You’ve probably heard the word “Season” and associated it with the traditional 4 seasons.  here is only one  real estate Season in Southwest Florida and we’re in it now.  People down here don’t think about the changing of the seasons as our weather is nice all 12 months of the year.  High season here runs January through April, depending on when Easter is.  Some people go home before taxes are due the middle of April.

Each year we know January will be a slower month for closings, and it builds until about June.  This makes sense because many June closings happened in April.  We expect showing to increase starting mid-January.  I just checked showing statistics for our MLS and the average home is receiving 2.2 showings the first 8 days of January in the $200-$450k price range in Fort Myers.  Other price ranges vary.  Last year showing stood at 2.4 showings the first 8 days.

Only One Real Estate Season in Southwest Florida

We have more showings this year because there is more inventory, but it’s down slightly per home.  I wouldn’t read too much into 8 days of data.  As you can see from the graph, February closings should be slightly higher than January.  March is when you’ll really start to see the increase, if 2018 is anything like past years.

If you’re a buyer, you probably want to get your bids in before other buyers start buying all the listings.  If you’re a seller, now is the time to get your home on the market, as the rush is coming.

If your home is on the market and not receiving offers, you’ll want to make sure you’re priced correctly by February.  Your best chance will be February and March, so you don’t want to miss that market.  Even though we have a rush of buyers here in Season, over-pricing is a sure-fire way to make it not sell.  Buyers will purchase, but nobody likes to overpay.

Sellers want to make sure their home is properly exposed.  We have more buyers here in Season, but if they don’t see or know about your home, it won’t stand out.  We take extra measures to make sure our listings stand out.  For instance, a sign is not enough to expose a home.  We use advanced digital marketing techniques, as well as traditional print marketing like the newspaper and yellow pages.

You might laugh and say traditional doesn’t work, but we have sold some properties directly off these old and proven mediums.  As for digital, this encompasses everything on the Internet to email to mobile advertising.  We have an advanced way to target buyers looking for exactly what you must sell.

For instance, Google, Bing, Facebook, and others know if you’re shopping for back to school clothes or for curtains for your home.  They’ll serve up ads to you because they know that’s what you’re currently looking for.  The same is true for housing.  We know how to reach waterfront buyers, golf course buyers, condo buyers, first-time home buyers, 55+ buyers, and on and on.  Whatever you’ve got to sell, we know how to reach the buyer.

It is quite advanced, and it really works, as long as your home is priced correctly.  We can send all the interested buyers your way, but if the home is over-priced it still won’t sell.  If you’re shopping for an item online and it’s $85 on one site and the same or similar item is $65 on another, people will purchase the better value.  Sellers must turn their focus off what features and upgrades cost and more on the overall value.  You must think like a buyer.  What would you do if you were the buyer?

We can help you price your home correctly.  We offer advanced marketing for your home too, so we can get your home sold for top dollar and faster than the average Realtor.  All Realtors are not the same.  Call Sande or Brett 239-489-4042 Ext 4 to list your home, or speak with one of our friendly and knowledgeable buyer agents to purchase your next home.  Visit www.LeeCountyOnline.com to search the MLS like a pro for Free!

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Welcome to the New Year.  Let’s look at some things we’re watching this New Year in our January 2018 Southwest Florida real estate market update.

Many agents we talk to are focusing on the fact that sales are down 12.4% in November.  Others notice that total dollar volume was down 10.5% in November.  Those are two data points we also look to gauge the overall health of the market, but it must be done in context.

January 2018 Southwest Florida Real Estate Market Update

January 2018 Southwest Florida Real Estate Market Update

We’re choosing to look at other data points right now and we’ll explain why. New pending sales are up 8.1%.  That bodes well for closed sales heading into season. New listings rose 9.8% in November over last year.  One could argue that sales have been riding even or ahead of last year, but down from 2016 levels is the fact that inventory has been low.  We’ve had a low inventory market for the past few years.  It is slightly rising now and that may be a good sign.

This gives home buyers more choices.  It also signals home sellers that have failed to sell that it’s time to re-evaluate their price.  If the market hasn’t responded to your price in 2017, it may not in 2018 either if inventory rises.  A new year is always a good time to re-evaluate and make changes.

