The last few weeks we’ve been bringing readers up to speed on prices and where they’re headed as well as closings for 2016.  This week we decided to focus on listings.  We’ve been reporting that listing inventory rises slightly for months and here is the latest graph to illustrate that.

Listing inventory is seasonal.  For some reason, more sellers decide to list in season than other times.  I don’t know if they perceive there are more buyers here in season or perhaps they come back to SW Florida and decide to list.  For whatever reason is does go up in season which makes using the trend line a little complicated.

Listing Inventory Rises Slightly

We did add the trend line which does show a rise in inventory going forward.  Year over year numbers are up each month so this is accurate.  The real question is going to be, with slowing sales, rising rates, and stagnant home prices, what will happen in 2017?

Listing Inventory Rises Slightly

The amount of inventory in 2017 will most likely affect home prices as much as interest rates do.  We’ve seen rising prices up until this year partly because listing inventory has been so low for so many years.  As new construction and existing home inventory begins to rise, we’re seeing prices level off. We’re not sure if it’s the chicken or the egg.  Does listing inventory rise because prices stagnate or do prices stagnate because inventory is rising?

We think they go hand in hand and affect each other.  The SW Florida real estate market is totally balanced right now.  You might say it’s a perfectly healthy market.  Buyers and sellers are at an equal advantage right now.  In the lower price ranges, it’s a seller’s market and in the upper ranges it’s a buyer’s market.  The mid-market is balanced.

Buyers, sellers, and agents alike complain when the market is skewed too far in any one direction.  It is not often we can say the market is perfectly balanced, but at the end of 2016 I think we can.  Our market is like a teeter totter and it is straight right now.

As you know, it doesn’t take much to alter a teeter totter and they don’t stay straight for long.  Our market has been slowly moving from a seller’s market to balanced.  It could go either way from here.  It depends on interest rates, consumer confidence, and the economy.

What Role Will Election Play?

We think the election results will go a long way to resolving some of this.  Interest rates will probably rise in 2017.  Consumer confidence will be swayed by the economy and confidence in the election results.

Who holds the presidency?  Who controls the Senate, and the House?  Is the election in dispute?  Is the winner under investigation and facing indictment?  We don’t know how the election will turn out.  Nobody knows how the winner and loser will react post election.  We don’t know who will control congress.  You’re witnessing is the craziest election we’ve ever seen, and could get crazier after the election.

All we do know is we have uncertainty.  Uncertainty may hold back interest rates for a while, but it may also hold back the economy.  We don’t control any of this.  All we can do is advise our clients and help them make the best real estate decisions for their family.

If you’re thinking of buying or selling, call the SW Florida real estate authority, the Ellis Team, 239-489-4042  or visit our MLS website.  While we may not be able to tell you who will win the election, we can advise you on your real estate decisions.  Use our website to find out how much your home is worth for Free or search the MLS.  Neighborhood market reports are available for neighborhoods you’re interested in.

And be sure to buy some popcorn this weekend because next Tuesday will be must-see TV.  Good luck and Happy House Hunting!

Open House this Weekend

Ellis Team Open House Gateway
Gateway Open House

 

 

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Sunday 1-4 PM

10951 Championship Dr

 

 

 

 

 

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Find out how you can win a Yeti cooler valued at $350.  It’s easy and it’s fun.

Real estate shifts are the natural ebb and flow of the market.  The real estate market never stays constant.  It is affected by supply and demand, employment, the economy, interest rates, weather, political forces, and more.  Our world is in a constant state of shift, so why would the real estate market be any different? We’ll show you why the SW Florida real estate shift is real and it is in effect.

Nobody would expect the stock market to stay the same each day.  People know that it goes up and down, and many times it does so in the same day.

Currently the SW Florida real estate shift is on.  Last week we reported that sales prices have been flat all year.  Some prices ranges have gone up and some have gone down, and overall the market is flat.  If you didn’t read last week’s article on about SW Florida home sellers  we’d encourage you to go back and read it as the graphs show perfectly what is going on with prices.

SW Florida Real Estate Shift is On

SW Florida Real Estate Shift

Today we’d like to focus on closed sales.  As you can see from the chart, closed sales are down in Lee County versus last year.  In fact, they’re down 9.04% year over year.

