf course.
  3. Be Wary of Price Per Foot- I could show you two identical 2,000 sq ft homes from a builder. One is built with a pool, the other is not. One is on a waterfront lot, the other not. One upgrades the kitchen, adds a 3rd garage, upgrades carpet, cabinets, etc, and the second remains plain Jane. Obviously the pool and the lot location affect the price per square foot, so the square footage doesn’t really mean much. You could have a home built in 1952 sitting next door to a stupendous home built in 2012 with all the new hurricane protection, wiring, plumbing, roof, etc.
  4. Study the Appraisal- Appraisals can be ordered for different reasons. It could be ordered for resell, refinance, estate value, eminent domain, taxation, etc. The scope and purpose can affect the value. If the bank sees you’re a great credit risk, it’s possible a refi appraisal could come out higher than a resale appraisal.
  5. Be Careful Valuing Amenities- Just because you put an upgrade in the home 20 years ago doesn’t mean it has much value today. I recall back in the late 1980’s going to a seller’s home on Wren Rd in San Carlos Park. Back at that time homes were selling on that dirt road for $30’s. The seller added a $20,000 pool and expected over $50,000 for that home. It’s true, if you add value to pool cost you would think it would be worth that, but a $22k pool to a $30k home buyer is an extravagant amenity they cannot afford. That’s roughly 50% of the house value which was considered an over-improvement for the area at that time. It’s possible that pool had little to no value in that price range at the time. FHA wouldn’t even give value to a sprinkler system there as it was considered an over improvement.

It pays to value a home correctly the first time, as the market has a way of speaking in the end. The sooner you listen to the market, the better off you’ll be. It pays to work with a seasoned agent who can help you price your home using sound methods. On paper you might be able to make it come to what you want, but does that do you any good if a buyer won’t pay that, or a lender won’t lend that much. Be realistic. No matter the market, up, down, or sideways, you will always find those that over price and find a way not to sell. And even in the ugliest of markets’ homes do sell, because sellers price it at today’s value, not some number they need, nor a number from the past.

Remember, the market never cares what you need for your home. The market only cares if it’s priced correctly, and if it matches the buyer’s needs. Good luck, and happy home selling.

All news is relative.  Building permits are up which is good for construction and jobs. While building permits are up from last year, they’re a shell of what they were in the building boom, so you can spin the data any which way you want and we’ve seen it spun both ways recently. Good news for local jobs.

Good News For Local Jobs SW Florida Leading Economic Indicators
April Leading Economic Indicators

For years we’ve talked about statistics and provided updates about what’s going on in the local SW Florida real estate market.  Prices go up, prices go down, sales go up, sales go down, etc.  All along we’ve said supply and demand will affect the market, but ultimately the real rebound will occur when the economy improves and jobs return to the area.

Well, we’ve got some actual good news to report, and while some may spin it and say jobs are not what they used to be back in 2005, I would argue this is good news no matter how you look at it.  Nationally, jobless claims rose to 380,000 which was an increase, and this doesn’t even count those who have given up seeking a job, or whom are under-employed.

Locally it’s a much better story.  Two recent stories in the press touted jobs coming to SW Florida.  You may have heard about a company called Arthrex that is building a $25 million manufacturing plant in Collier County.  That will bring construction jobs to the area, but that’s just the beginning. According to a News Press article, the company employs 347 Lee County residents between its Plantation Rd complex and it’s North Naples facility.  The company plans to add another 400-500 workers by 2016 with an average salary at its Collier facility running $59,580. Arthrex expects to have about 2,000 local workers by 2016

I spoke to Government leaders back in January and other projects like this are in the works, so we look forward to bringing more good news to our area in the future.  Another local company made news this past week.  CarMax announced it is hiring for about 80 positions at its news store on Colonial Blvd.  CarMax is a retailer for used cars and a welcome addition to the SW Florida employment pool. By the way, if you’d like to apply for a job, visit www.carmax.com/careers

The real estate market has definitely been on the upswing since 2009.  For any recovery to be sustainable, jobs have to enter the picture, and now that is happening.  As inventory dwindles and more jobs come to the area, there is the potential for more construction opportunities, which fuels more jobs.  SW Florida has always been home to service industry jobs and construction, and with the addition of manufacturing companies like Arthrex, it could be a boom to our local economy.