While new listings increased in November, total available inventory fell.  Pending inventory increased which took out some available inventory.  Declining dollar volume in November makes agents feel like the market has slowed, but it’s a now indicator.  That now is a direct result of the hurricane.  The future indicators tell us the market could be picking up steam.  Therefore, it’s dangerous to evaluate the market by a sole month or single data points.  They must be evaluated in their entirety, and even then, it’s difficult to predict the future with certainty.

We always tell people season begins to pickup around January 12-15th, and it builds from there.  Very soon the 2018 season will come into focus.  We see some good signs moving forward.  As always, proper pricing matters.

Proper Pricing Critical For Home Sellers

No matter if it’s an up, down, or sideways market it’s critical to price your home to today’s standards.  Overpricing will get you in trouble regardless of how you perceive the market.  We do not have a runaway market to the upside.  We do not have a falling market.  The 2018 Southwest Florida real estate market is holding its own.  We have buyers and sellers, and that’s a good thing.  Buyers want to pay a fair price and sellers want to sell at a fair price.

As an agent, buyer, or seller, you can’t ask for anything better than that.  The difference between success and failure could well be determined by the agent you select.  Proper pricing and presentation to the market are critical.  Not every agent has the same skills or background to properly present your home to the market.

A great website to check out prices in your neighborhood is www.LeeCountyOnline.com You can be alerted when new properties come on the market in your neighborhood.  You can even get an online evaluation of your home for free.

Buyers love this website too because it is updated instantly directly from the MLS.  It has all the properties, so you don’t miss out on new properties hitting the market or outdated data.

Always Call the Ellis Team

If you’re looking to buy or sell, you should call the Ellis Team at Keller Williams Realty 239-489-4042.  We make sure our buyers and sellers understand the market.  Buying and selling real estate is easy when you have a pro backed with data that can help you make the best decision for your family.  It’s scary when you’re not confident you’re making the right choice.  An experienced agent backed by years of research can really help.  We’re not here to sell you anything.  The Ellis Team is focused on accomplishing your goals.

Call us if we can help, or research yourself at www.LeeCountyOnline.com  Good luck and happy New Year!

Southwest Florida Home Prices Rise $100,000 Since 2013It’s hard to believe we’ve watched local Southwest Florida home prices rise $100,000 since 2013.  Official numbers were just released for November which shows the median home price in SW Florida at $245,000.  The average home sale price in November was $317,109.  Compare that to 2013 when the median sales price in November was $170,000 and the average was $236,550.  That’s not quite $100,000 difference but you only need go back just a few more months and we’re there.

Southwest Florida Home Prices Rise

What’s caused home prices to increase so much, and will it continue?  The past is always easier to explain than the future is to predict, so we’ll start there.  Our market over-corrected to the downside so we had lots of room for upside pricing.  Our market statistically bottomed in 2009 but not for all price ranges.  The upper end took longer to correct.

The boom only did one thing.  It brought needed housing to SW Florida. Because the boom involved flipping, we didn’t have the end user to sustain the market.  It was a False high.  The error wasn’t the increased housing the boom brought.  It was the speed of which that occurred.

Southwest Florida needs more housing.  Rents are sky high and prices have been rising.  Florida is an expanding market.  Immigration leads to need for more housing.  And don’t forget Florida is a net migration state winner as well.

High tax states like New York, New Jersey, and Illinois are losing residents by the droves.  They are leaving high tax, foul weather states and moving to states like Florida, Texas, and Arizona.  Notice a trend here?

Low taxes, great weather.  If all we had was low taxes, we would gain residents.  If all we had great weather, we would gain residents.  Because we have both, it’s winner, winner chicken dinner for Florida.  Texas is seeing transplants from CA.  We’re seeing Midwestern and east coast migrations.

After Hurricanes Maria and Irma battered Puerto Rico we expect to see more migration from there as well.  Going forward this leads us to believe home prices have more to go on the upside.

We do not see a downside price risk like we did back in 2005.  The difference is end users.  We have them now, we didn’t back then.