We have rising inventory, declining sales, and stagnant home prices.  I’d call that a shift.  It’s nothing to worry about or blatant in the numbers, but something to be aware of going forward.

In a shifting market, marketing is more important than ever.  To get top dollar your home must compete and stand out.  It must do so in three ways.

Everyone knows if they wish to sell something it pays to have interest from more than just one party.  Imagine selling an item online.  Would you rather have 1,000 bidders or just 1 bidder for your item?  Of course, everyone would choose multiple bidders when selling.  The same is true in real estate.  You don’t necessarily need multiple bidders; however, you better expose the home to multiple parties.  Everyone would agree that 100% exposure equals top dollar.  Anything less may net you less than top dollar.

Secondly, while marketing is most important, no amount of marketing will sell an overpriced home.  We could spend a million dollars marketing a property.  If it is worth $500,000 and we price it at $1 million will it sell?  Of course not.

Thirdly, the agent you choose may be the most important factor of all.  You want an agent that will give your home the most exposure.  You want an agent with experience to know what price it should start at, and the wisdom and courage to tell you when it’s time to adjust.  Inexperienced agents may not know how to price, and they may not have the courage or confidence to tell you an adjustment is needed.

When I go to the doctor because I fear something is wrong I don’t want a doctor who will tell me what I want to hear.  Of course, I hope its good news and nothing to worry about.  However, if it isn’t I want a doctor to tell me straight-up so I can make quick decisions and rectify the bad situation.  The sooner you deal with a medical issue the less pain you may feel on the back end.  In life, the sooner you deal with issues the quicker they are resolved and the sooner you get back to living life.

The same is true in real estate.  When making a real estate move, don’t call that friend who just got their license or that family member who needs help.  You want the best, and your financial success depends on it.  Especially in a shifting market.

When financial markets shift, you’ll hear the term “Flight to quality.”  This means a movement towards safety and dependability.  In real estate, sellers move towards experienced agents who can guide them through the shifting maze.  Now is when experience counts, and your future depends on the advice, expertise, and marketing from agents who can guide you.

If you go on a swamp buggy tour, you’ll know what I mean.  You want a tour guide who’s done this a time or two and won’t tip the buggy over in alligator infested swamp water.  We’ve done this a time or two, so feel free to call us if you’d like to buy or sell in SW Florida.  Visit our website at www.LeeCountyOnline.com to see all properties in the MLS or find out what your home is worth.

Watch our SW Florida Real Estate Shift Predictions Back in February 2016

Thank goodness we’ve been busy listing and selling a lot of property lately.  The 360-degree home tours and advanced marketing we’re employing to go out and create buyers for our listings is working.  We have noticed a trend recently we thought we’d try to clear up.  SW Florida home sellers are confused when they read headlines that home prices were up 11.3% in August.  They’re interviewing agents and they aren’t hearing the higher prices they were expecting, so they’ve called us out to verify what’s really going on in the market.

SW Florida Home Sellers Confused

We decided to present the chart in a different way.  Agents have been telling sellers there’s been a shift since we reported on it back on February 16th.  Sellers aren’t seeing it though because they read the headlines.  It is true, median prices are up 11.3% over last year.  However, they are down $5,000 from last month and down $2,000 from where they were last November.

Unless home prices rise in the next few months, we’ll be looking at essentially a flat line since last November.  In other words, home prices aren’t statistically rising right now.  The rise occurred last year up until November, so when you read that home prices are up over last year, they are until we get to November.  They are actually down month over month as much as they are up which is creating the flat line.

It is possible prices could start rising again.  Perhaps after the election consumer confidence will grow.  I think everyone can agree they’re tired of the political season and just want it over with as soon as possible so we can move on with our lives.

We see the Fed raising rates at their December meeting.  Interest rates have been quietly rising the past few weeks and we see more of that in 2017.  Rising rates typically do not help home prices rise because it steals affordability from the buyer.  Basically, when rates move up 1% it robs the buyer of about 11% purchasing power.

In other words, a $400,000 buyer putting 10% down could finance $360,000.  If they lose 11% purchasing power, for the same payment they can now finance 320,400.  They lose $39,600 in purchasing power.  Their payment remains the same as if they were financing $360,000 and paying $400,000 earlier before rates went up.

This is why rising rates does not help home prices.  Rising rates can spur home buyers who have been on the fence to buy now so they will save money on payments, but it doesn’t help prices long-term.

