Perhaps you’ve read about virtual reality headsets and what it can do for the gaming industry. You may not realize what 360 degree home tours mean for the real estate industry, until now.
Until recently agents would provide a virtual tour in 2D, meaning the tour would consist of a series of photos, and perhaps video walking through the home. This was great but it didn’t provide perspective and the consumer was forced to look at what the photographer wanted you to see, exactly when they wanted you to see it.
Now the technology has grown such that savvy agents can now provide more perspective and the consumer is in control. They get to control the scene, view each scene as long or as little as they like, and see how rooms and objects relate to each other. It’s very spatial and the best way to view a home without actually being there.
We’ve had buyers buy homes sight unseen before simply from photos and videos we’ve taken from a home, and now buyers will be able to feel like they’re in the home. Showings will go way up because now people are viewing the home on their computer, or on their mobile device.
Many mobile devices today are better than computers were a few years ago. They displays are crystal clear, and they have sensors like gyroscopes that allow a consumer to place it in motion view or 360 view and literally move the phone around and see the entire room. Sure, you can still move around the room by touching your screen, but now the phone or VR (Virtual Reality) headset will do it for you. All you have to do is look a certain direction and now you’re moving the scene, 360 degrees.
360 Degree Home Tours
We’re creating a new website www.SWFL360hometours.com which will showcase our listings in full 360 virtual reality. You don’t have to have a VR headset to do this. As we said, many smartphones will do this.
Facebook and YouTube already allow 360 photos and videos. We’ve been adding 360 photos to our fan page www.facebook.com/Ellisteam Not only is this one of the most fun things we’ve done, it’s also one of the most useful things for consumers. We’ve been hosting live events on FB as well as utilizing 360 photos.
We love 360 videos too, however when you shoot a home in 360 video consumers need to pause the scene if they want to view it for longer than what the videographer chose. That’s OK, but why make a videographer choose a length or the consumer have to take extra steps? With a 360 photo the consumer can see everything for as little or as long as they choose, then move to another scene.
Every person we show 360 degree home tours to sees the big WOW. Sellers realize instantly what it can do for their home. Marketing matters. Pricing is important, but it’s not the only thing that sells a home.
More Online Showings
Imagine you have an item and you place it in an online auction. Do you think you’ll sell your item for more in you have 1,000 bidders or just 1 bidder? Of course, more bidders bring a higher price for anything, including real estate. This is why marketing is critical in getting Top Dollar.
Adding 360 degree home tours to a home brings more online showings to your home, and there is no limit as it’s online and shareable via social media. We have the ability to target buyers by income, price range, age, geographical area, recreational interests, habits, and much more.
We’re listing a home in an over 55 community. We can place ads to only people 55+ We can place ads to golfers, boaters, people likely to move, have certain incomes, etc.
Marketing today isn’t what it was 10 years ago. If an agent tells you marketing doesn’t work, seek another opinion. Remember the formula. Proper Pricing x Targeted Marketing= Successful Sale.
If you’re thinking of selling, Always Call the Ellis Team 239-489-4042 or visit www.LeeCountyOnline.com to search the MLS or find out what your home is worth.
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