There is talk of adding convention center space and perhaps a casino in the Fort Myers area which would also be a boom to the area job wise.  Gambling has always been a hotly debated topic and will always have opinions on both sides of the fence.  We’ll keep our eye on this however we suspect it will take months for this decision to play out.

SW Florida Distresses Sales Versus Traditional Sales
Traditional Sales Bring More Money Than Foreclsoures

Foreclosures are down which is another reason prices are up.  If you look at the attached chart you’ll see the median price of a traditional sale in Lee County Florida is almost double the foreclosure price.  This is a function of which homes come on the market in a particular price range, but I think it’s safe to assume that traditional sales are more indicative of actual market values than distressed sales. The good news is, there were almost 600 more traditional single family home sales the 1st qtr of 2012 than there were in 2011.

Let’s keep the Good News coming! It’s hard to spin this data as anything but good.



In a typical town in anywhere USA, local, state, and national economics dictate real estate demand and prices.  Sometimes destination locales and tourist areas forget this fact as some places buck national trends and can do well in a recession and poorly in boom times. Economics Drive Real Estate Markets Too.

Economics Drive Real Estate Markets Too
Economic Indicators Week of April 7, 2012

One could argue it all comes down to economics, and one could argue Florida will always have sunshine and retirees, so we’re immune to such things.  I agree that Florida has a lot to offer no matter the economic situation, and I also agree that economics affects us as well.

For instance, rentals are doing very well as many people have been foreclosed upon.  Foreclosures are synonymous with bad economic times, but it goes deeper than that.  People with bad credit are actually helping the rental market, which in turn makes the apartment building worth more.  REIT’s (Real Estate Investment Trusts) and insurance companies tend to buy up apartment buildings, and their value is derived from the income they generate, so as rents go up, so do values.  This can also affect single family homes, especially in the low to mid end.  Upper end homes never rented well enough to support their value, so their value is determined by something else, like appeal, and future price appreciation.

This takes us to national economic factors.  As Realtors in Florida, we all have access to economic data, and it’s important to look at how this data potentially affects real estate values here.  If nobody had a job, it would surely impact housing. All real estate is local, and so is economic data.  Today we are looking at national data, because this data affects real estate economies all over the US.  Other markets affect us here too.  If a snowbird can’t sell their home up North, there’s a chance they can’t or won’t purchase that 2nd home or retirement home in Florida.  If their market is in the dumps, or their 401k, they may be less inclined to invest down here, so even though we are insulated from certain events, we can still be affected.

Unemployment went down nationwide, but so did payrolls.  Many people gave up looking for a job and are not included in the unemployment data.  Of course, we also have the under-employed.  These are people who have given up on finding a job today they are qualified for and have alternatively taken a lesser job just to scrape by and pay some bills until jobs come back.

Average hourly earnings were down.  This can be because less workers are full time and more are part-time.  It could also be because there is pricing pressure and employers have had to cut salaries, or replace higher paying workers with less experienced and lesser paid employees.

Many employers are cutting back on bonuses, benefits, and salaries by furloughing employees in an attempt from laying more off, or shipping jobs overseas.  We are in a global economy, and we must compete, or business will cease to exist here in the US.

Construction spending is down, as is the average workweek.  These are not signs of a revved up economy and definitely a trend we’d like to see reversed. Keep in mind, small changes in numbers equate to big dollars, so it is important we start growing this economy in a sustainable way.  All these parts work together, just like real estate markets do.  We do not live in an economic or real estate bubble.  We are affected, so it’s important we pay attention to what’s going on.

We just finished season, and by all accounts it was very successful.  Many people from up North bought.  Many will come back and buy in the summer or by next year.  People loved their visit here.  We’re entering the summer months, and an election year.  This is the time of year economics matter.  Keep your eye on the news.

Together we’ll be watching to see if Lee, Collier, and Charlotte Counties can lure some businesses to SW Florida.  We’ll be looking at Florida employment figures, local construction, and housing numbers.  We’ll also be looking at the national scene. We really need about 400,000 new jobs per month to grow the economy.  Anything less than that is dragging our economy, and you can see that in March losing jobs did not help us gain 400,000.

Economic reports are only a point in time.  They go up and unfortunately down.  We’re focusing on trends and not blips.  We’re praying for positive trends.  I think this nation, and particularly SW Florida deserves some good news going forward.