This is one reason choosing the right Realtor to list your home will become even more important.   You need a Realtor who has sold during a rising rate environment.  I venture to guess that over 80% of agents today have not been in business long enough to experience that.

How you sell in a rising rate environment is vastly different than in a stable or lowering interest rate environment.  Marketing becomes more critical as well.

If you’re a buyer, I would seriously consider buying now.  It will cost you to wait.  Prices may still rise, just not as fast.  Or they may remain stable.  The only advantage to you might be more inventory to choose from.  The disadvantage will be that it will cost you more to buy the same house next year, simply because of rising rates.

If you’d like to search the market, check out www.LeeCountyOnline.com  You can beat out other buyers to hot new listings as our database is updated every 5 minutes directly from the MLS.

SW Florida home sellers, if you’re  considering making a move, you should call us now.  239-489-4042.  Or visit LeeCountyOnline.com and get a free computerized estimate of your home’s value.

Please call us if we can help.  Good luck and Happy Home Buying!

Our Paint the Town Red event was a success.  We had over 35 properties open in one day and produced several interested buyers for our properties.  Be on the lookout for our next open house extravaganza.

Don’t forget to enter our contest so you can win a Yeti Cooler.

Please join us for our Keller Williams Paint the Town Red Open House Extravaganza where we’ll have 35 open houses in one day.

Keller Williams Paint the Town Red Open House Extravaganza

Saturday October 22  11am-3pm

Please join us as Keller Williams paints the town red with 35 open houses in one day.

$310,000 * 16585 Wellington Lakes Cir, Ft. Myers, FL 33908

$500,000 * 6180 Winkler Rd, Ft. Myers, FL 33908

$240,000 * 11889 Tulio Way #4203, Ft. Myers, FL 33919

$1,500,000 * 1135 Lorraine Ct, Cape Coral, FL 33993

$225,000 * 3226 SW 8 th Ct, Cape Coral, FL 33914

$259,000 * 8441 Lemon Rd, Ft. Myers, FL 33967

$239,000 * 11736 Izarra Way #7806, Ft. Myers, FL 33912

$725,000 * 2537 SW 38 th St, Cape Coral, FL 33914

$509,000 * 6260 Plumosa Ave, Ft. Myers, FL 33908

$197,500 * 1503 McGregor Park Cir, Ft. Myers, FL 33908

$230,000 * 13633 Admiral Ct, Ft. Myers, FL 33912

$387,000 * 9344 Independence Way, Ft. Myers, FL 33913

$459,000 * 9072 Prosperity Way, Ft. Myers, FL 33913

$279,000 * 10006 Sky View Way #208, Ft. Myers, FL 33913

$365,000 * 12890 Timber Ridge Dr, Ft. Myers, FL 33913

$449,000 * 11207 Sand Pine Ct, Ft. Myers, FL 33913

$123,900 * 1429 SW 48 th Ter #6, Cape Coral, FL 33914

$594,900 * 12570 Villagio Way, Ft. Myers, FL 33912

$874,000 * 15690 Catalpa Cove Dr, Ft. Myers, FL 33908

$439,999 * 1121 SW 51 st Ter, Cape Coral, FL 33914

$313,000 * 5709 Sandpiper Pl, Ft. Myers, FL 33919

$244,900 * 9370 Old Hickory Cir, Ft. Myers, FL 33912

$315,000 * 12634 Shannondale Dr, Ft. Myers, FL 33913

$750,000 * 5615 Natoma Dr, Ft. Myers, FL 33919

$399,000 * 11180 Sand Pine Ct, Ft. Myers, FL 33913

$789,000 * 1832 SE 28 th St, Cape Coral, FL 33904

$580,000 * 12010 Honeysuckle Rd, Ft. Myers, FL 33966

$272,000 * 15620 Laguna Hills Dr, Ft. Myers, FL 33908

$229,000 * 1037 Wilshire, Ft. Myers, FL 33919

$545,000 * 12737 Gladstone, Ft. Myers, FL 33913

$187,900 * 13402 2 nd St, Ft. Myers, FL 33905

$459,000 * 1206 Shadow Ln, Ft. Myers, FL 33901

$419,000 * 4403 Chiquita Blvd S, Cape Coral, FL 33914

$419,900 * 5479 Beaujolais Ln, Ft. Myers, FL 33919

$399,900 * 10100 Belcrest Blvd, Ft. Myers, FL 33913

Call us at 239-489-4042 if you have any questions about any of these SW Florida properties.