Tax Reform Will Help Florida

The new tax reform also will help Florida.  Local, state, and property taxes deductions are capped at $10,000 under the new law.  Florida doesn’t have a state income tax, and many people’s property taxes are below $10,000, so most Floridians will benefit from the full deduction.  People in high tax states will not, and this will make Florida look even more attractive.

We could see some companies decide to relocate as well.  Because the new tax code is favorable to companies, we don’t believe they’ll need to relocate, but some smaller companies could.  Each time this occurs it hurts the northern states because they’re not competitive and it helps our state.  As more and more people leave those states, it brings an increased tax burden on fewer residents, which further exacerbates the situation.

Florida really is sitting in a good position.  Hopefully our planners are planning for more schools and better roads, because we’ll need them.  It will be interesting to see how fast the new tax code revs up the economy.  Some say it’s already started.  We think 2018 could be a good year and 2019 could be even better.  We’re keeping an eye on interest rates and a few other things, but overall, we see good things for Southwest Florida real estate.

If you’d like to search the MLS like a pro, visit www.LeeCountyOnline.com  You’ll see All the homes, and in real-time too.  No more missing out on great buys to other buyers.

Of course, you can always call us at 239-489-4042.  If you’d like to list your home, ask for Sande or Brett Ext 4.  We have buyer specialists ready to help you make your move as well.

Always call the Ellis Team at Keller Williams Realty for all your real estate needs!

This past week I’ve spoken with several real estate agents in Southwest Florida and all have offered varying perspectives on the current state of the real estate market.  Two feel the market has stalled and not doing much while others feel the market is on fire for December. We believe Santas sled bringing gifts Southwest Florida.

Just looking at the quick Market Watch statistics provided by our local MLS we can see that in the last 7 days 291 new listings came on the market in Lee County and 265 went pending.  That sounds like a pretty balanced market.  If you look further, you’ll also notice 257 price reductions.

Santa’s Sled Bringing Gifts to Southwest Florida

It’s possible we placed so many homes under contract because, so many sellers adjusted their price to get in line with the market.  Price reductions are not a bad thing.  Imagine getting a D or an F on a test and being stuck with that grade.  It kind of stinks doesn’t it?

We’ve probably all had that one teacher that allowed test re-takes and makeup homework.   This teacher was more interested that you eventually learned the material than if you learned it on time the first time when it was due.

Price reductions are a lot like test re-takes.  You misjudged the market the first time.  Your final grade can still be salvaged, if you respond to the teacher’s directions.  You must show up and try again.  Some say you must try harder.  Wanting that A isn’t the same as working for it.

An A in a real estate sale is selling at fair market value in the time-frame that works for you.  If you overprice the home and it eventually sells for less because it became stale on the market, you don’t get an A.  When your home takes longer to sell, and you miss your ideal time-frame because you overpriced the home, you don’t get an A either.

You can still get a B though.  The sooner you react and make changes, the higher your grade will be.  Sellers who price correctly upfront receive higher sales prices and faster sales than sellers who overprice the market.

In a shifting market, you never want to get caught chasing the market down.  I’m not convinced we’re in a shifting market.  We had 5 closings last week and several more for the month.  That’s the result of hard work in October and November.  The sales we have in January will be a direct result of the hard work we’re putting in this month.  December is a month where many Realtors take off and ride easy into the New Year.  They tell sellers nobody is buying in December and we’ll go get them next year.  The truth is sales are there, if you’re hungry and willing to work for them.

The Ellis Team is hungry, and we work hard all 12 months for our buyers and sellers.  We’re getting Top Dollar for our sellers.  When the market doesn’t respond, we’re honest with our sellers.  Just because your home doesn’t sell in the first 30 days doesn’t mean you have to take an F in the class.  In fact, if you’re time frame didn’t dictate a 30 day sale, there’s still time to get an A.  If you absolutely must sell your home quickly, over-pricing it doesn’t make much sense, does it?

We’ll be glad to sit down with you and discover your needs.  Together we’ll come up with a marketing and pricing plan to get you on your way.  Santa is bringing gifts, so you might as well get yours.  The market is good!