Fort Myers Beach Spring Break
Fort Myers Beach

Last weekend I was down at Fort Myers Beach taking pictures for our Pinterest site.  I was amazed at how many people from all over were enjoying our beautiful beaches.  Traffic wasn’t too bad, although practically every car had out of state license plates.  This past weekend most seemed to be from Indiana, although there were plates from Kentucky, Ohio, Canada, and many Sunshine State plates as well.

Many were enjoying Easter break.  There were many college aged people, but also many families.  What’s not to love about our beaches?  SW Florida boasts some of the best beaches, and certainly the best weather in the country this time of year.  In fact, Fort Myers was on the map as the warmest city in the country this past week.

Best Florida Beaches
Best Florida Beaches – US News & World report

Two Local SW Florida Beaches Ranked as Top Beaches By US News World Report

In fact, US News and World Report ranked Fort Myers Beach as the 8th best beach in Florida, and ranked Sanibel Island as the #1 best beach in Florida due to its laid back atmosphere, art galleries, quaint eateries and supreme shelling.

Fort Myers Beach made the list for its small town feel.  I really like the wide beach with all the new sand since they’ve completed the beach re-nourishment project. People from all over the world travel here for our beaches and it’s a shame local residents get so busy working and tending to their families that not all get out to enjoy the beauty that SW Florida has to offer.

I know having lived in SW Florida for years there were long periods of time I didn’t make it to the beach.  It seemed like such a bother to pack up the car, go look for a place to park, find a spot on the beach, not to mention cleaning up all the sand that would inevitably find its way home with me.  In the past few years I’ve made getting to the beach a priority recognizing the sand, sun, and water are so relaxing and truly a natural wonder.

Perhaps the thing that makes SW Florida so unique is the small town feel, and the beach is no exception.  All are welcome here as practically everyone down here in SW Florida is from somewhere else.  SW Florida is truly a melting pot.  We’ve always attracted people from the Midwest, and in the last decade or so it’s seems we’re attracting more from the Northeast.  This could be the natural migration of people coming from the East coast of Florida who have always attracted people from the Northeast, or perhaps it could be the influence of ball teams like the Red Sox.

Whatever the reason people visit and enjoy SW Florida, few could argue an area has more to offer than right here.  We have world class fishing as many consider us the tarpon fishing capital of the world, top rated beaches, outstanding year round golf, and we’re home to influential innovators like Edison, Firestone, and Ford.  Even Al Capone called SW Florida home.

Whether you’re looking for a waterfront home where you can park your boat in your backyard, a golf course home, or a condo in a gated community, SW Florida has it all.  We even have vacant lots for you to build your life-long dream home.

This is the last weekend of season.  If you’d like to explore your options on how you could join the party and call the Fort Myers/Cape Coral area home, give us a call or send us a note and we’ll be glad to go over your options and answer your questions.  We too moved here years ago and remember what it’s like to have a dream and wonder what’s the best way to make it happen.  Once that dream becomes a reality you’ll be telling all your friends how you made it to paradise.

If we can help make that dream a reality, then you’ll help us with our dream which is helping others making their dreams happen.  Call the Ellis Team at 239-489-4042 or visit our website at Topagent.com