Keller Williams Paint the Town Red Open House Extravaganza

 

 

 

Perhaps you’ve read about virtual reality headsets and what it can do for the gaming industry.  You may not realize what 360 degree home tours mean for the real estate industry, until now.

360 Degree Home Tours
360 Degree Home Tours on Your Smartphone or Desktop

Until recently agents would provide a virtual tour in 2D, meaning the tour would consist of a series of photos, and perhaps video walking through the home.  This was great but it didn’t provide perspective and the consumer was forced to look at what the photographer wanted you to see, exactly when they wanted you to see it.

Now the technology has grown such that savvy agents can now provide more perspective and the consumer is in control.  They get to control the scene, view each scene as long or as little as they like, and see how rooms and objects relate to each other.  It’s very spatial and the best way to view a home without actually being there.

We’ve had buyers buy homes sight unseen before simply from photos and videos we’ve taken from a home, and now buyers will be able to feel like they’re in the home.  Showings will go way up because now people are viewing the home on their computer, or on their mobile device.

Many mobile devices today are better than computers were a few years ago.  They displays are crystal clear, and they have sensors like gyroscopes that allow a consumer to place it in motion view or 360 view and literally move the phone around and see the entire room.  Sure, you can still move around the room by touching your screen, but now the phone or VR (Virtual Reality) headset will do it for you.  All you have to do is look a certain direction and now you’re moving the scene, 360 degrees.

360 Degree Home Tours


We’re creating a new website www.SWFL360hometours.com which will showcase our listings in full 360 virtual reality.  You don’t have to have a VR headset to do this.  As we said, many smartphones will do this.

Facebook and YouTube already allow 360 photos and videos.  We’ve been adding 360 photos to our fan page www.facebook.com/Ellisteam Not only is this one of the most fun things we’ve done, it’s also one of the most useful things for consumers.  We’ve been hosting live events on FB as well as utilizing 360 photos.

We love 360 videos too, however when you shoot a home in 360 video consumers need to pause the scene if they want to view it for longer than what the videographer chose.  That’s OK, but why make a videographer choose a length or the consumer have to take extra steps?  With a 360 photo the consumer can see everything for as little or as long as they choose, then move to another scene.

Every person we show 360 degree home tours to sees the big WOW.  Sellers realize instantly what it can do for their home.  Marketing matters.  Pricing is important, but it’s not the only thing that sells a home.

More Online Showings

Imagine you have an item and you place it in an online auction.  Do you think you’ll sell your item for more in you have 1,000 bidders or just 1 bidder?  Of course, more bidders bring a higher price for anything, including real estate.  This is why marketing is critical in getting Top Dollar.

Adding 360 degree home tours to a home brings more online showings to your home, and there is no limit as it’s online and shareable via social media.  We have the ability to target buyers by income, price range, age, geographical area, recreational interests, habits, and much more.

We’re listing a home in an over 55 community.  We can place ads to only people 55+ We can place ads to golfers, boaters, people likely to move, have certain incomes, etc.

Marketing today isn’t what it was 10 years ago.  If an agent tells you marketing doesn’t work, seek another opinion.  Remember the formula.  Proper Pricing x Targeted Marketing= Successful Sale.

If you’re thinking of selling, Always Call the Ellis Team 239-489-4042 or visit www.LeeCountyOnline.com to search the MLS or find out what your home is worth.

Ready for a Yeti?

Are You Ready For a Yeti
Ready For a Yeti?

Find out how you can with a Yeti cooler.  Simply pickup your Ellis Team koozie at one of our open houses or stop by our office.  Simply post a picture of our koozie with your favorite beverage and use hashtags #Ellisteam and #readyforayeti and like our Facebook Page.

Ready for a Yeti
Post our Ellis Team Koozie Photo Online

 

Perhaps you’ve been reading about the shift in the local and national real estate market. Some experts haven’t noticed a shift while others have predicted dire results because they have noticed. The real experts are aware of the shift and realize this appears to be a minor correction as the market just got ahead of itself. Markets often chug along until one day it does get ahead of itself, both on the way up and the way down. Today we talk about how the market responds as sellers heed advice from agents.