Always Call the Ellis Team

Call Sande or Brett Ellis at 239-489-4042 Ext 4 if you’d like to explore selling your home.   If you’d like to shop around on the MLS, check out www.LeeCountyOnline.com for Free.  It has all the listings and is updated instantly when new properties enter the market.  You’ll beat out other buyers to hot new listings.  It’s like having the teacher’s test ahead of the other students, so take advantage.

Happy Holidays from the Ellis Team at Keller Williams Realty.

New Southwest Florida real estate blog

Putting off that home purchase?  Perhaps you’re saving up for the down payment, or you’re waiting on sellers to reduce prices?  That might cost you in the long run.  Let’s explore the cost of waiting to purchase SW Florida real estate.

Cost of Waiting to Purchase SW Florida Real Estate

In October median prices were up 6.7% and average prices were up 8.6%.  These numbers are indicative of how we’ve been running all year, so we’ll say they’re legit for conversation purposes.

Cost of Waiting to Purchase SW Florida Real Estate

Let’s assume home prices increase 5% going forward.  That’s reasonable compared to this past year.  The Federal Reserve is expected to hike rates this week and the consensus is 3 times again next year.  Right now, as of time of this article the Fed Funds rate is 2.1%.  It’s expected to climb to 2.7% in the next year and 2.9% into 2020. That’s almost a 1% incline in rates.

If rates go up 1% and home prices go up 5%, it will cost a buyer about $12,500 in price which translates to an increase of $190.38/Mo in payment.  Over the life of the loan that’s an additional $68,537.

When people see it broken out like that they realize the true cost of waiting.  This doesn’t even factor in the equity gains over 15 or 30 years. If someone were to rent and never purchase, they would never end up with a paid off home for retirement.  Buying real estate is the single best option for people to build wealth.

Sure, perhaps you could have been lucky and bought Bitcoin 8 years ago.  You’d be wealthy today.  However, you could have lost everything, and you still could as the jury is still out on its long-term value.

Real Estate a Hedge Against Inflation

Tangible assets are a hedge against inflation.  Therefore, people buy real estate, gold, silver, etc. in inflationary times.  The difference is if the price of gold or silver goes down, you can’t live in it.  Gold or silver can’t be rented out and you can’t draw income from them either.  You can live in real estate whether it’s up, down, or sideways.  You can usually rent it out too and have someone else pay your costs of ownership.

At present we don’t know what’s in the final tax bill.  We don’t know if it will even pass, although we believe something will.  There are some provisions that may not be as friendly to real estate.  Hopefully this will be offset by provisions that should jump-start the economy.

Florida stands to gain versus other tax heavy states which could lead employers and people up North seeking more tax favorable states.  We could envision a scenario where companies decide to relocate to tax friendly states like Florida, Texas, and other low tax states.  This could offset possible mortgage interest deductions and deductions for state and local income taxes.

Nothing we’ve seen in the bills so far would hurt Florida.  Whatever they do to real estate, Florida will be less impacted than most.  Florida stands to gain if other states are hit hard.

No Benefit Waiting

The bottom line is we don’t see any benefit in waiting to buy.  It will only get costlier both in terms of rate and prices.  And if sellers are waiting to sell their properties up North, right now might be the time.  Imagine an exodus out of high tax states.  That’s not a fun time to sell when everybody else is selling, all the while buyers are high tailing it down to Florida.

We’re already seeing net migrations out of NY, NJ, IL, and CA.  This could heat up in a few months if tax policy plays out like they’re talking.  Florida stands to gain, and you can too if you beat the rush.

www.LeeCountyOnline.com has all the listings, and it’s updated instantly.  Finding properties on the  Internet that sold months ago or have incorrect pricing is frustrating.  It’s difficult to beat out other buyers to hot new listings with bad information.  Our website fixes all that for you.  When time and expertise advice matters, Always call the Ellis Team at Keller Williams, 239-489-44042, your one-stop shop for great real estate success.  If you’re thinking of selling, ask for Sande or Brett Ext 4.

We get a lot of questions about the standard residential purchase contract versus as-is agreement.  Let’s go over the differences and how each should be used.

Standard Residential Purchase Contract Versus As-Is Agreement

First off, the seller is required to disclose known defects regardless of which contract is used.  In the old days agents always used the standard purchase contract which provides for automatic repairs of certain items.  There was always a fight about what was covered or not, so the contract was cleaned up and made more precise.