You can’t turn on the TV without getting daily updates from Fort Myers on the state of the Major League baseball teams.  TV networks love to use the new JetBlue Park, affectionately nicknamed Fenway South as the backdrop.  It’s named Fenway South because the field is designed to look like Fenway Park in Boston.  There is the green monster in left field baseball fans from all over will remember.  The designers took note to match the exact dimensions of Fenway Park when building this new stadium. Fenway South a Big Hit With Baseball Fans.
Fenway South a Big Hit With Baseball Fans
Fenway South-JetBlue Park
Some Lee County residents weren’t happy the county invested $80 million for a stadium that is in use one month of the year when we have such other pressing needs, and there is an argument for that.  The stadium was paid for by the bed tax, which is a tourist and development tax.  I think it’s fair to say this new stadium has caught the eye of baseball enthusiasts everywhere, and hopefully this translates into tourism dollars coming back to the area.
It’s hard to put a price tag on the free publicity our area is getting.  On a recent trip to a night game, I noticed the satellite trucks beaming the game up to folks in the New England area.  Combine that with ESPN broadcasting games and the daily baseball newscasts from Fort Myers, and you begin to realize this free publicity is worth something.
How many people from New England came this year or will in future years?  That’s hard to tell.  We can say that the real estate market got hot back in October, a full 3-4 months earlier this year.  We noticed many northerners buying, and that trend continues to this day.  I think people are also intrigued that we have two major league teams here, so maybe there’s something special and worth looking into in SW Florida.
Now there’s talk a 3rd team, the Washington Nationals may be interested in relocating here and taking over the old Red Sox stadium.  This would come with a price tag as the Nationals would want some of the very same things the Red Sox asked for, like practice fields closer to the stadium.  I’m not sure how much more money Lee County has to spend on baseball, especially in light of the fact the Twins are now asking for renovations to their stadium to the tune of about $60 million.  They won’t get anywhere near that, but they’ve asked.  Their contract says the stadium must be looked at every 5 years, and must be kept up with a certain percentage of the top spring training stadiums.
So the Red Sox stadium not only cost Lee County $80 million, but potentially lots more with upgrades to Hammond Stadium.  Politics aside, this is a time to revel in the fact that this new stadium has put SW Florida on the map, in a positive light, and after 6 years of making news for a housing crash, it’s nice to make the news for something good.  Our housing market is getting much better by the way.  All this leads to economic recovery and dollars being spent here locally.
While locals hate the traffic, keep in mind season only last a few more weeks, and we certainly enjoy the money spent all year long.  I’d say the 1st year of the new stadium was a success, and let’s hope it inspires more people to come here next year.  All the visitors bring money to the area, which spurs local jobs, and local jobs lead to economic recovery.  It’s all related, and each feeds off the other.  We’ve spent the money for the stadium.  That argument is over.  Let’s reap the benefits, enjoy some popcorn, peanuts, and Cracker Jacks, and cherish the sound of “Play Ball”.
Buyers and sellers have decided to Play Ball too.  Houses are flying off the market.  Let’s root, root, root for the home team and for our good fortune to continue.
Happy St Patricks Day to all, and may the luck of the Irish be with you.

Last week’s article drew much attention from readers all over the country. The article’s intent was to create interest and educate the public about military veterans’ issues, and from the feedback it worked. Follow-Up on SW Florida Military Veterans.

Follow-Up on SW Florida Military Veterans Miltary Residential Specialist Certification
Brigadier General Earl Jakes

We have limited space, so it’s impossible to clarify every detail, but there are a few points worth mentioning. Last week we said ” People don’t realize that if a veteran or active duty military is foreclosed upon, or does a short sale, they lose their military benefits forever. That’s a pretty steep price to pay. Remember, we, the United States, are the ones moving them around. They don’t have a say, and yet they suffer all the consequences.”

We should clarify this. If a veteran has a VA loan and has a short sale or foreclosure on that loan, they will lose their ability to get another VA loan. If they are foreclosed or do a short sale on a conventional loan this will not affect their certificate of eligibility. They are still entitled to their other military benefits.

This week we’ll touch on some new items as they pertain to real estate. Did you know that per the Servicemembers Civil Relief Act (SCRA) active duty military and their families are protected from eviction if they lease a house or apartment and cannot make rent. Service members also have the right to terminate a housing lease when they receive Permanent Change of Station orders or when they are deployed to a new location for 90  days or more.

There is also protection against default judgments against anyone in the military. This is especially important in SW Florida. Often I am asked to attend evictions and lockout proceedings against former owners or tenants on behalf of a bank foreclosing on the property. Before a court can enter a default judgment against a military member for not responding to a lawsuit or appearing at trial, the plaintiff who is suing the Service member must provide the court with an affidavit stating the defendant is not in military service.

Imagine someone working here in SW Florida and being called up to serve and being deployed overseas to Afghanistan or anywhere else the military needs them. They receive regular military pay during that time, not the regular pay they might be accustomed to. Just imagine if they came home and the landlord or bank evicted them while they were gone. How would you feel if this happened to you? For the privilege of serving our country, many service members returned home only to find their houses were foreclosed upon and sold to someone else. That’s quite a kick in the pants.