Back in 2009 we said the market had over-corrected and was due for gains. It did. This past February we sounded the alarm and said the market may be ahead of itself, and it was. Sellers have heeded the advice of agents and are actually selling homes.

You see, homes will always sell, even in up, down, and sideways markets. It’s a matter of marketing and price, and the sellers that market properly and price properly win the selling game. Owners that fail at either of the above may not win. Sometimes the best team on the field doesn’t win the game. Sometimes the best home on the block doesn’t sell. You have to be the best today to sell today. It’s not enough to be the best 6 months ago.

Buyers judge houses on features, size, location, age, and price among others. If you’re great in all areas except price, buyers will reject your home. You’re not the best today if your home is overpriced.

Market Responds as Sellers Heed Advice

We have good news to present however. In fact, I had to double check the numbers because I didn’t believe the numbers. Month’s supply of inventory is down to 5.07 months by my numbers. Official numbers by Florida Realtors shows 4.5 months however they calculate slightly differently than we do. In any event, and by any measure, we both have inventory coming down.

Market Responds as Sellers Heed Advice

You can see by the graph that inventory levels have come down in virtually all price ranges. This is because sellers have taken their agent’s advice and reacted to the shift in the market. The sellers who have not repositioned their home in the marketplace are still on the market or their listing has expired.

Selling your home is a pretty easy math equation. mm x cp = ss Mass Marketing times Correct Pricing equals Successful Sale. If your home isn’t marketed to the entire market it may not sell. I’ve seen homes priced correctly that have not sold. We’ve come in and upped the marketing and watch them sell.

An overpriced home will not sell. No amount of marketing can cure an overpriced listing. If you’re willing to follow the formula, success will follow. If you deviate from the formula, you won’t get your desired result, so you have to ask yourself the question, “Which is most important? Selling my home or staying because I want or need too much money?”

Unfortunately, the market doesn’t care what you need, and Mick Jagger explains beautifully that you can’t always get what you want. The answer lies with you. Are you willing to price your home where the market is? Are you willing to hire the best agent to sell your home?

Owners mistakenly believe all Realtors are the same and MLS will sell the home. It doesn’t work that way. There is a lot of expertise that goes into negotiations and the best way to present a property to the market. Some Realtors don’t know these tips because they’re not experienced enough. If Realtors in the business don’t all know, how is a seller supposed to know?

You have to interview agents with experience and a track record. If you’re thinking about selling, or perhaps have tried it yourself to no avail, give us a call. We’ve got some new ways to reach buyers we think you’re going to like. Call the Ellis Team 239-489-4042 and find out what’s new and how we’re reaching today’s buyers. We think you’ll be amazed, and most importantly, on to your next home. Feel free to search the MLS at  and get an automated free estimate of your home’s value.

Good luck and Happy Selling!

Open House Saturday and Sunday 1-4 PM

waterfront home whiskey creek open houose
Whiskey Creek Open House

Open Saturday and Sunday 1-4 PM

1388 Landmark Ct

Waterfront Gulf Access

Stop by and pickup your Ellis Team Koozie and chance to win a Yeti

 

 

Are You Ready For a Yeti?

Are You Ready For a Yeti
Ready For a Yeti?

All you have to do is like our Ellis Team Facebook page and post a picture of our koozie with your favorte beverage online with the hashtags #ellisteam and #readyforayeti The most creative picture wins.  You can post online at Twitter, Instagram, Facebook, and Google +

Ready for a Yeti
Post our Ellis Team Koozie Photo Online

Stop by our open house and pickup your koozie, or stop by our office.  You can always call us at 239-489-4042 to see where we’re going o be.  Some lucky winner is going to win a Yeti 45 and it might as well be you.  Contest ends November 30, so you’ve got some time.

Suffice it to say marketing real estate has come a long way in the last decade or so.   Gone are the days when you could just put a sign out front, an ad in the paper, and upload it to MLS and expect it to sell.  Oh sure, it might sell, but what if that doesn’t work?  The Ellis Team and other top agents are finding SW Florida real estate buyers using advanced marketing techniques.

Finding SW Florida Real Estate Buyers Using Advanced Marketing Facebook Audiences
Online Audience Demographics

Sure, we still use the newspaper, signs, and the MLS.  All marketing works to a degree, and any one of them could sell the home.  We can’t just sit back and hope the buyer finds us.  We have to go out and find the buyer, and that’s exactly what we do.