Standard Residential Purchase Contract Versus As-Is Agreement

Since the foreclosure crisis it’s become common practice to use the as-is agreement.  The as-is agreement has no automatic repair provisions, so it allows the buyer to cancel for any reason.  What invariably ends up happening is a fight about repairs.  Buyers get ticky-tacky about little things and demand they are repaired.  The seller says no, it was sold as-is and we’re not doing it.  The buyer walks and finds another property.

Meanwhile the buyer is out the inspection costs and starts all over.  The seller had their home off the market for 10-15 days and lost marketing time.  If the buyer wasn’t prepared to accept minor issues they should not have written an as-is contract.

Under the standard contract the seller is responsible for repairs up to 1.5% of purchase price for items like roof, water damage, heating, cooling, plumbing, septic, etc.  Cosmetic conditions are not covered.  And yet even with as-is contracts buyers ask for cosmetic repairs and get turned down and are left searching for another home.

Buyers are Fearful

Buyers are fearful the problems are bigger than they are, or that costs will mount.  Buying a home is an e emotional event, and fear often gets the better of buyers.  The time to talk about all this stuff is before they purchase a home.  Once buyers know what to expect, the process becomes much easier for them.

Sellers are emotional too.  They often feel like the buyer got the better of the deal in negotiations, and now they want stupid repairs on top of it!  You can hear their frustration the minute we present them with repair issues.  The as-is contract was supposed to cure all this and make contracts simpler and less argumentative.

People are people, and no contract is going to suppress the emotions of fear and greed.  So long as this is reality, it might be best to consider using the standard contract which addresses certain issues quite well.

Agents Should Counsel Buyers and Sellers

At the very least agents should be counseling buyers and sellers up-front as to expectations and the process once an offer comes in.  If buyers and sellers are properly educated, the emotions are tamed, and the experience of the agent takes over.  Each side has confidence they are being treated fairly and according to protocol.

This is one more reason for sale by owners have such a difficult time selling on their own.  They don’t have anyone counseling them on how to act and feel.  More importantly, there isn’t a neutral party the buyer trusts counseling them on how to feel and act either.  Invariably the deal blows up and both sides are more frustrated than ever.

Agents, have upfront consultations with your buyers and sellers.  If your buyer is skittish or emotional, consider using the standard contract.  It will keep more deals together for you as the contract is specific about what is covered.  The as-is contract is like the old Wild West, and in the Wild West anything goes.  And usually somebody dies.  Don’t let your contracts die needlessly.  Rely on your agent’s wisdom and experience to get through these issues.  Hopefully both sides are using an experienced agent.  Learning on the job is not fun for buyer or seller.  Experience matters.  Either use an experienced agent with hundreds if not thousands of transactions experience, or someone on a team who has access to all that experience from a team leader.  Experience isn’t costly, it’s priceless when you need it.

If you’re looking to buy or sell, always call the Ellis Team at Keller Williams Realty 239-489-4042 or visit our website www.LeeCountyOnline.com for more tips.

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News Flash.  Home sales in Lee County will be down in 2017.  Current Southwest Florida home sales trail last two years, and this occurred before Hurricane Irma.  Since the hurricane sales have lessened.

Current Southwest Florida Home Sales

Lee County is not alone.  Tight inventory has caused much of this.  If home inventory is down, it stands to reason homes sales would be down.  While inventory has been up year over year for the better part of 2017, it has been falling since February.

Last year inventory grew from October through February.  The same will probably happen this year.  What is not growing, at least since the hurricane, is the new pending sales.  Of course, they were down drastically in September -47.8%.  Some thought we’d see a rebound in new pending sales in October.  We’re still down 3.5%

New Pending Sales Southwest Florida Home Salesest

We know closings are down for 2017.  We also know new pending sales are down.  If new pending sales are down it means we don’t have a reasonable way to catch up to last two previous year’s numbers.  It wasn’t likely before the storm and sure isn’t likely now.

Real estate agents are probably wondering what they’re going to do.  As we’ve written in previous articles, this is the time of year agents evaluate their position.  Board dues are coming up by the end of the year.  Bunches of agents will get out of the business.  Still others will get into the business.  The merry-go-round will continue in 2018.  There are just as many who want to join as those that try and give up.

