Brett Ellis attended the CyberStars 2014 Meeting in Las Vegas.
The CyberStars met and discussed topics affecting the future of real estate and how agents can effectively market properties for their sellers and better communicate with buyers and sellers. The real estate industry is changing. A big topic of discussion has been whether agents should syndicate listing data to websites like Zillow, Trulia, and realtor.com
Syndication large Issue
Agents were split on the topic. Some agents felt agents shouldn’t be gathering the data and providing it for free to these aggregators only to have the aggregators sell leads back to agents. Other agents felt like the ship has sailed and the aggregatros are providing value because they have consumer eyeballs and provide valuable interest for our clients listings.
Most agents agreed NAR (National Association of Realtors) has dropped the ball and hasn’t properly dealt with the issue. Brad Korn, CEO of the CyberStars presented the latest Stephan Swanepoel Report which studies latest trends in real estate and consumer behaviors. Interesting insights were learned. We learned the the About page for Realtors is usually the most visited page on an agent’s website.
Bob Sokoler will be sharing later today his video strategies. Bob dominates the Louisville Kentucky market by using videos for virtually everything. Bob is a former news anchor for a local television station and uses those video skills in his real estate practice.
Rob Levy shared how to properly promote Facebook ads. He blew through a lot of money and learned quickly what works and what doesn’t. Rob targets his Facebook advertising to key demographics. For instance, he has targeted ads for sellers, so he selects only people who actually use homes, over the age of 24, and so on.
CyberStars 2014 Meeting in Las Vegas
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RE/MAX Realty Group – Ellis Team
Fort Myers Real Estate Agent
7910 Summerlin Lakes Dr
Fort Myers, FL 33907