Finding SW Florida Real Estate Buyers Using Advanced Marketing

Through the power of Google, Bing, Yahoo, and Facebook we’re able to lock in on the buyer and bring a home to them, instead of praying the buyer finds us.  We can search for buyers who are likely to move, who make a certain amount of money, have a certain degree of education, just entered new relationship, or have a level of equity in their current home.

Finding SW Florida Real Estate Buyers Using Advanced Marketing Facebook Behaviors
Behaviors Likely to Move
Finding SW Florida Real Estate Buyers Using Advanced Marketing Income
Online Lead Income Level Selection

 

Home Ownership Characteristics Finding SW Florida Real Estate Buyers Using Advanced Marketing
Home Ownership Characteristics

We can drill even further.  We can target doctors, people up north, and hundreds of other attributes.  Real estate is a people business.  The best agents learn a lot about their clients because they ask questions.

Today there is a database that has all this information.  When you put a sign in the yard you’re limited to just those that drive by the property, and you have no idea if they need a home or could even afford one.  When you know which people make a certain amount and are likely to move and are looking for a 2nd home in SW Florida it makes it easy.  Sure, you have to know what you’re doing and how to reach these people, but the time invested in targeting the right people more than offsets targeting the wrong people.

When we list a $1 Million property, we want to find million dollar buyers.  It does us no good to find $100,000 buyers for that Million-dollar home.  And vice versa.  When we list a $200,000 home, it doesn’t matter how many $5 million buyers we have.

We sell what we list.  Sometimes sellers will ask how many homes have you sold in his price range, and that might be the wrong question.  The best question is how will you reach qualified buyers for my home?

We’ve sold properties in our career anywhere from about $5,000 to over $15 Million.  Of course we need to price the property correctly because no amount of marketing will sell an over-priced listing.  Proper pricing isn’t enough however.  We’ve got to go out and find the buyer, we can’t expect the buyer to find us without proper marketing.

We not only have a database of buyers in all price ranges ready to make a move, we go out and look for more buyers as we list each property.  This expands our database, so it’s quite possible we already have the buyer for your home.  When new properties hit the market, our buyers are alerted each day of new listings that match their criteria.

If you’re thinking of selling and not sure how an agent will find a buyer for your home, give us a call.  239-489-4042.  Ask for Sande or Brett.  We’ll be glad to show some advanced marketing techniques we’re using to sell our listings.  It not only works, it’s kind of fun.  Feel free to use our website to search the MLS or find out what your property is worth.  www.LeeCountyOnline.com Always call the Ellis Team at Keller Williams.

 

Good Luck and Happy House Hunting!

New Listing Coming Soon

1338 Landmark Ct-Whiskey Creek Waterfront Pool Home

You’ve probably read headlines recently that the real estate market shifts have occurred . Not only is it true, it’s been predicted by those that study the numbers. However, the shift doesn’t tell the whole story.

Real Estate Market Shifts
Current Inventory

Just as we’re counseling sellers about the shift we see an uptick in listing calls and buyer contracts.  So if the market is shifting, how can it be that business has really picked up in last few weeks?

Perhaps you’ve noticed in just the last week the roads have gotten busier.  I sure have.  And I went to one of those large warehouse stores over the weekend and it was packed.  My wife and I both said “They’re back.”   That’s not why we’ve seen an uptick in sales these past few weeks however.

Real Estate Market Shifts new pending sales
New Pending Sales

We believe there is some pent-up demand. Buyers are desperately seeking homes in the $300,000 or less category, and we’re also seeing good activity in the $400,000+ range as well. We know the market as a whole isn’t as strong over $400k, so activity in this range is a good sign.

Real Estate Market Shifts

We’ve been watching official numbers and we are seeing declining closed sales, precipitated by declining pending sales, and increasing inventory. The numbers don’t lie and are indicative of a shift. Combine this with falling average sales prices and declining market volume and you know the shift is real.
So now that we know the shift is real, what can a seller do? Now more than ever it’s important to do 3 things.

1. Hire Experience- Agents who have worked and thrived through shifting markets are better able to guide through the experience.

2. Price it Correctly- You never want to get caught chasing the market down.  Not all price ranges are going down.  In fact, some are still going up.  Knowing where your home stands against the competition is critical.  Knowing where the demand from buyers is as well.