The SCRA creates rights for our Service members, like the right to terminate a lease if they are called, protection against foreclosure, health insurance protection, motor vehicle lease protection, and so on. There are many details that cannot be explained in a short article like this. I would highly recommend Service members contact their local AFLA office or visit http://legalassistance.law.af.mil A quick and easy way to read up on this act is go to www.Military.com and type SCRA in the search box. From there you’ll be able to read up on the entire act. This information is important to Service members, landlords, real estate agents, and the public in general.

I’d also highly recommend agents and lenders take the Military Residential Specialist course. There is so much more information you’ll learn that will not only help your business, but will also help educate the public and Service members as to options in dealing with military and their benefits. If you’d like more information on this course, feel free to contact me at Brett@Topagent.com

A few weeks ago I met with several military leaders including Brigadier General Earl Jakes pictured above, the civilian assistant to the Secretary of the Army from Texas, and others as we talked about the course and ways to improve the education of agents and loan officers. We hope industry has a better understanding of protecting and meeting Service members needs, because I can assure you, our military is protecting and meeting our needs.

SW Florida a Hot Bed for Military Veterans
SW Florida Military Veterans and Active Duty

Recently I had the opportunity to attend the Military Residential Specialist Program and I learned some very interesting things all agents should know in learning how to better assist our veterans.

I must admit, even though several members of our family served in the military, I didn’t have a full understanding of the needs of veterans because I personally didn’t lead that life.  This class has helped shed a light on some of those things.

I’ll share a few facts many people may not know.  When someone is active duty military, they tend to get moved around quite a bit.  Each member must find housing.  Some rent, some buy.  They get orders for periods of time, but you can just imagine how up in the air their life is.  Many have a family behind they care about deeply, so housing is important.

Because they never really know where they’ll be for great periods of time, making housing decisions can be difficult.  If they buy today, they may need to sell in 2 years.  What if the market declines due to base cutbacks or other economic factors in a community?  We don’t pay them a lot for their service, and they may not be able to afford the loss.  Many around here in SW Florida understand what it’s like to be stuck with a property that isn’t worth what you paid or what you owe.

People don’t realize that if a veteran or active duty military is foreclosed upon, or does a short sale, they lose their military benefits forever.  That’s a pretty steep price to pay.  Remember, we, the United States, are the ones moving them around.  They don’t have a say, and yet they suffer all the consequences.

Here’s another scenario.  Let’s say a doctor, lawyer, pharmacist; anybody really is now in the Reserves.  A Reservist can get called up for duty, just like many were for the Iraq wars.  When you get called up you leave behind the pay you were making and only get the pay the military pays you.  People tend to live a lifestyle depending on their job, so if you’re a doctor making a certain amount, and all of a sudden you get called up your pay may be cut 50% or more.  Your bills don’t go down 50%, they remain the same.

People need to understand the burden placed upon our military.  Not only do the serve our country, but they risk their life, and do so many times for less money than they could make back home.  Unemployment is 7% higher for veterans returning home than it is for the general population, and we all know unemployment is too high anyway.

The largest employer of veterans is the postal service.  What is the number one thing our government is trying to cut right now?  You got it.  In addition to cutting the military, we’re cutting the postal service.  Somehow we’ve got to do a better job protecting our vets.

As a real estate professional, we need to encourage a vet to use their benefits.  Several agents shudder when they see a buyer come in with an offer with VA financing.  Actually, VA loans are easy to do if you know what you’re doing.  An offer with a VA loan shouldn’t be looked down upon; it should be treated equally with other financed offers.  I understand cash is king and the seller only cares about their own sale, I just think we can portray these offers in a more positive light.

SW Florida a Hot Bed for Military Veterans

SW Florida has in excess of 250,000 veterans living among us.  Veterans are 9.5% of Florida’s population.  They served our country well.  The freedoms we have today can be directly linked to their efforts. Some of our military were spit upon when they returned.  The public has turned off on them in the past, and will in the future.

They may not be a cash buyer.  They have certain needs other buyers may not have.  Let’s at least try to give them a level playing ground and an opportunity to enjoy the good life SW Florida has to offer.  They’ve earned it.

If you’d like more information on the Military Specialist Certification, give me a call.  I’d love to share with you how you can learn to better serve this segment. Call Brett Ellis 239-489-4042 or email Brett@TopAgent.com