We think you’ll see two things in the 1st Qtr. of 2018.  First, more agents will join teams.  They’ll have to, or they won’t stay in business.  It’s costly to advertise, lead generate, pay assistant salaries, broker splits, etc.  It’s also costly to do all on your own and struggle.  Real estate is a very costly business.

Even though real estate is costly, it costs even more not to use an agent.  Several studies have shown that using an agent more than pays for itself in attaining a better price.  Saving a commission does not help, a seller nets less at the closing table than if they had used a broker.  And the seller did all the work.

The second thing we think we’ll see is increased listings.  They always go up this time of year, and we think 2018 will continue this trend.  Prices are up nicely over 2016.  In fact, October median prices were up 6.7% and averages sale prices were up 8.6%.

So, what’s the takeaway from these two predictions?  If you’re a seller, make sure you list with an agent that is going to stay at their brokerage through 2018.  Ask the agent you interview how their sales are.   Ask if they’re contemplating making a move, and what would happen to your listing if they did move?  Would they assign it to another agent and collect a referral fee, or could they take it to a new broker?

Agents, develop your business plan for 2018.  Before you take new listings be sure you’re at the place you’re going to be for the next year.  If not, do everyone a favor and make the move now before season.  It’s kind of like recruiting season for football coaches.  Recruiting season is now through Feb 1, and yet some coaches won’t be there next year, and they know it.  The coach can jump around but the players are locked in.  The same is true for sellers.

Look at joining a team or develop a strategy that can carry you through the next year.  You’ll have to invest in your business.

Sellers, all you can do is select the right agent, and price your home to today’s market.  The days of picking any agent to sell your home are over.  You’ll have to get selective again, and ask the tough questions.

If you have real estate questions, please call Sande or Brett Ellis 239-489-4042.  Or visit our website www.LeeCountyOnline.com and you can search the MLS for Free!

Good luck and happy selling!

Just released home buyer’s data suggests tough times for limited services brokers and for sale by owners. 94% of home buyers used a real estate agent in the home buying process.  Those same buyers also used the Internet as a tool to find their home 94% of the time as well.

How Buyers Found Their Home Tough Times For Limited Services Brokers

Limited Service brokers are brokers who provide limited services to sellers to sell their home, presumably for a reduced fee.  This is not what the typical home buyer is looking for.  If anything, they require increased services.  They become frustrated at people who cannot answer their questions; all their questions.

The typical home buyer searches for 10 weeks before making their purchase.  This is a big reason why buyers shy away from For Sale by Owners and limited service brokers.  When they stumble upon a home, they’re not ready to decide for a while.  And when they do become ready, they want someone to help them with all the details.

The most difficult steps for buyers who purchased was finding the right property (47%) paperwork (27%) understanding the process and steps (15%) mortgage (13%) saving for down payment (9%) and appraisal of the property (4%)

Warning for Real Estate Agents

What Buyers Want From Agents Tough Times For Limited Services Brokers

 

Your job is not to find the buyer their home. In fact, even though buyers predominantly use real estate agents to purchase their home, only 40% found the home they bought from the agent.  51% of buyers want help in selecting the “Right” home.  Buyers love to search on their own.  They do so on average 3 weeks before contacting an agent.  Even then they love searching on their own, but they get overwhelmed with all the choices.  They don’t necessarily need an agent to find the home.  They need help selecting the best home amongst the choices.

Sure, buyers love websites like www.LeeCountyOnline.com that gives them a competitive advantage over other websites.  However, being notified of that hot new listing before anybody else, or that property that came back on the market, or a recent price change won’t help until they’re ready.

Number of Weeks Searched Tough Times For Limited Services Brokers

This is when an agent shines, and this is what buyers look for.  They want someone that will be with them those next 7 weeks while they search, and the weeks after that to help them close.  They want an agent who has a great reputation, is trustworthy, and knows the market, in that order.

This report from Florida Realtors is 198 pages and is filled with every imaginable demographic, statistic, chart, and insight you can think of.  It truly helps real estate agents determine what buyers are looking for and how they go about finding and purchasing it.