3. Marketing-Some agents say you can’t market your way out of a shift and it all comes down to price.  While it’s true that if you over-price a home, no amount of advertising and marketing will sell it, sometimes correct pricing alone isn’t enough.  This isn’t a bad market.  We’ve seen those before and this is nothing like that.  However, if it were a bad market, marketing becomes important because you have to do everything you can to reach the few buyers available for so many homes.

This is a shifting market, and that’s not necessarily a bad thing.  The market is fairly healthy.  Nothing goes up or down forever, and shifts along the way is a balancing act.  It keeps both buyers and sellers equal where neither becomes too powerful, but it can be scary if you’re on the wrong side of the shift.

Knowledge truly is power.  Knowledge leads to correct pricing.  Marketing is power too.  Marketing alone won’t sell your home, but it sure beats limited marketing.  Think of it as a sporting event. Shifts are won or lost by great coaches.  The talent on both sides are fairly equal.  Each side (Buyers and Sellers) has their set of strengths and weaknesses. It’s up to the coach to guide the team to a win.  The coaches right now are the full-time agents, and the agents with the most experience and winning track records are the ones to hire.

There’s a reason certain coaches win multiple Super Bowls. The top coaches are in demand, and teams pay them more money than first year coaches. It’s because they win, and if you’re a seller wanting to sell in a shifting market, you want to win. Hiring experience is the answer. So when the real estate market shifts, always go with experience.
We have a graphic in our listing presentation that reads “If you think it’s expensive to hire a professional, wait until you hire an amateur.” If you’re looking to buy or sell, call the pros at the Ellis Team 239-489-4042 or visit our website www.LeeCountyOnline.com and search the MLS like a pro.

 

16585 Wellington Lakes CIR, Fort Myers, FL 33908    13685 Wellington Lakes Cir

Open House Saturday 1-4 PM

 

Daniels Preserve Open Jouse
12494 Country Day Cir Open Sunday 1-4 PM

Future of Real Estate September 2016 Market Update

 

Hopefully everyone had a great Labor Day weekend.  The Ellis Team household celebrated with friends and family with a cookout and football party.  Good times were definitely had by all, and that’s the way it should be.  Beating the post Labor Day real estate stall isn’t rocket science, but more on that after we tell you about the stall.

I started cooking the day before.  I made all the sauces, put the rub on the meat, and eventually placed the pork on the smoker at midnight.  The plan was to smoke the meat at 225 degrees for about 17 hours.  The meat must reach a certain temperature, but inevitably the temperature gains stall out at about 160 degrees for a period of 5 hours or so.  This frustrates many who are not accustomed to the stall.

The stall is that period where temperature gains cease for a long while.  This is because at 160 degrees the meat begins to sweat and cool itself.  Juice go from the center to the edges during this time period.  One way to beat the stall is to wrap meat in aluminum foil at 160 degrees and keep the heat on.  By doing so you can retain some of the moisture and cut the heating time down.

Beating the Post Labor Day Real Estate Stall

So you might ask how does all this relate to real estate?  Each year after September the SW Florida real estate market reaches a stall.  If you know it’s coming there are things you can do to shorten the time-frame of the stall.  You must power through it as buyers and sellers are counting on you.

Beating the Post Labor Day Real Estate Stall

Knowing it’s coming is half the battle.  The other half is preparation.  Just as most of the work to cook the meat was done the day before, so it is true with the real estate market.

We continue to list and sell properties.  In fact, we’re cranking some sales now at a time when county-wide sales are down.  We don’t stop advertising, and we don’t stop prospecting for buyers for our listings.

In fact, much of the work we’ve done the past few months helps us with sales during the typical “Stall” time.  Some Realtors take off in the slow months, but this is the time to put the real work in.  Championships are built in the off season.  This was opening weekend and you can tell which teams put in the work as they were the most prepared for week 1.

When we list a home in September it’s very possible we already have the buyer we obtained in July or August.  We have a database of thousands of buyers we’ve worked hard to build up.  Some are buying today, some are buying tomorrow, and some next month.  We don’t control their time frame, we only control our efforts to obtain buyers for our listings.

Often times sellers will ask us if we have a buyer for their home.  Quite often the answer is yes.  When we take a listing we bring it back to our team of agents who cross-check our database to see if we’ve got someone for that home.  Perhaps we have someone flying in on October 2nd who matches perfectly.  Perhaps we have someone now.

In any event, we market the home too, because even though we may have 3 buyers for our listing the market may have one ready, willing, and able to buy it today.  And you never know which buyer will pay the highest price.

Don’t Sweat the Stall

It’s the hard work we put in year-round that enables us to sell homes every month of the year.  So we don’t worry too much about the “Stall”.  We advise our clients on what the market is doing, and if we’re doing our job at the highest level, perhaps we can shorten our client’s time-frame and power through it for them.

If you’ve got a home to sell, we should probably talk.  It’s possible we have a buyer for it, and either way our marketing attracts buyers.  If you’re a buyer, we’ve got some great new listings coming to the market in the next few weeks.  You can search at www.LeeCountyOnline.com or call us at 239-489-4042

We look forward to working with you!  Good luck, and Happy House Hunting!

Join us for Two Great Open Houses

Reflection Lakes Open House
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Open Sunday 1-4 PM

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Open House Daniel’s Park

14154 Danpark Loop

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Watch the Future of Real Estate September 2016

One of the things we like to study is the SW Florida real estate market velocity. In a snapshot it tells us several key indicators about the state of the local real estate market.

SW Florida Real Estate Market Velocity
SW Florida Real Estate Market Velocity

We used this graphic at a recent filming of our Ellis Team Seller’s Club video shoot. Each month we dive deep and share key factors we’re looking at and how they’re affecting various segments of the market.

For instance, the market doesn’t all move at once. Certain segments may lead and others follow. Because it’s a video we’re able to illustrate more than just a graphic or two and 700 words. We can really explain each force and its effect.

SW Florida Real Estate Market Velocity

One of the numbers we look at not on this graphic is Total Dollar Volume. Total dollar volume is down 27.7% in July. Last year Realtors sold $420.4 Million dollars worth of residential real estate. In 2016 was $304.1 Million in July. Two factors contribute to this decline.

First, closed sales were down 17.3% Secondly, average sales price was down 12.6%. That’s a double whammy to the market. While these two numbers aren’t on the velocity graph, it does confirm a few trends on the graph.

Listings are up and new pending sales are down. Now you might ask, if new listings are down 2.5% how is it that overall active listings are up 15.5%? This can be for a number of reasons. Older pending sales could have fallen out and come back on the market. These would not be new listings. And even though new listings entering the market declined, new pending sales are roughly equal to the new active listings. So if any pending contracts fall out, and some always do, it adds to the listing inventory.

Lastly, inventory has been rising. It’s actually down from where it’s been in the last few months, but definitely up over last year.

When you hear the market is up, down, or sideways, it doesn’t tell the whole story. The headline tells one story, but the market may have several stories to tell. Right now there are 3 distinct markets with a possible 4th developing. We have the buyer’s market, the neutral market, and the seller’s market.

In our Seller’s Club video we dive into which segments are in the buyer’s market, which ones are neutral, and which ones are seller’s markets. Knowing where your home stands is important to know. And if you’re a buyer, this is also important information as it dictates how much you can gamble in your negotiations. We’ll be starting up a Buyer’s Club soon so buyers too can see in-depth information.

Whether you’re buying or selling, it pays to understand where the market is today, and where it’s headed. Interest rates and economic events can also influence the markets and we bring you our analysis on those as well.
If you’re a buyer and would like to search the MLS or view neighborhood reports, simply go to www.LeeCountyOnline.com

If you’re a seller, you can find out what your home is worth online, or view the same neighborhood reports. Neighborhood reports show you all the homes for sale, pending, and sold in particular neighborhoods. It also shows you time on the market for each listing, dollar per sq ft calculations, sold dates, and photo galleries of each listing.

Of course there’s no substitute for working with experienced agents who know the market. Our website is for those that wish to do their own research before speaking with a Realtor.

If you’d like to be added to our Buyer’s Club or our Seller’s club, send me an e-mail at Brett@topagent.com and let me know which one. We’ll get you on the list and on your way to receiving these great in-depth monthly video reports.

If you have a home to sell, please call us at 239-489-4042. Ask for Sande or Brett and we’ll be glad go over our marketing and show you why our homes sell faster and for more money!

Good luck and Happy Labor Day Weekend!