The report also covers sellers and what they look for in an agent.  If you’re a seller and not sure you’re asking all the right questions, or covering all the right angles, we’d be happy to show you this report.  Did you know only 19% of home sellers use their previous agent?  64% of home sellers contacted 1 agent to sell their home, while 20% contacted 2, and 10% contacted 3. Page 194 has some particularly shocking information regarding how sellers perceived their home was marketed.

It’s shocking to us because the agent either did more than the seller realized, or they didn’t market to the standards that we do on the Ellis Team.

If you’re thinking of selling, please call Brett or Sande Ellis at 239-489-4042.  If you’re looking to purchase, our team can help, and we definitely provide what buyers are looking for in this report.  Or feel free to search our website www.LeeCountyOnline.com  We know you may not be ready today, and that’s OK.  It’s a process.  We’re here when you need us, and our website is here 24/7 even when you don’t.

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Florida International real estate sales rise 21% of total dollar volume and 15% of total sales in 2017.  Both numbers were up versus 2016 numbers.  This tells us that foreign buyers are here purchasing, and because the total volume is higher, they are purchasing higher than average priced homes.

So where are these Lee County foreign buyers coming from?  According to the Florida Realtors profile of international real estate activity, Lee County saw the largest amount coming from Canada, followed by Germany and United Kingdom.

Florida International Real Estate Sales Rise Where Lee County Foreign Buyers Come From

Florida International Real Estate Sales Rise

Just this past week the Ellis Team placed a property under contract with a Canadian buyer, and we just completed a transaction with a German owner.  Over the course of time, these countries fairly well describe who buys in Lee County from overseas, but there are fluctuations.

Two factors that influence foreign buyers are the changes in currency valuations, and the home price growth from the foreign country.

The Canadian dollar hasn’t moved much against the US dollar, so you might wonder why the increased interest.  Canadian home prices have been sky-high.  They have equity. Some say they’ve risen so high the bubble might burst as there is no rational basis for why their prices have grown so high.  But then again, there never is in Canada.  They have their own economic forces.  It’s like gravity is different up there.

Canada was number 4 in the world for real price growth behind the Philippines, Hong Kong, and New Zealand.  This confidence and equity has spurred opportunities for Florida as Canadians love visiting our sunshine and beaches.

72% of foreign buyers pay cash. But Canadians only finance 14% of the time. United Kingdom buyers finance 23% of the time.

Ellis Team markets to Foreign Buyers

The Ellis Team markets to foreign buyers as well as US buyers.  In a market like Florida you have to market to reach the entire universe of buyers.  Especially given the fact that 21% of Florida’s sales volume comes from foreign buyers.

While this report covers all of 2017, there can be shifts. We study our website traffic over the last year and compare to the last month and week. We see some recent changes.  This past week Canada still led the way, followed by Germany and Sweden.  United Kingdom is at #9 for the year and not even in our top 10 for the last week.  Brazil slipped to #9 in the past week.  They’ve been in the #6 spot for the past year.

Ellis Team LeeCountyOnline.com International Visitor Count October 2017

Changes in currency, political environments, and home prices abroad can affect our market here quickly.  We can monitor on a week to week or even day to day basis.

The bottom line is, if you’re only marketing to local buyers you’re missing out on a large portion of the market.  In addition to 21% of the volume from international buyers we sell many homes to US citizens from other states.

Florida International Real Estate Sales Rise Website Visitors By State

Over the past year Illinois lead the way in property searches on LeeCountyOnline.com followed by New York and Michigan.  It’s no wonder we’re working with so many buyers from IL right now.  The Ellis team is working with buyers from all 10 of these states.  They are searching for property in Southwest Florida and we are helping them purchase it.

Thinking of Selling?

If you’re thinking about selling your SW Florida property, it pays to work with a Realtor that markets across the US and internationally.  Have them show you how many buyers they’re generating and from where.  If they can’t show you, they either aren’t marketing there or don’t focus on it.

The Ellis Team will be glad to sit down with you and see how we can help you get top dollar for your home.  Call 239-489-4042 and ask for Sande or Brett.  Or feel free to search our SW Florida MLS Search Site  The rest of the world does.  You might as well too.

 

Ellis Team Weekend Open House

Open Sat 1-3 PM

Daniel’s Park

Ellis Team Featured Homes of the Week

Reflection Lakes New Listing

Gulf Harbour Condo

Paramount at the Shores

Paramount at the Shores Gulf Harbour

4 Bed 5 Bath Condo overlooking River, marina, and golf course

 

As sure as the sun comes up each day in Southwest Florida, two things are certain this time of year. Sellers consider placing their home on the market in January and November begins the Southwest Florida real estate agents year end ritual.  Real estate agents consider their career options.  It is predictable and certain.

Southwest Florida Real Estate Agents Year End Ritual

January 2016 saw an increase in listings of 20.34%.  This past January we saw a rise of 12.1%, and it’s not uncommon to see more in February as well.  Sellers must all decide “season” is the best time to put home on the market.  The smart sellers place their home on the market before season as they have less competition from other sellers.  There are lots of buyers out there right now and getting a jump-start on them can help sellers win the selling game before others come on market in a few months.

December is also the season when real estate agents decide if they’re going to stay in the business, join a team, or change brokerages.  People are surprised to learn that the average real estate agent completes less than 1 deal per year, and thousands of agents don’t do any deals throughout the year.

Southwest Florida Real Estate Agents Year End Ritual

Board dues and MLS fees are due December 31 and total $725.  That’s a lot of money if you’re selling less than 1 home per year.  Everybody thinks real estate is easy and fun, so they jump in thinking they’re going to make a fortune and get to see a lot of nice homes.  What they find is acquiring customers is costly and time consuming, and people are hard to work with when you don’t know the business.

Real estate customers need to be led.  They come to an agent with experience in solving problems and advising on their best move.  The fact is, they don’t come at all though unless you go out and prospect for them.  Advertising is expensive, and most people just aren’t financially capable of shelling out the kind of money it requires.

Are All Agents the Same?

Customers think all agents are the same and they’re just sitting around waiting for the phone call.  They’re quick to ask for commission reductions not knowing the agent they hired may not eat next week.  Customers just don’t see all the costs associated with the real estate business, and neither do agents, until it’s too late.

Agents are much like consumers.  They seek the lowest cost place to work thinking that if they control costs, more will fall to the bottom line.  For Sale By Owners have a similar belief.  The less you pay the more you’ll receive.  This isn’t true for sellers and it’s not true for agents either.

Real estate agents shop brokers for highest commission split, lowest desk fees, etc. Sounds a lot like sellers shopping for a Realtor sell their home.

If you’re a seller, you should check out your agent’s sales for the year.  Ask them if they’re considering moving brokerages, joining a team, or leaving the business altogether.  This might influence whether you hire them, wouldn’t it?

Agents will want to reflect on 2017.  Was it a good year?  Are you at the best place for you? If you had only a handful of sales or less, what could you do differently in 2018?

Real estate is a tough business.  There’s always room for great people.  I wish people did more homework before getting licensed, jumping in and selecting a place to work.  I wish buyers and sellers did more homework on selecting the right agent.

Experience Matters

Experience matters when you’re competing against other buyers and sellers.  It certainly matters how your agent advertises.  If you think it’s expensive to hire a professional, wait until you hire an amateur.

If you’re thinking of buying or selling, Always Call the Ellis Team at Keller Williams Realty 239-489-4042  Or search online for Free at www.LeeCountyOnline.com  If you’re thinking of getting into the business, call Sande or Brett Ellis and we’ll talk about how you can succeed in real estate, and things to think about Before you make your decision.

Good luck and Happy Selling!

Ellis Team Weekend Open Houses

Estero Country Living Perfect for RV or Boat Owners

Open House Sat 1-3 PM

Open Saturday 1-3 PM

Olde Hickory Golf Course Open Houses

 

 

Olde Hickory Home Open Sat 1-3 PM

14381 Old Hickory Fairway Ct

$430,000

2,647 SQ Ft Living Area

 

 

Olde Hickory Golf & Country Club Open House Sat 1-3 PM

9071 Old Hickory Cir

$375,000

3 Bedrooms, 3 Baths